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Brand.4.Profit

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24.01.2022 For over 100 years, Johnnie Walker has celebrated their iconic brand with the message of Keep Walking featuring the Striding Man Brand icon. For a long serving brand of over two centuries, Johnnie Walker has proven that its brands promise and commitment to progress is well and truly showcased in this bold next step in moving forward. To celebrate women who are leaders in their own right, Johnnie Walker has unveiled Jane Walker, the first ever female version of the Bran...ds iconic Striding Man logo. The Jane Walker icon has debuted on the award-winning special-edition Black Label blend. Johnnie Walker Black Label The Jane Walker Edition launched nationwide in March and just in time for Womens History Month celebrations. To show true Brand Value, for every Jane Walker Edition bottle produced, Johnnie Walker is also donating $1 to organizations supporting womens progress, up to $250,000. Image credit: USA TODAY #ljohnniewalker #janewalker #blacklabel #whiskey #brand4profit #brandstrategy #brandessence #brandarchitecture #branding #brandsuccess #brandvalue

23.01.2022 Discovering your WHY Do you know your companys why? (Hint: Its not to make money.) What is the sole purpose of your business, why do you do what you do? Why do you get out of bed each morning? Now think about how you market your products or services. Are they aligned to your why? Having loyal customers is all about attracting similar people who share the same fundamental beliefs. Remember: People dont buy what you do. They buy why you do it. While this might seem obvio...us, it is actually a critical step that is widely overlooked by branding experts. Understanding your why is essential to knowing how to communicate the how and what of your business. This is Brand.4.Profits point of difference. Still dont get it? Simon Sineks Find Your Why Seminar explains it perfectly here: https://www.youtube.com/watch?v=w7LQ20CXK-o #brand4profit #brandessence #branddiscovery #brandstory #brandnarrative #brandmethodology #brandarchitecture #brandmark #brandequity #brandassets #brandmanagement #emotionaldesign #brandconnection #findyourwhy #simonsinek #why

23.01.2022 Always love to see our brands go up in banners but better still, when we win the final fight! A HUGE Congrats to Rohan Murdoch for his superb efforts against his Argentinian counterpart on Sat night for the Worlds Collide VIP Boxing Event! We keep on winning! Watch this space - we are RAISING THE BAR! And none of this would have happened without DDP Sports Management. Well done team! hashtag#boxing hashtag#branding hashtag#vip hashtag#rohanmurdoch hashtag#ddp hashtag#ddpsportsmanagement hashtag#brand4profit hashtag#worldscollide hashtag#shiftingperceptions hashtag#raisingthebar hashtag#pullmanhotel

23.01.2022 May this new year be your best yet! Thank you 2018, you were everything I expected and more! #happynewyear #nye #2019 #brand4profit #brand4life

22.01.2022 Im where I am today because of my coaches and mentors. Forever learning and growing and expanding as the challenges come.

22.01.2022 GET YOUR LOVE ON! Belinda Love is a love coach, author, MC and NLP practitioner and you may even remember her from the last season of The Bachelor, as the MC of Sexpo, or one of the many charity events she hosts throughout Australia. Belinda came to us two years ago to launch her Brand (B.LOVED) and now we have had the opportunity to design her manuscript and brand new book under her Personal Brand BELINDA.LOVE!! Belinda penned her debut book, Breaking Down the Breakup, to e...nable readers to cast away the negativity they harbour from past relationships, clearing the way for a happier future characterised by genuinely connected relationships. We are so very proud of her and very excited to be part of her journey, so please go check out the new book here: http://belindalove.com.au/breaking-down-the-breakup-book/ #belindalove #belindarygier #breakingdownthebreakup #breakups #heartbreak #thebachelor #thebachelorau #bachie #mc #author #coach #lifecoach #lovecoach #beloved #brand4profit #brandessence #brandjourney #branding #karenmeissner

21.01.2022 Look what arrived on my doorstep this morning! A BIG THANKYOU to Fleur, Amanda, Kirsty and April from @FreelancingGems for this gorgeous gift and reminder of how special we are as women!! Im so excited to be joining this incredible circle of women Freelancing Gems Community as a Business Coach in Residence for all things Branding.... Here is to a Bright Future of positively impacting women through business! #raregems #freelancinggems #businesscoachingforwomen #brand4good #brand4profit

