CAROL Fisher HARDY Marketing in Acacia Ridge, Queensland, Australia | Business consultant

CAROL Fisher HARDY Marketing

Locality: Acacia Ridge, Queensland, Australia

Phone: +61 417 783 862

Address: Callitris Street 4110 Acacia Ridge, QLD, Australia

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25.01.2022 2020 TREND #4 Increased Digital Community Connections When we’ve been forced to limit human contact and loneliness is at an all-time high, the digital community has never felt so relevant. Digital communities via Facebook groups have blossomed and strengthened as a result of the pandemic, and it looks like the strength built in these communities are likely here to stay. https://www.facebook.com/MUSICACHOIR Director Melissa Gill has created a Zoom event each week to network, connect and assist members to sing and to gain new skills. This kind of networking was so often seen as only possible in person, however, the COVID-19 pandemic has seemingly shifted our perspectives and ability to embrace, connect, comment and question via the digital medium much more happily. https://www.facebook.com/musicachoir

24.01.2022 ITS THE MESSAGE STUPID. The rest is secondary. Words, and the message they convey, are the most important part of any campaign and should be tackled at the start. Imagery has its place, calls to action are important, and we know everyone cares about their logo. But in the end, its the promise in the words that matter to readers. Its about how the words speak to them. BE SPECIFIC - BE COURAGEOUS We need to remember people dont care about our brands; they care about themselves and how they will benefit from engaging. For this reason, you must craft your words deliberately. You must use your words so that they have the maximum impact and speak most clearly to the lives of your prospects. Your words dont have to sound pretty. They do have to mean something valuable, and they do need to inspire action.

24.01.2022 2020 ? Not all bad! Positive trends are emerging that have the potential to become permanent game-changers. Trend #1: POSITIVE SOCIAL IMPACT PAYS 2020 is showing us that positive social impact is crucial to standing out during tough times. According to a survey in the US, since the start of the COVID-19 pandemic, 65 per cent of consumers have become more concerned about sustainability and environmental issues. Brands which have strong values are those that associate them...selves with clear positive social impact, that take the time to look at their supply chain and their impact on the environment. Outland Denim is an Australian born company with global reach who has built a sustainable denim company that directly helps end sex trafficking and poverty. They have shown exemplary leadership in the fashion industry by also making their supply chain 94 per cent traceable. The social impact and the social values of this brand have made it stand out, and a direct testament to this is their recent crowdfunding campaign, which generated $1.3 million in investment during the COVID-19 pandemic. With thanks B and T. https://www.bandt.com.au/information/uploads//09/WP-gif.gif See more

24.01.2022 Australians are making almost a QUARTER OF ALL RETAIL PURCHASES with APPLE PAY and GOOGLE PAY. Despite not existing in Australia just a few short years ago, the likes of Apple Pay and Google Pay have exploded in popularity. Digital wallet payments are now the second preferred payment option for retail therapy in Australia, only beaten by credit cards, according to commerce tech company FIS. https://www.businessinsider.com.au/australia-debit-cards-ap

24.01.2022 2020 Marketing Trend #3 Aussie Mateship, #SupportLocal and #buyfromthebush - At a time when international holidays are off the agenda, the focus on #SupportLocal is stronger than ever. First, it was the bushfires that wreaked havoc on Australia’s local businesses and their summer trade, followed swiftly by the pandemic curtailing international tourism. The #holidayherethisyear hashtag was born in response to the bushfires and quickly became a mantra. Australian Travel...ler magazine in partnership with Tourism Australia had a sell-out issue in June 2020, including in its edition a beautiful #holidayherethisyear poster. In the face of adversity, the print magazine found a way to be relevant and provide value and to then be reprinted! Aussie #supportlocal and #buyfromthebush campaigns have created an amazing community spirit. Thank you, B and T. Look at this amazing Auguathella family-owned farm that turned to an old family recipe through the drought and begun selling delicious healthy hormone-free Beef Jerky. www.nivebeef.com.au See more

