Bright in Hobart, Tasmania | Marketing consultant

Bright

Locality: Hobart, Tasmania

Phone: +61 418 342 450

Address: PO Box 620 Rosny 7018 Hobart, TAS, Australia

Website: http://wearebright.com.au

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• Marketing consultant

23.01.2022 How to stay engaged with your clients during COVID. Five tips in an easy-to-read infographic.

23.01.2022 Now is the time for trusted messages and decisive actions - all of which are vital to managing any crisis and addressing community concern. These needs are heightened by our global connectivity, where information spreads at a pace which often out-dates actions within minutes and hours, not days. With health authorities and our State and Federal governments now focused on containment, the overriding tenets of crisis management are to assess, listen and act. This is now happening and kudos to our State and Federal governments and the health authorities. It is now up to communities even at difficult times like Easter where we want to be with family, to #StayHome and #SaveLives. Have a safe Easter everyone - from the Bright team.

22.01.2022 There are some interesting articles out there about how Facebook tracks everything you do. This is a great insight into how Facebook does this and how you can limit its impact. Have a read https://www.wired.com/st/ways-facebook-tracks-you-limit-it/

22.01.2022 So true. Enjoy it.

20.01.2022 For everyone dependent on social to form their opinion or indeed to try to influence other people's opinion, this hits it on the head. Go out and smell the roses occasionally.

17.01.2022 Some really good advice - today, tonight and tomorrow morning

16.01.2022 COVID-19 will lead to radically different workplaces By MELOS SULICICH* WHEN the COVID-19 pandemic is over, it is likely Australians will go back to radically different workplaces, with office sizes shrinking as more of us work from home, working hours may vary and traffic and transport congestion will ease. ...Continue reading

14.01.2022 Sometimes there are advantages in a popular brand - sometimes not so much. We know beer is infectious but linking Corona beer to coronavirus is a tad ridiculous https://www.businessinsider.com.au/corona-beer-coronavirus-

14.01.2022 HAVE you been forced into home working? Your initial reaction? great I can have a lay in! And how are you feeling now? Cabin fever well and truly setting in? Below are some hints and tips on how to survive: SET YOURSELF A ROUTINE and make good use of your time you will be saving yourself some commute time at the moment. Have a think about how you might use this productively. ... GET DRESSED FOR BUSINESS it can be tempting to sit in your PJs. Yes this is comfy, but it often doesn’t put us in the mindset for business. USE TECHNOLOGY TO YOUR ADVANTAGE unable to hold a networking event or team meeting? Video conferencing connects teams. Even having a bit of fun with this by bringing your dog to the office, singing contests to keep the spirits up. Whatever suits your group. EAT WELL Working from home can often play havoc on your eating habits. Either you’re so busy you forget to eat lunch or, as you’re close to the kitchen, you find yourself snacking constantly. Think about things you can bulk cook and have for lunches or dinners the following days. KEEP MOVING There are great examples of gyms and crossfit clubs who are keeping up the workouts online as a group. IF POSSIBLE SEPARATE YOUR WORKSPACE not always possible in a smaller space, but if possible separate off your working space from your relaxing space at home. Either by working from a room or area you can close off at the end of the working day, or by putting away your laptop and papers etc daily. CHANGE YOUR MINDSET Knowing you have the ability to change your perspective towards situations is the key for a positive mindset. Imagine if for every negative situation that happens to you, you looked at it as an opportunity to improve and better yourself. Each of us are in control of our own thoughts. LOOK FOR OPPORTUNITIES Now is the time for creativity rather than look at the threats posed by COVID-19, identify what opportunities are present. Is there a chance to collaborate? How can you deliver your services differently? Is there a need created by businesses or consumers by the current times? Lots of food for thought.