21.01.2022 Heres to Sunday morning research. Even the coffee cup is matching! #Brandalignment #brandawareness #brandmarketing #coffee

20.01.2022 Think BIGGER & EVOLVE! No more isolation, just opportunities to grow. I'm so excited to be a Brand Essence + Business Coach for the newly launched Freelancing Gems!! We are women, here to empower other women to get the most out of their careers, whatever that might look like to them. ... Check us out to book your own personal consult and take your business or career to the next level - and get PAID WHAT YOU DESERVE! https://freelancinggems.com/for-freelanc/business-coaching/ #freelancinggems #freelancingfemales #bosslady #brand4profit #brandcoach #businesscoach

19.01.2022 Make sure you check out our newest client, DDP Sports Management and one of their World Number 7 Boxers, Rohan Murdock, who will be making his first appearance on Fight Call Out on 9:30pm tonight on FOX SPORTS 501. Tune in to hear from Rohan on: Why he signed for DDP Whats instore for him now... Who he would love to square up against Rohan will also be joined in the studio by Australias Number 1 Boxer - Jeff Horn. #brand4profit #brandstrategy #brandadvocacy #brandessence #branddiscovery #brandmethodology #brandarchitecture #ddpsports #ddpsportsmanagement #raisingthebar #tier1sport #australianboxing #rohanmurdock #jeffhorn #karenmeissner

19.01.2022 UGL is a diversified services company delivering critical assets and essential services that sustain and enhance the environment in which we live. They have derived an initiative named the Centre of Excellence which delivers 100% safety and critical and analytical solutions for all assets of their business. Brand.4.Profit were commissioned to produce a unique brand mark for this initiative. We explored ideas on something that cannot be cloned, cannot be duplicated, that is to...tally unique. A FINGERPRINT. Only the most innovative, forward-thinking companies use this ideology and only the Centre of Excellence can provide the service that they do. It is a digital touchprint for the future and ties in significantly with the Centre of Excellences new digital app technologies. This mark is all this plus more - a lifecycle, a bulls-eye, a blueprint, a target, a power switch, and the concentric circles make up a stylised form or letters c, o and e. #brand4profit #brandessence #branddiscovery #brandmethodology #brandarchitecture #brandstrategy #brandmark #branding#corporatebranding #unique #fingerprint #coe #ugl #ugllimited #jenniferhovell #uniquedesign #karenmeissner

17.01.2022 Star Wars is an Evergreen Brand. When the Walt Disney Company acquired Lucasfilm in 2012, entertainment industry observers seriously questioned the $4.06 billion price tag they paid for the Star Wars franchise. The brand was in the process of fading out and left untended, Star Wars could have easily become a nostalgia brand, like Peanuts, Betty Boop or the original Star Trek. But the Walt Disney CEO believed Star Wars could both compliment Disneys portfolio, and be reinvigor...ated to engage future generations. He gambled that it could stand the test of time, continuing to renew itself across decades, like Coca-Cola, Barbie, Hot Wheels, and Microsoft. The term for these brands is evergreen.* May the force be with you. Obi-Wan Kenobi #maythefourthbewithyou #maythefourth #maytheforcebewithyou #starwars #obiwan #disney #brand #brandessence #brandarchitecture #brandmethodology #brandstrategy #brandfacts #brand4profit #karenmeissner *Excerpt from Jeff Gomez, Collective Journey Blog, The Self Disruption of Star Wars, January 23 2018

17.01.2022 From my good friends at THE LOFT... Our White Ribbon Gala Dinner was a HUGE success! We were able to raise $2,500 to White Ribbon thanks to our generous sponsors & guests <3 A BIG thank you to our amazing MC for the night Karen Meissner & our two guest speakers Penelope Twemlow & Katherine Manby Sponsors for the night: Roma Turf Club, Blue Room Cinebar, Young Henrys, Brand.4.Profit, Signature Luxury Travel & Style, Stone & Wood Brewing, Archive Beer Boutique, Song Properties, Deep Grey, Mantra South Bank, Brisbane, Sofi Spritz, Libertine Parfumerie, BRISBANE POWERHOUSE, Queens Arms Hotel Roma, Aude, The Tivoli Brisbane, Oz Comic-Con, Oktoberfest Brisbane & Samuel Smith & Son

