Caravel Media | Media agency

Caravel Media

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25.01.2022 It’s World Pickle day! We love this creative April food campaign by McDonalds who created the ‘McPickle’. Do pickles belong on burgers? Let us know your thoughts! #worldpickleday #Mcdonalds #Burger #mcpickle #pickleburger #foodie #picklelove #foodstagram #mcdonaldslife #mcdonaldsmemes #aprilfoods #creativeadvertising #advertisinglife #foodpic #foodies #foodoftheday #advertisingCampaign #advertisingtips #advertisingworks #advertising101

25.01.2022 Is the Chinese government using Tik Tok to spy on the youth? Today is International Youth Day! Tik Tok has captured young audiences around the world! However, an interesting marketing tactic had the brand advertise full page spreads in Australian newspapers due to security concerns. Tik Tok ensured they had multiple safety measures in place and will continue to invest in making it safer for consumers. This strategy was used to re-enforce the security safety to an older audience. #internationalyouthday #youthday #youth #tiktok #audience #youngaudience #newspaper #traditionalmedia #advertising #traditionaladvertsing #marketingstrategy #cybersafety #secuirity #youth #australiansnews #caravelmedia

24.01.2022 It’s World TV day! With 18.28 million Australians tuning in every week, TV is the king of mass scale and reach. What show will you be watching tonight? . . . .... . . #TV #televisiondigital #tvadvertising #advertising #traditionalmedia #caravelmedia #mediaagency #marketingagency #tvadvertisingagency #ROI #attention #reach #advertisingtips #advertising101 #thinktv #massreach #channel10 #channel7 #channel9 See more

24.01.2022 In recognition of World Statistics Day, here are three Google Statistics you NEED to know! 1. 5 billion Google searches are made every day. 2. 90% of searches made on desktops are done via Google. 3. 34% of near me searches done via desktop and tablets result in store visits. With the volume of search questions fielded by Google grows, the higher chance your business has to drive traffic to your website through paid and organic search results. Search engine marketi...ng is an essential tool for your marketing strategy, contact us today! . . . . . . . #worldstatisticsday #statistics #googlestatistics #google #desktop #sem #searchenginemarketing #marketingstrategy marketingdigital #marketingtips #marketingonline #marketingstrategy #marketing101 #marketingagency #marketingsocial #marketingtools #marketinglife #marketingguru #MarketingIdeas #marketingcoach #marketingconsultant #MarketingStrategies #marketingtip #marketingadvice #marketingmanagement #marketingexpert

21.01.2022 Happy International Peace Day! In 2015, to promote international peace day, Burger King proposed the McWhopper, an amalgamation of the brands’ most popular burgers to be sold with all proceeds going to charity. Despite Burger Kings, short ad and heartfelt open letter to The New York Times and The Chicago Tribune, Mcdonalds rejected the proposal. However, Wayback Burgers, Krystal, Giraffas and Denny’s reached out to collaborate the ‘Peace Day Burger’. A hybrid containing key ...ingredients from each restaurant, served at a pop up on Peace Day. The campaign blew up on social media, trending world-wide with over 7.6 billion impressions and more than $144 million USD in earned media and 40% increase in Peace day awareness. #internationaldayofpeace #burgerking #mcdonalds #peaceday #impressions #competitor #creativeadvertising #marketingstrategy #advertisment #marketing #marketingtip #marketingcampaign #caravelmedia

21.01.2022 Have you ever clicked on a display banner ad? Banner ads can act as a branding tool and a specific call to action. It is one of the ways programmatic media is used, to put your brand message in front of the right audience at the right time! Caravel Media can leverage digital channels to deliver promotional content and brand messages to your audience. Contact us today! #digitaladvertising #brand #brandmessage #digitalchannels #promotional #targetaudience #marketingstrategy #advertisingstips #google #onlinemarketing #onlineadvertising #marketingcampaign #caravelmedia #online

21.01.2022 Will you be watching the all-aussie super fight? The highly anticipated bout between former WBO world welterweight champion Jeff Horn and rising Australian star Tim Tszyu will take place on Wednesday, August 26! According to Roy Morgan Data, 76.8% of Australians watch some form of sport on TV. Sport is an important viewing product for broadcasters looking to reach a mass audience. TV experts Caravel Media can help your business deliver your message to a large audience through... TV advertising. Contact us today! . . . . . . . . #HornTszyu #horntszyufight #Horn #Tszyu #WBO #boxer #boxing #sport #boxingmatch #jeffhorn #timTszyu #HornvsTszyu #foxtel #Kayo #tv #sporttv #tvadvertising #advertising #australia #caravelmedia #fight #boxingfight #australiansport #australiansportstart #australianboxer #champion See more

