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25.01.2022 This would be funny if it wasn’t true



22.01.2022 Facebook's "Clear History" Tool Is Finally Here for Everyone! Facebook released its new tool that lets you see how you're being tracked on other sites and in re...al life. Mark Zuckerberg had vowed back in 2018 to build a "clear history" tool for Facebook users. Now, it's here. The new "Off-Facebook Activity" tracker unveiled yesterday (on Data Privacy Day) shows you an itemized list of the websites, apps, and real-life stores Facebook knows you've visited ... and lets you turn that tracking off, if you wish. HOW TO ACCESS THE CLEAR HISTORY TOOL Mobile Go to your Menu > scroll to Settings & Privacy > tap Settings > scroll down to Your Facebook Information and tap Off-Facebook Activity. Desktop Go to your Settings (blue down arrow top right) > click Your Facebook Information (top left) > click View next to Off-Facebook Activity. On both mobile and desktop, you'll be prompted to re-enter your password before Facebook lets you see your list of activity. You can choose to Clear History entirely, or remove access for individual sites/businesses, download your information, and manage future activity (choose whether you allow third parties to continue tracking you through Facebook). If you do decide to turn off Future Activity tracking, a big warning comes up telling you that you'll be prevented from logging into apps and websites with Facebook because your activity will be disconnected from your account. (For this reason, personally, I'm leaving my tracking on because I'm happy to access numerous third party sites and apps via my FB login.) WHAT IS 'OFF-FACEBOOK ACTIVITY?' As most people know, businesses, apps and Facebook track our activity -- both online and offline. This is done via the Facebook Pixel (cookies), the Facebook Login and other tools. Facebook gathers all this data and uses it to serve users more relevant ads, suggest groups, suggest Marketplace items, suggest businesses etc. Most savvy online advertisers install the Facebook Pixel on their websites to allow retargeting, and better measure performance of ad campaigns (e.g. purchase conversion tracking). Frankly, I'm certain that a very small number of Facebook users will go to any lengths to clear history and prevent future tracking. What do you think? Facebook states, Over the next few weeks we’ll show nearly 2 billion people around the world a prompt encouraging them to review their privacy settings. The prompt will show up in your News Feed and direct you to the Privacy Checkup tool, which we recently updated. This makes it even easier to adjust who can see your posts and profile information, strengthen your account security by turning on login alerts, and review the information you share with apps you’ve logged in to with Facebook. Btw, January 28th, 2020 was 'Data Privacy Day' -- an international effort held annually on Jan. 28 to create awareness about the importance of respecting privacy, safeguarding data and enabling trust. See Mark Zuckerberg's official announcement here: https://about.fb.com/news/2020/01/data-privacy-day-2020/ Here's a helpful tutorial by Business Insider: https://www.businessinsider.com/facebook-clear-history-offl And this is a very useful and detailed explanation of what exactly Off-Facebook Activity is: https://www.facebook.com/help/2207256696182627/

21.01.2022 Before you blindly download an app like Face App read the terms and conditions... According to the terms and conditions users agree to when they purchase the app, they grant Face App a perpetual, irrevocable, non-exclusive, royalty-free, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute and display your content. https://www.news.com.au///5f4bde7b01f8789c6b5883a686587683

18.01.2022 There’s already a lot of chatter about Insta hiding likes here in Australia. How do you think it will it effect you and your social media activity? Is your reach going to suffer?



