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Brand One in Perth, Western Australia | Business consultant



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Brand One

Locality: Perth, Western Australia

Phone: +61 1300 121 979



Address: Suite 3, 350 Hay Street Subiaco 6008 Perth, WA, Australia

Website: http://brand-one.com.au

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25.01.2022 HAPPY INTERNATIONAL WOMEN'S DAY! Working women, mums, students young, old and indifferent we appreciate you, your hard work and contribution to society. Brand One, as a part of the 121 Group, is pleased to announce that our Australian operations are 45% female!... We are proud, and hope you are too. Have a good day women everywhere



24.01.2022 CELEBRATING 10 YEARS 15th January saw Brand One celebrate our 10th birthday. Its a milestone were extremely proud of. Importantly, we owe it to our clients, partners and teams past and present. PYBAR Mining Services, SMS Mining Services, JSW Australia, Kailis Group, Zorzi, Growth Partners, Bruce Rock Engineering, Schenck Process Group, Action Drill & Blast, Greenbase, Melville Cares, Haver & Boecker OHG, Barminco Ltd, Daisy Pool Covers, Delstrat Group and so many more.

22.01.2022 HAPPY INTERNATIONAL WOMENS DAY! Working women, mums, students young, old and indifferent we appreciate you, your hard work and contribution to society. Brand One, as a part of the 121 Group, is pleased to announce that our Australian operations are 45% female!... We are proud, and hope you are too. Have a good day women everywhere

19.01.2022 Our client, JSW Australia, launched their new-look branding and collateral. Congratulations JSW. Thanks for letting the team #BrandOne be a part of this new and exciting journey. Stay tuned for the new look website, capability statement and more!



18.01.2022 BD TOOLS The Diamond team approached Brand One to write and design their Capability Statement for a major tender presentation, and use as an ongoing business development tool. Working together, Diamond helped us to get everything needed to do a great job within a tight deadline. Diamond was founded in Western Australia in 1997 with the core purpose of providing network design and construction services to the mining, civil, telecommunications, power, water and gas industries.... Carol Skuse, Executive Assistant to the Executive General Manager was kind enough to send a lovely testimonial: We have developed a great partnership with the team at Brand One who have been exceptional in their approach to developing our Capability Statement. Their commitment to showcasing our strength and vision has delivered immediate benefits to our market presence and given our team tools they can use with confidence when meeting new clients.

18.01.2022 Were proud to have worked with long term client Bruce Rock Engineering on their latest recruitment and engagement campaign! The project included a three day videoshoot at three BRE locations and around the Shire of Bruce Rock with the goal of encouraging people to Rock Up! and join the BRE team. As always it was great to work with Damion, Brenton, Roeland and thanks to everyone from BRE who took part.

18.01.2022 LOVE IS IN THE AIR Were feeling the love this Valentines Day with a special delivery at the Brand One office. We hope you are having a great day being wined and dined too!



17.01.2022 THE MOBILE FIRST ERA How does your website perform on a mobile device? With the arrival of Googles mobile-first index and more searches now coming from mobile devices than desktop, it is essential that your online presence is mobile user friendly. There are a number of best practices to consider when developing a high-quality mobile version of your website, such as using responsive design techniques to avoid duplicating content and coding objects instead of background images... to increase site speed. The Search Engine Journal have put together a list of mobile optimization best practice: https://www.searchenginejournal.com/mobile-optimization-// Dont get left behind in the mobile first era!

15.01.2022 A BIG congratulations to the #WestCoastEagles on a great win over the weekend at the MCG. Our MD was there as a guest of #crocmedia for the win.

15.01.2022 Were proud to launch a new mobile, fully responsive website for SMS Mining Services. #BrandOne designed, did all the copy writing and project managed the build. Loved working with the team at #SMS. Thank you for the opportunity. http://smsmining.com.au/

13.01.2022 SOCIAL MEDIA IN THE CONSTRUCTION INDUSTRY B2B VS. B2C PLATFORMS A social media page is one of many ways you can create a reputable brand identity, and is one of the services Brand One provides. With many of our clients being in the construction industry, we dig deep on their target audience and the desired outcomes of using such platforms. ... Call us to hear more or read about our analysis of why we recommend Facebook, LinkedIn, Instagram or Twitter, or a combination: https://brand-one.com.au/social-media-for-construction-com/

13.01.2022 BRANDING 101 LOGOS AND ELEMENTS Creation of a company logo and brand elements are one of Brand Ones most competitive services. Recently, E&C Engineering approached Brand One requiring a refresh of their existing logo and design and copywriting of a capability statement that represents their business.... See the evolution! Read more about the need for a strong brand identity: https://www.brand-one.com.au/branding-101-logos-and-brand-/



13.01.2022 WASMA BALL The mining industry was certainly out in force on Saturday night, celebrating the successes of the year to date and raising an impressive amount for the WA School of Mines Alumni endowment fund. The event also presented an opportunity for us to connect and mingle with our clients both past and present. The spring racing themed event was attended by the Brand One team Ayla Smith, Anthony Mackaiser and Olivia Roberts.