20.01.2022 Did you know 93% of online engagements start from a search engine? Investing in Search Engine Optimisations (SEO) is one of the best advertising strategies. Caravel Media can help your business increase your Google ranking, generating sales and website visits. . . .... . . #marketingtip #advertisingtip #socialmedia #socialmediatip #marketingstrategy #maketingtips #marketingtips101 #marketingagency #caravelmedia#sem #searchengine #websitetraffic #leads #searchadvertising #digital #digitaladvertising #google #bing #yahoo #googleads #caravelmedia #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtools #digitalmarketingexpert

20.01.2022 Happy Halloween! What better way to celebrate than with a Halloween advertisement! Rather than hide from the holiday that is the arch enemy of oral hygiene, Crest and Oral-B seized the opportunity to highlight the other negative effects of candy- real life little monsters. The campaign featured a series of hilarious videos, increased sales by 3% and generated 7.3M views in a 4-week period. Trick or treat? . . .... . . . #trickortreat #halloween #Halloween #halloweencostume #Halloween2020 # #halloweentime #halloweenfun #halloweennight#halloweenideas #Halloweendecorations #halloweencostumes #halloweenvibes #halloweencandy #HalloweenWeekend #halloweentreats #halloweenfood #halloweenmonth #halloweenpumpkin #advertsing #halloweenmarketing #caravelmedia #oralb #crest #candy See more

20.01.2022 Considering its World Internet Day, here are 5 Internet Statistics every marketer should know! 1. There are over 4.33 billion active internet users 2. There are 3.9 billion unique mobile internet users worldwide 3. Internet users spend an average of 6 hours and 30 minutes online each day 4. Google chrome is the leading mobile internet browser with a share of 63.8%... 5. There are over 1.7 billion websites on the world wide web . . . . . . .#internet #internetmarketing # #internetmarketer #internetmarketinglifestyle #internetmarketingtips #InternetBusiness #internetlifestyle # #InternetSecurity #internetart #internetshop #internetentrepreneur #internetexplorer #digtialmarketing #facts #tiptuesday #factfriday #marketingtips

20.01.2022 Happy Radio Commercials Day! In 2019, 10.9 million metro cities listened to commercial radio each week. Radio is a strong and effective advertising channel for businesses, through their high reach, engagement, innovation, trust, and having a local, targeted audience. Caravel media can ensure your business gets the best return on investment and connect with your intended target audience. Contact us today about your next radio advertising strategy! #radiocommericalsday #radio #radiocommercial #radioadvertising #targetedaudience #audience #engagment #advertisingtips #advertising101 #radioaudience

20.01.2022 Helix personas is Australia’s most advanced psychographic customer segmentation and data integration tool. Caravel Media can help you discover which helix personas drive your business and pinpoint your best customers Australia wide. Let us help you understand their attitudes, product consumption and media usage. #roymorgan #consumerbehaviour #segementation #marketsegmentation #businesspsychology #targetmarket #helixpersonas #marketingresearch #family #couples #elder #youth #familytime #home #young

19.01.2022 7 reasons why you can be TV certain! 1. TV reaches 85% of Australians each week 2. BVOD Consumption is booming and up 36.9% Year on Year 3. Australians turn to TV in a crisis 4. TV commands more attention than Facebook or Youtube... 5. TV Ads are remembered 5x longer than Facebook or Youtube 6. TV & BVOD generates the biggest sales impact 7. TV is the king of Return of Investment Contact us today about investing in a TV strategy! #TV #televisionadvertisement #televisiondigital #tvadvertising #advertising #traditionalmedia #caravelmedia #mediaagency #marketingagency #tadvertisingagency #ROI #attention #reach #advertisingtips #advertising101

19.01.2022 Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are usually better received by target audiences, as they do not feel like an ‘advertisement’, increasing interest and conversion rates. Caravel Media can create a tailored native advertising strategy that aligns with your business and connect with you target audience. Get in contact today! #nativeadvertising #advertising #advertisingstrategy #media #conversionrates #AdvertisingCampaign #advertisingservice #advertisingagencies #advertisingtips #marketingdigital #marketingtips #marketingstrategy #caravelmedia

18.01.2022 Happy National Cheeseburger Day! In 2019, Burger King amplified its rivalry with McDonald’s by positioning its Whopper burger, as the bigger and better option. The ‘Whopper Secret’ revealed that there had been a Big Mac placed behind every Whopper in a Burger King ad that year, but due to the superior size of the whopper, they remained unseen. Will you be eating a Whopper today? #WhopperSecret #burgerking #mcdonalds #cheesburger #cheeseburgerday #nationalcheeseburgerday #competitor #creativeadvertising #marketingstrategy #advertisment #marketing #marketingtip #marketingcampaign #caravelmedia

