Brindle Marketing in St Kilda, Victoria | Media agency

Brindle Marketing

Locality: St Kilda, Victoria

Phone: +61 418 505 684

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• Marketing agency
• Media agency

25.01.2022 We're often asked by clients if social media is really important for their business? And what is 'better' paid or organic? If you want the answers to these and many more social questions check out our latest blog. If you're not sure what the difference is we've covered that too.

24.01.2022 We creating content for brands and businesses and wanted to share some favourite from 2019. Need some help with your content in 2020? Get in touch at www.brindlemarketing.com.au

23.01.2022 The world is a scary place right now. Yet there has never been a better time to build a connection with your customers. Why is that? Your customers are at home, they're bored, they're going stir crazy and they're looking for relevant information or a moments relief from reality... But how do you connect? We've written a blog explaining exactly how. Read it here https://bit.ly/39l0b0v See more

23.01.2022 Your brand is the 'special sauce' that connects with your customers and sets your business apart from it's competitors. But how do you create an unforgettable brand? From your aesthetic to your typography, and values find out how to create a memorable brand identity in our latest blog.

19.01.2022 Have you heard about hard seltzer? Naturally-brewed, it’s a low calorie, low sugar, low carb alcoholic beverage that’s taking the world by storm. In the US, hard seltzer has seen phenomenal growth in the last two years, and now make up more than 2.5% of total alcohol market volume, at 82.5 million 9-litre cases, worth approximately US$3.4 billion in retail value. To put that in context, it has a larger share than Vodka, the countries leading spirit. ... New to the Australian market, hard seltzer will be one to watch this coming summer, and we’re thrilled to welcome Tidal Artesian Seltzer, Australia’s first naturally-brewed seltzer to the Brindle family. Clean, crisp alcoholic sparkling water brewed with a dash of zingy citrus, at just 85 calories and 2 grams of sugar a serve, @tidal.seltzer is incredibly refreshing and quickly becoming one of our new favourite drinks.

19.01.2022 Are you using GIFS in your Instagram stories? Adding GIFS brings your image or text to life, with the movement attracting your viewer's attention and encouraging them to spend longer looking at your content. And what's better than a GIF? A custom GIF!... Custom GIF stickers can add your brand's personality to your Instagram stories, help to boost your user engagement, and extend your brand reach into other people's story feeds. We recently launched a collection of custom GIFS for Sweeney Estate Agents. Search Sweeney in the Instagram Stories search bar to see them all! Want a custom GIF for your business or brand? Get in touch at www.brindlemarketing.com.au See more

17.01.2022 We're thrilled to be sharing our knowledge on the power of social media for building a brand, be it personal or business, this week. If you're interested in attending you can register via the link below.

13.01.2022 We're excited to share the latest TV commercial for Thirsty Camel bottleshops, hitting the digital TV airwaves this week. Featuring the Camel's trademark irreverent humour, Australian's should all be able to identify with these backyard BBQ problems. And rest assured the Camel's got them covered for the very worst of them, running out of beer. ... Production: Visual Domain Media Agency: Brindle Marketing

12.01.2022 Imagine running a Facebook campaign that delivered a 41,000% increase in engagement. It might sound unbelievable, but it just happened for one of our clients. How? We ran a competition with a total prize pool of $300 (no, you're not reading that wrong). In 10 days, it received more than 5300 entries, reaching more than 62,933 people, with more than 11,513 engagements. ... Their page had an additional 1284 page likes, an increase of 33% in ten days, and up 21000% on the same 28 day period last month. Subsequent posts drove significant traffic back to the brand's website, and into stores to drive retail sales. With so many people using social media at the moment, there has never been a better time to engage and reward your communities, and as you can see, a little investment goes a long way. See more

12.01.2022 With lockdown restrictions easing, a glimpse of normality and a sense of routine is on the horizon. There’s never been a more crucial time to keep your business top of mind with customers, and how can you do that? Social media of course! As you are getting ready to reopen your doors and want to reach a broader audience than your own channels, ask your community to help. User-generated content on social media may have played a big part in the success of your marketing in the past, and guess what it still can! Want to know how? Check out our latest blog post at brindlemarketing.com.au

12.01.2022 Want to add a little sparkle to your Instagram posts? Something as simple as a twinkle can increase your post engagement. And it's easy as can be! Want to know how? Select the image you want to use as an Instagram story. Add a GIF (we've used some sparkles here) and then save to your camera roll instead of posting. ... Try it out for yourself! See more

11.01.2022 It's Super Bowl Sunday! And that means advertising! Check out the Top 10 adverts from Super Bowl 2020, including Snicker Big (budget) Hole, and the star-studded spot for Michelob Ultra low-carb beer.