13.01.2022 TIPS TO CONDUCT AN INTERVIEW VIA VIDEO LINK Like us you've probably been watching a lot of TV interviews that are being conducted through video conferencing apps. Some of them are pretty frightening, eh? Here are five tips to help you look more on top of your game during the whole exercise What we mean by that is helping you look more professional and presentable on camera.... So if you have been asked for an interview on the news, video-supported podcast, or even presenting to a group, just do these few things before you log into the event. Raise the camera We are not ear nose and throat specialists, so there’s no need for us to see up your nose. The first thing you need to do is elevate your camera. Place your laptop, phone, or tablet on a large stack of books until the camera lens is at eyebrow level. This is going to feel a little odd, but it’s a better look for two reasons: 1 Nobody wants to see up your nose. 2 You don’t look like you’re talking down to the viewer, but talk with your viewer. Tilt the Camera Down They call it more or less headroom. It boils down to how much space is between the top of your head and the top of the shot. Getting this shot right requires a little adjusting of the laptop or tilting of the iPad. Occasionally the shot cuts off half of your forehead, which means adjusting the camera up. Mostly people being interviewed need to tilt the camera down to reduce the space between their head and the top of the screen. Either way, just make sure there’s just a little space between the top of your head and the top of the screen. Lighting The closest we all have to studio lighting is what is beaming in from the outside natural light. Allow it to light you up. Do: Sit close to a window allowing natural light to brighten your face. Don’t: Sit in direct sunlight. This gives you a harsh look. Plus it makes you squint. Don’t: Sit with your back to a window. We then only see your outline making you look like a whistleblower whose identity is being protected. Background Give your viewer a comfortable experience watching you. Sitting directly in front of a wall gives you a cramped, uninteresting environment. Instead, sit in front of a background with depth. If you’re at home, position yourself so we see your office behind, or in your living room with some furniture and decor on the wall. Make sure the overhead lights are on (but not directly overhead) or at least ensure there’s plenty of natural light to fill the room. Audio Let’s face it, it doesn’t matter if it’s Zoom, Skype, Microsoft Teams, Webex or Hangouts, the audio is often not good. The best thing you can do for your interviewer is to be as close as your video shot allows. Positioning yourself too far back from your computer, phone, or tablet will cloud your audio with too much room noise. So there you have it, five important tips for these days of being trapped between the four walls of our home, while still trying to remain relevant

13.01.2022 There have been some strong marketing messages throughout the COVID-19 emergency with many businesses, organisation and NFPs coming up with innovative ways of encouraging all of us to abide by the rules. However, this one from Nike takes some beating.

13.01.2022 No one wants to learn about your brand. No one wants to learn about your product. No one wants to learn about you. Everyone wants to solve problems that are bothering them. ... Everyone wants to make their life better. Everyone wants to make their job easier. Adjust your message accordingly

13.01.2022 This is how not to lead your country in a crisis. A serious case of not reading the mood of the people. Instead of giving hope and promising justice, he threatens jail, calls in the national guard and names groups he believes are behind what are, in the main, peaceful protests (unless people are being provoked and there are plenty of examples of that in online streams). He then retreats for a photo opportunity. No questions allowed. This is not how to manage a crisis. https://www.c-span.org/video/

12.01.2022 WE said it in an earlier post and even if you’ve done it before, working from home because of COVID-19 might feel like a whole new world: It’s probably sudden. It might be for an extended period of time rather than a day here and there (and you’re not at all sure how long it’ll last). Your whole workplace is involved. And you can’t necessarily socialise in person outside of work. Here are a few tips to make sure you’re successful, both at getting your work done and at mainta...Continue reading

11.01.2022 The future landscape for regional news in Tasmania. Discuss. Register now to participate. #RegionalNews #regionaldevelopment

11.01.2022 The fairest perspective of what is going on in the US is this opinion piece from former NBA LA Lakers' great, Kareem Abdul-Jabbar published in the LA Times last week. Don’t understand the protests? What you’re seeing is people pushed to the edge By KAREEM ABDUL-JABBAR*...Continue reading

