Casey McKenna Marketing in Sunshine Coast, Queensland | Product/service

Casey McKenna Marketing

Locality: Sunshine Coast, Queensland

Phone: +61 423 362 393

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25.01.2022 Re-brand Rollout There’s obviously plenty to consider when rolling out a new brand identity. Businesses needed to take into account the following items that will need updating that are used or seen on a daily/regular basis:... 1. Letterheads 2. Business cards 3. Signature Panels 4. Website 5. Social Media Accounts 6. Flyers 7. Brochures 8. Office Signage 9. Promotional Material ie: Corflutes, A-frames, notepads, pens, etc 10. Print Advertising Do you need with your branding? Or perhaps assistance with printing/ graphic design. Contact me today I’d be more than happy to help.

25.01.2022 R U OK ? This one simple question could change someone’s life. So check in with those around you - family, friends, neighbours and ask if they’re ok.

25.01.2022 The third Pantone colour of my brand is Cool Gray 10c. Cool grey is a neutral, timeless and fresh colour with a tinge of blue. It can make designs look soothing. It’s a very practical color, makes an excellent background since it highlights other colors around it.

25.01.2022 Why are brand colours important to your business? Because they make up part of your brand identity. Brand colours need to be consistent throughout your marketing activities to give your brand its own identity and to stand out from competitors. Choosing the ‘right’ brand colours for your business is also another aspect to consider.... Colours all have different meanings and can symbolise certain things. This Pantone turquoise colour, is the main brand colour for my business. It was was important for me to incorporate a blue/green into my brand because I’ve always lived by the ocean and the beach has always been a big part of my life. Turquoise represents water. It is also a calm, friendly, and happy colour. It combines well with greys and neutrals and sets off yellows, pinks, and deep oranges. Hence, the selection of my secondary brand colours - Pink and Cool Grey. Do you have a reason behind why you chose your brand colours?

24.01.2022 New Instagram Feature is here! Introducing Story Reels Instagram story Reel allows you to take a short clip and edit it before you upload it to your stories. Cool huh? ... Swipe across the pics to see how it works. @ Sunshine Coast, Queensland

24.01.2022 Quote of the day

24.01.2022 My family = My World Hi Everyone, I thought I’d introduce myself to all my new followers. There’s been quite a few of you over the past week and I thank you for this My name is Casey and I’m 34 yrs old. Wife to my amazing and supporting husband Doug and mamma to my 2 gorgeous boys Curtis (3) and Will (1). ... I started my biz in Sept 2019 after deciding I wanted more flexibility and time to spend with my family. Meaning my boys don’t have to be in care 5 days a week. I actually always thought I’d be a full time, stay at home mum and not go back to work until my kids were school age. However, that lasted about 9 months into having my first born, Curtis, and realising I needed to stimulate my brain . It can get a bit tiresome making lots of baby sounds haha Anyway, it was actually always a dream of mine to have my own business. My parents were business owners so I think it’s just in my blood. I haven’t been able to take on huge amounts of work, but enough to keep me going at this stage. I do have a vision to grow my biz in the next few years (so watch this space). Outside of work I spend a lot of time with my family - going to the beach, the park, having picnics. We love holidays and travelling when we can. Well that’s enough from me, I’d love to hear and learn more about you all, so please feel free to comment below so I can get to know you better. Down the Rabbit Hole Productions

22.01.2022 I’m a bit late to the party but it’s my one year business anniversary this month. Yeah!! So much has happened this past year and it’s gone way too fast. I thank all my clients for their support and continued business and look forward to continue building our working relationships. I have learnt so much in this year, about running my own business, gaining and working with clients, learning more and more about social media and marketing in general through courses I’ve u...ndertaken and learning from other experts. I cannot wait to see where the next year takes me and my business. Fingers crossed we’ll get a COVID vaccine soon as well so life can return to some sort of normal.

22.01.2022 With so many new features now available on Instagram, there's now a new way to access and post your content. The below 2 clips will show you the changes and how you can go about updating your content via Instagram. You'll notice at the top left-hand corner a plus (+) sign. Click on the + A drop-down menu will appear... This menu displays the options available to you for creating Instagram content Including: Feed posts, Story, Story Highlights, IGTV video and Reel. Check it out for yourself!