23.01.2022 STORES ARENT JUST TO STORE ANYMORE .. Whats new in brick-and-mortar retail trends? At its very core, convenience is a human-centred experience that provides customers with a feeling of ease. While the perception of convenience can range from saves me time to meets all my needs in one place, what many people are looking for is something that simplifies life while delivering a positive experience. People want to outsource the work of getting products. Instead of focusing on the act of purchasing products, they want to focus on the act of using them. Thats what appears to really matter. https://www2.deloitte.com//retail-distribution-industry-ou

22.01.2022 Japanese Mayor says women dawdle while grocery shopping. Still, they are better at finding car spots & returning the trolley. Is this true? Women tend to be more astute consumers than men, simply because they are willing to invest the time and energy necessary to research and compare products. At the same time, their two-sided brain approach to problem-solving makes them more susceptible to emotional appeals than a man. Marti Barletta, president of The TrendSight Group and co-author of Just Ask a Woman: Cracking the Code of What Women Want and How they Buy, explains that men would rather buy a workable product than continue to shop, while women would rather continue to shop in the hope of finding a perfect solution. https://www.bandt.com.au/mayor-says-men-should-do-the-gro/

21.01.2022 IM NOT TALKING TO MYSELF...Im talking to my Specs... Amazons smart glasses have no camera and no display they are smart only insofar as they have a built-in Alexa that you can speak with. Think of these more like the glasses version of the earpiece from the film Her. Echo Frames are part of the pair of items Amazon unveiled as experimental Day 1 products, which Amazon describes as, a new way for us to get new products out in limited volume, to customers, and to get real feedback and if customers love them, well double down and build a lot more.

21.01.2022 A SMART JACKET ? Team it with your dim trousers & uneducated underpants. :) Proving the value of pairing an Iconic product we ve loved for 53 years - the Levis denim jacket, and adding new technology. The aim of the smart jacket is simple: get people touching their phone less. A small chip is inserted into the left-hand cuff of the jacket, while smart fibres located in the same area are capable of sensing hand movements.Levi Strauss & Co VP global product innovation Paul Dillinger. The thinking is, if everything in our life can do a little extra, then theres nothing in our life that has to do everything. That last line is for the Mums and teens out there !

20.01.2022 The Power of the Tweet - BURGER KING REPRIMANDED For Tweet That Encouraged Customers To Throw Milkshakes On Politician Burger King has been found guilty of condoning antisocial behaviour by the UKs advertising watchdog and been told to ensure future marketing communications do not take a similar approach. The Tweet followed news that a McDonalds restaurant in Edinburgh had been asked by police to not sell milkshakes, due to the restaurant being located in close proximity to the site of a rally held by Farage, who had recently been hit with a milkshake. In true McDonalds-trolling Burger King fashion, the company Tweeted, Dear people of Scotland. Were selling milkshakes all weekend. Have fun. Love BK. #justsaying. https://www.bandt.com.au/media/burger-king-tweet

20.01.2022 OH YEAH! MISSPENT YOUTH and the POWER OF MUSIC Liftmaster Secure View, an in-garage security system designed to help rich people keep an eye on their expensive motors recreates the iconic scene in FERRIS BUELLER'S DAY OFF where Ferris decides to take Cameron’s father’s 1961 Ferrari 250GT California for a spin. However, in the 2020 version, the Ferrari has been replaced with a 1966 E-Type Jaguar. Even better, the actor that played the original Cameron Alan Ruck even gets wheeled out to, ironically, have the last laugh. Music has the ability to evoke a range of emotions. Music and branding are a great combo, creating positive emotions and your brand promise a foundation built on good memories - ahh the day off! https://youtu.be/jVZm0iohf-4?t=3

