Brad Russell in Perth, Western Australia | Entrepreneur

Brad Russell

Locality: Perth, Western Australia

Phone: +61 411 860 746

Address: 11 Hislop Road 6156 Perth, WA, Australia

Website: https://www.bradkrussell.com.au

Likes: 774

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25.01.2022 Working in some exciting projects with VOYIN PRO "The World's First Self Preservation Backpack" More coming soon ... Ray Mancini RayMancini.Academy ... #PerthBusiness See more

24.01.2022 Are you prepared for Google's major algorithm update in 2021? Brace yourself, the Page Experience Update is coming... What will this update focus on?... The update will look at factors that impact a searcher's use of a given webpage. These are known as the page experience signals. The signals consist of numerous metrics that will apprise Google of the experience users have when visiting your website. These include: Loading performance Safe browsing Mobile optimised And more... How will this impact your SEO results? By having poor page experience signals, Google will penalise your website, or rank your competitors higher than you in their search results. Luckily, this is the first time Google has given website owners advanced warning of a major algorithm update. This ensures that if you actively work on your website's page experience (now), you can obtain more organic traffic in 2021 and beyond. Want to learn more? Stay tuned! Next week, I'll be releasing a new blog post and video that shows you how to improve page experience. By taking these measures now, you're setting yourself up for long-term digital marketing success.

23.01.2022 Awesome team building event yesterday with the Digital Hitmen team! Huge thank you to RayMancini.Academy for having us. Your expertise and passion made it the perfect day. Sure beats tenpin bowling...... (NOTE: If anyone is interested in trying this in Perth, let me know and I will put you in touch with Ray)

21.01.2022 As a small business owner, SEO can be daunting. What is the #1 thing you don't understand about SEO?

21.01.2022 My whole team has been working remotely for the past couple of weeks and, as connected as we are online, I'm definitely missing our team activities/lunches/meetings. I've been getting some enquiries about what softwares are we using in the agency to keep the team close while working remotely? so here it is Basecamp: excellent project manager that allows us to be on schedule and on top of every single task. ... Hubstaff: this is a time tracking software that is linked to Basecamp in order to measure the time spend in every project and task. It allows us to be cost efficient wherever we are. Zoom: perfect for meetings with your team and your clients. All of this softwares are available online, if you need help or advice setting them up please feel free to message me. What are your best tips for working remotely?

21.01.2022 One of my best results of the month was Ambler Direct. Google organic traffic up 627% compared to April 2019 and going up

18.01.2022 Some interesting SEO stats from a recent study conducted by Backlinko: 1.) Only 9% of Google searchers make it to the bottom of the first page of the search results. 2.) Only .44% of searchers go to the second page of Googles search results. 3.) Only 19% of searchers click on a Google Ad during their search.... 4.) For local queries, 42% of searchers click on results inside of the Google Maps Pack. 5.) 65% of searchers click on a traditional 10 blue link search result during their search session. Still think that SEO is dead? Think again. For more stats visit http://bitly.digitalhitmen.com.au/seo-stats #digitalmarketing #organictraffic #googlerankings #searchengineoptimisation #SEO

17.01.2022 Awesome fun with a few of the Perth Wildcats players this morning Did some training drills followed by a game. I think I shot 1/12 and missed the game-winner at the end. Adam definitely the best of the Digital Hitmen team. Thanks Pentanet for the invite and Perth Wildcats for a fun training! #perthwildcats #perthlife

15.01.2022 If you have been in the digital marketplace for any amount of time, you have probably heard about the significance of conquering SEO (not just to survive, but thrive in your business niche). To truly dominate the SEO landscape, you need to understand the KPIs that matter most. Without this, you cant ascertain if your campaign is performing at a consistently high level. WHAT IS A KPI?... KPIs (Key Performance Indicators) are measurable and objective factors that will show if your present SEO is accomplishing your goals. Understanding the top KPIs for 2020 will give you the information you need to manage your SEO effectively. Want to learn more about what KPI's to focus on? https://bit.ly/2yzL5b3

