Brand-Aid | Social media agency

Brand-Aid

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24.01.2022 HOW LONG HAVE YOU BEEN DELAYING LOOKING AFTER YOUR SOCIAL MEDIA? Oh, we've been delaying it for ages! That's what we can say from the point of view od BRAND-AID! We've been looking after our amazing clients and were putting off social media management JUST LIKE YOU!...... What it cost us? Massive DELAY in reaching out to people! Imagine if we were active - how many people we could have helped just by letting them know about us? INABILITY to showcase our expertise! How would you know how well we do something if we are not showcasing it? LOST potential clients Oh no That's the most painful bit! Our focus won't go away from our clients! We will still create amazing content and fantastic campaigns for you! But we will also provide you much more with our tips for your social media! How many clients you've lost from not being active on socials? #growwithbrandaid See more

22.01.2022 HOW DO WE APPROACH REAL ESTATE INDUSTRY? We have so much fun managing social media for Real Estate. It's one of those industries that fully understands marketing and brand awareness. When a Real Estate brand comes to us - what do we do?... We research everything about the business, including their story, competitors, area of operation, difficulties and goals. We create a social media strategy that includes direct and indirect topics. Direct topics sell, indirect topics help people stay engaged. We take photos of their office, the process of work, the area where the business operates and then start providing tasks to copywriters. Copywriters know that their task is to help people connect with the brand. So they make sure content is sharp and has structure. We structure the visual for the brand, make sure it is familiar to the public, shows actual office or agents. We continuously focus on growth. We offer only organic methods that do not violate the rules. What outcomes does it bring to the business? Brand awareness. After working with us Real Estate agent or agency stand out within social media. Their profiles are clean and such items as offers, point of difference, brand persona and voice is clear. Traffic. We make sure that our clients constantly receive traffic to their pages. Traffic is local, so it is easy to convert into leads. We also train our clients on how to convert traffic into leads. Expertise. We help our clients to showcase their knowledge. They become different from ordinary real estate businesses - they actually connect. Competition in real estate is crazy, so we do everything to make sure Real Estate Agency we work with stands out based on their point of difference! #brandaid_clients See more

22.01.2022 11.11 at 11:11 #lestweforget

22.01.2022 $1 GUIDE ON HOW TO SET UP YOUR PROFILES Have you been wondering - how to set up your profiles correctly? What exactly to write in description? What covers to use? We've got a 12 page guide for you!... HOW TO SET UP YOUR COMPANY PAGE PROFILES Instagram Facebook Twitter LinkedIn We've collected best tips from all over the globe, plus included our unique methods! We didn't want to make it free as you might not value it, so we made ALMOST FREE! It is just for $1 and you can get it now! Don't be shy! Link in bio! See more

21.01.2022 FACEBOOK ADS: MOST COMMON MISTAKES! Facebook is one of the most popular advertising platforms. However, even if you are already here and actively using Facebook ads, there are many mistakes that you might be making. Make sure you check your Facebook ad right now for the following mistakes:... You are showing it to the same people - it is easy to forget to exclude previous converters and not to reach your audience with the same message in the same way. You are changing everything too fast - leave 24 to 48 hours for Facebook to optimise an ad after its been created or edited. You are trying to test everything at the same time - testing your ad performance is crucial. But make sure you leave the foundation and change one thing at a time. You forget to monitor your campaign - there are a lot of settings on Facebook that allow you to automate your ads, but it is important to stay on top of how your campaign is going. You are not documenting anything - make a document that tracks your campaign. Analyse it and figure out what worked and what didnt. Have you set your Facebook ad? Are you sure that it works at the maximum of its performance? If you need an advice or help with setting up a Facebook ad that works, contact Brand-Aid! We are committed to your brands success! More information about advertising on social media platforms at #advertisingwithbrandaid Are you confident about your Facebook ad performance? See more

21.01.2022 WHAT IS SOCIAL MEDIA CONTENT STRATEGY? Do you know that feeling when you were sitting all day trying to come up with a post idea? Frustration... Irritation Lack of inspiration All of these feelings kick in when you are trying to come up with the topic without a plan. We know it and we feel for those business owners and social media managers that can't work it out yet. That why we've spent a lot of time creating a simple way of structuring content. So what is CONTENT STRATEGY? Content Strategy is a plan including all tools and tactics to roll your content out to Social Media. What it includes? Plan with topics for Social Media Links to all required resources (photo banks, articles, etc.) Clear posting strategy (which platform / when / which channel) Internal / External hashtags map Percentage of content (direct / indirect) It does sound a little bit complicated - doesn't it? In truth it is a lot simpler than it sounds. NO! It is not just images and text. It is much deeper. You must always think of an end result. BRAND-AID is always here for you when you need us! Just ask us a question - we'll be happy to answer. #brandaid_dictionary See more

