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25.01.2022 I have a mantra I use as part of my daily affirmations I trust myself and I trust life. I say it and I breath into it and I know everything will be ok. And it will be.... Because up until this very moment I have gotten through every single adversity, tragedy, disruption, discomfort, embarrassment and challenge that has come my way. We can find so much strength in ourselves by looking at where we have come from and what we have already achieved. You have done it before, and you can do it again. Trust yourself, and trust life.

25.01.2022 My most favourite quote of all time. Perspective is everything. X

23.01.2022 Great brands are in the business of relationship building. They know that focusing on the customer by developing emotional bonds driven by values, connectivity and intimacy, not only promotes long-term retention but creates a movement and a community around their brand that allows them into the homes, the minds and the hearts of people for a lifetime. Never underestimate the power of relationships. X

22.01.2022 Happy 1st of November! We’re absolutely BURSTING to rollout our refreshed new look on social...here’s a sneak peak of what you can expect this month

21.01.2022 Could you get a better tagline than that?! If a logo is a visual representation of a brand, a tagline is a verbal one. Its a key phrase or set of words that captures the essence of your brand. A good tagline evokes feeling, is catchy, is to the point and expresses why you are unique.

21.01.2022 Some personal views I think may empower you as a brand and as a buyer... People can no longer hide behind the word business or company and get away with things that would be unacceptable at a face to face level. That goes for brands and for consumers alike. We often dodge moral responsibility because we are removed from the internal practises and processes that are used to get products on the shelf.... But if we choose to look at companies as a collective of human beings, who through the vehicle of business have a forum to generate real value and impact for people, instead of just static entities, then we can be so much more conscious of who we choose to work and partner with. We can choose to support people who are doing great things and making a real difference. Because just like any other relationship, a brand is an extension of your ideas, identity and values which is either empowering you or diminishing you. We cant hide behind thoughtless consumerism. We have to take responsibility for our actions in order to help the business world be more responsible. The relationship is symbiotic and unable to operate without the other, so therefore it is a team effort to reform and create practices that are helpful to all.

20.01.2022 Do you have a vision? Its important for a brand to have a clear and direct vision in relation to its purpose and reason for being. This is the Big Hairy Audacious Goal (BHAG) that everyone in the company is working towards. ... All priorities stem from this vision which is usually related to a timeframe of 5-10 years depending on nature. Its what you are dedicated to seeing through until completion. It should be simple and easy to understand. It should be achievable and clear to articulate as you lead your team towards this goal on a day to day, week to week, month to month and year to year basis.

20.01.2022 There are literally hundreds of different ways a customer or prospect can connect with your brand. By identifying what these are, youre able to develop a powerful brand experience that supersedes expectations and creates a powerful movement around what you do.

19.01.2022 Mantra: Not what can I get, but how may I serve.... We all have a unique collection of skills, talents and abilities that enable us to contribute to something bigger than ourselves. When we can do this in a way that serves the greater good, through the highest level of self-expression, we are on purpose and are aligned.... To me, that is the essence of true service.

19.01.2022 Magic is found in imagination

17.01.2022 Mastery is simply the commitment to life-long growth irrespective of the destination. Because the destination may change, but in pursuing mastery, the commitment to becoming your best will never waiver.

17.01.2022 The answer is Gen X! Aged between 40-55 years, Gen X value TIME more than money , and are people who crave balance. This generation is motivated by freedom, the removal of rules and time off

17.01.2022 And it can be anything you want it to be

16.01.2022 It takes courage to grow up and become who we are meant to be. Were born perfect whole and complete. We know we are powerful and beautiful beings.... We feel in our bones, capable of great things. But then as we grow and adapt to the world around us, we start to question our brilliance. We grow into adults who celebrate safety and conformity. But life has other ideas. And just like a caterpillar transforming into a butterfly, the earth school gives us the classroom to bend and stretch and grow until finally we build the confidence, resilience and courage to transform into the butterfly we were always meant to be. The transformation isnt always pretty, but again, the journey is exactly what it needs to be.