15.01.2022 VOICE SEARCH If you have not done so already, take this opportunity to optimise your website for #voicesearch. If you believe you have a site that is well suited to voice search, try it out using your device. If you do not like your results, here are a few ways to help you optimise your voice search: Make sure your #website is mobile-friendly. With an estimated half of all searches originating on a mobile device, your sites mobile abilities go hand in hand with your voi...ce capabilities. Make your content easy to understand. This is often said as write for people not for search engines. Your content must reflect how your clientele search. Lots of #keywords stuffed in your website unnaturally will not give you an edge. Build a useful #FAQs page (or section within various pages). Asking and answering relevant questions makes it easier for #Google to find the information requested by the searchers. Remember to make this somewhat conversational. People are more inclined to ask, what restaurant near me delivers Italian food? as opposed to saying, Italian cuisine.

15.01.2022 We are in a time when SEO is beneficial, not just to eCommerce companies, but to every business with a website. It is your chance to get ahead of the curve. Are you taking advantage?

14.01.2022 The Workers Shop is a family-owned workwear business that was established in 2002. With a single store in #osbornepark , they have serviced Perth's workwear needs for 18 years. In late 2018, the owner approached the Digital Hitmen team. He wanted to expand his reach and sell his products across Australia. With past experience (and great success) in the #eCommerce sector at Kitchen Warehouse, I outlined a road map that would take The Workers Shop from a small Perth retailer, ...to a national success. As such, a thorough e-commerce and #SEO strategy were implemented. We're still on that long-term path, but the recent results have been extremely encouraging: 74% increase in #Monthlysales (August 2020 vs July 2020) 306% increase in yearly #organictraffic (August 2020 vs August 2019) With an aim to become one of Australia's leading workwear retailers in the next few years, these results are just the tip of the iceberg. If you want to expand your business using proven digital marketing strategies, get in touch. I'd love to feature you as part of my next case study.

13.01.2022 Recently, there was uproar about Google's open letter to Australians. In this post, I take a better look at both sides of the story. Will it impact Australians as much as the search giant is having us believe? Learn more here: http://bitly.digitalhitmen.com.au/google-open-letter

13.01.2022 32% increase in organic traffic in 1 month 10x increase in organic traffic in 1 year Now in Australia's top 3 websites in the flooring niche #SEO #organictraffic #digitalmarketing... Looking forward to the next 12 months and beyond with Online Flooring Store!

13.01.2022 I'm lucky to have a great team working with me here at Digital Hitmen... Last year, a small, local Perth business approached us with a problem. They had tried a lot of different avenues to generate more leads online. Unfortunately, none of these had worked.... In stepped Digital Hitmen, and in particular my business partner Levi. With a brand new website, and a significant improvement in on-page and off-page SEO, we helped them realise their full online potential. The result: 93% increase in organic traffic in the last 3 months 388% increase in organic traffic vs last year 2 happy business owners (NOTE: This was all achieved through COVID-19, and in the traditionally quieter winter months for this air conditioning client). Good job on this campaign, Levi! #digitalmarketing #googlerankings #organictraffic #perthbusiness #perthsmallbusiness

12.01.2022 Exactly 3 years ago was the best day of my life. Thank you to my beautiful wife for being an amazing mum, a supportive wife and my best friend. Without you, I wouldn't be where I am today. Looking forward to spending many more years together xx... #happyanniversary

11.01.2022 Fixing broken links and other technical SEO errors is a huge component of improving your page experience. There's a number of really good free tools that you can use. But one of my favourites is the SEO Analyzer from Neil Patel. Click the video below, and let's dive in ... #SEOtraining #SEO #learnSEO #SEOexpert #onlinebusiness

11.01.2022 Our mission at Digital Hitmen is to help other small to medium-sized businesses grow. To do this, you need an expert in the digital marketing space. Thats where we come in. Over 20 years of combined SEO experience... Countless case studies with amazing results (view our website to see for yourself) A focus on sustained, long-term growth for each individual client Dont just take my word for it. Watch our latest video to discover why Digital Hitmen can take your business to the next level.

