Claudine Thornton Creative | Photographer

Claudine Thornton Creative

Phone: +61 488 151 778

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25.01.2022 Hey, you Mob! We know you’re tired after this year's events, life in general never makes business easy AND if it feels like you SHOULD have more freedom in your business than you do right now, then I want to tell you something.. I wish someone would have told me that? Is regrettably that ’something’. Not seeking real business support (friends & family that don’t own a business don't count!) meant I didn’t reach my business goals as fast as I could, made a tonne of mistakes..., and lost me, clients... If you're like me, you’re either super self-determined, shame, or not sure what to ask? And that's is okay! But truly it doesn’t have to be so hard! Just absorb that for a mo.I will repeat it. It doesn’t have to be this hard. In SO many ways our mob have it hard enough already... I wish someone would have told me that? So, please hear that if you need it, but also, knowing where to go to get culturally inclusive support was non-existent at the start of my business. That is why I want to share the 'ONE Business Program.' I can't wait, because the knowledge drops from both Emma Yolla Consulting and Leesa Iscariot Media has been incredible! Emma & Leesa tirelessly share their knowledge with openness and with our mob always in mind. They really have condensed all their knowledge into 'ONE program' that will make kicking off your business or passion project as simple as it needs to be. I say 'as it needs to be' because there are no real shortcuts in a business, YOU need to do the work to make it happen. HOWEVER, when someone can in 5 mins support you to understand the essentials which might take 1-5 years trudging it out alone, then I say don't hesitate to sign up to this program guys. You get a bank of 6 trainers all in the business right now who have been where you are NOW (me included) and two lead Trainers Emma & Leesa who have been delivering small business & digital training for years. That's ONE big knowledge base to lean on guys... Even after being in the Photography Industry for 12 years and 2 years into Social Media Marketing, learning the essentials at the start was not as exciting as the creative stuff, and so my business suffered! ( A LOOOONG story for another time) 'ONE Business' is about mastering the essentials like finance, pitching & when to market, it will give you more confidence in nearly every aspect of your business. Plus, you get ongoing mentoring after. You can draw from the pool of diverse trainers we have to tailor the support or work with ONE mentor if that’s all you need. Give me, and if you're excited to know more and I will DM you all the info.

24.01.2022 Sausage dog snorkel.

23.01.2022 Test drive this with me... I can almost guarantee the images on your feed of YOU, are the ones getting the most eyeballs (reach) EVERY SINGLE TIME! For those wanting to plan or who have done a Personal Branding photoshoot try to think of your images in terms of icing to a cake...... Just as it is in real life; ICING should complement and elevate the flavour of a cake ICING keeps a cake fresher for longer ICING helps sell the cake, visually. The CAKE is your company/team/business' unapologetic values. The CAKE can be telling a story that shows your expertise on a topic. The CAKE is starting a meaningful conversation. The CAKE is helping your customer's solve problem. The CAKE is your personality, be sure to show your character! We are all guilty of licking the spoon, I see spoon licking every day, and I have done it myself! But let's be honest, everyone would rather the entire slice! Here's how YOU test drive the theory right now; Bookmark this post, head into your Insta/FB insights. Find your last portrait post (take mental notes of non-portrait numbers) Audit your caption on that post, ask yourself is it CAKE or ICING? Adjust as necessary for next time, add a pinch of intention, Serve with a side of heck yes!

22.01.2022 She baack!!!! Promise my first post won't be anything lame like happy Friyay! Wait...

21.01.2022 Great cause, and one outstanding Ambassador Anita Heiss! so proud to work on this Campaign! Head over and check out what the MK Study is all about you mob!

18.01.2022 What a great way to hear how others are working with the challenges in business due to COVID. Sharing our experiences, knowledge and tips is how we can do it! Head over and give the page a like and catch up on the past yarns.

18.01.2022 What a Location! What great teachings! #workontheroad

16.01.2022 ENTERTAINMENT is this weeks theme. The #10weeksofWHY is my way to share the lessons I have learned that helped me overcome my previous feelings of 'always stuck' on what to post with social media. No one method is right or wrong....these 10 weeks I just want you to explore and TEST any of the ones that feel right for you and why you need/want to be on social media for your business. Once you know the reasons behind doing any post, it does not feel so much like work. It beco...mes purposeful and productive work. Entertainment can be a great way to help your customers get to know you on; A more personal level Show your humorous side Give a behind the scenes glimpse Show you tools of the trade or Simply help them escape, yes, escape! If you can provide a way for your customers to feel better, take a break, distract them from the heavy load of current events then they may just engage more and or even remember you first when it does come time to buy. If going online for your customer is time that helps people escape from *whatever* then what can you contribute to that escape?

16.01.2022 HANDY DANDY TIP: Have you seen the PIN COMMENT feature yet? Swipe left on any comment to PIN up to three to the top of the pile-instead of those hashtag clouds YAY!

16.01.2022 Keeping oneself grounded and busy [-o-]

15.01.2022 Gentle nudge for 2021 People are actively seeking YOU to solve their problem (often online)... People that don't know you, now realise they need what YOU do (often online)... People not ready to spend right now, follow YOU (online)...... Content is one tool YOU can use to meet them where they are at and make solving their problems easier! If often icky to think of socials being about transactions, BUT, we are in business, so there is always going to be an element of business involved. How YOU deliver is your decision. YOU have more than enough to say, and perhaps you need a hand with a framework, to translate, package and deliver it more often... That's where we can help.