14.01.2022 Happy Blogger day! A blog is a great way to reach billions of internet users, establish authority and build engagement. Backlinks from bloggers who are relevant to your niche and have a high domain authority, are the quickest and most effective way to increase your rankings. Caravel Media has access to a fast network of bloggers in many different niches, who can help build your organic rankings and help position you as the expert in your category! #blogger #bloggerday #intere...ntusers #engagment #buildengagement #rankings #bloggers #bloggerstyle #bloggerslife #bloggerswanted #bloggersofinstagram #bloggersgetsocial #caravelmedia #marketingstrategy #marketingtips See more

14.01.2022 Happy World Photography Day! Images are one of the most interactive mediums on social media platforms. Using low quality images can negatively impact the perception of your brand. Contact us today to create a tailored content branding strategy aligning with your business and audience using our network of professional photographers all over Australia. #wordphotogaphyday #photographyday #highquality #brandperception #brandingstrategy #professionalphotography #photography #australianphotography #socialmedia #socialmediaplatforms #socialmediaadveristing #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediamom #socialmediatip #socialmediaagency #socialmediaexpert

14.01.2022 It’s Fresh Breath Day! To celebrate, we decided to look back at the Mentos Pure Fresh TV commercial, where they unlocked a world of freshness that brings people together. The campaign is centered around how Mentos gum gives consumers a little help to connect The imaginary of ‘Planet Pure Fresh world’, inside the iconic Mentos Gum bottle, helps bring the product to life in a quirky and memorable way. Caravel Media can create a tailored advertising strategy to help connect w...ith your audience. Contact us today! #mentos #freshbreathday #tvadvertising #commercial #freshness #mentosgum #advertisingstrategy #audience#advertising #advertisingagency #advertisingphotography #advertisinglife #AdvertisingCampaign #AdvertisingGuru #advertisingservice #advertisingweek #advertisingagencies #caravelmedia

13.01.2022 DO YOU WANT TO WATCH THE WORLDS MOST RELAXING TV AD? Happy Relaxation Day! You must dedicate 120 seconds to feel completely relaxed! Mindfulness app, Calm, created ‘The Worlds Most Relaxing TV Ad’. The 120 second clip features five relaxing scenes and the only sounds heard are by mother nature! This ad was the ultimate antidote to traditional, hard sell advertising. Let Caravel Media help your message stand out from the crowd. Contact us today!... #relaxationday #calm #mindfullnessapp #relaxed #mothernature #advertising #relaxing #mothernature #trees #tvad #tvadvertisement #advertising #advertisingagency #AdvertisingCampaig #AdvertisingGuru #advertisingservice #advertisingagencies #advertisingphotoshoot #advertisingtips #advertisingworks #advertising101 #caravelmedia

13.01.2022 #Factfriday! One third of the most viewed instagram stories come from businesses and one in five stories get a direct message from its viewers. Instagram stories is a way for you to tap into people’s passions and inspire them to take action! Contact us today to discuss an Instagram story tailored to your business and connect with your audience. . . . .... . . . #instagram #instagramers #instagramhub #instagrammers #instagramer #instagrammer #instagramphotos #instagrammarketing # #instagramvideo # #instagramaz #instagramtips #instagramdaily #instagramphoto #marketingtip #factfriday #marketingstrategy #marketing101 #marketingagency #marketingplan #marketingsocial

13.01.2022 Happy International Animation day! Did you know the chances of more views and social shares increase with the use of animations, as it makes videos simpler to understand? You can increase conversion up to 80% by creating a concise explainer video on your digital platforms. Caravel Media can help bring your brands concepts to life in a way that text or live videos cannot. Contact us today! . . .... . . . . #InternationalAnimationday #animationday #conversion #video #videoanimations #caravelmedia #marketingmessage #digitalmarketing #socialmediamarketing #contentcreation #animation #animations #animationart #animationstudio #AnimationDance #animationteam #animationmovie #animationdesign #animation2d #animationfilm #animationmeme #animationphoto #AnimationDay #animationlife #animationproject #animationvideo See more