21.01.2022 My clients engagement increased by 199% in one month. Yes you heard right. And I bet you want to know how we did it?... Well it’s really quite simple, we focused right in on their target market, created engaging content and posted at the optimal times and days to increase their engagement. Also shared to their stories and engaged with others. See social media doesn’t have to be difficult and if you truely want to see results then there’s a few things you need to do first. create engaging content engage with your audience engage with other accounts post consistently

21.01.2022 Why it’s important to keep your brand fresh. On numerous occasions when I visit a website, I’m often taken aback by the ‘dated’ look and feel of the businesses brand and website. I understand that many businesses feel it a costly and time consuming exercise to have their brand refreshed, however it is extremely important to consider your audience and how they perceive your brand. ... If your brand colours are outdated and no longer on trend, then it might be worth considering a bit of an upgrade. It might be as simple as changing your ‘navy corporate blue’ to a ‘fresh modern aqua’. Or even a change to your logo. It really doesn’t have to cost too much to have this done and can easily be rolled out through your marketing collateral and activities over a few months. If you would like to discuss how I can help your business with a slight refresh, please feel free to contact me today.

20.01.2022 Are you struggling with what to post to your social profiles? Use these four content pillars to help you: 1. Get personal: Audiences like to be able to learn more about you and your business. They feel connected and helps build trust.... 2. Entertain: using your brand tone and voice, entertain your audience with some humour such a memes, quotes & gifs. 3. Educate: Teach your audience something about your business. Use tips and tricks to help them with growing their own business by sharing your own experiences and expertise. 4. Promote: It’s important to promote your own products and services but not all the time and don’t be too sales like. Include a call to action (CTA). I hope this will help you get through those days where you just can’t think of anything to post

20.01.2022 I'm very excited to share with you my new website. I've been working on it for the past few weeks [between my 'real' work and being a mum], but it is finally finished. I've also updated my branding [slightly] including a new logo and brand colours which now consist of 3 Pantone colours. www.caseymckennamarketing.com.au

19.01.2022 New desk!! Solid as a rock. Custom made Alaskan Natural finish top with white city loop legs. Thanks to the guys at @empire_office_furniture Kawana! So happy with the result.

19.01.2022 Last night, Bindi McGrath - Marketing and I presented on a zoom webinar to approximately 70 members of the Australian Institute of Interpreters and Translators (AUSIT). The overarching topic for the evening was Using the power of Social Media to build your Brand. I discussed the fundamentals of building a brand on social media and creating a brand identity that should be consistent across social media platforms. ... I talked about developing a strategy and what should be included, the setting up of business profiles, creating content and what type of content, and reporting. The evening went well and I was asked numerous questions once the presentation had concluded. It was such a great experience being able to share my knowledge and expertise to others who may not necessarily be familiar with social media and how it can greatly benefit their business. It was also lovely to receive the below message this morning when I logged into my LinkedIn account. Thank you Alla.

19.01.2022 Very honoured to receive this Certificate of Appreciation from the AUSIT for speaking at their webinar on the 10th November on the topic "Using the power of Social Media to build your Brand".

18.01.2022 I’m Back! Did you miss me? It was a lovely little break away for the family and I and although we didn’t travel far (approx 1hr south) it was nice to turn my mind off from work and focus on the family holiday. But now I’m back and it’s been busy!!! Need another holiday already held . ... I’ve signed up a new client whom is in the hotel industry which is so exciting. And with everything picking up and the Melbourne market now in a recovery phase, it’s the perfect time to go in all guns blazing. I’m also extremely excited that I’ve finally committed myself to business coaching with @genine_howard @serenasandstrom for the next 12 months. The Academy will help me with growing my business and create clearer direction, focus and mindset in order for me to succeed in my biz. So watch this space, change is coming Have you had some business coaching? Did you find it useful?

