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17.01.2022 In this weeks episode Joannah and Michele discuss how to ask the right questions if you are considering going into a Niche Market. The questions we ask: 1. Do I know this market? can I describe the things they talk about as problems?... 2. How many people in this market can I call/email and get a reply? 3. Are they likely to say yess to a meeting to talk about my program? 4. Do they have BANT - Budget, Authority, Need, and Timing - to buy it? 5. If any answers are ‘no,’ why am I trying to sell to this market?