20.01.2022 WE'VE ARCHIVED BUNCH OF POSTS FROM LAST YEAR Just didn't like how the feed looked. How often do you restructure the design of your feed?... We always encourage brands to look at their feed structure as if it was a business card - would you give out a business card that looks messy? You'd want it to be properly thought through by a professional. How can you start designing your feed? Create order! Ex.: @shape_hr or @andrewsandcoestate Use one Lightroom or VSCO preset Ex.: @welcome_australia We talk more about it at our Social Media Classroom. The date for 2020 would be announced soon! #brandaid_classroom See more

20.01.2022 DONT DO WHAT YOUR COMPETITORS DO! Have you had this moment when you saw your competitor posting something and thinking: "Nooooo, I could have done better!" ... You then decide to write a post: You think about the topic for an hour Desperately look for an image on your phone 2 hours later, you put the post out AND NOTHING HAPPENS Why? Competition doesn't start with the post. Competition starts with a strategy! Don't run yourself down, chasing every post that your competitor puts out! Develop your own goals, think of what you could have done differently to others, and how you can engage with your audience. #growwithbrandaid What was your best performing post about? See more

20.01.2022 SOCIAL MEDIA TRENDS OF 2020 / BALANCE OF PRIVATE AND PUBLIC! What is it? Let's go into specifics:... PUBLIC ENGAGEMENT Managing your social media pages Putting posts and stories out Creating ads Collaborating with other brands PRIVATE ENGAGEMENT Driving your ads traffic to WhatsApp or Messenger Use chatbots to start conversations Creating closed Facebook groups Coming back to the trend: THE FUTURE IS PRIVATE, MARK ZUCKERBERG ANNOUNCED IN 2019 BUT 52% of brand discovery online still happens in public social feeds (how else people will get into the private feeds). What to do? Create 360 Strategy - where your client enters your social media world, travels to private channels and complete the purchase. For small businesses, it is even easier. All your customers know you - so don't hesitate to have positive interaction through your direct messages. And please stop this style of interaction: How much does it cost? $35 . (no answer) Don't leave your audience there. Swipe through the carousel to see the example of correct communication! We talk more about Private and Public Engagement at our Social Media Classroom and specially designed workshops. Dates for 2020 are coming up soon! #brandaid_trends #growwithbrandaid See more

20.01.2022 SOCIAL MEDIA TRENDS 2020 | WHAT LOCAL BUSINESSES SHOULD DO? You know, when you watch all these crazy popular videos on YouTube about social media trends - all that you are thinking about as a small business owner is: "Oh, please, just tell me what can I do for MY BUSINESS!"... You don't care how well this online store is doing after they've increased their advertising budget, you don't want to know how a phone app is reaching their customers All you want to know is - WHAT CAN YOU DO WITH YOUR SOCIAL MEDIA! You want more BRAND AWARENESS, i.e. SALES! You want to know what steps you need to go through. You want it specifically for your business. So here we are! BRAND-AID has a special Social Media Advisory package! What does it include? Full set up. We make sure that your pages are set up correctly and prepared for traffic. Full support for 6 months. We make sure that you do all the necessary steps during this time, help you adjust important items and provide full education. This solution is developed SPECIFICALLY FOR YOUR BUSINESS! We will have a look at your current stage and help you reach the desired goals! So, let's do it. Contact us through our social media or contact buttons in bio @brandaidnow. #growwithbrandaid #brandaid_advisory See more

20.01.2022 WHAT TO POST ABOUT IF YOU ARE A BUSINESS? Instagram and Facebook are flooded with Influencers. They are promoting clothes, cosmetic products, shops, services, lifestyle They have so much they can share. But what if you are a business? What can you post about? HERE ARE 5 TOPICS FOR YOU!... (Save this post so that you always come back to it in the future) Where and when one can need your product/service? What problem your business/service can solve (detailed example)? Top reasons to purchase your service/product? How to buy your product? How to make an order? How to pay for it? Q&A! Post frequently asked questions and answer them! Recycle your posts - in 3 months your followers won't remember! But as you reuse them - they to think - HOW CAN I MAKE IT EVEN BETTER? #contentwithbrandaid How do you plan your content? See more