16.01.2022 Apple really isnt selling gadgets. Yes, the company makes amazing gadgets, phones, iPads, watches and computers But the brand appeal of Apple is in so much more than just the hardware.... Instead, its Apples combination of all the emotions those gadgets produce. This is because an Apple product has the ability to connect people to each other seamlessly. It introduces new and efficient ways to enjoy music, TV and other content. Its a lifestyle partner that literally allows people to run their lives remotely, bringing apps, entertainment and discovery together in one compact device. Apple is so much more than a gadget. Which is why Apple is selling connection not gadgets. So in taking a leaf out of Apples book, what business are you really in?

15.01.2022 In the world of branding, looks DO matter. Never underestimate the power of design. Human beings have been using various forms of art and design to tell stories since the beginning of time.... Design has a strong and immediate impact on human beings because it uses form, colour, symbolism, composition and so much more to share information in a way that captivates and connects with peoples emotions. When it comes to your business, looks do matter. So its important to find a look that is capable of representing you in a way that creates the desired impact.

15.01.2022 Pay attention to what you have and then make use of it. We all have a collection of unique talents, gifts and abilities. Start using them. Dont worry about how. Dont worry about the why. And definitely dont worry about what people will think.... Just pay attention to what you have and then use it for the greater good. That is meaning. That is purpose. That is service.

15.01.2022 As someone whos career revolves around consumer psychology, I see first hand how the myth of external happiness plays out in peoples live. I have even seen this myth unfold at times in my own life. The myth of more says that when I have more, I will be more.... The myth that when I have more money Ill be happier. The myth that when I have more possessions Ill be more successful. The myth that when I have more time, I will get more done. The myth that Ill be popular when I have more friends. The myth that when Im at the top Ill be more powerful. The myth that if I complain enough about how much I lack, Ill somehow get more of what I want. The myth of more is leaving a dent. In our hearts we feel we are not enough. In our relationships, we compare. In our communities, we compete. We consume at all costs to look better than the rest - to appear to have more. But all this more has just created debt. A debt to our soul for pursuing status over passion. A debt to our bank account for spending more than we make. And a irreversible debt to our planet which we suck resources from at an alarming rate. Its seems having it all comes with a hefty price tag, so maybe its time to rethink the meaning, the yearning and driving force behind wanting and needing more.

15.01.2022 Weve all heard Nikes famous tagline Just Do It - but they have to make sure their customer feels like a champion when they are wearing Nike products or their message will fall flat. Identify the core emotions you want your brand to evoke in customers and then create a compelling experience around how you can create those feelings inside the hearts and minds of customers. From prospect, to purchase and all the stages before, in between and after, your touch points need to connect in a way that creates a cohesive and positive brand experience.

14.01.2022 I am so surprised with the amount of people that underestimate what they are capable of in the grand scheme of things not just in business but also in life. When we sit down with clients to set goals for the next 5 to 10 years, often times they dont realise just how much they are capable of achieving. But when I tell them to look back at the last 10 years and jot down everything that they have accomplished, it becomes clear just how much can happen in a decade.... And, with deliberate and measured planning, their potential is unlimited. I am all for setting big ass scary goals that literally gives me chills. Things that seem so far-fetched that theyre boarding on fantasy-land material. Because the reality is, as crazy as it may seem, you are so capable of achieving truly great things. Dreaming big starts by not underestimating your potential.

14.01.2022 What is a brand? Its a question I get asked all the time. And if you google it, youll probably end up more confused than you were to begin with. Click the link below to get across the REAL ins and outs of your brand. https://brandedx.com.au/what-is-a-brand-everything-you-nee/

14.01.2022 I look at social media like a note to self. The stuff I post are all reminders to myself. I share quotes of motivation because they help to motivate me.... I share stories of empowerment because they give me hope and encouragement. I share my perspective on values and choices because I want to be held accountable, even though I know I have many MANY areas to improve on. I share my opinion not because I have nailed it, but because it reinforces a point of view that I feel is important to solidify in my own life. I share ideas and concepts that I am far from fully integrating but the seed is there and by placing my intention on it with a post like this, I get to water and grow it. We are all in this sticky, messy beautiful thing called life and no one is perfect but I love that we can try and be better.