11.01.2022 Today is Happiness Happens day! What makes happiness happen for you? Coca Cola created a global integrated advertising campaign ‘Open Happiness’. It became one of the greatest examples of integrated marketing communications globally. The theme of the campaign spread the feeling of joy and asked people to find joy through the little things in life. The campaign showcased that happiness was expressed in simple ways, like opening a bottle of Coca Cola. #happinesshappens #openhappiness #coke #cocacola #advertisement #imc #integratedmarketing #advertising #advertisingagency #AdvertisingCampaign #AdvertisingGuru #advertisingservice #advertisingagencies #advertisingphotoshoot #advertisingtips #advertisingworks #advertising101

10.01.2022 Have you ever been curious on how TV ratings are measured? OzTAM TV ratings are audience estimates that are based on actual viewing behaviour of 5,250 homes in Australian metro cities. The homes are a representative sample and the meter lights up when the TV is switched on. What show are you watching tonight? #tvratings #OzTam #tvshow #OzTam #advertisingtips #Australia #television #ratings #marketingip #advertisingtip #caravelmedia

10.01.2022 Happy International Beer day! Who remembers the award-winning, iconic ‘Big Ad’ in 2005 by Carlton? The language of the ad was crucial to the success of the commercial. Through using powerful and strong words which are easy to remember, appeals to consumers emotions, making the product more desirable. What’s your favourite beer ad? #beer #beerads #internationalbeerday #bigad #carlton ... #audience #advertising #advertisingagency #AdvertisingCampaign #AdvertisingGuru #advertisingservice #advertisingweek #advertisingagencies #caravelmedia See more

09.01.2022 Happy International Coffee Day! To celebrate, we decided to look back on the humorous Nespresso ‘How Far’? TV Commercial. Featuring George Clooney and Jean Dujardin, trying to outwit each other in pursuit of the last coffee capsule. How far would you for a Nespresso Coffee? . . .... . . . . #internationalcoffeeday #coffeeday #nespresso #cofee #georgeclooney #JeanDujardin #coffeecapsule #nespressocoffee #coffee #cafe #instacoffee #TagsForLikes #cafelife #caffeine #hot #mug #drink #coffeeaddict #coffeegram #coffeeoftheday #coffeelover #coffeelovers #coffeeholic #coffeelove #coffeemug #TagsForLikesApp #coffeeholic #coffeelife #caravelmedia #marketing See more

07.01.2022 Happy Vlogging day! By 2022, online videos will make up more than 82% of all consumer internet traffic! Video Blogs (vlogs), is used as a type of online word of mouth information and should be recognised as part of your marketing mix strategy. Vloggers become key opinion leaders and important information sources on social media. A Vlog encompasses product-related discussions and content, product evaluation and direct recommendation. Caravel Media can use our network of vlogge...rs and incorporate a vlog into your marketing strategy! #vlogginday #videos #traffic #marketing #marketingstrategy #wordofmouth #marketingmix #vlog #vlogger #vlogging #vlogs #vloggers #vloglife #vlogsquad #vloggerlife #vloger #vloggerlifestyle #vlogchanel #vloging #vlogg #vlogginglife #vloggingday #vloggingcamera #vloggerslife #vlogers

07.01.2022 Did you know that 68% of social media users share content that reflects them? We like seeing ourselves, and that’s reflected in the shareability of user-generated content. This has been proven to build trust. Caravel Media can create a content strategy, that ensures your audience is the core focus, increasing shareability and connectivity. . . . .... . . #socialmediamarketing #socialmediatips #socialmediastrategy #sports #facebook #instagram #sportvideo #socialmediaadvertising #socialmedia101 #socialmediaconsultant #SocialMediaContent #socialmediamarketer #socialmediatrainer #socialmedialife #caravelmedia

07.01.2022 Did you know helix personas have their own inbuilt online measuring platform? By linking over 19 million internet connectors and devices to helix personas Roy Morgan can analyse what people are doing online. By utilising a pixel on your digital platform, within 24hrs, you can discover who is interested in what products and whether your creatives are working. Contact us today to take the next step to discover your audience insights. #roymorgan #consumerbehaviour #segementation #marketsegmentation #businesspsychology #targetmarket #helixpersonas #marketingresearch #pixel #analytics #audienceinsight marketing101 #markektingtips

06.01.2022 Today is Women Equality day. In recognition of this day, we decided to look back at L’Oréal’s social media campaign standing for female empowerment. Print ads were created to correct the perception of women leaders, and to add a dose of humour, they directed the ads at men. To make them eye-catching, they used actual L’Oréal products to build the infographics. Caravel Media can strategise a creative approach to make your brands message stand out! Chat with us today! #womenequlityday #equality #Loreal #socialmedia #socialmediacampaign #socialmediadvertising #socialmediamarketing #socialmediatips #socialmediastrategy #socialmediamanagement #socialmediamarketingtips #socialmediatip #socialmediaagency #socialmediaexpert #lipstick #makeup #cosmetics #loreallipstick #womenleadership #leadership #redlips #redlipstick