11.01.2022 #FOODPORN It was huge in 2017 and guess what? It's still a thing! Instagram now has more than 9 million Australian users, up by almost 80% from just two years ago, and they're still sharing photos of their food, both in their feed and on their stories.... Want to capitalise on the #foodporn trend in your business? Check out our latest blog https://www.brindlemarketing.com.au/blog

09.01.2022 Social media advertising and SEO are NOT just for big business. Need proof? Check out these results from a local hospitality client. A targeted local area SEO and social media strategy delivered new user growth of 49% and total website session growth of 67% for the month year on year. Most importantly, this resulted in over 700 bookings and 300 visits to the function web page, directly driving sales for the business. ... www.brindlemarketing.com.au

07.01.2022 What's with the hat? Publican and local hero Hugh McCartin, who obtained the town's first liquor license in 1891 and opened the then Commercial Hotel, was rarely seen without his. So, it seemed fitting to include it in the new logo we recently developed for Hughey's Bar opening soon at McCartins Hotel (previously the Commercial), Leongatha. ... We believe brands should be so much more than just a logo. They should tell a story just like this one! Want to know more about developing your brand story? Check out our latest blog. Link in bio @brindle_marketing See more

06.01.2022 BERT is here But what is it? BERT is Google’s latest update, and represents the biggest alteration to its search algorithm in the last five years. It will affect one in ten English search language queries ... But what does that mean? The search algorithm is designed to have an easier time comprehending conversational queries when the user searches in their natural language (or voice). For example, best Melbourne bar for my thirtieth birthday. So how will this affect your websites SEO? Google has stated there is no way to specifically optimise for BERT but it should actually benefit writers and content creators who write for people rather than the machines. Our tip, focus on writing great content, for your real customers, or find somewhat can help you do just that! See more

06.01.2022 HAPPY INTERNATIONAL CHARDONNAY DAY Did you know? Chardonnay is regarded as the Queen of Wine as it is planted in more wine regions across the world than any other grape! A long time favorite, we can't go past a Shaw & Smith M3 Chardonnay on any wine list.... You can guess what we'll be drinking tonight. #cheers.

05.01.2022 Australia's most valuable brands have been revealed, with six wine and one beer brand making the Top 100 list. In tough economic times, the power of a brand can be paramount to the success of a business, as it drives a connection with consumers, builds loyalty, motivates staff, and ultimately drives the bottom line. Are you investing enough in your brand?

05.01.2022 The hospitality industry, including many of our clients, are doing it tough at the moment. Reduced patronage, uncertainty around operations, and the future are all creating stress and angst. At the same time, they are innovating, offering new take away, and delivery options rather than relying solely on eat-in clients. Most often, these additional dining options are usually not about making a profit, but instead keeping their staff employed, and bills covered while we wait f...or the world to return to some sense of normalcy. If you can, support your local cafes and restaurants (and other small businesses, of course). Frequent them while we still can, if you feel safe to do so, otherwise use their newly created take away options if you need a break from home cooking. If you can, order direct from the venue rather than using a third party delivery service that takes 30% or more of the order value, leaving very little profit for the venue. Need to give a gift, think about a gift voucher from your favourite local, if you love it, your friends should too, and it will mean so much to the business owner and their team. Together if we support each other, we will all get through this.

04.01.2022 People often ask us, how can I get more social media followers? Our response, if you want to use social media strategically to meet your business goals, follower count can simply be a vanity metric. What's more important, in our opinion? Engagement. Of course, thousands of followers may not be a bad thing, but what good are all those people if they're not paying attention? ... Measuring quality over quantity is critical when it comes to driving a result from your social media. So, how do you do that? Our latest blog post explains why engagement is key and just how you can achieve it. Want to know more?https://bit.ly/3cHqv7f See more

03.01.2022 There are now more than 9 million Australian using Instagram. 80% of those users follow at least one business, and 72% have purchased a product or service they found on the ‘gram. Are you using Instagram for your business? Download our FREE ebook '7 Simple Steps to Increase Your Instagram Engagement' today. https://brindle.lpages.co/brindlemarketing/

02.01.2022 We were delighted to join a panel of hospitality industry experts for AHA Vic to discuss marketing and branding tips for delivery and take away meals options in the current climate. We also covered insurance, food packaging and costing menus. If you're considering offering this service in your business check out the link below for some valuable insights. https://www.youtube.com/watch?v=pWG5c0ltdho&feature=youtu.be