12.01.2022 For me, nothing compares to being a mum. I am constantly in awe of how much my daughter teaches me every day. As parents, it may appear that we are the ones that guide our children through life, but if we tune in and really pay attention, I believe the biggest opportunities for growth is when we let our children teach us.... Here are 13 simple, yet profound life lessons our children can teach us. 1. Youre allowed to crack yourself up. 2. A body that beats, and moves and breathes, is perfect just the way it is and does not require changing, conforming or augmenting in any way shape or form. 3. From the moment you are born you WILL make an impact by doing nothing other than just being you. 4. You are unbelievably unique but also just the same as everyone else. 5. Curiosity leads to magic. 6. Time is to be valued above all else. 7. Cherish your imagination as it will go on to manifest all your dreams into reality. 8. Never stop asking for what you need. 9. Trust yourself. 10. Being is more important than doing. 11. Never stop learning. 12. Follow your bliss. 13. There is nowhere else to be but here.

11.01.2022 The role of competition can be a powerful tool when it comes to gaining an edge and positioning your brand. However, there’s certain way to look at competition that may put you in a league so strong that your competition becomes irrelevant. But first the basics doing a regular competitor analysis can be helpful. This is about looking at your competition strategically and assessing everything from their website, to their social media, to their customer experience strategy, p...roducts, services, pricing, sales process and everything in between. This can be a great starting point to help reveal the gaps in the market that you can own. For example, where could you be first, or best, or smartest, or fastest or offer the most value? Next, you want to become a ‘value innovator'. Instead of benchmarking your competition go where they haven’t ventured by identifying radical ideas. Take a quantum leap to add new and superior value based on your core target market’s needs. By doing that your competition becomes irrelevant.

10.01.2022 Sometimes the only mistakes are the ones we didnt make.

10.01.2022 A brand promise is something you make forever. Once the promise is made it should never be broken and it has to be felt by the customer. They have to trust that you do what you say you will do. If that ever comes into question, youre screwed.... For example, Nike does so many things to support its tagline Just Do It which is to serve their unwritten promise of if you wear Nike you will have the opportunity to be a champion. So whats their brand promise? To bring inspiration and innovation to every athlete in the world. Googles is, To be the world's number one source of information. Whats yours?

09.01.2022 ‘Be the best of whatever you are’ THIS

09.01.2022 Having a strong brand is integral to the long-term success of any business. But sometimes it is hard to know where to begin. Should I start with my website? What do I post on social media? What about my logo? How do I get my message right? And who is my core target market? There are proven formulas to help you build a strong brand and for a limited time, were here to take you through the process with a FREE Brand Breakthrough session.... A Brand Breakthrough session is an opportunity to speak to one of our qualified and experienced brand strategists to assess where your brand can gain even more traction, growth and momentum in the marketplace. We will give you the SAME structure great brands use to become the household names you know and love so you have the tools to develop a powerful brand of your own. To find out more or to confirm your spot, head over to www.brandedx.com.au

09.01.2022 Great brands are known to be detail orientated and extremely picky about how their brand is represented. From packaging, to store frontage, to the overall customer experience great brands don’t except anything less than the best. They are known for creating a cohesive brand that is brimming with small touches and unforgettable moments that forever etch them in the minds of customers. Become super strict on the look, feel and overall experience your brand offers. Create high standards and then stick to them. Be the sum of a thoughtful, deliberate and quality vision that can only be interpreted by customers as value, care and innovation.

09.01.2022 Business VS brand...what is the difference? Lego started out for kids but over the years has quickly become a relationship that has filtered throughout generations. From the toys themselves, to movies and even adventure parks - Lego has positioned itself in the hearts and minds of not just children, but also their parents who grew up playing when Lego themselves.... That is not a business or simply a product. That is a brand.

08.01.2022 Everything you see started with an idea. The next one could be yours. X

08.01.2022 Deciding where to put your attention, intentions and energy, based on the deliberate perspective you choose to take, could be the single most powerful action of your life.

07.01.2022 The power of your voice is immeasurable. If you look at Oprahs enterprises, the metrics speak volumes of commercial success but brands as strong as Oprahs cant quantify their reach and value when they stand for more than just numbers. Oprah uses her voice with intention and purpose to captivate and compel people with her views on religion, poverty, crime, racial issues, human rights, charitable causes, spirituality and so much more.... Shes not afraid to speak, and because of that shes heard. Her ability to connect followers with people, resources and content that uplifts, inspires, creates change and makes an impact is because she uses her voice to stand for something bigger than herself. Your voice is your brand make it count for something great.

