Bright Red Marketing in Southport, Queensland | Marketing consultant

Bright Red Marketing

Locality: Southport, Queensland

Phone: +61 437 537 657

Address: Level 2 'Kay House', 35-39 Scarborough Street 4215 Southport, QLD, Australia

Website: http://www.brightredmarketing.com.au

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• Social media agency
• Marketing consultant

25.01.2022 Happy Valentines Day from all of us at Bright Red - whether you're loved up, hanging with your girls or curled up on the couch watching Bridgeton on Netflix enjoying the single life - I hope you have a wonderful day and eat all of the chocolate. #eatallthechocolate #valentinesdaycaloriesdontcount

24.01.2022 Super excited that the 5th episode of the Bright Minds podcast has dropped This week I interview Ash and Emma from Lilly & Lime and discuss how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough. Check it out here: https://www.brightredmarketing.com.au/shownotes/episode5 or search Bright Minds of eCommerce on your fav podcast player

24.01.2022 Ever wanted the inside scoop into eCommerce SEO - Kate Toon walks you through everything you need to know in episode 2 of our podcast. In this snippet she walks through creating product descriptions, but you'll have to tune into the full episode to hear the rest of her strategies. Subscribe to the podcast and check out the full episde at https://www.brightredmarketing.com.au/shownotes/episode2

22.01.2022 One of the most fascinating things to me as an eCommerce marketer is walking into physical stores and seeing the disconnect between online tracking and instore shopping. Given how much online shopping has grown recently (thanks COVID) it amazes me more stores aren't utilising both mediums more effectively. We all know that people go into physical stores, and then often will buy online - hell I hadn't even left the Peter Alexander change room once before I had checked o...ut online as they didn't have something in my size. I know that many physical fronts are closing - but I don't think those businesses realise how important touching and feeling a product means to consumers - it doesn't mean your ads aren't working, or the store is unnecessary. Did you know you can set up systems so when someone buys in store, it can be attributed to their FB profile through your backend using something called 'offline conversions'. Considering how many big retail stores have membership programs, it baffles me that very few use this functionality? You can even set this up if you're at a market or running a pop up store! Not sure how to set it up, PM me and lets chat! See more

21.01.2022 Hahaha this is an amazing ad!! Watch with sound on! Not sure how I feel about the Waze ads as a thing, but the ad for them is brilliant.

20.01.2022 Is your business in Toowoomba or surrounds? Come and hang out with us at the first Toowoomba Shopify Meetup with Swanky - Shopify Plus Agency, Okendo and Peter Williams Riding Apparel! Register here: https://toowoombashopifymeetupjanuary2.splashthat.com/

19.01.2022 If you're looking for a more exciting way to engage with your customers on Instagram, try the new Interactive Story Ads! You can read more on setting them up here: https://business.instagram.com//bringing-interactivity-t/... I can think of so many uses for these, and can't wait to test them out with clients.

15.01.2022 Testing is so important to your Facebook ads. It's the difference between good results and great results, and the only way to turn around terrible results. Here is a cheat list of some of the main things you should test: -Audiences -Ages... -Gender -Copy -Headlines -Emojis or no emojis -Different images -Video vs. static vs. GIF -Using carousels, single creative or collection campaigns -Where you send people once they click your ad -And so much more... We have a list of almost 100 features we test over the lifetime of a clients time with us. You can never stop testing. The world of Facebook and viewers experiences change so quickly you'll never have 1 ad that will work forever. Any questions, PM me or comment below! See more

15.01.2022 When things get tough, often one of the first things to go is Marketing Budgets... Unfortunately, I've seen a lot of posts doing the rounds telling people not to cut their marketing budgets at all. However, these are uncertain times. And while, obviously, I don't think that marketing budgets should be the first to go. There is some care and attention that needs to be put into those budgets. For instance, if your Return on Ad Spend has drastically dropped in the last week or t...wo, I would be doing a serious cull and work on what is and isn't working. If it's your cold audiences that have tanked, can you swap the investment to your warmer audiences? I certainly don't advocate for pushing through for the sake of pushing through, your advertising dollars are important, and while I would very rarely recommend turning everything off, it is important to make sure you are still profitable. So, if you're ads are suffering, and you're not sure what to do - I'm offering free reviews. And I'll be brutally honest on where you need to cut back, and where you can spend the money instead. Or if, like most of my clients, things are going well, where to change things up - and what to watch out for. PM me, and let's tee up a time to chat!

14.01.2022 Who hates writing copy for your ads? You're certainly not alone - it's one of the toughest things to do, and it can be demoralising when you work so hard on something and it doesn't work. Here are my top tips:... 1. Focus on one of two formulas. Option 1 - super short sentence that grabs attention and let your photos speak for themselves. Option 2 - attention grabbing statement - brief description on why THEY would want it (not why you sell it) - and a call to action 2. Don't spend too much time making it perfect. It's better to have 3 versions live, than one perfect version. 3. Keep an eye on those click through rates and cost per click. You're aiming for over 1% and under $1 - not hitting those benchmarks, change up your copy. Smashing those bench marks, change up your copy. You should be constantly trying to improve. Always. 4. Check out the Facebook Ad Library to get inspiration from your competition. 5. Save the ads you click on - refer back to them to see why you click on them. 6. Don't steal other peoples copy. 7. Test out using emojis - they work for some and don't for others 8. Let your customers do the talking for you - testimonials are your best friend! Still stuck, let's chat - maybe we can take over for you so you have one less thing on your plate! See more