17.01.2022 Naomi Simson talks about how PASSION (Pure Energy) is still the No 1 Driver backing successful pitches, entrepreneurs and business today. 2. POSITIVITY (Power of Your Word) 3. PERSISTENCE (1 step at a time is ok for me) ... 4. LIVING WITH PURPOSE (Your WHY). Couldnt agree more with you Naomi. I recently just spoke about YOUR WHY in branding just last week and how we cant just come from the head in business but from our heart (PASSION). Awesome first speaker! Thankyou! #Nac2018 #naomisimson #redballoon #redii #sharktank #entrepreneurship #brandessence #brand4profit #branding #livewhatyoulove #brandpassion #brandintimacy #successresourcesaustralia #business #persistence #positioning

17.01.2022 Acclaimed cake decorator, founder of A Little Cake Place, (and one of Brand.4.Profits favourite clients) Caitlin Mitchell, first began decorating cakes in 2011 after watching a scene from Bridesmaids in which Kristen Wiggs character, Annie, creates an exquisite cupcake. Inspired by the scene, Caitlin tried her hand at an introductory course at Merivale Cakes & Crafts in Toowoomba. It became clear during the class that Caitlin had a flair for cake decorating and design. Cait...lin has since had the opportunity to develop her own personal style of old elegance and vintage designs by working with, and learning from, many well-known Australian and International cake decorators. One particular highlight, an industry first for Australia, was the creation of the chandelier cake, a masterpiece of cake engineering that was the answer to one brides dream. Since the creation of this first chandelier cake, A Little Cake Places hanging and chandelier cakes have been in high demand. Caitlins accolades dont stop there - she has recently taken out the Winner of the Haute Couture Wedding Cake Designer for 2018 at the Australian Cake Artists and Decorators Association - ACADA Cake Oscars. This award signifies the pure talent, creativity and hard work that goes into living your dream and doing what you were born to do and love. Youve built a brand from love and you keep nailing it! #brand4profit #brandessence #branddiscovery #brandmethodology #brandarchitecture #brandmark #branding #alcp #bycaitlynmitchell #alittlecakeplace #wedding #weddingcake #chandeliercake #masterpiece #hautecoutureofweddingcakes #ACADA #karenmeissner

16.01.2022 Think BIGGER & EVOLVE! No more isolation, just opportunities to grow. Im so excited to be a Brand Essence + Business Coach for the newly launched Freelancing Gems!! We are women, here to empower other women to get the most out of their careers, whatever that might look like to them. ... Check us out to book your own personal consult and take your business or career to the next level - and get PAID WHAT YOU DESERVE! https://freelancinggems.com/for-freelanc/business-coaching/ #freelancinggems #freelancingfemales #bosslady #brand4profit #brandcoach #businesscoach

16.01.2022 Celebrating the End of Financial Year Party with Consolidated Properties! Thankyou for the invite! #Consolidatedproperties #Hutchinson #EOYF #Brand4Profit #thetriffed #propertybranding

16.01.2022 Why honesty is still the best policy - Building Brand Authenticity. Being authentic has become a vital part of the customer lifecycle. In todays world, being authentic in your Brand Narrative is something consumers think is an important part of the purchasing decision. After surveying over 2000 adults in the U.S., UK and Australia, Stackla recently compiled their 2017 Consumer Content Report results to discover what content they trust and are influenced by throughout the cus...tomer lifecycle. The survey revealed that 86% of people say authenticity is important when deciding what brands they like and support, especially millennials!* So how do you maintain Brand Authenticity? Be genuine and honest in your approach. Brand authenticity is achieved when a brand fulfils its Brand Promise in an unique, genuine and consistent way and that in turn, builds trust. If you can capture this trust, then you have a Brand Advocate for life! At Brand.4.Profit we advocate Brand Authenticity and build Brands that reflect this organic inspiration and validation that consumers are looking for. #brand4profit #brandessence #brandauthenticity #branddiscovery #brandstory #brandnarrative #brandmethodology #brandarchitecture #brandmark #brandequity #brandassets #brandmanagement #emotionaldesign #brandconnection #keepitreal #karenmeissner #Stackla *Source: Article: Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers by Peter Cassidy November 2017.