11.01.2022 Is your website ready? Google has confirmed that Core Web Vitals are becoming ranking signals for search results in May 2021. The May 2021 update will also combine existing UX-related signals.... The 'page experience' signal combines Core Web Vitals with the following signals: Mobile-friendliness Safe-browsing HTTPS-security Intrusive interstitials (popups, for example) Core Web Vitals were introduced in 2020 and are designed to measure how users experience the speed, responsiveness, and visual stability of a webpage. Learn more about this in my blog (includes a step by step video tutorial)

10.01.2022 How do you rank a website? How long does it take? What results should I be expecting? What should I do to get better results?... These are all questions I get asked all the time and, truth to be told, the answer can vary depending on a number of factors like industry, the condition of the website, competition, etc. One way for people to get an idea of how to evaluate SEO is to have a look at cases of success, so here is one for you My latest results for Decorative Concret...e WA Background: Company was started in 2017 We saw an opportunity in the market to provide Perth customers high-end decorative concrete solutions for their homes and businesses. This includes exposed aggregate driveways, polished overlay (great for commercial settings), pool surrounds, honed aggregate, liquid limestone and more. Company underwent 2 years of solid foundation, both from a digital marketing point of view, and a staff/business processes point of view The last 3 months have been our busiest yet. We are now firmly established in the top handful of decorative concrete companies in Western Australia. What we focused on recently (from an SEO point of view) is improving our E-A-T score: Adding team profiles Outlining our processes, satisfaction guarantee and safety measures Outlining our commitment to the environment and Perth community Regular blogging about a range of concreting topics Showcasing our previous work DCWA's Website www.decorativeconcretewa.com.au

10.01.2022 From the time the first search engine results page (#SERP) began ranking webpages, there has been a long-running debate regarding the most critical ranking factors. Over the years, the indicators of what brought a website to page one have changed, along with Google’s #algorithm. Still, some factors seem to be consistently up for debate. One particularly vexing component is the number of words needed for a page one ranking. In this post, you’ll learn what the ideal homepage wo...rd count is, and tips to increase your #WordCount for better SEO results. If you have any doubts about #SEO, leave them in the comments below

10.01.2022 Ready for the weekend. #Perth

10.01.2022 What makes us different to other Perth-based Digital marketing agencies? > Watch the short video to find out... We are here to execute excellence, everywhere online.... Were Digital Hitmen

09.01.2022 As reported on WAtoday (https://bit.ly/3aYL6n8), household spending patterns are changing radically during the #coronavirus crisis. While some industries are suffering, others are booming. One industry that's doing particularly well during this isolation period is online retail and subscription services. Last week saw an increase of 61% vs a normal week. ... This is yet another testament to the importance of your online presence in 2020 and beyond. Don't be left behind...

09.01.2022 Nice way to start the long weekend. #running #anzacday #perth #city #10km #fitness #noalcohol #foronlyaweek #strava #run @ Narrows Bridge

09.01.2022 Even in the midst of COVID-19, you can use this time wisely to build up your SEO and online presence. Doing this will prepare your business for life after quarantine. Here's my top recommendations to take your digital marketing strategy to the next level (and safeguard your business)... #digitalmarketing #businesstips #SEO

07.01.2022 Phase 3 of eased restrictions starts today. It has been crazy times, but Perth is slowly going back to normal. I'd like to encourage you to support your local small businesses when possible, they are the ones that probably need a little boost to keep functioning. How can we do this? By making conscious decisions of what we buy and where we buy it from, visit your local shops before going to the supermarkets and see what you can buy from there instead, try a new local bakery..., share your favourite local businesses on social media or leave them a nice google review. How do you support your local businesses?

