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25.01.2022 ‘in the middle of somewhere in the middle of the week, i hope wherever you are it’s in the middle of something good’ aerial photographer michael schweiger captures shark bay from above. location: western australia photo: @west_aussie_mick

24.01.2022 warming knits now up to 50% off // spend weekends indoors with the veneto dress, a ribbed midi style featuring wide sleeves and high neckline crafted in a breathable two-tone viscose blend. pair with a cozy fireplace and thoughtful book to relax into your saturday. discover sale knitwear in store and online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

23.01.2022 miami heat: welcoming the new year day in 2019 with sun surf and sand on miami beach florida from aerial photographer tommy clarke. location: united states photo: @tommy.clarke title: orange towels

22.01.2022 the surreal phenomenon of lenticular clouds over mount fuji in japan. mount fuji creates two types of lenticular clouds, one is called kasagumo (umbrella cloud) that appears on top of fuji and the other is called tsurushigumo that shows up downwind, both equally magical. location: mt fuji, japan. p: @rayhowlett

22.01.2022 mountain print on sale now // up to 40% off our exclusive seasonal print featuring wildflower fields, soaring mountain peaks and glacial waters inspired by queenstown, new zealand. discover end of season sale in store and online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

22.01.2022 beautiful bridesmaids wearing archival bl in matakana, new zealand. image captured by @nordicaphotography let us assist you for your big day or any upcoming occasion with our on the spot styling advice. were here to help all ages, shapes and sizes with varying budgets and lifestyles. you may also call your favoured store to book a special one-on-one obligation free, consultation and we will help you explore and define your personal style to look and feel the very best you can.

21.01.2022 end of season sale continues with new items added in ready-to-wear styles from winter collection queenstown now up to 30% off + further reductions across summer collection hue. discover sale in store and online at bul.com.au

21.01.2022 have you visited our online outlet store? discover up to 70% off archived collections from travel inspired collections across turkey, iceland, biarritz and beyond - these items are the last of their kind and wont be online for long, be quick and dont miss out! shop the outlet store online at bul.com.au

21.01.2022 were all feeling a little lost right now as many unknowns surround the world. but one thing is for certain we are here for you and we can get through this together. there is no question that times have changed and as we reflect on our ever evolving mind-set we wanted to thank you your over flowing support throughout these times. from a friendly comment in store to a kind phone call or thoughtful email we see you, we thank you and your support is forever appreciated. may ...you stay safe, keep striding ahead, and we look forward to seeing you soon. the bl team x video: hello_dongwon

20.01.2022 we are here to make your shopping experience as smooth and as safe as possible and thats why were excited to let you know about our new click & collect service exclusive to our fitzroy flagship store. simply select this shipping option when confirming your order online once your order is processed you will be notified by email or phone when its ready to pick-up - easy! our click & collect service is exclusive to our flagship store at: 241 brunswick street in fitzroy, melbourne with collections from monday to sunday 11.00am to 4.00pm. alongside free shipping and returns across all australian orders we thank you for supporting australian design and should you have any further questions or queries please email us at: [email protected] - were here for you.

20.01.2022 scala dei turchi on the coast of realmonte, near porto empedocle, southern sicily, italy provides the perfect dreamscape for our non social-distance sunbaking memories. location: italy photo: @stuartcantorphotography

20.01.2022 takachiho gorge is a narrow chasm cut through the rock by the gokase river in nishiusuki district, japan. sheer cliffs made of slow forming volcanic basalt surround the gorge resembling scales of a dragon as the stone twists and flows alongside the magical minainotaki waterfall that cascades down to the wooden row boats below. location: takachiho gorge, japan. p: @helloemilie

19.01.2022 dont miss up to 70% off at our online outlet store! explore the archive where seasonal prints from iceland, silhouettes inspired by hamburg and colour musings of hobart are all to be discovered. hurry, these items are online for a limited time so get in quick before theyre gone! exclusively online at bul.com.au

19.01.2022 clouds clear and florals bloom as new arrivals flourish storewide. discover natural fabrications across modernised suiting, patch pocket minis and 3-in-1 dresses in vivid cerulean and sky blue as we swing open our doors toward spring. featured: the wrap-style kingston top and double layer miltos dress crafted in an ultra-soft cupro blend. discover new arrivals in store & online at bul.com.au

18.01.2022 up to 40% off // discover end of season sale with further reductions of up to 40% off queenstown inspired selects, plus free australian shipping/returns and local click & collect now available from our flagship fitzroy store. shop end of season sale in store and online at bul.com.au

18.01.2022 beautiful bridesmaids wearing archival búl in matakana, new zealand. image captured by @nordicaphotography let us assist you for your big day or any upcoming occasion with our on the spot styling advice. were here to help all ages, shapes and sizes with varying budgets and lifestyles. you may also call your favoured store to book a special one-on-one obligation free, consultation and we will help you explore and define your personal style to look and feel the very best you can.