07.01.2022 What do you think of when you think of American Express? Some may say they are a credit card company but to others they are so much more. Theyre a brand selling more than just credit cards.... American Express customers are made to feel elite because the brand offers its customers a sense of status, significance, and privilege. And that is the essence of great branding. Its not about what you sell, its about how you make customers feel.

07.01.2022 Never underestimate your brand touch points. Yesterday I treated myself and got a facial and it was ahhh-mazing.. Like mega bliss. I left the office early and I experienced an hour of the most divine, uninterrupted pampering (which if youre a mum you get what a big deal this is).... As the therapist finished up the session, she asked me what my skincare regime was like and what products I used on my face. I was embarrassed. The truth is, since having Bodhi my skin has taken a massive hit(dont get me started on hormones thats another story). Anyway, after I paid and was about to walk out the door this lovely therapist came over to me with a goodie back of sample products. See how you go with these, she smiled. No pushy sales talk. No trying to convince me to purchase on the day. Just a try these and see how it makes you feel. The result it felt like I was still being pampered AFTER the pampering. It really was the icing on the cake when it came to an already great brand experience. I got to walk away with some luxury products to try at no extra charge. The lesson here is, how can we optimise the customer experience at every single touch point to continuously overdeliver on value based on our clients needs? Its well-worth mapping out your customer journey to recognise all the touch points involved to ensure youre optimising every opportunity to wow your customer to create an incredible brand experience for them. Trust me, it goes a long and will solidify your business in their hearts and minds long after the experience is over.

06.01.2022 Use BRAND power to communicate your value. Whether its around pricing, product or overall messaging, if youre struggling to communicate your value its absolutely time to assess your brand strategy because something needs to change. If you cannot communicate your value, you cannot expect customers to fully understand the benefits of your brand.... Thats what a strong brand is designed to do tie all of your value and customer touch points together as an irresistible and multi-sensory experience targeted to your most ideal customer. Weve got an abundance of resources to help you do this. Head over to www.brandedx.com.au and start optimising your brand today.

06.01.2022 I cant remember who originally came up with this quote, but I love it

04.01.2022 Want to add more value? Its simple. Offer MORE. We are often hesitant to ask our customers if they want more of our valuable products or services for fear of being too pushy or upfront but by holding back, not only are you robbing your business of the opportunity to give more, but youre also taking that decision away from your customers. I was reminded of this when getting my drive through coffee at McDonalds this morning. As I made my order a large long black with a d...ash of skim - the lady behind the speaker asked, Would you like to add a hash brown for an extra $1? As I drove around to the payment window, I noticed that over the last few days when Id ordered my coffee, I had been asked if I wanted something to go with it their new warm cinnamon donuts, a cream and jam scone or even an extra shot of coffee. When proceeding to pay, I asked the young girl how successful she had been with her upsells. Her face automatically lit up as she grabbed a sheet of paper that had a series of marks on it to represent each time she had sold an extra hash brown. Ive only been here an hour, she exclaimed as she proudly showed me her piece of paper which clearly had close to 100 hash browns sold. I told her wow, that was a solid success rate and asked her what the general feedback was when offering customers the upsell. They love it! A normal hash brown is worth $1.85 so getting it for just $1 is a bargain. Some people are so stoked with the deal that they add on 4 or 5 to take to their friends at work. This young lady clearly knew she had something of value to offer drive through customers. She believed in the upsell and gave people the option to make up their own mind. Obviously, this is probably a multi-billion dollar strategy for McDonalds, but I think we can all learn something from the lovely young lady working at the drive through dont underestimate the value you deliver by not giving people the opportunity to say YES to having more. What areas of your business could you be upselling? Where can you offer even more value? Figure that out and then let your customers be in charge of whether or not they take up the offer.