19.01.2022 PlayStation unveils a Valentines ad. But if youre playing PlayStation on Valentines, you might be missing the point.??? Commenting on the work, Mary Yee, vice-president of global marketing for Sony Interactive Entertainment, said: We hope to continue to surprise our fans through the stories told from the lens of the PlayStation brand. The powerful connection to the best games in the world creates memorable moments that thrill, excite and awe the player. Presented through the suspenseful tone of Heart, we wanted to capture and emulate some of those gripping and unexpected emotional instances that PlayStation has delivered over the past 25 years." https://youtu.be/s44MO3i6qD0?t=5 Editors note - "Ill just have Valentines chocolate thanks :)

18.01.2022 A DECADE OF GOOGLE CHANGES At least 1,000 Google employees were millionaires, thanks to the companys 2004 IPO. Googles 2006 acquisition of YouTube, a video-sharing platform, had also proved massively successful. A still from the first-ever YouTube video, Me at the zoo. YouTubes first video, uploaded in April 2005, was an 18-second clip of cofounder Jawed Karim at the San Diego Zoo. Google had already transformed its Mountain View campus into the Googleplex, filled with whimsical additions like the dinosaur statue. Google employee rumour holds that the famous dinosaur skeleton is a reminder to its employees to not go extinct. Heres how Google has changed throughout the decade, from its quirky campus to its famous moonshots https://www.businessinsider.com.au/google-10-years-ago-how-

17.01.2022 People who floss - seem to suffer less from Heart Disease, Diabetes and Dementia? - a New Years Gift fo you - 7 SCIENCE-BACKED WAYS TO A HAPPIER AND HEALTHIER 2020 THAT YOU CAN DO THE FIRST WEEK OF THE NEW YEAR ! .https://www.youtube.com/watch?v=rjhrH1w0Y5w

17.01.2022 YouGov APAC head of data products Ervin Ha commented: Netflix has clearly won over millennials, with their wide selection of content and their own brand of Netflix Originals. Whether discussing their favourite titles or recommending people to the service, the brand has succeeded in getting young Australians talking about the brand on a large scale. https://www.bandt.com.au//positively-talked-brands-amongst

16.01.2022 AHEAD OF THE VOTE TOMORROW, Boris Johnson spoofs my favourite Christmas classic "Love Actually" .The three-minute clip parodies the famous scene, where Andrew Lincolns character Mark declares his love for Keira Knightly playing Juliet using a series of signs under the guise of fake Christmas carollers.://youtu.be/nj-YK3JJCIU The sleek production calls on voters to Vote Conservative Actually in an effort to get Brexit done by next year. And while the video is a somewhat ref...reshing change from the usually drab world of political advertising, it has sparked collective outrages from Johnsons critics. None more high-profile than Love Actually star Hugh Grant, who pointed out to BBC Radio that Johnson and his team had chosen to omit one rather significant sign. I did notice that one of the cards from the original film that he didnt hold up was the one where Andrew Lincoln held up a card saying Because at Christmas you tell the truth, Grant said.

15.01.2022 FIRST WORLD CHRISTMAS PROBLEMS - or how to get negative social media to work in your favour ? In the UK, Celebration advent calendars were accused of ruining Christmas before it even began after they were busted dispensing consecutive Bounty Bars when people opened their flaps on the 1st and the 2nd ! Apparently, there was furore last year when the Celebration calendar that includes Mars, Snickers, Twix and Maltesers dished out the reviled Bounty on day one. Now it appe...ars the makers of Celebration, Mars, are taking the mickey with consecutive Bounty Bars this festive season. Apparently in the UK, the Bounty is the most hated of all the confections, even beating out the nefarious Turkish Delight and inedible Terrys Orange Chocolate. I personally like Bounty Bars - but still question one of the earliest statements memorised when Marketing was still a baby - "Any Advertising is Good Advertising ?" What do you think ? Enthusiastic, cost-effective, hands-on Marketing | 0417783862 See more