07.01.2022 Yoni Pleasure Palace, founded by the amazing Rosie Rees, is an eCommerce website I've been working on for over a year now. This is another example of great, long-term SEO results (even through a worldwide pandemic). Yearly organic traffic up 169% (last 30 days vs same period last year)... Monthly organic traffic up 45% (last 30 days vs previous 30 days) #ecommerce #SEO #businessgrowth

07.01.2022 Why is now the time to double down on your #SEO? SEO is a 'lagging' form of marketing. Any changes you make now won't be seen in Google (as positive results) for 3-6 months. If you pause your SEO campaign, your results are not only going to go backwards, but you will be 3-6 months behind your competition. There will be a number of competitors pausing their SEO campaigns, which means a huge opportunity to further penetrate the market in this downturn. When the economy tu...rns, you'll be ready to take full advantage. Google likes fresh content, new backlinks etc. If it doesn't see those, you'll lose traction (and your rankings). #googlerankings #seotips #organictraffic #digitalmarketing

07.01.2022 A lot of people have been asking me about the impact COVID-19 is having on our clients at Digital Hitmen. Yes, we've had a few clients in select industries that have really suffered (mostly travel related). However, for the majority of clients I firmly believe that right now is the single best opportunity you will ever have in SEO.... The graph below shows the organic traffic that Online Flooring Store is obtaining every month. In the last week alone, organic (SEO) traffic has increased by 50.3%. This week, we overtook Godfrey Hirst (the worlds's biggest flooring entity) for one of our primary keywords on Google. Plus a little company called Harvey Norman, too. Your competitors are dropping the ball during this period, are you? (NOTE: I realise that not every individual or company is in a position to maintain marketing expenditure during this period. If that's the case, I'm happy to answer any queries you have related to SEO or digital marketing to help your business during these tough times).

06.01.2022 In this video, I share some of my expert insight to help you create #eCommerce product pages that will rank well organically on Google's SERPs. What Will You Learn in This Video? Breadcrumbs - Where you will find them, what they link to, and why they are great for more than just your Ecommerce #SEO rankings.... Images - The best types of images to use, and what images will really impress your customers. Product Descriptions - Why you need more than the standard product description from suppliers, as well as the benefits of investing the time to create unique descriptions for every product. Long, Engaging Content - How to feature unique qualities of the product and make portions of the text grab your readers attention. Internal Linking - The areas best suited for adding internal links and how they can increase the length of visit on your Ecommerce website. I also share specific elements that #Google loves to see on web pages. These secrets will dramatically improve your eCommerce SEO ranking if implemented correctly: Additional images User-friendly formatting PDFs, tables, and graphs (when suitable) YouTube videos embedded on pages they relate to You will also learn about the importance of the page title, URL and meta description. Additionally, you will learn how to make your eCommerce product pages stand out to Google. These include: No cookie-cutter page titles Meta descriptions that are unique and highlight essential product features Clean #URLs and why they are crucial to your SEO If you have any questions about this please feel free to message me or write them in the comments below so everyone can learn from it!

05.01.2022 Googles new algorithm is known as The Page Experience. As you may expect from the name, the update will look at factors that impact a searchers use of a given webpage. These are known as the page experience signals. The signals consist of numerous metrics that will apprise Google of the experience users have when visiting your web site. CORE WEB VITALS Loading Performance- Largest Contentful Paint (LCP)... Essentially, this is measuring how site users perceive the loading speed. The optimal LCP is 2.5 seconds or less. Interactivity- First Input Delay (FID) Do your visitors stare at a blank page hoping something will happen, or will they have an opportunity to use your site almost immediately? A good FID is 100 milliseconds or less. Visual Stability- The Cumulative Layout Shift (CLS) Visitors to your site demand visual content that has the correct format to maintain visual consistency. In order to reliably maintain stability, your webpage should have a CLS of 0.1. SAFE BROWSING Visitors to your web site depend on you to keep them safe while exploring what your page has to offer. OPTIMISED FOR MOBILE USE Google suggests running a test to find out if your site is mobile friendly. HTTPS Google prefers HTTPS sites and has for some time. The idea of a secure site is more important than ever to your clients. AVOID INTERSTITIALS Initially, interstitials were to be similar to ads on broadcast television. And while they do pop up between web pages, they are the cause of much angst to your customers. Want to know more? Stay tuned

05.01.2022 Happy Easter everyone! Enjoying family time down at the river (we are allowed to in Western Australia). Hope everyone is safe and well during these crazy times. #easter #family #familytime #perth #fremantle #river #workbalance #daddysgirl #daddydaughtertime