20.01.2022 If you are still looking for a magic trick

19.01.2022 CONNECT DURING LOCKDOWN, BUT REMEMBER TO LOOK AFTER YOURSELF! We are all in need of communication, and social media helps us to connect easily! Facebook Groups are so super active at the moment as if it is the only way of entertainment.... Everyone is going live both on Facebook and Instagram Twitter is super popular due to its short news format. But we at BRAND-AID (despite the fact that we usually promote usage of social networks) want to remind you about the several aspects you need to be aware during the lockdown: The more we stay on social media - the less happy we become. Some studies show that social media use is linked to a greater feeling of social isolation. We see too much of other lives. As a result, we compare our lives with them, which is mentally unhealthy. We do it subconsciously, but sadly it is linked to depressive symptoms. Don't forget; it can become an addiction. We grab our phones as soon as we get up and spend hours scrolling through without any particular reason. Worse is the fact that we keep coming back to social media waiting for this update that will make us feel happy, but it doesn't make us feel very good. No, don't withdraw from social media completely, be smart about it. Here are some good tips: Select accounts that you follow wisely. Make sure that they are quality accounts and you get value from them. As soon as you feel that you are scrolling without intention - put your phone down. Mute accounts/people that you don't want to unfollow, but don't find positive. We hope that you like our posts and will stay with us))! We only want to give you high-quality information! #brandaid_covid19 See more

19.01.2022 WHAT NOT TO POST IN STORIES! Check if you tend to post any of the below: TALK SPAM... A talking head in stories for a length of 10 stories! That's how it looks like. Guess why IGTV was created? (So that you could stretch your sharing time). If you can't share your idea between 15-40 seconds - you need to work on it. LOCATION SPAM Very similar to the above. You recorded a walk around the beautiful location, posted it in Insta - bam! - it's 7 stories altogether. The same day you filmed more picturesque locations and put it in again for 7 stories length And again. 21 stories. NO ONE CAN WATCH IT EXCEPT FOR YOUR MUM! WEEKENDS ON THE BEACH OK - If it is your company culture, but let's say you are concreter, car repairer, logistic company, business consultant, please save it for your personal page. Your target audience came to you for a reason - and it is not to know how you spend your free time. COFFEE BREAKS Some accounts just keep posting their coffees for the sake of doing something. Together with the above weekends, it seems like all you do is coffee breaks and weekends on the beach. When do you work? If you do it - do 10% of it - not 100%! GYM WORKOUTS Unless you are a personal coach, gym or a transformational mentor. Think about it - how an account created for promoting accounting services is connected to your personal gym experience. Keep it with coffee breaks and weekends on your personal page! PHOTOS OR VIDEOS WITHOUT CAPTIONS People need to know the purpose of the picture, or they'll tap away. If you are a real estate agent or a builder, showing the kitchen around - point out details in the caption: "Look how awesome these taps are", "What an incredible view from the dining area". Let's summarise: no talking heads for more than 40 seconds (try for 15 seconds), 1 location per 1-2 stories, keep your personal life personal, don't make your account look as if all you do is glorifying moments off work, put some text over photos and videos. What is the most annoying story you've seen? #growwithbrandaid #brandaid_tips @ Geelong West, Victoria, Australia

18.01.2022 Have you ever analysed why people follow you? Perhaps it’s because of your great strategy which leads to a new audience? Or maybe because of your fantastic products or services which you provide on social media? Or just because they like your personality and uniqueness? Right now think over why you are so different from others, why your subscribers stay with you and what value you provide to them! Once you answer these questions, you’ll be surprised how important and high...ly appreciated you are for your audience! It will change your own attitude to yourself and your truly valuable work once and for all! Let’s give some love to each other by supporting other people’s accounts! Share in the comments your profile and tell what makes you interesting and valued . . . . . . . #socialmediamarketingtips

18.01.2022 #THE INSTAGRAM HASHTAGS TRUTH! It's fascinating to see how many people are putting a blanket of hashtags under their posts hoping that they are doing the right thing. Can we please break your beliefs?... 1Hashtags are not the tool for active account growth. Time and effort certainly don't match. You can juggle hashtags for a year and would get maybe 100-300 new followers in the best case. 2All they do is register the post against a specific hashtag. Yes, it will still matter who follow this hashtag (yes, you can follow hashtags) or whether anyone is searching through hashtags. So think - does your target audience follow this hashtag? 3Not all posts get shown for assigned to post hashtags. Have you checked your posts insights? Do you see posts that get higher impressions? One day it works, next might not. There are reasons for that! What do we do for brands that we work with? Create an easy hashtags map that is relevant, reaches your target audience, not hard to maintain and doesn't take much time to publish. BUT! You can't manage a page and focus on growth using hashtags ONLY! OMG, please stop!!! Social Media Strategy is far beyond hashtags and putting posts out. We cover the hashtags mapping topic in our Social Media Classroom as well. Dates of the class are coming up soon! What hashtags do you follow? #brandaid_tips See more