12.01.2022 B2B MARKETING TRENDS TO WATCH IN 2020 Each year brings an abundance of new marketing trends, and heading into the new decade theres no doubt that we will see technology reach new advancements and continue to revolutionise marketing. From producing high-quality content to superior websites and personalised communication, innovators are embracing change in order to streamline processes and maximise impact.... Take a look at the Search Engine Journals rundown of trends to watch in 2020: https://www.searchenginejournal.com/b2b-marketing-t/344732/

12.01.2022 Merry Christmas from the Brand One team. We hope everyone enjoys a well-deserved break over the holiday period and wish you all the best! See you in 2020!

12.01.2022 LEST WE FORGET This year will be an ANZAC Day like no other, as we acknowledge the bravery and sacrifice of the servicemen and women in a moment of silence from our homes. We will remember them.

12.01.2022 Our Brand One crew, Maryanne Fernando and Ayla Smith, on site in Bruce Rock shooting recruitment and values videos for our client Bruce Rock Engineering.

11.01.2022 THE LAUNCH OF ECOSENSE! Ecosense Building Group employed Brand One to put together sales collateral, to be tender ready. We completed two capability statements for different services, a website and prepared both Facebook and LinkedIn social media pages.... The job was turned around quickly, with a great outcome and happy client! Michael, Ecosense Building Group, MD said: "The team at Brand One went over and beyond to help launch an online presence for Ecosense Building Group. Their knowledge of online marketing mixed with excellent customer service was outstanding. I wish to thank the team at Brand One once again for an enjoyable experience and providing us with a wonderful product to share with our clients. Find out more about Ecosense: https://ecosensebuildinggroup.com.au/

10.01.2022 YESTERDAY WAS R U OK DAY, BUT WE WANT YOU TO BE OKAY EVERYDAY 2020 has been an incredibly tough year and we congratulate everyone on making it through with strength. It is important to check in on those around you and stay connected all day, every day. ... R U OK is an incredible Australian based organisation dedicated to drawing awareness to mental health issues. Visit https://www.ruok.org.au/ to find out more on how to ask and when to ask your loved ones, Are you OK? no matter the time or date.

10.01.2022 CELEBRATING 40 YEARS Congratulations to our long term client Bruce Rock Engineering on reaching their 40 year milestone in 2020! To mark this momentous achievement, Brand One developed a custom logo to be used across a range of collateral, social media and website as the celebrations continue throughout the year. ... Founded in 1980 in the Wheatbelt town of Bruce Rock, BRE is now a leading national provider of road transport equipment design, manufacture and maintenance services, with four engineering facilities in WA and workshops nationally. Were proud to have been part of the BRE journey over the last five years, and look forward to many more. https://www.brand-one.com.au/our-services/strategy/branding/

10.01.2022 CAPABILITY STATEMENTS Capability Statements are an important business development tool. They are also strategic documents that help to showcase a companys services and products, and how they do business providing assurance in areas such as service, quality and values. Done well, Capability Statements are long lasting strategic documents. A companys strengths and points of difference should be captured in its key messages and highlighted in the document through good copy wri...ting, strong headlines and design elements. As brand and marketing strategists, Brand One is unique in its ability to help assist companies in establishing its key messages to market and provide advice on content, layout and design to best represent the company and make the Capability Statement a strong commercial tool in the business development process. To view examples of our work and contact us, visit: https://brand-one.com.au//business-/capability-statements/

10.01.2022 A DAY AT THE RACES Our Brand One Perth team, Anthony Mackaiser, Olivia Roberts and Ayla Smith - all suited and booted, dressed up with fascinators on and enjoying a day in the sunshine!

10.01.2022 Link WA is up and running! Brand One has been working with the Cities of Belmont, Canning, Kalamunda and Swan to launch Link WA a strategic alliance to support and promote the sustainable growth of freight and logistics in Perth, Western Australia. We worked with key council members on the Link WA Project Team to develop strategy, branding and a website and for the local government initiative. ... Link WA is a key freight and logistics hub for local, regional, national and international freight movements, situated north-east of Perth. The LinkWA precinct connects Bullsbrook in the north and Forrestfield in the east to the central hub of Kewdale, Welshpool and Canningvale with Fremantle Port in the south-east. The Link WA alliance will engage with industry, the community and Government, to provide leadership, advocacy and support for the development of a thriving freight and logistics hub for the region and for the people of Western Australia. For information regarding Link WA and to support this initiative, please: Review the website and sign up to the newsletter: https://linkwa.com.au/ Follow on Facebook: https://www.facebook.com/linkwaalliance/ Follow on LinkedIn: https://www.linkedin.com/company/link-wa/

09.01.2022 WEVE MOVED! Rob Moore, General Manager at 121 Group flew over from Melbourne this week to spend some time with the Brand One team, meet clients, share his knowledge and help with our recent office move. You can now find us at 350 Hay Street, Subiaco pop in and say hi! L-R Ayla Smith Senior Account Manager, Olivia Roberts Senior Account Manager, Kate Lawrence Account Executive, Rob Moore General Manager and Anthony Mackaiser Account Director.