17.01.2022 Are you a night owl who thrives with their work in the evening or an early bird who's most productive in the AM? Myself, I'm more productive during the morning. Once I've dropped my kids off at daycare I come home, pop on the kettle, make my coffee, get the laptop ready and away I go! @hautstock

17.01.2022 FREE Social Media Strategy Guide. If you haven’t got a social media strategy or don’t know where to start, this free guide will help you to evaluate your social media and build a strategy to help your business succeed. Want it now? LINK in BIO. ... A strategy is imperative to the overall goals and objectives you want to achieve and align with your business goals. It helps you to define who: your target audience is your competitors are social platforms best for your biz optimal times to post hashtags type of content to post Sign up today LINK in BIO

16.01.2022 Brand colours in paint form [well similar colours anyway]. I love getting out the paints and brushes when my 3 year old wants to be creative. Painting really helps to express how I feel. I’m not very good at drawing [things] but I love matching colours and doing more abstract designs. How about you.....Do you love to paint?

16.01.2022 ? Setting up and posting Facebook Ad is one thing but doing it correctly so as you collect the right data and target the right audience is another. There is so much to consider and plan before creating your Facebook Ad. Here's 4 things that you have before you start. First and foremost you have Facebook Pixels installed on your website. Facebook Pixels help collect important data so as you can target your audience properly. ... Have a and by that I.mean a social media presence, a database/mailing list and a website with active traffic. You need to know who your is. If you don't know then you need to do some research. otherwise how will you know who to target your ads to? And finally, . This is vital to draw attention to your ad and what it is you are offering.

15.01.2022 Taking a short break Next week I’ll be out of office while I spend some time with my family on a little holiday. You can reach me via email [email protected] and I’ll respond on my return. ... Have a great weekend everyone

14.01.2022 Yesterday I put together this fun little clip for my client Walter Iezzi Property Group. Within less than 23 hours, organically on FB it has reached 106 people, and received 62 views. And on Insta it has had 127 views, reached 205 people and received a total engagement of 16.

14.01.2022 What’s your greatest fear? Whether it be in your business or personal life. Is it.... Fear of failure? ... Fear of being inadequate? Fear of rejection? Fear of missing out? Fear of change? Fear of being judged? Fear of losing control? What ever fear you are facing shut it out now! You need to face your fear in order to progress forward and succeed. I have always had a fear of being inadequate and not being able to please those I service. However, in recent months it’s occurred to me that I am actually quite good what what I do. The work I’m receiving is mostly referrals from previous clients so it reinforces to me that I’m actually doing an alright job! Tell me what you fear and how you’re going to face it See more

13.01.2022 Do you have your next holiday planned? Ahh...holidays cannot come around fast enough for me. It’s been almost a year since our last family holiday and I’m craving a getaway. It sucks so bad we can’t travel internationally (well, even nationally) for a long while yet, so local destinations it is.

12.01.2022 Imagine if social media was dropped from your to-do list And imagine this ....That you didn't have to worry about social media and were able to spend quality time with your family on the weekend. ... .Being present at dinner with the family instead of writing your social media post for the next day. .Living a happy and healthy life knowing that your business is growing and earning an income without you having to work extra hours. This is what my clients are experiencing as I take care of their social media for them. Social Media Marketing is a huge task on its own and if you could eliminate this from your daily or weekly "to-do" list, then imagine how much more time you would have PLUS less stress and anxiety to make sure it is done and done well. Take Jess for example she works in her dad’s business. She was doing most of the social media but they wanted someone with more expertise to take their online presence to the next level, so they could focus their time and resources on their own business. I took over their social media management and then a month later, COVID hit! I continued posting to their social media throughout the COVID period and adjusted the strategy and content slightly to align with their ‘COVID’ offerings and we came out the other side better than we started. Jess was able to work more in the business with her dad focusing on serving their clients. I can help you do this too. I help my clients: Have more time to focus on your own business Relieve the stress and overwhelming feelings that you face with deciding what content to post on social media. Less worry of when you are going to post to your social media accounts. Start to see an increase in revenue with more clients coming through the door/taking bookings. Live the life you want and deserve Spend more time with your family on the weekends If you’d like to know more, comment with a below, and I'll send you DM.