17.01.2022 TA AND HOW TO FIND IT? What does any business start with? A client, of course! Are you confident that you know a "portrait" of your client? The first step of setting up your business is to find your Target Audience (TA). TA is a group of people who might need your product/service. The first step of any marketing campaign (including Social Media Marketing) is to find the TA. Here is how:... Identify your point of difference and the main traits of your business - at Brand-Aid, we use a set of 117 questions that we ask a company before we start creating an SMM strategy. Create descriptive profiles of your target audience personas - the pro-tip here is to create a few profiles and go into a very detailed description of each potential buyer. Research and ask questions - even if you don't have established clients to base your research upon - just talk to people, ask in what business / life situations they would engage in your type of services. Trust your TA research to professionals who understand the process intimately and dont follow general assumptions. The proper identification of your TA will save you time and money! To find out more about SMM strategy go to #growwithbrandaid What is your TA? See more

16.01.2022 BRAND MESSAGE Have you ever wondered why some brand messages stick with you and when it comes to other brands, you are not even sure whether they have a message at all? We see it a lot and thought wed provide you with a simple check-list. ... If you are not sure how effective your brand message is, go through the following questions: Does it resonate emotionally? How intriguing is the message? Does it consist of 5 words or less? How memorable is your message? Is it unique or sounds like something else? Your brand message is a building stone on the way to the business success you are pursuing! Make sure it ticks all the boxes. Still not sure how effective your message is? Why not contact Brand-Aid with your question?! More information about brand development at #brandswithbrandaid How memorable is your brand message? See more

16.01.2022 CREATE A COMMUNITY WHERE PEOPLE CAN HAVE A CONVERSATION! Today people are sick and tired of advertising! Our eye is already on a lookout for this "sponsored" word to make sure we skip this post! So what should businesses be doing? 1Figure out your strategy!... Determine what you want to achieve and then road map how you'll get there. 2Create quality content! Stop posting irrelevant, unnecessary content. Your content has to be aligned with your goals. 3Create a safe space to start a conversation! Your social media is there NOT FOR YOU TO SELL! It is for YOUR AUDIENCE TO DECIDE whether they want to buy! Talk to them, ask questions, support the conversation. 4Don't neglect any comments! No one wants to comment first, so if you even get an emoji as a response, ask your commentator a question "what did you like the most?" 5Focus on conversations! One comment is worth $100 ad spent! So build conversations as part of your social media strategy! Once you've created this safe place - you'd find that a lot of people would be responding to your call to actions and purchase from your brand. #growwithbrandaid What type of comments do you usually get? See more

15.01.2022 SUCCESSFUL COMPANIES DO THAT! They are not trying to sell their services in every post!

15.01.2022 SOCIAL MEDIA TRENDS 2020 / WHAT? YOU ARE NOT POSTING STORIES? Well... hello! Don't tell anyone about it! Why?... Because if you are not posting stories daily, your business is profile is being booooring! Stories are now available on Facebook as well, so by syncing Instagram and Facebook, you are reaching the audience in both channels. There are lots of people right now who prefer stories to posts. This way, they are engaging with people and brands they follow knowing what they are doing right now. By reaching the audience that prefers stories, you can direct them to your posts. You can put polls and quizzes out to understand what products your audience like or what they want to see more. Your little stories circle appears at the top of the page. The more engaging your stories are - the more people watch them! Therefore your circle will be closer to the start of all stories people see! Do you want us to create a post about what you CAN'T POST in Stories? We are more than happy too! Let's see if we can get 20 comments below and we'll share the post! Please comment "" if you want to know what not to post in Stories! See more

15.01.2022 WILL YOU GET RESULTS? Having a social media presence is a MUST! But would it work if all you do is putting posts out? RESULTS WILL COME... Or will they? It will still depend on how you manage your social media. You can wait for months to get leads and traffic. But if you do everything correctly and your services are in high demand - results will come. PROMOTE TO GET TRAFFIC You are posting, posting, posting! Great! But posting is serving your posts to your existing (possibly small) audience. You are lucky if your audience shares your posts, otherwise, think of the ways to promote your accounts to get new traffic. DONT ACT LIKE BIG BRAND IF YOU ARE NOT Look! Are you as well known brand like Nike? Then dont create basic content! You need to realise that your audience is passively surfing through social media and if you dont cover their fears (and they have tons of them) - they wont stop at your content. To get you to the actual results, we created our amazing SOCIAL MEDIA CLASSROOM! EVENT: SOCIAL MEDIA CLASSROOM DATE: SATURDAY, 9 NOVEMBER 2019 TIME: 11 am - 3 pm PRICE: $425 (hurry up to get an early bird) LOCATION: Bridge Coworking and Event Space, 5 Bridge Street, Newtown, VIC 3220 To get your ticket - follow our link in bio @brandaidnow! Are you getting results from Social Media? See more