08.01.2022 THATS A WRAP! The three-day Diggers & Dealers Mining Forum in Kalgoorlie has come to an end after experiencing one of the largest turnouts in recent years. Our client PYBAR Mining Services exhibited at the conference. The stands Brand One designed (including the photoshoot) and produced looked great; likewise the gifts for the delegate bags. We also designed and produced SMS Minings display wall which was a stand-out at the WA School of Mines Alumni Sundowner. In the spirit of Diggers and Dealers we also prepared a few investor presentations, pull up banners, Capability Statements and more! Another year over - one that farewelled a very special John Langford.

08.01.2022 DRILL INNOVATION THROUGH THE LENSE We recently worked with Christian Sprogoe - csfoto, accomplished photographer and long-term partner of Brand One, to capture JSW Australias latest piece of drilling technology. Christian specialises in mining and industrial photography, creating art in places where art does not take precedence. ... The portfolio of images reflect JSWs capabilities as industry leaders in innovation and will be used across a range of collateral.

08.01.2022 Our client #nihar recently celebrated its 15th anniversary with the launch of a new website - nihar.com.au - built by the Brand One team. Clients, associates and friends gathered at the Nihar offices to share the moment. The website looks amazing and like Nihar we hope it delivers Peak Asset Performance!

08.01.2022 Happy New Year! We would like to thank all of our clients, partners and suppliers for their dedication and support in 2019. We look forward to the opportunities, challenges and hard work that 2020 will bring!

08.01.2022 BRANDING 101 LOGOS AND ELEMENTS Creation of a company logo and brand elements are one of Brand One’s most competitive services. Recently, E&C Engineering approached Brand One requiring a refresh of their existing logo and design and copywriting of a capability statement that represents their business.... See the evolution! Read more about the need for a strong brand identity: https://www.brand-one.com.au/branding-101-logos-and-brand-/

06.01.2022 #BRANDONE 10TH BIRTHDAY CELEBRATIONS. We recently celebrated our 10th birthday. Thanks to our wonderful clients, partners and our teams (past and present) for being an important part of our journey. Now a part of the #121Group we look forward to the next 10 years. #birthdaycelebrations

06.01.2022 Congratulations to our client SMS Mining Services for two great contract awards from all of us at #BrandOne Group. Great job!

05.01.2022 BLUEPRINT CONSTRUCTION GOES LIVE! Brand One has been working with the Blueprint Construction team in the Northern Territory to design, write and build their new custom Wordpress website. The scope was to create a scalable website that would demonstrate their extensive capabilities across the residential and commercial sectors specific to the Central Australian region. We worked with the team to develop their strategy, key messaging, design and brand direction, which filter...ed through to writing the content for the website in accordance SEO best practice. The new site is live - mobile first and fully responsive! Check it out at: https://blueprintnt.com/

04.01.2022 DIGGERS 2019 KICKS OFF! To all our clients at Diggers, have a great three days. Travel safe and may the leads flow!

04.01.2022 WHEN AN ALLIANCE COMES TOGETHER AND KICKS SOME GOALS This May #BrandOne had the privilege of being awarded the branding and website development contract for an alliance formed by the Cities of Belmont, Canning, Kalamunda and Swan. Its been a terrific journey as we worked together to formulate a name, identity and design direction for the alliance and the freight and logistics corridor it represents. Weve enjoyed a few workshops at our hosts #CityofCanning facilities and look forward to working together in the next stage. Pictured here is our Managing Director, Maryanne Fernando, in the Collaboration Lounge at their office. Definitely a great environment to facilitate a collaborative workshop!

04.01.2022 CASE STUDY - BAUTEK PAVEMENT PRODUCTS From concept to creation, we understand the importance of each and every stage of brand development. Bautek Pavement Products, local manufacturer of high-quality pavement and tiling products engaged Brand One to assist in the creation and development of a strong brand identity that could be carried across multiple products and grow with the business. The process began with the development of the Bautek logo, incorporating clean visuals a...nd neutral colours. This was then adapted for each product, maintaining the overall integrity while adding a unique colour set for each product to be easily identified on a busy worksite, individually and as a part of the wider Bautek product range. Various collateral has since been created to support the growth of the business, including product bag designs, technical data sheets, a comprehensive product installation guide, product stickers and a mobile first website. Find out more about Bautek: www.bautek.com.au

03.01.2022 THE MOBILE FIRST ERA How does your website perform on a mobile device? With the arrival of Google’s mobile-first index and more searches now coming from mobile devices than desktop, it is essential that your online presence is mobile user friendly. There are a number of best practices to consider when developing a high-quality mobile version of your website, such as using responsive design techniques to avoid duplicating content and coding objects instead of background images... to increase site speed. The Search Engine Journal have put together a list of mobile optimization best practice: https://www.searchenginejournal.com/mobile-optimization-// Don’t get left behind in the mobile first era!

03.01.2022 Our MD Maryanne Fernando on site directing a culture and values shoot for our client SMS Mining Services at Geko gold mine near Coolgardie.

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