17.01.2022 did you know gingham comes from the malayan word genggang, or striped. when originally imported into europe in the 17th century, gingham was a striped fabric, though now it is distinguished by its checkered pattern much like you see here across the cristallo dress, a balloon sleeve maxi style, now on sale. discover up to 30% off select seasonless in store and online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

17.01.2022 a very salty private island: the dead sea known in hebrew as yam ha-melakh (the sea of salt) is the lowest point on earth, surrounded by the stunning landscape of the negev desert captured here by @sruthi.co explore our travel capsule online at bul.com.au

17.01.2022 welcome refreshed arrivals! the wakatipu blazer is an oversized style available in striking blue colour-way with front pockets, marbled shell button closure, removable belt with marbled shell buckle and centre back vent. it is made from a lustrous cotton blend and is fully lined. discover new arrivals in store & online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

17.01.2022 view todays story as the lovely ella shows us her favoured pieces and sale selects at our @pacificfair store! our gold coast store features an array of current season alongside archive collections favoured towards this sunny location where warm days and balmy evenings are felt all year round. visit bl pacific fair:... 2 hooker boulevard, broadbeach +61 7 5575 1915 monday - saturday: 10:00am to 4:00pm sunday: 11:00am to 4:00pm

16.01.2022 dream pairings now up to 40% off // welcome sheer silk organza across the ampezzo top and coravara skirt, available in black or lavender pairings, are the perfect combination for dancing like nobodies watching. discover end of season sale in store and online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

15.01.2022 navy skies blanket calming tones across new arrivals where textural knitwear, voluminous maxis, modernised classics and glossy footwear set a wintery stage for midnight delights. featured: ribbed knit aquila top and veneto dress in a breathable two-tone viscose blend where no two pieces are the same. discover new arrivals in store & online at bul.com.au

14.01.2022 here at búl we believe in building a strong collective of talented and skilled individuals. visit our careers page online for all current opportunities, or swipe up on todays story and we look forward to hearing from you! current opportunities: store manager casual sales assistants... location: melbourne

14.01.2022 important announcement: we have opened up our online boutique to exclusively house our past collections! explore heavily reduced prices up to 70% off across travel inspired outerwear, occasionwear, layered-to-match separates, footwear and accessories. these items are the last of their kind and wont be online for long - hurry, dont miss out! shop the outlet store online at bul.com.au

14.01.2022 descend steep wooden staircases and lush forest trails to reveal secluded waters and shaded serenity at cathedral cove in hahei, new zealand p: @thatphotoguynl explore the travel capsule online at bul.com.au

13.01.2022 squeaky beach is one of the most iconic beaches situated within wilsons promontory, australia as rounded grains of quartz make a squeaking sound under your feet as you wander across the beach. location: south gippsland, australia photo: kate shanasy

12.01.2022 new arrivals storewide featuring the versatile wilsons dress. this 3-in-1 style can be tied multiple ways; worn together with the slip underneath or as separates to mix and match with it’s floaty tencel/cotton blend. shop new arrivals storewide & bul.com.au m. @kateedoyle @chadwickmodels p. @tshillier hmu. @efi_t_makeup

12.01.2022 welcome new arrivals storewide featuring the keijsers singlet. this new arrival top in refreshing yellow-blue check is named after keijsers beach in wilsons promontory and with it’s multi-wrap style makes for a versatile separate. shop new arrivals storewide & bul.com.au

12.01.2022 tune in to our @melbfashionweek runway! for the first time in m/fw’s history, our show will be available directly to you to watch free and on demand throughout #melbournefashionweek tune in from 23 november to watch our south gippsland collection come to life in a dreamscape visual array all from the comfort of your own home, see you there!... date: 23.11.2020 to 29.11.2020 how: swipe up on todays story

12.01.2022 gone swimming! lovatnet is a lake in the municipality of stryn in vestland county, norway where melted glacier water creates a mesmerising colour due to the flow down from surrounding mountain peaks // p: @eljackson explore the travel capsule online at bul.com.au

10.01.2022 new arrival capriolo pant in deep-sea green is a tapered style with high waistline, front pleats, pockets at the side seams and back and is crafted in a soft crepe fabric. complete with shell button closure from our winter sea muse, partner with the alpaca wool caldo jumper for a super cosy pairing. discover new arrivals in store & online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

07.01.2022 shop up to 30% off our end of season sale with new items added for all your winter worthy investments + free shipping and returns across all australian orders - hurry, these items are travelling fast!