15.01.2022 SOCIAL MEDIA VS OTHER MARKETING CHANNELS You can not imagine a successful business without a social media presence these days. There is a lot of reasons why you need to pay close attention to this marketing channel. Your target audience IS on social media!... Your target audience is paying more attention to social media than to any other advertising platforms. Advertising cabinets on major social media platforms allow you to be strategic with your advertising budget. It is more effective and more cost-efficient than any other means of marketing! Dont have time to manage your social media and create engaging content that will instantly grab the attention of your potential clients? Outsource it to social media specialists! Grow your brand with Brand-Aid Now! More information about social media marketing at #growwithbrandaid What marketing channels do you use for your brand development? See more

15.01.2022 HEY AMAZING BUSINESSES OF AUSTRALIA! LET'S TALK ABOUT SOCIAL MEDIA TRENDS OF 2020! We know you've been looking forward to it. You've been told so many times to stay up-to-date with social media trends, and with @brandaidnow - you are certainly in the right place. So what are those trends?... We'll be telling you about them during January! The first trend we will talk about would be BALANCE! BALANCE OF WHAT? Balance between your public and private engagement! Business and private? On social media? Seriously? Yes. "THE FUTURE IS PRIVATE," MARK ZUCKERBERG said so. We'd be terrified to argue ! Wait for the next post, and we'll tell you more about BALANCE and PRIVATE ENGAGEMENT! #growwithbrandaid #brandaid_trends See more

14.01.2022 What would you choose today? Remember that creating content can be a really engaging and fun process.If you feel overwhelmed while managing your socials, then it’s most likely down to 3 things: Lack of time or energy... No content strategy and planning Neglecting creativity Your content shouldn’t be perfect! The main thing is you have to develop a strategy and add a little bit of creativity to the process! #brandaidnow_motivation

13.01.2022 NOTHING WORKS Have you ever felt that your social media doesn't bring you as much results as it should? Oh yeah! Everyone feels this way sometimes.... But let's have a look how much effort have you put into it: You use social media consistently for: 1 month (hello baby account) 6 months (keep going) 1 year (great work) more than 1 year (so happy to meet you) Your account has: less than 100 follower (just like your neighbourhood granny) 100-1000 followers (it's just the beginning) 1000-5000 followers (you can start selling!) more than 5000 followers (good level) Your posts get on average: less than 10 likes (no one likes you) 10-20 likes (you must have some friends) 20-100 likes (your dog can get same number) more than 100 (local star) We know you've heard a lot of people say that likes and follows don't mean anything - sales do. Yeah kinda. BUT! This metrics can help you adjust your online behaviour and start selling. Experiment!!! Try new things, engage, collaborate, create ads. We will talk more about it at our Social Media Classroom. We'll announce the date of next course in 2020 soon. #brandaid_classroom See more

13.01.2022 DO YOU WANT TO GET RESULTS FROM YOUR SOCIAL MEDIA? You want to sort your social media but dont want to pay a monthly fee to social media manager? You want to know latest trends that will create engagement and boost your social media presence?... You manage your social media in-house and need to train your super-user on proper management of your socials? If you answered YES to one of these question come to BRAND-AID Social Media Classroom. What do you get? Direct work with Social Media Management & Marketing Professional Kate Dacres-Mannings We work on your posts - you walk out with a week worth or correctly written posts for your business. We work on your visual - even on your phone there are minimum 30 images that can be used for your social media. If not - well find them! Applications - we will download and practice free applications that can be used for social media content. As well as we will look into paid applications that can greatly contribute to visual and written content. Content Plan will be written for the whole month, you will know how to schedule posts and where all your topics are. Your bio will have a firm offer. We will organise it on the spot and check in with every participant. You will know how to use competitions and paid advertising for your business. WORKBOOK DEVELOPED BY BRAND-AID MORE This is our last event for the year! Book your ticket through the link in bio! Early Bird till 31 October! What topic would you like us to cover in social media classroom? See more