14.01.2022 2020 Trend #2 The Second Coming for eCommerce Australia has lagged behind its US and UK counterparts on eCommerce. However, 2020 has skyrocketed the growth in this section due to the pandemic. On 31 August, Australia Post had its busiest delivery day in history with 2.5 million parcels and letters dropped off around Australia. As we head towards Black Friday and Cyber Monday, it is fair to assume growth will be even bigger than last years 31.6 per cent increase, led by changing habits and adoption of eCommerce across Australia. Thank you B and T. When Covid meant restaurant patrons would not be dining so regularly, Brisbane company https://www.townandcountrymarkets.com.au/orders-deliveries/ designed a Fresh Fruit & Vege Box deliver-to-home contactless option through the Fresho App that has been eagerly taken up by many families.

14.01.2022 DAVID JONES TO REDUCE PHYSICAL FOOTPRINT as online sales climb. Ian Moir, the chief executive of struggling department store David Jones hopes to arrest its falling profits through a reduction of 31,000 sq m. "I think theres a realisation that retail is changing." For the December half, operating profit at the upmarket department store continued to plunge, falling 57.4 per cent down to $20 million. However, online sales at David Jones increased a whopping 61.8 per cent for the half, now making up 10.4 per cent of total sales for the department store.https://www.businessinsider.com.au/david-jones-close-stores

13.01.2022 People and Money - Humanity matters. Adding a human touch goes a long way when it comes to visual branding strategies for finance companies. When looking at patterns across the global sector, factors that were 100 per cent consistent across the various institutions visual strategies were; using real emotion to tell a human story, diversity & inclusion and simple compositions. Additionally, 83 per cent used natural warm tones to emphasise these human stories, while 72 per cent represented milestones in a customers life.

13.01.2022 CHANGE DRIVEN BY ONLINE RETAILERS ...In Australia, the traditional sales day is and has always been BOXING DAY the binge where just about every retailer offloads their Christmas stock at low prices. But that historic arrangement has been shaken up in recent years by the arrival of a thoroughly American tradition: BLACK FRIDAY and CYBER MONDAY.. .A spokesperson for Amazon said Black Friday in 2019 was the biggest sales day in Amazon Australias history. Once American traditi...ons, Black Friday and Cyber Monday have rapidly become huge shopping days on the Australian calendar, helping make November the biggest shopping month over December. Simply put, Black Friday is one of the biggest shopping days of the year in the United States, taking place on the Friday following Thanksgiving. It hasnt always been known by that name. In fact, there are conflicting stories as to why it has been given that particular moniker. Since the 1980s, it has referred to the rosy fact retailers are in the black following elevated sales. Some point to a darker etymology: A stock market crash back in 1869 caused by investors driving up the price of gold. The somewhat dated name Cyber Monday means less now than it used to. Taking place on the Monday after Thanksgiving, Cyber Monday was first described in 2005 as the online equivalent of Black Friday a way to encourage consumers to score their deals on the web instead of physical retail locations.

13.01.2022 It probably isnt news that video marketing is booming. Today, the majority of people prefer to consume content and information via watching a video as opposed to reading. For this reason, the digital marketing industry is now $135 billion in the US alone with the average business spends at least $20,000 annually creating video content.What is the purpose of the video e.g. explainer video, promotional video, employee recruitment video etc. What exactly what you want to say? T...he main points you want to get across? How you are going to say it e.g. will it be a very professional tone or do you want to make it more light-hearted and funny? Locations where you are going to film it? e.g. in the office or somewhere else? Who or what is going to be in front of the camera? Are you going to have someone in front of the camera or are you going to use Voice Overs or Graphics on screen? At Carol Fisher-Hardy Marketing we are creating great professional Video content for our clients on a shoestring, call 0417783862. https://www.bandt.com.au//marketers-can-create-standout-vi