04.01.2022 Sadly, we as consumers have to show companies what IS and ISNT acceptable by voting with our dollar. By making conscious and considered purchases based on our core values we can literally change the world. We can have a more sustainable, clean and safe planet by making changes in OUR behaviours to show entrepreneurs where we want to spend our time and money.... Trust me, theyll follow that trial pretty quickly. Money leaves a strong scent. WE have to understand the power in our everyday choices. Cage free free-range not supporting factory farming no testing on animals not using products that promote deforestation of the rain forest less plastic, more re-using, recycling and re-making less harmful toxins transparency in the ingredients of our food and household products. The list could go on. We can not continue to punish the planet and the life-forms in it because we are not willing to change. We wanted to support the industrial movement and the convenience of fast life, which of course has seen us advance in many ways but now we ALL have to contribute to the health and wellbeing of ourselves and the planet. We have to set the standard and trust that businesses will follow. We have to trust that we can have strong economies and growth while evolving as kind, considerate and conscious human beings. We can have it all, but it starts on such a micro level in the very basic of day to day decisions. It doesnt start in governments or in parliament houses. It starts at home with you. If we can all take one small step and make one small change, the impact will be of global significance. So much so, that we could re-write a history of greed and territorial nature to one of collective greatness for all. That potential is there and in every single one of us. And it all starts with a choice

04.01.2022 Just like you have the capabilities to shape your environment based on your choices and lifestyle preferences, so too does a business when it comes to the industry it's in. Assume that you can shape the conditions of your category rather than be limited to the current industry standards and what has been perceived as normal. Your job is not to follow a set of rules.... Your job is to deliver unprecedented value to your core customer. In some cases, that might mean moving past the boundaries set by the industry that you’re currently in.

04.01.2022 You’ve probably heard the saying, ‘a picture says a thousand words’ right? But did you know that our brains process images 60,000 times faster than we process words Just another reason why your brand’s visual identity is SO important.

04.01.2022 Does it what! The only person’s potential you need to live up to is your own but man oh man it can take courage to lean in and step up into that.

03.01.2022 Behind the scenes at Branded X Get to know me! I started this company earlier this year and it is literally my dream job. We have gone from a team of one to four and are growing by the day. Best part of the job? Working with our amazing clients to bring their brand and their message to life. ... I have never met so many incredible people who are dedicated to making an impact, and I pinch myself on the daily that I get to be a part of that. I've barely been up for air since we launched so I thought it was time to do a quick get to know me - bio below. Name: Lou Marx Age: 30 Described as: A storyteller Married or single: Happily married Children: A beautiful 1-year-old daughter Bodhi I feel most aligned when: Im bringing a vision to life Bush or beach: Equal Cats or dogs: Probably dogs french bull dog to be exact! But I dont have one, instead I have a grumpy ragdoll cat Favourite drink: Rose in summer and Pinot Noir in winter Daily habit: Large long black with a dash of skim Currently loving: Dose and Co collagen creamers! Life changing My non-negotiables: Good nutrition, exercise, hydration, sleep and mindfulness Favourite quote: When you change the way you look at things, the things you look at change Dr Wayne Dyer

02.01.2022 TEAM WORK MAKES DREAM WORK Where possible involve your team in the companys brand strategy. Having a strong brand strategy means you can consciously and confidently communicate the right message to the right people on the right platforms in the right way, giving you much higher levels of cut-through in a noisy saturated market.... This is the story of who you are and why you matter but its also your teams story too. Give them the opportunity to be involved in the process which will not only reinforce your core company positioning and messaging, but will also help to get the valuable buy-in that is essential for developing a strong brand.

02.01.2022 In fact, its normal. Life is not about being happy all the time, its about being ok with the peaks and troughs, the ups and downs and the highs and lows that come with being human. Whoever told us we need to be in a constant state of happiness in order to be ok was wrong.... Its ok to not be ok and from my view, its in the not being ok all the time that we learn about who we are and what we need to be at peace with ourselves and the world around us. Maybe instead of seeking happiness, we can discover in ourselves, more acceptance. X

01.01.2022 Our new website is complete! Weve freshened things up over at brandedx.com.au. If youre in business or thinking of building one, this is your HUB for content, resources and incredible insights to strengthen, optimise and maximise your brand. And for a limited time, were offering free Brand Breakthrough sessions to help get you started because everyone should have access to great branding. Thanks for all of your support on our journey so far. X