12.01.2022 "GO ONLINE" IT IS EASY TO SAY It is easy for companies who understand the web to jump online and recreate their businesses. It is terrifying for those who didnt plan online tools to become the main resource of sales.... At BRAND-AID, we encourage you not to make a rapid move. We encourage you to look at your current resources. So do these steps first: 1Hopefully, you have a website. Yes? Then ask your friend to google your industry and location. Why your friend? Because his computer less likely remembers your website. Therefore Google will show him the actual result that the majority of people see. Why your industry and location? Because that is what people will google first when they'd be looking for services of your kind. If you page on TOP - do a little dance and be happy. Well done! If it is nowhere near the top or around at all - give a call to a good SEO specialist. We know one if you'd like to have a chat with him! 2Have a look at your Facebook/Instagram page. We won't google anything here, what we'll do is ask your friend's daughter to have a look at it, but don't say it is yours. Ask: "Can you tell me what this company does?" Why your friend's daughter? Because she has no idea what you do. See if she understands your speciality in the first 3-10 seconds. Why not say that it is yours? Because if you will - she will feel sorry for you and try hard. People on social media don't try hard at all. If she understands immediately, tap yourself on the shoulder! Well done, good job. If she says "What is it? I can't figure out what they do." or she says something remote from what you specialise in - then you need to edit your profile. Edit it in such a way that a 10-year old can understand! We give out a lot of tips right now through our stories. Make sure you get to go through them within a day, as they stay only for 24 hours. #growwithbrandaid See more

11.01.2022 YOUR SOCIAL MEDIA WILL WORK FOR YOU ONLY IF YOU USE IT! Today one of our clients asked us how many leads other clients to get from social media. And because we are super transparent about it - we are happy to share this information with you guys as well! It depends. And it depends on how well you would use your account.... So let's have a look: A real estate company has a pretty account, but they do not connect with people, just put posts out. How many leads do you think they will get? CORRECT! Very few. Because even if you put makeup on, you still need to go out to meet someone. OR A real estate agent that put posts out about best ways of selling properties, helps vendors with straightforward advice, consistently uses stories and talks about how this or that property was sold. Also shares his personal story, you see his family, you know his values. This guy will be flooded with leads because he makes you feel like you know him. So we have amazing clients who take social media game seriously, and we love seeing how they get clients and grow their business thanks to us! By putting posts out, you won't get many results, but if you'd use your asset (your social media profile) correctly - you will achieve a lot! #brandaid_clients See more

11.01.2022 HAPPY HOLIDAYS FOR BRAND-AID!!! We are wishing you to have a delightful holiday with lots of fun and positive emotions! So spend time with your loved ones and use your social media only for good:... Share your holidays photos on your private social media channels Share Holiday Greetings on your business social media pages Share your corporate parties on your business social media pages Share your business take-aways from 2019 on your business social media pages Share your personal take-aways from 2019 on your personal social media pages Don't mix your business and personal life. Create blogs if you like blogging, create closer personal accounts if you want part of your life to stay between you and your nearest and dearest! #brandaidnow_holidays Have you been naughty in 2020 and done lots of mistakes? See more

10.01.2022 BUSINESS AND EMOJIS! Is it ok for business to use emojis? Maybe it looks unprofessional? Does it look cheap?... We've prepared some great info for you here! So let's answer all these questions! It is a MUST for business to use emojis! People purchase products and services when they feel towards them! Unprofessional looks plain text and a blanket of hashtags under the post! Use relevant emojis, pick the ones that relate to your brand image and be consistent! Emojis dont make your text look cheap is they are carefully picked and are structured! Start today by selecting emojis for your brand! Do you want us to check the selection of emojis for your brand? Just type in emojis you pick in the comment below and we will let you know what you can consider! #geelong lets do social media like pros! See more

09.01.2022 VISUAL CONTENT What is visual content for social media? How to create it?... What things to consider? The visual content is one of the most important parts of a social media strategy (SM strategy). It is the first thing that grasps the attention of social media users so it should be very thought after. Some useful tips for you: Not all professional pictures work for social media - some incredible professional photo sessions look amazing printed out, but wont work within algorithms. If you are creating visual content for your business page, graphic design can look great but do not overcrowd your feed with too much graphics, also remember, that graphics don't go into the top. Maintain your feed within the same colour scheme (make it complimentary to your logo design). If the colours of your imagery aren't consistent, it will look unprofessional. There are a few items to consider with visual content for social media. More tips and tricks on creating visual content for social media at #photographywithbrandaid What is your biggest challenge when creating visual content for social media? See more

09.01.2022 WE ARE CREATING A NEW LOOK FOR OUR SOCIALS Hello, amazing BRAND-AID crowd! We are recreating the look of our socials and we are so super excited about it. Our fabulous team has spend great amount of time trying to develop the best possible look for our Insta and Facebook feed. For LinkedIn we will be developing an absolutely different design.... Why did we do that? We were just a bit tired of our feed! If you swipe left you'll see a sneak peak of what our feed will look like! Do you ever feel like you want to change things up a little bit? #brandaid_news @ Werribee, Victoria See more