07.01.2022 did you know our heritage checks found across this seasons outerwear are inspired by local blankets from an eco lodge on the shores of lake wakatipu in queenstown, new zealand // discover statement checks across the inverno coat (featured) barrack trench, wrest jacket and the volpe coat with a selection of these styles now up to 30% off. discover sale in store and online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

07.01.2022 day turns to night in santorini, one of the cyclades islands in the aegean sea, where whitewashed cubiform houses cling to cliffs above an underwater caldera (crater) overlooking black, red and white lava pebbled beaches. location: santorini, greece. p: @meetmyproject

06.01.2022 did you know: búl is pronounced buhl similar to the huhl of a boat. the name derives from a childhood nickname of designer virginia martins brother who couldnt pronounce her name in younger years. explore the travel capsule online at bul.com.au _... location: texas video: @everchanginghorizon paddling: @jess.wandering See more

05.01.2022 did you know: bl is pronounced buhl similar to the huhl of a boat. the name derives from a childhood nickname of designer virginia martins brother who couldnt pronounce her name in younger years. explore the travel capsule online at bul.com.au _... location: texas video: @everchanginghorizon paddling: @jess.wandering See more

05.01.2022 new items added + further reductions across end of season sale! shop up to 50% off queenstown inspired selects alongside free australian shipping and more to make shopping from home a little lighter and to thank you for your support - were here for you. shop sale in store and online at bul.com.au

04.01.2022 the spring moon awakens new arrivals storewide. explore woven checks, multi-layer dresses and bold suiting across earthen tones and a vibrant scarlet red as cooling fibres and natural fabrications welcome the transitional season. shop new arrivals in store & online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

03.01.2022 fresh landings storewide: shift your outlook as we daydream of new horizons where fresh landings play homage to the wild open sea. explore textural and tonal findings in seafoam, sand and twilight as sail ready silhouettes and port worthy footwear pair with natural fabrications of tencel, rolva, cotton and cashmere. discover new arrivals storewide + free australian shipping/returns and click & collect available from fitzroy.

02.01.2022 welcome the newly landed cadore dress, an oversized trench style that features contrast stitching, tie waist, voluminous mid length sleeves and is crafted in a soft tencel available in beige (as pictured) or black.new discover new arrivals storewide + free australian shipping/returns and click & collect available from fitzroy. m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

02.01.2022 shades of south gippsland sky inspire new arrivals storewide: welcome the waratah dress, a sleeveless midi style that features an elegant turtleneck, easy-wear side splits, detachable waist tie and is crafted in a soft rayon/nylon blend. shop new collection ‘south gippsland’ storewide & bul.com.au m. @kateedoyle @chadwickmodels p. @tshillier hmu. @efi_t_makeup

02.01.2022 20% off storewide @pacificfair this weekend! explore new arrivals in spring worthy shades alongside heavily reduced sale items as our gold coast store celebrates fashion weekend at pacific fair. 2 hooker boulevard, broadbeach, queensland +61 7 5575 1915... 12.09.20 - 13.09.20

01.01.2022 walk into sale with up to 50% off collection queenstown including the alvera dress and statement barrack trench featured above. discover sale in store & online at bul.com.au m. @c.s.mith @pridemodels p. @kateballis s. @emilywardstylist hmu. @efi_t_makeup

01.01.2022 up to 50% off! discover end of season sale across bold outerwear, warming knits, occasionwear dresses and seasonless tops, pants and footwear inspired by queenstown, new zealand. shop end of season sale in store and online at bul.com.au

01.01.2022 a door to the sea: porto flavia, a sea harbor located near nebida in the iglesias comune of italy was built in 192324, an ingenious cliff-face port that allowed workers to lower minerals directly down the cliff and into ships below. location: sardegna, italy. p: @valentinoselis