12.01.2022 Want to know how businesses are reaching their goals by using the power of Social Media? Business owners are taking control of their OWN BUSINESSES, LIVES and their INCOME, knowing they can... # Earn an income to support their family... # Grow their own business, and # Find the flexibility to work where, when and control how much they want to earn And at the same time # Dramatically improve their life, # Increase their time with family, and ultimately # Contributing to their family’s future All by hiring a social media expert. Without the right support, it's a hard journey. Most people are not equipped with the skills to do social media, because it changes so rapidly. So with that, I am here and dedicated to solving this problem for you. The bottom line is thisif you don’t move now to increase your social media presence, you’ll continue working and living your life the same way and won't achieve the goals you set out. Are you going to be left behind?

11.01.2022 I provide a range of Social Media + Digital Marketing services however, my extensive skill set allows me to go further than that to include graphic design, photography, branding and more! Check out the services I offer at my website https://www.caseymckennamarketing.com.au/services

11.01.2022 How are your 2021 goals coming along? I know we are (almost) only half way through January but I have already had a few WINs this year already. 3 new leads... New offer is now in place Working on my self development Clearer on my business Mindset shift Started nightly meditation Light exercise What WINs have you had so far? I’d love for you to share them with me

11.01.2022 Adventure awaits, but first coffee Have a great week everyone. via @pinterest | annaintheplayroom

11.01.2022 Check this out...YUMMO About a month ago, I sent my logo through to @bakeorium, why? Because they were looking to try their hands at making corporate cookies and printing logos onto the cookies. I volunteered and as you can see, this was the end result. Angeline was so kind that she also posted me 6 tasty samples which I can confirm are delicious! Highly recommend. ... If you’re looking for something different to give to your clients or use to promote your business contact @bakeorium.

11.01.2022 My favourite season has finally arrived Happy 1st Day of Spring and 1st of September. So many exciting this happening this time of year... my birthday is next month yippee, my 2 boys celebrate their 2nd and 4th birthdays, hubby and I celeb our 9 yr wedding anniversary, family holiday, Christmas, Boxing Day, New Year. I can’t wait!!! ... Do you have anything exciting happening over the next few months?

10.01.2022 5 Ways to Lift Your Social Media Game!! If your social media profile is a bit stale and you are not getting the engagement and results you'd like to then make sure to SAVE these tips. They will help you with giving your socials a boost and get them to where they should be (or at least where you'd like them to be).

10.01.2022 After the crappy, emotional day I had today, for what reason? I don’t know, this message that I received from one of my clients this afternoon just made me feel like it’s all worth it and I’m worth it! Thank you for the feedback, it’s so very much appreciated. It made my day

09.01.2022 Pantone colour 218c is one of two secondary colours of my brand. This colour contrasts well with the main turquoise colour so was one reason I choose it for my brand. It is also another calming colour associated with love, kindness, and femininity. The colour pink is often with breast cancer awareness and other female/feminine related causes or events [Mother's Day, Valentine's Day]. Do you have a secondary colour for your brand? #marketing

09.01.2022 I’m so happy and proud of how well this For Sale sign turned out for my client @walter.iezzi If you need any graphic design for your business please feel free to contact me [email protected]

09.01.2022 Weekend holiday dreaming. Have a great one everyone

09.01.2022 Monday’s are for fresh starts and that’s exactly what I’m doing today. After a couple of ‘slow’ weeks work wise it’s time I get off my ass and start putting in the hard yards again. So if you or someone you know has a business and is wanting to take it to the next level, contact me today.

09.01.2022 I have 2 invites to club house if anyone is interested. Only available on apple.

09.01.2022 When the bar is stocked, you know it’s going to be a good night! This was a brand shot I took last year for @cellardoormooloolaba of their bar area. Love the illuminated blues in this pics.

08.01.2022 Sneak peek of one of the highlight covers for a new client.

07.01.2022 Love the feedback I receive from my clients. I've been working with Walter Iezzi for over 3 years now. Growing their social media accounts through organic and paid advertising, photography, newsletters, website updates and design.