12.01.2022 With VALENTINES DAY ( boys thats February the 14th) fast approaching, it appears the desperate and dateless ANTI-VALENTINOS are the focus for many marketers this year. A wildlife centre in Oregon in the US will name a salmon after your ex and then feed it to one of their bears! A Texas zoo allows you to name a cockroach after your former crush that will then be fed to one of the zoos hungry meerkats. Ouch! Austin-based taco chain Torchys Tacos is inviting customers to bring in clothing items of their exes for a group burning., and participants will score themselves a free Torchys Tacos T-shirt. Our Marketing services wont hurt a bit! [email protected] | 0417783862

12.01.2022 CHRISTMAS VIDEO ADS - typically its exuberant children, loving whiteish families carving a ham and, ideally, Curtis Stone holding a mango. Hats off to UK online shopping site TK Maxx whove ratcheted up the bonkers element for its 2019 festive marketing strategy and reprising adlands much-loved moustached man in a helmet character. The spot, titled Gift different, is the work of creative agency Wieden+Kennedy London and urges festive shoppers not to go down the same old, same old gift giving route again this year. TK Maxx group brand and marketing director Deborah Dolce said: Our advert taps into something we know a lot of people dread; giving or receiving dull or predictable gifts. Check out the fun below:://youtu.be/ISrUG16XrlY Market different.. talk to us !

12.01.2022 CULTURAL MOVEMENTS of 2019? Heres your top 100 - 2019 was a great year for movie releases & not only in cinema. With 2 of the biggest movie franchises ever releasing new films the year was dominated by superhero & villain movies alongside some classic remakes/sequels. In recognition of the power of cultural influences in driving peoples choices in life, IPGs Initiative has researched and published Australias Hottest 100. The listing is a collation of the top 100 cultural moments across Australia in 2019. Read it in full here. https://www.initiativehottest100.com.au/

11.01.2022 WHEN YOURE OFF-ROADING and it goes horribly wrong... Volkswagen commercial vehicles marketing manager Nick Reid said: When youre off-roading and something goes wrong, you feel like a right idiot especially when your mates find out..... Affiliation is one of the strongest desires - the desire NOT TO STAND OUT IN THE CROWD - In the early 1940s, Abraham Maslow created his theory of needs . This identified the basic needs that human beings have, in order of their importance: Achievement, Affiliation or Power - Volkswagen has launched a really clever new campaign that taps into that need.. enjoy.. thttps://youtu.be/HM2Peli6Vw8

11.01.2022 A NEW TV CHANNEL FOR YOUTH ? 10 has announced that 10 Shake will make its way onto Australian TV screens later this year. The new channel will include a mix of shows for people aged 0-40. Its a brave move given Millennials mostly dont watch live TV. People aged 18-34 spend 55 % of their video-watching time-consuming content after it has already aired on live TV, according to a new study from the Consumer Technology Association. Only 45% of that time is spent on live tele...vision. 10 SHAKE will be the only free-to-air channel on which Australians will have access to a slate of the most popular kids programs including Bubble Guppies, Henry Danger and READY SET DANCE, Catfish: The TV Show, The Charlotte Show and The Late Late Show With James Corden. Some might argue launching during COVID-19 might be a risky move, but Network 10 chief sales officer Rod Prosser said theres never a right or wrong time to launch a new channel. We ( the older TV-watching demographic -:) will watch the success of the new youth channel with interest! See more

08.01.2022 PHONE HOME ! One of the highest grossing films of all-time, E.T. The Extra-Terrestrial, has returned after a 37 year hiatus, but not as a sequel but as a new ad for US internet and telco firm, Xfinity. Not only is the rubbery little alien back and he hasnt aged a bit but so is the original films Elliott played by actor Henry Thomas. Complete with a Christmas theme, the ad recreates many of the original films iconic moments and aims to show how technology can bring people together. Emotional marketing at its best - and aimed at the GEN X who first fell in love with "Phone Home " . With thanks B and T. .://youtu.be/Pdgk3ERKdug

