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24.01.2022 A costly 'mistake' for Nike #IP #brands

24.01.2022 Always fun talking all things #retail with Steve Austin ABC Brisbane Radio #TheRetailPanel from innovative cafes turning to takeaway/delivery offerings to local breweries pivoting to develop new products and services... (@1:14:00 mark) Newstead Brewing Co. David Jones Country Road Bubs West Elm Christine Jane Moody #brands #retailinnovation #retailtrends #retailbrands #retailnews #postcovid19 #silverlinings Zoom Video Communications https://bit.ly/34Ph8ja Brand Audits

22.01.2022 Does packaging sell a product?...it’s called #branding Ask Cadbury, Toblerone, and Lindt! (The Courier-Mail)

18.01.2022 When two brands come together #IKEA + #LEGO = #BYGGLEK #brands #collaboration #innovation

16.01.2022 Don't forget to register for the next QUT (Queensland University of Technology) #blf event. Guest speaker is Ms Susan Anderson, Uber ANZ More info/registration: https://bit.ly/31ziOvL #leadership #innovation Brand Audits Christine Jane Moody

15.01.2022 Important for all #brands to live their #purpose and walk the talk! #wokewashing

15.01.2022 My latest webinar for National Retail Association!

14.01.2022 A typeface that combines Braille with existing characters brilliant @hellolunchlady

13.01.2022 The #bespoke bicycle framemaker and owner Danielle Schön, believes: ...people want to know where their bikes are coming from and support small-scale makers. #Monocle (See story: ‘The big spoke’, June 2019, issue 124, p.084). #retailbrands #customised #niche #customerservice

13.01.2022 Another fun segment on DRIVE #ABCradioCanberra with Paula Kruger. Topic this week: "Why is 'nostalgia' trending in advertising at the moment?" Arnotts Biscuits TWA Hotel Nike #dunlopsports #volley #R.M. Williams Pty Ltd adidas Originals #nostalgiasells #brands #brandstrategy Australian Broadcasting Corporation Brand Audits Christine Jane Moody Listen from 1:11:23 https://ab.co/2Eg4h0d

13.01.2022 Another brand extension by Arnotts Biscuitslimited-edition Iced VoVo and Mint Slice milk drinks! #innovation #brandextension

13.01.2022 Another case study in understanding the differences between trade marks and business names"It shows the potential perils of relying on a business name as establishing some form of right when it doesn’t and building a business and openly adopting a brand that takes its inspiration from and incorporates part of a well-known brand." #ikea #IP #trademarks #intangibleassets

12.01.2022 Retail Panel research ABC Brisbane

12.01.2022 While there are many free, downloadable health and safety signage systems, the most important thing to remember is that this signage is part of your brand's touch points (excuse the pun!). Why not ensure that all pieces of communicationincluding the Covid-19 signage is 'on brand' and consistent with your brand's visual identity. It's going to be visible for a long time.

12.01.2022 Another fun segment with Anna Vidot on DRIVE #ABCradioCanberra ABC News. This week's topic: 'Why brands use celebrities in advertising!' Listen here (@1:10 mark approx.): https://ab.co/2XsAurD #brands #brandawareness #celebrityendorsement #brandbuilding #brandaudits

12.01.2022 Great campaign #womensfootball #brandfemale

09.01.2022 Christine Jane MoodyGreat talking with Anna Vidot on #abcradiocanberra on 'The Art of the Sell' segmentHow do we market tourism when all States are competing for the same domestic tourist dollars? Listen from 1:07:17: https://ab.co/32vJKhQ #brands #tourism #travel #travelbubbles #covid19

07.01.2022 An interview with National Retail Association's Rebecca Goulter and Brand Audits' Christine Jane Moody around 'brand' and the challenges for retailers in this new cover-19 world!

05.01.2022 JFK's first on-airport hotelTWA Hotelis now open! While there are so many things to love about this hotel, my personal favourite is the museum which: "...showcases a collection of authentic TWA air hostess uniforms designed by Valentino, Ralph Lauren, and Stan Herman." #corporatedesign #brandexperience #hoteldesign #nyc

03.01.2022 As someone who worked on the visitor experience with the Gold Coast City Council (Richard Holliday) for over six years and across a diverse range of projectsincluding creating a wayfinding/signage system across the GCone very important aspect is to use international symbols which eliminates the need for any words. BCC all you need is the No U-turn symbol at the lights. Simple is best. (‘The Courier-Mail’, p.3) #brandGC #brandBCC

01.01.2022 The 'Happiest Place on Earth' just got happier..."On Monday, Disney announced their plans to launch a 'Disney Parks Designer Collection' of mouse ear headbands, designed by a number of stars and fashion moguls, including Heidi Klum, Vera Wang, Betsey Johnson, and Karlie Kloss." @The Walt Disney Company #designerbrands #mickeymouse #brandextension

01.01.2022 This is how department stores differentiate...new and exclusive brands coming to #MYER (The Courier-Mail, p.15) #retail #fashion