08.01.2022 These words are music to our ears! #brandaid_marketing

06.01.2022 Oh that gave us just a good laugh this afternoon! Enjoy!

06.01.2022 What adjectives would you use to describe your brand? Deciding on 3-5 meaningful adjectives to characterize your business can help you discover your ideal audience, your overall messaging, tone of voice, and your brand’s visuals. We’d love to hear what your brand adjectives are! Feel free to share them in the comments!... #brandaidnow_motivation

05.01.2022 SOCIAL MEDIA CLASSROOM What is social media classroom? This is the project that we are developing. Classroom is where we work on your social media in real time.... We work on your posts - you walk out with a week worth or correctly written posts for your business. We work on your visual - even on your phone there are minimum 30 images that can be used for your social media. If not - well find them! Applications - we will download and practice free applications that can be used for social media content. As well as we will look into paid applications that can greatly contribute to visual and written content. Content Plan will be written for the whole month, you will know how to schedule posts and where all your topics are. Your bio will have a firm offer. We will organise it on the spot and check with every participant. You will know how to use competitions and paid advertising for your business. WORKBOOK DEVELOPED BY BRAND-AID MORE If you want to manage your social media in house - that is the amazing opportunity for you. Wait for the announcement of the Social Media Classroom! We are super excited! What topic would you like to go over in the classroom? See more

05.01.2022 THIS ONE THING THAT KEEPS YOU FROM DIALLING OUR NUMBER! Money! Let's face it. No one wants to pay a monthly fee to a contractor. Not unless you understand that it brings you value. What can BRAND-AID bring you?... EXPERTISE. Professional management of social media means that you get the team that knows all social media platforms, produces content efficiently, quickly creates the structure and trains you on how to manage it on receiving end. TIME. You get back your time. Do you know what they say? It is important to delegate what steals your valuable time. Most likely, you and your team have a terrific skill that you want to focus on, but now you are still thinking about posts and advertising. OUTSTANDING SOCIAL MEDIA PRESENCE. Imagine that you can tell anyone that they can follow your account! You won't feel bad about it, you will be incredibly proud of your presence, and you will know that this account will work as an extra sales rep! UNDERSTANDING OF YOUR BUSINESS OFFER. With our guidance, you will develop a better understanding of what your target audience looks like, what people need and what exactly you need to provide them. We work in different formats. You can sign up for a management or advisory package. Let us know what works best for you! #brandaid_company See more

05.01.2022 HAVE YOU HEARD ABOUT LINKEDIN STORIES? This is a new LinkedIn feature that rolled out in Australia in June. It works exactly like Instagram and Facebook stories and same way stays for 24 hours. What does it mean for your business?... It is another confirmation that Stories work for personal branding and business - you need to start using them. Stories feature is also available on YouTube (if you didn't know). It is your chance to showcase you "backstage". When you feed is your storefront - Stories is what happens is real life. This is your customer experience. Those businesses that use engaging stories will succeed in the social media space. Remember when websites became compulsory? Not it is same with social media, but not just posts - stories are a must! At the moment LinkedIn is testing the feature. Its only available to members and select LinkedIn Pages located in Australia, Brazil, France, the Netherlands, and the UAE. Nevertheless, if you don't have that feature yet - think how you can use Facebook and Instagram stories for your brand! #brandaid_tips See more

05.01.2022 You are here to showcase your brand, create networks, share your offers and show off your products. Creating content shouldn’t make you feel overwhelmed. It must be fun, manageable and easy to get it done. It’s just a digital manifestation of the best parts of your business!... Does creating content make you feel inspired or overwhelmed? . . . . . . . #socialmediamarketingtips

04.01.2022 FACEBOOK ADS: THINGS TO AVOID For sure you've noticed that these's been some major changes on Facebook and Instagram platforms. The changes are so significant that some experts consider them being the biggest in the past 15 years. They will affect Facebook Ads too (which are effectively Instagram ads as well). From now on, there are a few things you should avoid when creating a Facebook ad:... Content created for the sole purpose of pushing people to buy a product Content that pushes people to enter promotions, giveaways or contests Ads that link to outbound content - give value first! Moreover avoiding those items in general content will increase the organic reach of your profile as Facebook would see your posts as more valuable for your audience. p.s. there are much more items that you need to avoid in your ads! Stay tuned for more posts about it! More information about Facebook tips and tricks at #brandaid_facebook What are you posting today about? See more

04.01.2022 If you want to be successful in developing your business and personal brand, you have to think above and beyond your brand and into stories, solutions and the challenges your customers face. Moreover, keeping pace with market changes is essential to move forward with a clear sense of direction and confidence in each of your actions! #brandaidnow_motivation