06.01.2022 With marketing budgets being under pressure, it is important to be certain with your media investment decisions. With TV, you know you will get a mass reach, attention, memorability and sales. Caravel Media are experts and will ensure you get the best price and results. Contact us today to discuss your media strategy! #television #televisiontower #televisionadvertisement #televisiondigital #televisionprogramming #tvadvertising #advertising #traditionalmedia #caravelmedia #mediaagency #marketingagency #tadvertisingagency #bear #vintage #vintagephotos #popcorn #tvtime #bearphoto #photowall #watchingtv #movietime #vintage

05.01.2022 It’s Video Games Day! Did you know that the average daily streamers on the Twitch website is 15 million? Caravel Media can help your brand connect with your audience through dynamic advertising options available such as display ads, video media and native opportunities or entirely custom executions. Contact us today! #twitch #amazon #digitalagency #marketingagency #advertisingagency #advertising101 #markektingtips #caravelmedia #Twitch #TwitchTV #twitchstreamer #twitchcreative #twitchstream #twitchgaming #twitchstreaming #twitchtvstreamer #twitchstreamers #twitchgamer #twitchtvgaming #twitchlive #twitcher #twitchsquads #twitchonline #twitchmemes #twitchpartner #twitchlivestream #twitcht #twitchclips #twitchcreates #twitchbabes #videogames #gaminglife #playstation #ps4 #controller #gamecontroller #gameconsole #console

05.01.2022 It’s World Wide Web Day! Did you know in 2019, Australian advertisers spent $9 billion in online advertising? Online advertising is cost effective and the most measurable medium for businesses of all sizes to expand their reach, find new customers and diversify their revenue streams. What is the right platform for your business? Caravel Media can create a bespoke digital strategy and cost-effective advertising strategy to increase brand awareness, drive traffic to your site, ...increasing your revenue! Contact us today! #web #worldwidewebday #advertising #onlineadvertiser #advertisingstrategy #revenue #traffic #onlinetraffic #brandawareness #digital #digitastrategy #costeffective #Australians #AdvertisingCampaign #advertisingservice #advertisingagencies #advertisingtips #marketingdigital #marketingtips #marketingstrategy #caravelmedia

03.01.2022 Happy International Animation day! Did you know the chances of more views and social shares increase with the use of animations, as it makes videos simpler to understand? You can increase conversion up to 80% by creating a concise explainer video on your digital platforms. Caravel Media can help bring your brands concepts to life in a way that text or live videos cannot. Contact us today! . .... . . . . #InternationalAnimationday #animationday #conversion #video #videoanimations #caravelmedia #marketingmessage #digitalmarketing #socialmediamarketing #contentcreation #animation #animations #animationart #animationstudio #AnimationDance #animationteam #animationmovie # #animationdesign #animation2d #animationfilm #animationmeme #animationphoto #AnimationDay #animationlife #animationproject #animationvideo

02.01.2022 Search Engine Advertising allows your business to directly display a paid advertisement among the search results on various search engines (eg google, bing, yahoo). Caravel Media can drive traffic to your website and generate leads through search advertising. Contact us today for more information! #sem #searchengine #websitetraffic #leads #searchadvertising #digital #digitaladvertising #google #bing #yahoo #googleads #caravelmedia #digitalmarketing #digitalmarketingagenc...y #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #digitalmarketingservices #digitalmarketinglife #digitalmarketingplan #digitalmarketingstrategies #digitalmarketingtip #macbook #headphones #macbookpro #iphone #iphone8 #rosegoldheadphones #wood #woodendesk #desksetup #computer #laptop See more

02.01.2022 Today is TV talk show host day! This day was created to appreciate their unique form of humour, stories and spontaneous wit! With many Australian’s engaging with this type of programming, TV advertising can provide an opportunity for your business to reach a mass audience with just a single ad spot! Caravel Media can promise you will get the audience you paid for, if not, the network will provide free makegoods! Contact us today about TV advertising! #tv #tvadvertising #tvtalkshowhostday #talkshow #tvshow #channel7 #channel9 #channel10 #sunrise #thetodayshow #theproject #tv #tvshow #tvseries #tvhost #tvshows #tvpresenter #tvseries #tvproduction #tvprogram #TvPersonality #TVNews #tvdrama #tvcommercial #TVs #tvprogramme #advertising #caravelmedia