07.01.2022 Do you wake up every morning thinking ‘OMG, what the hell am I going to post to social media today?’, well, you’re not alone! It’s that all too familiar feeling of not knowing what to post,... when to post, finding the time to post will make you feel stressed and overwhelmed and can take the focus away from doing what you do best in your business. And when you feel this way, it can really affect how you conduct your business and the way in which you serve your clients and revenue. It takes time out of your day, weekends and after hours, away from your family and life in general. I know what it’s like to be running a busy business, taking care of children at the same time and living life but I also know how important it is to be focused and work in my zone of genius and to serve my clients. You can make this happen, so you too can Have more time to focus on your own business Relieve the stress and overwhelming feelings that you face with deciding what content to post on social media. Less worry of when you are going to post to your social media accounts. Start to see an increase in revenue with more clients coming through the door/ taking bookings. Live the life you want and deserve Spend more time with your family on the weekends If you are wanting to get more time back to focus on YOUR business without the worries of social media, I am here for you! Interested? Send me a DM and let's get started

06.01.2022 @flatwhiite

06.01.2022 Close your eyes, take a deep breath, breathe in the fresh sea air, fill your lungs, relax your body and count to three. Repeat and few times and you’ll instantly feel clear and focused ready to start the day. I always feel so refreshed being near the ocean. It’s my happy place. Whether it’s taking a walk and breathing in the fresh air, or sitting with a coffee and feeling the warmth of the sun on my face, I automatically feel invigorated and alive. Does anyone else feel calm and collected just being near the ocean?

05.01.2022 Happy Monday..... but first coffee thanks to @emjaysbirtinya, it really hit the spot Have a great week everyone.

04.01.2022 This quote couldn’t be more accurate! There have been many times in my life where I’ve doubted myself. These are a few thoughts that go through my head: Am I good enough? ... I’m not like everyone else, I can’t do that. I should give up now. It’s not working for me. It’s all too hard. All these little self doubts have a negative impact on moving forward and the success you want to achieve. So I’ve been trying my best to turn my mindset around and think in a positive way which I have found does make a huge difference to my day and the way I conduct business. Do you ever doubt yourself? I’d love for you to share your thoughts below

03.01.2022 BRANDING AND WEBSITE OVERHAUL I’ve been considering this for sometime now, because when I initially started out I wanted to focus on marketing as a whole and offer my services to clients as an entire package. However, I’ve learnt along the way that my clients don’t want everything. Somethings they want to do themselves, or don’t care too much for other parts of the package. So I’m taking a new direction with a clearer focus on Social Media and Digital Marketing but still off...ering the other services as ads-ons. Anyway you’ll see more in the next couple of weeks, once I’ve finalised my website and got myself sorted.

03.01.2022 When was the last time you look at your analytics? Referring to your analytics on a regular basis is so important. The data displayed in your analytics is the information you need to ensure your posts are relevant, engaging and targeting the correct audience.... You can go deeper to find out the details of those who are actually interested in your content and if they are in fact the right people you want to be targeting. If not, then you need to rework your strategy, content, messaging or even who want your ideal client to be.

02.01.2022 Happy Hump Day! There’s nothing better than starting the day with a coffee, am I right? My husband has been raving about the coffee at @sunshinesunshine_espresso so I thought it was time I tried it, see what all the fuss is about. And yes it’s pretty good. Definitely hit the spot this morning. Do you have a favourite cafe or coffee shop? Also what’s your regular order? Mine is a skinny flat white.

01.01.2022 Growing your business organically is going to be more important than ever in 2021. Why? Well if you haven’t already heard, the latest update that’s being released by Apple iOS 14, is going to impact the Facebook algorithm meaning it’s going to be harder for advertisers to target audiences. The update is going to give Facebook users the option to ‘opt-out’ of their accounts being tracked.... Advertisers are going to have to get smarter with their messaging, content and imagery to ensure those who they are serving ads to are engaged and ready to purchase. Therefore, growing your social media accounts organically using the many features such as reels, stories, posting organically at the optimal time/days plus engaging with your audiences daily will be crucial. And if you’re not sure how to do this, then let me help you. I invite you to contact me today to book in a time to chat about your social media needs.

01.01.2022 Weekend Vibes! Happy Sunday everyone. Do you have a Sunday routine? I’m pretty chilled out on a Sunday. Start my day with breakfast and a coffee, clean up around the house [mostly putting away the kids toys]. Shower and if the weather is nice to head to the beach with the family for a couple of hours. Sounds pretty sweet huh?!