03.01.2022 OUR FABULOUS COORDINATOR - ANASTASIA. We have to say - Anastasia is our star. She translates all parts of our clients' strategies to designers, copywriters and growth specialists. We asked her a few questions: Favourite Social Media platform? . . ... What inspires/motivates you? . , . . Favourite book? . ’ , , . Favourite movie? . . Favourite music? , , , . Your hobby? . . . . What do you love the most about BRAND-AID? ’ . , . , . The most challenging task you ever got? . See more

02.01.2022 If you want people to go after you, stand out and be unique! As long as you do the same things as others, you are worth nothing. Once you start withdrawing into yourself, using imagination and implementing your knowledge and skills, you become noticed, trusted and followed! What are your fears of posting on social media? Share in the comments and let’s support each other!... #brandaidnow_inspiration

01.01.2022 SOCIAL MEDIA MARKETING TIP: MARKETING FUNNEL The goal of any social media ad is to attract potential clients to your business. Brands advertising on social media platforms usually goes in waves, which then create a so-called marketing funnel. Awareness - a vital stage when you let the consumers find out about your company and services/products... Interest - critical step of advertising where you create interest in your services/products Want - make your potential clients want to use your services or want to buy your product Buy - the end-result of any business is for your clients to buy your service or product Each stage of the social media marketing funnel has its specifics. You need to be aware of every little detail while creating ads and always think of the purpose in mind. Need help with your social media marketing strategy? Contact Brand-Aid specialists and start growing your business now! More information about social media marketing strategy and #strategywithbrandaid What stage of the social media marketing funnel are your ads at? See more

01.01.2022 TOP INSTAGRAM UPDATES Heres a quick summary of the latest updates: NEW PAID BADGES FOR CREATORS LIVES... Instagram is now offering creators "badges," which users can purchase during a creator's IGTV live. Badges enable users to get their comments to stand out making them more visible to the creator. NEW IGTV ADS FOR MONETIZATION Short video ads will nows appear when users click to watch someone's IGTV. When creators have users that click on their IGTV and see an ad, they will get a share in the advertising revenue. INSTAGRAM TESTING POST CAPTION SHOPPING TAGS Instagram is trying to level up their on-platform shopping. They are now testing shopping tags that you can add to a post's caption, which can drive clicks and conversions to your products. CONTINUED TESTING OF MESSENGER AND DIRECT INTEGRATION Instagram confirmed that continued testing of Messenger, Direct Messaging, and WhatsApp integration is currently happening, but is still early in the testing process. This integration will make it easier for brands to effectively manage incoming messages. OUTLINED STEPS TO ADDRESS RACIAL INEQUALITY Chief of Instagram, Adam Mosseri, has outlined steps the platform will take to address racial inequalities. Some key points include re-checking the platform's policies, verification process, content, and algorithm to avoid racial bias. Instagram is really stepping up. Whats not to love? If you need help in maximising Instagram for your business, reach out to us! BRAND-AID is always here for you when you need us! #brandaid_news See more

01.01.2022 Oh, that gave us a good laugh this afternoon! #brandaid_fun

01.01.2022 TOP 5 SKILLS YOUR STAFF SHOULD HAVE FOR SOCIAL MEDIA As we surf socials, we notice the need to educate business owners on the attributes staff should have to look after socials. Here are the most important skills your employees need: STRATEGIC THINKING... Social Media doesn't start with posts - it starts with the strategy. Your employee needs to see a bigger picture! Secret tip: approach a Social Media company to develop a strategy, then provide it to your staff. Usually, a Social Media company will educate your team on how to apply it. VISUAL TASTE Social Media is ONLY successful if your visual is clean. Your staff member doesn't have to be a graphic designer, but he needs to have an aesthetic taste. Secret tip: when hiring your staff, bring a pack of 30 photos related to your industry: 10 photos taken on phone camera with low light, 10 photos taken on phone camera with natural light, 10 photos taken on the professional camera. Ask your candidate to pick 12-15 that best describe your offer to the public. COPYWRITING Visual makes your prospects stop, and COPY does the rest of the work. Excellent written communication skills are a must. Secret tip: There are lots of selling formulas in place for copywriting. Make sure your staff is educated on those. TECH SAVVY Your staff member will have to work both on computer and phone. There are lots of phone apps that can adjust photos quality, do graphics, turn images into videos, make cool video clips. Make sure your team member can easily navigate between those. Secret tip: Today, phones do a great job, so you don't need a photoshop expert. GREAT COMMUNICATOR Content needs to feel like a conversation with a customer. Your staff needs to know how to engage. Secret tip: quiet people are often good with written communication. We know how to train great Social Media Managers! Give us a call if you need your staff trained. -: 0473797379 @.. #brandaid_socialmediamanager #growwithbrandaid See more