14.01.2022 Brick and Mortar or eCommerce? I was talking to a colleague about this the other day. Obviously, we are big fans of eCommerce over here at Bright Red Marketing - considering that's what we specialise in. But do Brick and Mortar stores still have value? And if you are solely online, how can you capture the inperson experience.... Here are my thoughts. People like to see and feel a product. If you've got a product that people are going to want to touch and feel, can you offer sample sizes, or fabric swatches? If it's clothes, can you have the most seamless returns policy possible? Even if you have to increase your prices to pay for those returns. Anything you can do to make the buying experience easier is going to help. If you have a brick and mortar business, and it's not doing as well as online, have you asked your online people how often they are in store? Maybe your store has become your marketing and the thing keeping your online business going? I know that the other day I was in a Peter Alexandar store, they didn't have both colours I wanted, so while in the dressing room I was buying online before I'd even walked out. The moral of the story. Make the buying process as simple as possible. And don't forget that it takes multiple touchpoints for people to buy! * * * * * #facebookmarketing #facebookmarketingtips #facebookmarketingstrategies #facebookads #facebookadvertising #facebooktips #digital #digitalmarketing #digitalagency #digitalmarketingagency #digitalmarketingtips #instagramads #instagramadvertising #australianbusinesswomen #goldcoastbusiness #brisbaneanyday #brisbanebusiness #goldcoastlife #womeninbusiness #womeninmarketing #ecommerce #ecommercemarketing #onlineshopping See more

14.01.2022 New blog post alert If you want to save money on your ads, you NEED to be split testing. Get the low down here: https://www.brightredmarketing.com.au//do-i-need-to-ab-spl

12.01.2022 Love getting results like this for clients! It's amazing the difference small changes can make. You just have to know where to make those changes. We have some availability coming up in the next month or so, if you're looking for someone to help grow your eCommerce store! #ecommerce #facebookads #ecommercestore

10.01.2022 Proud of this latest blog post. I'm sharing the insider secrets so you know if your ad manager/agency is doing a good job of managing your ads! Check it out here: https://www.brightredmarketing.com.au//is-your-agency-mana

09.01.2022 Want to know a little trick to stalking your Facebook competition? Check out the Facebook Ad Library - https://www.facebook.com/ads/library - and then type in your competitors names. It'll show you every. single. ad. that is currently live. ... Really handy tool to see what your competition are up to! Just remember to change things up and use for inspiration only, no one likes a copy cat! See more

09.01.2022 What an amazing concept and incredible use of technology

07.01.2022 After many requests, our first Facebook Ads specific podcast episode is now live: https://www.brightredmarketing.com.au/shownotes/episode6 What do you think? Have any questions you'd like answered in the next FB ads episode? Will still be interviewing experts and store owners, that won't be changing!

06.01.2022 *slow clap* Well played SNICKERS Australia

06.01.2022 #proud we love getting great results for our clients, especially when we can get such a huge increase in sales from such a small change. https://www.brightredmarketing.com.au//case-study-62-incre

05.01.2022 Nothing like some beach time to recharge to soul. Gotta love a public holiday! How do you like to recharge? * *... * * * #brisbanebusiness #brisbaneblog #collectivehub #goldcoastbusiness #brisbanemarketing #socialmediatips #melbournebusiness #sydneybusiness #businesschicks #brisbanesmallbusiness #lmbdw #marketingtips #creativeentrepreneur #Australianbusiness #socialmediaagency #brisbaneanyday #businessadvice #socialmediaau #socialmediablog #socialmediamanager #socialmediastrategy #staybossy #hustlinwomen #brisbanehustlinwomen #thisisbrisbane #socialmediabrisbane #inspiremyinstagram #staybossyladies #communityovercompetition See more

05.01.2022 We recently worked with a client that was only running retargeting ads. Granted, they were getting a whopping 8x return on ad spend from their ads. But they were wondering why they couldn't grow their business. If you're going to grow, you need to nurture your best customers and find creative ways to reach new clients. ... * * * * * #facebookmarketing #facebookmarketingtips #facebookmarketingstrategies #facebookads #facebookadvertising #facebooktips #digital #digitalmarketing #digitalagency #digitalmarketingagency #digitalmarketingtips #instagramads #instagramadvertising #australianbusinesswomen #goldcoastbusiness #brisbaneanyday #brisbanebusiness #goldcoastlife #womeninbusiness #womeninmarketing See more

02.01.2022 We love this video our designers did for Blue Can Do! What do you think? Did you know our new FB Ads packages come with video and graphic design included?

01.01.2022 Be vary wary if you see stats like these to promote a Facebook Ads Agency. These are stats from one of our campaigns today - while they look good and they are technically accurate - they don't tell the full story, there is very little ad spend on these, and only 4 sales. Often when a campaign first launches you'll get these overly inflated stats, some agencies use these to promise you the world, where in reality, you just won't get these stats over the long haul.... This account is currently averaging 10.4 x Return on Ad Spend, which is incredible, and we've worked hard to achieve that. But it's not guaranteed for clients and we make sure we are clear on that.