14.01.2022 HAPPY AUSTRALIA DAY! So blessed to be in this beautiful country filled with opportunity! #australiaday2019 #aussieausssieaussie #brand4profit #brand4life

14.01.2022 Happy Ekka Showday Everyone! Whether you are braving the crowds or having a quiet day at home, Brand.4.Profit hopes you are enjoying this brilliant August weather on our Royal Qld Show day! #brand4profit #ekka #ekkashowday #royalqldshow #karenmeissner

13.01.2022 Excited to join @margaretaspin and the team of high growth business owners, representatives and business educators that support commercial innovation and innovation business investing. Grab a ticket and watch this space! #entrepreneurship #makeanimpact #highgrowth #passionprojects #socialenterprise #impactboom #brand4profit https://www.eventbrite.com.au/e/expressway-wednesday-26th-f EXPRESSWAY Wednesday 26th February 2020... eventbrite.com.au See more

11.01.2022 Topcatz are Introspective Leadership Experts, empowering people to reach their full potential in the Pillars of Mental, Physical, Financial & Spiritual Success. Their vision is to empower people through achieving personal success in the 4 Pillars of Life to facilitate a collective rise in consciousness. To operate from a higher emotional frequency and creates a more peaceful world, Brand.4.Profit developed a new brand mark to lift their identity and achieve their goals and ...ultimately, their clients. We developed a brand mark that was edgy, professional and fun. Classic typography that cleverly utilises the letterform O as the individual at the Top of his or her game! The bouncing O also reflects the energy of the Brand. #brand4profit #brandessence #branddiscovery #brandmethodology #brandarchitecture #brandstrategy #brandmark #branding #typography #corporatebranding #uniquedesign #topcatz #julianecowan #mentalhealth #physicalsuccess #financialsuccess #spiritualsuccess #pillarsoflife #karenmeissner

11.01.2022 PC Limousines was a family owned business that really understood their clientele, delivered an exceptional quality service, prided themselves on their personal touch + committment, however their brand wasnt visually aligned to their values. As a result, they were missing out on a HUGE market. Their name also gave the impression that they only offered limousines even though they were a luxury chauffeur service (with an impressive and extensive range of luxury vehicles) for co...rporate companies, conferences and eventspublic and private, offered day tours experiences, private bus services and even romantic getaways! Brand.4.Profit renamed + rebranded PC Limousines to First Class Fleet to capture the full extent of their services and their luxury range of vehicles. We took the brand to the next level by aligning them to their mission of making travel the best part of your day, making people feel special and delivering a first class experience each and every timeno matter what the occasion. In the process, their previously niche target market expanded to HUGE marketing opportunities + bookings. #brand4profit #brandessence #branddiscovery #brandstrategy #brandarchitecture #brandmark #branding #corporatebranding #firstclass #luxury #luxuryvehicle #chauffeur #limousine #travel #transport #firstclassfleet #paulfranklin #cherylfranklin #karenmeissner

11.01.2022 The 2018 Pantone colour of the year is Ultra Violet, an inventive and imaginative shade of purple. We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level, said Leatrice Eiseman, executive director of the Pantone Color Institute. From exploring new technologies and the greater galaxy to artis...tic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come. COLOUR IS POWERFUL IN BRANDING. DID YOU KNOW? Purple Colour Psychology and Meaning - Combines the stability of blue and the energy of red. - Associated with royalty. It symbolises power, nobility, luxury, and ambition - Conveys wealth and extravagance. - Associated with wisdom, dignity, independence, creativity, mystery, and magic. #brand4profit #brandstrategy #brandessence #brandarchitecture #branding #colourpsychology #pantone #ultraviolet #pantonecolouroftheyear #pantone2018 #karenmeissner

10.01.2022 A BIG congratulations to our latest client Elysium Hair Brisbane for again making the 2020 Brisbane’s Best Hairdressers by Style Magazines! Well done Kate Henderson and your amazing team! #elysiumhairbrisbane #besthairdresser2020 #stylemagazing #besthairbrisbane https://www.elysiumhairbrisbane.com.au/