08.01.2022 WHATS IN A NAME? The worlds biggest beer brewer, Brewer Anheuser-Busch InBev (AB InBev), is reporting it will take a whopping $260 million hit to the bottom line after the global CORONAVIRUS destroyed sales of its famed CORONA beer. Apparently, people are still linking drinking the beer to catching the virus (also known as Covid-19). Last month Google said that searches for Corona lager had increased by 1100 per cent with people looking for beer virus and Corona beer virus. Belgian-based AB InBev brews some of the worlds biggest-selling beer brands, including Corona, Budweiser and Stella Artois. Of course, a business name is a customers first impression; some Investors have faith in qualitative factors, like the right business name - or .. as in this case, its hard to fight stupidity. The Cure? More Marketing!

06.01.2022 WOMEN BUY MORE VITAMINS ? SHOCKER ! But the quintessential vitamin buyer also prefers Australian-Made, enjoys grocery shopping ?! ; attends the theatre and throws dinner parties? I like her already ! According to Roy Morgan, the quintessential vitamin, supplement and mineral buyer, is a woman aged between 35-49, living in New South Wales. She likely holds a diploma or a degree and is classed as a big spender in terms of her discretionary expenditure. She is likely to hold values centred around significant events in their personal and family lives. She tends to enjoy social events and being with other people. However, shes less likely than the average Australian to buy a car based on its looks, or to buy a product simply because of the label. https://www.bandt.com.au//study-aussie-women-likely-take-v

06.01.2022 Aussie executives share their biggest lessons from 2019 and what to look out for in 2020 ... "You can learn skills but you cant teach attitude and generosity. This is a practice I will take with me into the new year and beyond as our ambitions and impact continues to grow. Ronni Kahn AO, CEO & Founder of OzHarvest and Chief Visionary of ForPurposeCo. Read more at https://www.businessinsider.com.au/aussie-executives-2019-b

05.01.2022 MERRY CHRISTMAS - Australians in bush fire-ravaged areas, you have our hearts.. https://youtu.be/-F1LYN2QhFI

05.01.2022 NEVER LOST - David Droga is behind a stunning new piece of creative from Facebook labelled Never Lost. Carrying the tagline were never lost if we can find each other, the ad reminds us all that even in these tough times, there is joy to be found in our human connections. The 90-second film was first unveiled by Facebook CEO Mark Zuckerberg earlier this morning. https://twitter.com/i/status/1245066217007632384 We made a short film Never Lost to honour the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part, he said.

04.01.2022 SUPER-BOWL and SUPER ADS - Some 54 advertisers showed their wares, paying as much as $US5.6 million ($A8.3 million) for their respective 30-second spots. Fox saw this years game sell out of ad spots as far back as November; the earliest sell-out in a decade. According to the stats, the tech and insurance categories are 2020s fastest-growing categories. Heres my favourite - Jeeps Groundhog Day If youve not seen the 1993 film of the same name this spot will probably make no sense whatsoever as Bill Murray reprises his role as hapless weatherman Phil Connors, this time spruiking the merits of a Jeep. #marketing #comedysells https://youtu.be/AnhzGUcENWo

03.01.2022 Apple has unveiled its newest ad for the Christmas period and get your tissues ready because its a real tear-jerker. The three minute film follows the story of a family and how they cope with their first holiday without their wife, mother and grandmother. WHY DOES EMOTIONAL MARKETING work ? People feel ! As much as we wish we didnt, say after a heartbreak or during a scary movie, we cant help but experience emotions. Its in our nature.... consider this - If it were betw...een two advertisements one that simply talked about products, and one that made you laugh or cry which would impress you? The second one, right? The Christmas campaign is an ad for Apple iPads and comes with the tagline Sometimes, the best gifts can come from the most unexpected places. It is accompanied by Michael Giacchinos Married Life composition, which is known as the theme from the Disney Pixar film Up.https://youtu.be/LDeRyyDrS40 See more

02.01.2022 AUSTRALIAN BABY BOOMERS ( Over 55s) rely on TV advertising, emails, free magazines, and word of mouth to make purchase decisions; and are early adopters of new technology. Baby Boomers in Australia took most notice of launches involving cars (57.7%), food and groceries (42.6%), mobile phones (35.2%) and travel (30.1%).The research shows that Baby Boomers in this country are not the first people to purchase a newly launched product but they over-index when it comes to early majority adoption, said Five by Five Managing Director, Matt Lawton (pictured above).