10.01.2022 A great, positive way to start the New Year. Keep this top of mind, everyone.

10.01.2022 MEDIA interviews even in this COVID-19 world can be daunting. Whether you are being interviewed via an online screen or socially distanced there are a few important points to always remember. TRY TO RELAX: Take a deep breath and drink a glass of water before you start the interview. THINK BEFORE YOUR SPEAK: When you get a question, take a second to pause and think a bout your response. Remember also that you are in charge of the interview and if you aren't happy with your a...nswer you can ask to start again. INTERVIEWER GOES ONTO TOPICS YOU'RE NOT FAMILIAR WITH OR COMPLETELY OFF TOPIC OR YOU DON'T HAVE ANSWERS TO? Use a phrase like: "While I don't have those specific details, what I can say is" and then get back to your message. CORRECT YOURSELF if you say something that isn't exactly right let the reporter know and ask if you can answer the question again. In this digital age it is not difficult to start over. CORRECT THE INTERVIEWER if he or she says something that is incorrect: "That is not correct, the facts are." If the interviewer continues on the same tack, stick to your answer. Don't be distracted or intimidated by an interviewer who may try to ask you the same question in a different way. DON'T REPEAT ANY NEGATIVES. If asked: "is your company/organisation lying?" Don't fall into any traps by repeating what is being asked as if it is fact. Make sure you state the actual facts by saying "The facts are..." then get back to your message. GET THE INTERVIEWER'S ATTENTION. Make sure you repeat your message at the end of an interview and on your terms "The bottom line is" ... and then get to your constant message.

07.01.2022 IF there's one thing COVID-19 has taught us, it's that we need to be adaptable to change. If your business is meetings-oriented you'll already be well versed on how to conduct your meetings virtually. Most businesses need to adopt new ways to make virtual meetings successful and make the most of the most appropriate tools. As meeting virtually has increased in popularity and in quality, it is clear this form of meeting is going to be an integral part of the future new normal.... At the same time, we need to be aware of how different is an online meeting compared to face-to-face discussions. For example, it is important to moderate discussions with care to ensure everyone feels they are being heard and that their opinion matters. To make sure everyone in the meeting stays on track, it is also important your meetings are planned and organised well before being scheduled. Setting guidelines ensures everyone knows their role and what is expected of them. Remember too that not everyone will be comfortable expressing in an online meeting setting, therefore, leaders need to know when to let people discuss a topic and when to pull back. Also, make sure you do your research on what online meeting apps work best for your organisation and your people. There are many available but what's right for some businesses, may not be appropriate for yours. As businesses and organisations throughout the world are working remotely, virtual meetings are taking place in kitchens, living rooms, and bedrooms. There'll be unexpected interruptions from pets, spouses and kids. Instead of treating those interruptions as a disturbance, leaders should take them as an opportunity to understand their team and co-workers better. Managers can even consider hosting virtual happy hours with teams to boost morale and strengthen bonds. It's fact that while virtual meetings are taking place at a distance, it has brought teams and leaders closer. Whatever you decide to do in your virtual meetings, make sure you plan ahead and look carefully at your team dynamic. Importantly ensure your meetings are inclusive, welcoming and allow everyone to have a voice. Happy video conferencing, everyone.

07.01.2022 If you care about regional media and ensuring local communities continue to have a voice then get on board this campaign. https://www.saveourvoices.com.au #Regional #RegionalNews #regionaldevelopment #localcommunities

06.01.2022 Workplace serenity during challenging times.

05.01.2022 For some years (more than 10 to be precise) we have been working from home yes it’s been easy because when we sold our large consultancy, working from home as a two-person partnership was a no-brainer. But in this COVID era, almost everyone has had to embrace remote everything, from working, home meetings through video conferencing apps, home learning to simple things like getting home deliveries of essentials such as food, and even 'worse', lots (and lots) of online orde...Continue reading

02.01.2022 We don’t normally get political but perhaps those who complain about the mandate to wear a mask being a deprivation of human freedom might want to think about this every time they strap on a seatbelt. The legislative requirement to wear a seat belt is also depriving human freedoms BUT it is protecting our families, loved ones, friends and colleagues. No different to wearing a mask. No different to looking after each other. And no different to doing our bit to saving lives, including our own. Just do it.

02.01.2022 How to keep selling and doing business during the current COVID-19 crisis. This is an excellent read for all sectors. https://www.smartcompany.com.au//doing-business-during-c/

02.01.2022 We're often amazed at how some businesses and organisations complicate their communications with their various audiences. The basis of any communication is to keep your message simple and ensure that whatever you're saying reaches your audience using the most appropriate language and the most effective medium. The diagram below forms the basis of all good communications - the 'why, who, what and how' to talk to your target group. It's how we've always operated in our business for our clients. And it works. #communications #simplicity #messages #audienceengagement #keepitsimple