09.01.2022 Just do it - nailing your Brand Narrative. If you havent devised a way to tell your brands story at an emotional level, you could be missing out on the huge revenue-boosting potential. The right brand narrative has the power to increase the value of your businesss product or service by over 20 times! What defines a great Brand Narrative?... When a Brand Story is done well, it: Clearly establishes what your brand is all about its purpose, core values, and mission Offers the consumer more than just a product or service, but rather an experience that transforms mundane reality Motivates the consumer to step into that experience. By crafting your Brand Assets in such a way that your audience feels as though theyd risk losing out on this devine experience of being a part of your brand if they dont buy, follow, or sign up right now! An example: Nike has always excelled at brand storytelling. One of their best campaigns is Equality; which makes a strong statement about the company in regards to positive social change - offering more to athletes than just a pair of sneakers and branded workout gear. This example of using brand storytelling to connect with the audience, invites them to become a part of a collective movement by wearing Nike products. Everyone wants to fit in right? Begin your Brand Narrative here. {Excerpt from article by Michael Brenner: www.marketinginsidergroup.com} #brand4profit #brandessence #branddiscovery #brandstory #brandnarrative #brandmethodology #brandarchitecture #brandmark #brandequity #brandassets #brandmanagement #emotionaldesign #brandconnection #nike #justdoit #karenmeissner

09.01.2022 Thank you to each and every one of you for liking my page! Feel free to spread the branding word :) Karen :)

08.01.2022 A BIG congratulations to our latest client Elysium Hair Brisbane for again making the 2020 Brisbanes Best Hairdressers by Style Magazines! Well done Kate Henderson and your amazing team! #elysiumhairbrisbane #besthairdresser2020 #stylemagazing #besthairbrisbane https://www.elysiumhairbrisbane.com.au/

06.01.2022 Brand.4.Profit is proud to be one of the mentors supporting the Elevate+ Social Enterprise Accelerator Program. On Tue 28 Jan 2020, Impact Boom and QLD Social Enterprise Council will be announcing the winners of the program. Get your tickets here to this amazing event or to be part of the social enterprise impact movement for 2020! ... #socialenterprise #impactboom #socialbusiness #changemakers #mentoringworks #brandimpact https://events.humanitix.com.au/brisbane-social-enterprise-

05.01.2022 Putting purpose in brand. Building a brand is definitely a process that takes time and requires a clearly defined brand strategy. Some large companies also cleverly take their brand one step further and closer to their true brand-essence or brand mission and integrate it into cause marketing. Lacoste is one of those, who has removed its trademark crocodile from a limited edition line of shirts making you think its branding gone wrong! How can removing the brand identity w...ork? Instead, it was an extremely clever move that let the company embrace cause marketing -- tying brand to a bigger concern -- without endangering decades of effort. To support the International Union for Conservation of Nature (IUCN), and alongside BETC Paris, the brand removed the iconic crocodile on a new line of its polosto make way for animals that could use the visibility more due to their endangered listing. Save Our Species Campaign is a three-year partnership between Lacoste and the IUCN. The campaign gives recognition to 10 endangered species that will individually appear in a series of limited-edition polo shirts. Heres why the branding exercise was a success: - The change was on a limited edition of shirts. - This was not a modification of the logo in general marketing. Instead, it was for a cause. - The cause of endangered species had a clear connection to a brand represented by a reptile. - There is no danger of confusion in the market as to what Lacoste is - STRONG BRAND AWARENESS. - As the campaign launched at Paris Fashion Week 2018, there was also the connection to Lacostes business. - The campaign was so successful, the shirts sold out quickly! (Source: Except from article written by By Angela Natividad, February 28, 2018, Adweek.com) #lacoste #IUCN #Unionforconservationofnature #BETCParis #endangeredspecies #saveourspecies #brand4profit #brandstrategy #brandessence #brandarchitecture #branding #brandsuccess #brandforcause #charity