12.01.2022 FB, Insta and Whatsapp to merge. Interesting! https://www.news.com.au//news-story/ed92031ce0ab50282b8786

10.01.2022 This is kinda cute

10.01.2022 Nailed FB - clever rhapsody



06.01.2022 Not sure whether to laugh or cry

04.01.2022 Facebook is rolling out a change that may show reduced organic page IMPRESSIONS. To be clear, this is different from REACH. And, it's not a News Feed algorit...hm change, per se. It's simply an update to the way Facebook filters out *repeat organic impressions that occur within a short amount of time by the same person.* Facebook is making this change to make the calculation of organic impressions more aligned with how paid impressions are calculated. Note: This update should not have any impact on your actual REACH or ENGAGEMENT. Facebook states it is *not* a change in distribution. What's the difference between reach and impressions? Reach is the number of actual PEOPLE who saw your post or ad. Impressions are the number of times an instance of your organic post or ad is ON SCREEN for the first time. Impression example: If a post/ad is on screen and someone scrolls down, and then scrolls back up to the same post/ad, that counts as 1 impression. If a post/ad is on screen for someone 2 different times in a day, that counts as 2 impressions. This new update will most likely LOWER the overall impression count for some pages/posts; it just depends on: a) what Facebook deems as a 'short amount of time.' (Is that 1 nanosecond? Or 2 seconds? Or 10? Hm!), and b) how often people who see your page posts tend to scroll back to the same post. Facebook isn't revealing any more specifics on this update. In fact, Facebook states, "We are unable to provide any estimates for how this update may affect your Page, if at all. Fluctuations in impressions for Facebook Page and posts continue to be normal, as impression counts can be influenced by many factors over time." Facebook first sent out a short announcement via email on October 17th, 2019 - first shared on Twitter by our friend Matt Navarra. Facebook also published an update on the same date at the top of this page: "Improving Page Insights to Help Businesses Understand the Results that Matter Most" https://www.facebook.com//improving-page-insights-to-help- See also: "What's the difference between Page views, reach and impressions?" https://www.facebook.com/help/274400362581037 And this post from Adweek: "Facebook’s Tweak May Cause Organic Page Impressions to Drop" https://www.adweek.com//facebooks-tweak-may-cause-organic/ Got questions? Hopefully this all makes sense!!! If not, let us know!

04.01.2022 5 IMPORTANT INSTAGRAM UPDATES!! 1 Instagram DIRECT is coming to the web app soon. Finally! Woohoo! This will definitely make it easier for businesses t...o integrate IG Direct for customer service into their broader social workflow. Note: it's not clear when this feature will be available to desktop, although it's already been in development for many months so we could be getting close! See more on this Social Media Today post: https://www.socialmediatoday.com//instagram-is-loo/564708/ 2 Instagram just launched a whole new camera with CREATE mode and *tons* of filters and new features. Very Snapchatesque! (FB/IG has to keep iterating in order to try and attract that younger demographic!!) The Create mode includes fun templates like "Woke Up Like This" (insert selfie!) "Top Three Accounts To Follow" (insert name stickers), and "This Track Gets Me" (insert your fav music). Plus fullscreen GIFS (well, repeated) and a new 'On this day' throwback among other features. See examples in my own IG stories https://www.instagram.com/mari_smith/ and more about the updates at: https://www.adweek.com//instagram-adds-a-create-mode-to-i/ & https://techcrunch.com/2019/10/08/instagram-create-mode/ 3 Instagram 'unshipped' (removed) the FOLLOWING TAB from its app this week. The tab was a (fairly) little-known feature that became known as the place to 'stalk' people. Every like, share, comment, etc. showed up in this activity feed of people you follow. (Likewise, of course, all *your* activity was automatically showing up in your followers' Following tab, whether you realized it or not!) Now, the Heart icon tab is just your Activity (notifications of your mentions, likes, comments, people following you). 4 Instagram DARK MODE launched this week on iOS 13 or Android 10. 5 Facebook released an app for Instagram last week, called THREADS. It's made for quick photo-sharing and instant messaging with those on your Close Friends list. A week in, and it doesn't seem to be taking off... yet. Business Insider reports that fewer than 0.1% of Instagram users have bought into the hype of the platform's latest Snapchat competitor, Threads. See: https://www.businessinsider.com/instagram-threads-app-sees- Plus, Instagram continues to test the hiding of likes (to make the experience less pressurized and competitive, says Head of Instagram Adam Mosseri) and Facebook is also now testing hiding like/reaction counts and video views. Phew, so many updates!!! What are you most excited about here? And, what would you 'unship' given the choice?!

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