By Wanless | Businesses

By Wanless

Phone: +61 431 165 319

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22.01.2022 Ola! This is us... Steph and Marty Wanless. We're a husband and wife biz duo who work together day in, day out, to create killer content for our clients by some miracle we still like each other outside of work hours too. We thought we'd take a moment in this brand spankin' new year to introduce ourselves, again. ... Let's kick-off with Marty. Before the birth of By Wanless, Martin was head of content at Mahlab, one of Australia’s premier content agencies, where he helped launch stellar and in some cases international multi-award winning content projects for many brands including Direct Advice for Dads for HBF, HRM Online for Australian HR Institute, Create for Engineers Australia, and Empowered for CommSec. Before that, he was in England creating content marketing publications to support some of the UK’s biggest trade fashion events, and he more recently spent a year reimagining professional sports content in Australia for the Newcastle Knights. As for me, I’ve worked in the Australian media, communications and content sector for close to 16 years now, clocking up experience with a variety of brands including Fairfax Digital, KitchenAid, IOOF and SEEK, as well as some of the country’s top agencies.In that time I’ve developed a fairly major obsession with crafting tight, concise, compelling copy to grab attention and tell brand stories with purpose. Massive word nerd over here. We are so very chuffed to meet you. #bywanless #armidalensw #armidale #regionalnsw #contentmarketing #contentcreator #contentwriters #contentstrategist #contentplanning #smallbusinessowner #contentcreation #contentmarketingtips #copywriting #copywriter #smallbusinesses #smallbusinesslife #smallbusinessmarketing

19.01.2022 Every brand has a brain trust. Those in the know. Those at the top. But did you know that the brain trust can actually be a huge help when it comes to your content? They may not be the content creators themselves, but their expertise can build trust and credibility. ... In fact, according to the 2020 Edelman Trust Barometer, 68% of people view company experts as the most credible source of information. So get those at the top to have their say once in a while! #bywanless #armidalensw #armidale #regionalnsw #contentmarketing #contentcreator #contentwriters #contentstrategist #contentplanning #smallbusinessowner #contentcreation #contentmarketingtips #copywriting #copywriter #smallbusinesses #smallbusinesslife #smallbusinessmarketing

07.01.2022 Keen to build your street cred in 2021? You need to support your statements, presentations, socials, articles (anything that involves words) with numbers. We love a good statistic here at By Wanless, so when the latest marketing report was released by HubSpot, we downloaded it stat. ... Good news is, 70% of marketers are actively investing in content marketing, with roughly 60% saying content marketing is very important or extremely important to their overall strategy. We can’t say it often or loudly enough content marketing matters and it will work wonders for your business. Need a helping hand to start the year out right? You’ve got our number (it’s in the bio FYI). #bywanless #armidalensw #armidale #regionalnsw #contentmarketing #contentcreator #contentwriters #contentstrategist #contentplanning #smallbusinessowner #contentcreation #contentmarketingtips #copywriting #copywriter #smallbusinesses #smallbusinesslife #smallbusinessmarketing

06.01.2022 Head in the Cloud? Your files should be too. At the latest Gartner IT Symposium/Xpo it was said that by 2022, 75% of organisations that implemented WFM policies during COVID-19 will retain these options for their employees. So having your workload in the Cloud makes it a whole lot easier to support remote workers, boost collaboration and grow employee engagement. Working from home isn’t going anywhere, so make sure your employees can access anything, anytime.... #bywanless #armidalensw #armidale #regionalnsw #contentmarketing #contentcreator #contentwriters #contentstrategist #contentplanning #smallbusinessowner #contentcreation #contentmarketingtips #copywriting #copywriter #smallbusinesses #smallbusinesslife #smallbusinessmarketing

01.01.2022 Following on from yesterday's introductions... here are the small humans we grew. We're quite fond of them. You'll see their little faces pop up on this here feed from time to time. While they look like sweetness and light, there are days when head-butting a brick wall seems like a good option. Still, they rock our world. ... #miniwordsmiths #bywanless #armidalensw #armidale #regionalnsw #contentmarketing #contentcreator #contentwriters #contentstrategist #contentplanning #smallbusinessowner #contentcreation #contentmarketingtips #copywriting #copywriter #smallbusinesses #smallbusinesslife #smallbusinessmarketing