02.01.2022 A GOOD NEWS STORY FROM THE BUSH - When the ABC wanted to report on Guyra farmer Ben Jacksons newly green paddocks it sent a crew and a drone to cover the news. However, Jackson decided to add to the footage by getting his sheep to form the ABC logo. I just fed the barley out via a feed truck and basically just drove around guessing where it should go to form the logo, Jackson explained.And then a few toots of the horn and the sheep follow. When they see the grain they st...ay there. Check out the fun below. Editor; Interesting footnote - Sheep are actually surprisingly intelligent, with impressive memory and recognition skills. They build friendships, stick up for one another in fights, and feel sad when their friends "pass on" .... From a marketing perspective; humans have been shown to experience positive emotions for animals, so naturally, we use them to stimulate a positive association between the animal and brand. and consumer trust in the brand. Thus, animals promote buying behaviour :) https://www.facebook.com/abccentralcoast/videos/2210954099199372/?t=1 See more

02.01.2022 SENDING OUT AN EMAIL CAMPAIGN ? What channel are your users most likely to open it from? The answer, of course is the iPhone. According to data from Upland Adestra, some 34.8 per cent of users access their emails on their iPhone. Not only is the iPhone miles ahead of the next ranked channel Gmail (26.2 per cent), but it is still growing, up 1.3 per cent in March 2019. Mobile attracts a total of 62 per cent of the total market, followed by webmail (28 per cent) then desktop (9.8 per cent). To avoid possible brand damage and loss of customers, marketers must now be mobile-minded when crafting campaigns to ensure an experience on the small screen is just as good as it is on a desktop. Ask us more about font sizes, images and subject lines... CAROL Fisher HARDY Marketing - hands on, enthusiastic, experienced.

02.01.2022 LOVE YOU BRISBANE ! Brisbane Marketing (the citys economic development board) has unveiled a new campaign aimed at increasing visitation to Brisbane and its surrounding region.://youtu.be/mQzR-Zz-bfw The Nothings Changed, Everythings Different campaign was developed by VMLY&R . Brisbane MD, Adam Kennedy said We bloody love Brisbane we know locals do as well so it was important to partner with the Brisbane creative community, established and emerging, to help bring ...the brand idea to life. We hope this campaign will drive Brisbane residents to share their love and passion for their great city. The TVC, fronted by Aria award winning singer/songwriter, Megan Washington showcases how Brisbane has evolved as a destination while remaining the welcoming and unpretentious city it has always been. NOSTALIA and REFRESH Marketing, all wrapped in one lovable TVC. See more

02.01.2022 COLONEL SANDERS may have missed the point of this whole MOVEMBER thing, shaving off his famed whiskers to promote the annual men’s charity event. A freshly shaven Colonel will appear on packaging and merchandise throughout French restaurants for the month, to get more people to participate in the global Movember movement. We respond favourably to charitable corporate programs and are more likely to share ideas that resonate on social media, which in turn becomes free positive marketing for the brand. #carolfisherhardymarketing - enthusiastic hands-on support.

02.01.2022 TEMPERAMENTS UNITE US NOT GENERATIONAL GROUPING.. Gen Zs, Millennials, Xers and Boomer insights could be complete bollocks. The weakness of these generational groupings is laid bare when compared with other communities. Understanding consumers through their nut consumption may sound kooky, but its no more ridiculous than doing so through a random 16-year birth window. https://www.bandt.com.au/study-says-marketers-should-kill/