04.01.2022 SEO doesn't happen overnight. But with hard work (and a bit of patience), it does happen. This client is experiencing a 250% increase in organic traffic (June 2020 compared to June 2019).... Great job, Digital Hitmen team

04.01.2022 I retired from the corporate 9-5 at the age of 29 to pursue my own ventures. Purely from my SEO success I was soon earning more than I was as an SEO and E-commerce manager for Kitchenware Direct, one of Australias largest online retailers. I started working with a couple of small businesses managing their SEO, but because of the results I was getting, I started getting a number of referrals, so I had to do something with that business. In 2017, Digital Hitmen was bor...n. I now work with a handful of select clients to improve their SEO and overall digital marketing strategies. Follow Brad Russell and Digital Hitmen for daily #digitalmarketing news, tips and more See more

04.01.2022 The video you've all been waiting for! Google recently announced that it would roll out changes to the way it ranks websites. Theyve termed it The Page Experience Update. In this video, you will learn what is this update all about and I walk you through 4 ways you can get your website ready for this (with step by step tutorials to get it done ).... Improve page speed Fix broken links and other technical errors Compare your website to the competition Analyse web design across all devices (desktop, tablet and mobile) If you have any questions or want me to have a look at your website, comment below or message me. Let's make your business go viral

03.01.2022 Do not underestimate the power of Google My Business. [Case Study:] Since June, I've been working with a local Perth car hire company to improve their organic traffic. It's an extremely competitive niche, but I'm getting some great #SEO results. Where I've really had a lot of success is with Google My Business (Maps). By optimising the client's account, adding better, geotagged images, focusing on gaining more Google reviews, posting regularly, and utilising other techniqu...es, most rankings have jumped 5-10 positions in Google's Map Pack. The result? The client is now ranking in the top handful of results for competitive terms such as "car rental Perth". This brings 100s of quality visitors to their website, every month. If you're a local business and you're not utilising Google My Business, I highly recommend you start doing so. It's 100% free and can bring a ton of traffic. If you need help getting started, watch this video below. BONUS: For even better results, comment below and I'll PM you some (free) more advanced tips

03.01.2022 Dear Violet, please stop growing up so fast!

03.01.2022 Microsoft has just launched a FREE analytics tool that shows what users are doing on your site. Introducing, Clarity. Visit http://bitly.digitalhitmen.com.au/clarity to get started. What's the benefits?... It's free! It's fast. It won't slow down your website. With individual session recordings, you can examine user behaviour as it happens. Detailed heat maps show you where users click and scroll, and how they move around the site. Rectify problems such as clicks that go nowhere, rage clicks, and excessive scrolling. Build a better looking and converting website. I'll be adding to a few of my client sites in the coming weeks and sharing my thoughts. Stay tuned for more info.

02.01.2022 One great thing about Search Engine Optimisation is that it lets you estimate the change in demand for your products or services due to the pandemic. I recommend using Google Trends. Here, you can identify the potential decrease or increase in traffic and sales. By comparing data from previous years, you will have a better insight into the coming weeks or months.

02.01.2022 Examining the trend in the number of words in top-ranking pages, a recent study showed that the average word count Google’s top websites was 1,447 words. Should you aim for 1,500 words to rank well? On the surface, that idea makes a bit of sense. However, the quality of your content is far more significant than meeting a word count. John Mueller, Google’s Webmaster Trends Analyst recently explained that the number of words on your page would not guarantee you a page one... ranking. Remember, no matter how you add to your website, be certain you are posting useful information and not relying on fluff that pads a word count. This is especially important with Google’s Page Experience Update rolling out in 2021. Fortunately, you can create a good word count that is full of pertinent information your customers will enjoy. By taking useful data and creating smaller content containers, you expand your site’s quality information. Additionally, smaller segments of content are frequently easier for visitors to digest. Consider one or more of these seven tactics to improve the value of what your site offers. #wordcount #SEO #homepage #optimisation #Content