04.01.2022 Araluen The Estates was an extraordinary opportunity to create your dream home on one of the remaining four secluded and fully serviced hectares in a secure enclave of only eight magnificent estates. The market had stalled with four of the blocks not selling. Brand.4.Profit injected a brand essence to revitalise the marketing material that engaged with clientele who then realised the lands value and its potential, as well as building their dream lifestyle. ... #brand4profit #brandessence #branddiscovery #brandmethodology #brandarchitecture #brandstrategy #brandmark #branding #propertyadvertising #propertymarketing #property #realestate #dreamhome #dreamlifestyle #araluen #araluentheestates #bobgreasle #karenmeissner

03.01.2022 Celebrating a wonderful night, gala style for Save Lives Donate Organs. As a listed donor organ myself, this is a charity I hold close to my heart. Brand.4.Profit supports SLDO not only as a client of ours but for all the amazing work they do and for what they stand for! Thankyou. Feeling blessed! ... #SLDO #s_l_d_o #savelivesdonateorgans #charity #giveback #businesswithpurpose #Cloudland #Brand4Profit #organdonor

03.01.2022 DING DING DING! Our client DDP SPORTS MANAGEMENT has some exciting news! Their latest event will broadcast to a national audience tonight on FOX SPORTS 507 at 8PM! Get your gloves on!!! #ddpsports #proboxing #dennishogan #winning #foxsports #brand #fox #sportsmanagement #branding #brand4profit

03.01.2022 Looking forward to connecting with our awesome members at the @ValleyChamberCommerce next week! #VCC #brand4profit #passionprojects #networkingwithpurpose

03.01.2022 Ho Ho Ho! Wishing you and your families a safe and happy Christmas filled with love, happiness and lots of pavlova :) From me and all the team at Brand.4.Profit! #christmas #xmas #merry #happygnome #brand4profit #pavlova

03.01.2022 I was so honoured to be asked by Aus Hotels and The Loft West End, to MC their White Ribbon Gala Dinner Event this Fri 27 July at 7pm. Wed love for you to help spread the word and invite you to the event! White Ribbon Australia is a part of a global movement of men and boys working to end mens violence against women. They aim to create an Australian society where all women can live in safety, free from violence and abuse, through their programs and campaigns.... White Ribbon is a not-for-profit organisation that works through a primary prevention approach in schools, workplaces and communities across Australia. There are still some tickets left if you would love to support this worthy cause!! PM me your interest so I can organise tickets without any booking fees. It will be an amazing night! #whiteribbonaustralia #whiteribbonfoundation #stopviolenceagainstwomen #understanddomesticviolence #empoweringwomen #charityevent #galadinner #theloftwestend #aushotels #mc #worthycause #brand4profit #karenmeissner

01.01.2022 A big shout out + Thank You to Westside BMW and Wolfgang Kelke for inviting me to attend the Westside BMW 10 Year Jubilee last fortnight!! Was so awesome to see how the brand and branch had evolved over the years and the great work the team are doing! My deep love for cars from a young age and the fact Im half German myself, (my dad born in Munich, where BMW was founded back in 1916) has always made me feel a connection to this brand. ... My very first luxury car was also a BMW (back then second hand of course!) so those fond memories of my heart skipping a beat when I saw her parked in my driveway will always stay. SOME INTERESTING BRAND FACTS: 1. BMW, which stands for Bayerische Motoren Werke, started out by making aircraft engines 2. The Dixi was the first car made by BMW. 3. The BMW headquarters are designed like the BMW Engine. 4. BMW built their own Lamborghini. 5. There was time when BMW almost became Mercedes in the late 50s. hashtag#bmw hashtag#bmwwestside hashtag#bmwbrisbane hashtag#bmw10yearjubilee hashtag#branding hashtag#loveforcars hashtag#luxurycars hashtag#memories hashtag#brand4profit hashtag#germanheritage

01.01.2022 Excited to connect with Luke Faccini and the Crew at his speed networking event with a difference. Rather than ask What you do? they foster questions + open discussions on What cause lights you up?. Think bigger than yourself and come check it out! Tickets below for Good Humans :) #makeanimpact #entrepreneurship #impactboom #socialenterprise #passionprojects #brand4profit #goodnorth https://events.humanitix.com.au/goodnorth-goodgathering-bri... GoodNorth Speed Networking for Good - Brisbane, Fortitude Valley, 19th of February | Humanitix