14.01.2022 ~ What I do to gain balance in business and life ~ There are so many extremes in business week-to-week, that taking it slow and not rushing, helps me stay motivated. What that looks like is;... Gentle Adventures. Try a new recipe or ingredient. Be a tourist in your own town. Shake up the routine & sleep in your guest room! I make things. What gentle adventures do you do? #SlowItDownToSpeedUp #GentleAdventures #SlowLiving #SlowAndSimpleDays

14.01.2022 Silly Season Sausage.

13.01.2022 Sharing the Mac time-saver good stuff! Because I wish someone had told me! . For desktop, access all your emoji's Aaaaand . It has a searchable feature too...BONUS time saver!

13.01.2022 My vote goes to -sad trombone sound effect mixed with Fitz and Tantrums - The Walker

12.01.2022 Some slow slumber inspo for ya, this Sunday morning.. Almost twelve months ago! I captured some gorgeous interior & lifestyle images for the @oldschoolhousemilton social media, website and submission for the @ilovelinen ‘places we stay' blog. Planning your photoshoot beyond the obvious is not only a great way to increase the usabability & visibility of your brand /product/service it comes with with the added benefit of of some additional credibility when someone else talk...s you up! When you the products you use because it adds to the experience of your clients or customers, being an advocate for another brand makes sense and it's a beautiful way create business visibility that's mutual. Planning collaboration images into your creative content library, can help you to choose; The right collaboration Match the right creator Increase your chances at a successful submission. Without the proper planning in ALL THE WAYS needed on this shoot prior to the actual shoot day (so, so, many ways!) it may have resulted in less image options, diluted the quality due to rushing, or, worse, not have happened at all, because time was super tight yo! Congrats Jenny, here's cheers to a a successful submission!

12.01.2022 Feast Mode On. Before I officially go into Xmas OTT table decoration, cleaning and cooking mode... I wanted to say THANK YOU to ALL my lovely clients and new friends for making this year the best year, despite it all!... I have a lot to be grateful for THANK YOU

11.01.2022 Suuuunnndaaay vibes #oldschoolhousemilton

11.01.2022 Canberra's National Carillon illuminated tonight with the stunning artwork from #NAIDOC2020 poster. It and other Aboriginal and Torres Strait Islander art will light up the Carillon every night during NAIDOC week. Well done to AIATSIS.

10.01.2022 Lucky I travel light (ish)! A little Wednesday rewind. #Strobist #ContentCreator #BehindTheScenes

09.01.2022 Fun times guaranteed on set, another member ~ Welcome to Giggle Squint Nation ~ When you laugh so BIG your eyes get small.

07.01.2022 How to make Socials Un-sucky going into 2021! I am sure my nerves will get the better of me, I will most likely jumble words, ramble and have my voice shake with nerves, BUT, I have put together so many practical tips from my Photography background that are kept a little hush-hush so I am super excited to share them! If you are wanting to make posting on socials easier than before (uh hum who doesn't) then this online workshop is for you.... I am all about getting socially sorted so that your socials work hard FOR YOU rather than make you a slave to it! This workshop will support product and service-based businesses as it walks you through a framework to turn YOUR business goals into a visual library. The key ingredient to help you post on social media. I hope you can join me within the One Business Summer Support Series next Tuesday!

07.01.2022 Storytelling is very important in culture, and that’s what we’re doing with our artwork Today, Melissa and Lauren from @miimiandjiinda take us through their i...nspiration behind their bold, bright & signature artworks. Miimi + Jiinda for Adairs launches on Thursday 24 September. Subscribe for your change to win 1 of 3 prize packs, plus get a sneak peek of the full collection: https://bit.ly/3mqlHZA Clothing Stylist @kristelmaewarton Prop Stylist @style_by_rhi Hair & Makeup Stylist @sam_thomson_makeup & @zen_health_and_beauty Photography & Videography @stefanjosedp & @barefootwandering.photography Miimiandjiinda #miimiandjiindaxadairs #adairs #athomewithadairs #loveyouradairs #interior #australian #local

06.01.2022 How many times have you learnt something for business on a 'NEED TO KNOW' (right now) basis? I am guessing, like me, a fair bit...In business, this seems to be the default mode, am I right? As professional Photographer turned Content Creator & Strategist, it has been an awesome learning curve to practically turn all the visual *theory* into practical social frameworks. Socials are inherently 'visual-first', so it made sense to use my 10+ year background and evolve it to what ...it is now. I gotta say, some things are a given, and others are a total surprise! I am always learning and adapting. This year, FRAMEWORKS are the biggest focus of my business. Content frameworks can be as simple or as complicated as you need, but, everyone needs to save time...so, if you cannot match an image in less than 5mins to your captions. You are wasting time....and time is *money* less freedom for me. If the idea of onset content rotation plan gets you warm and fuzzy, or If batching visuals is something you need in your life Or organising your images to be MORE searchable sounds wonderful. Leave a quick comment and to tell me what you want me to whip up with a mini-training vid to support you.

06.01.2022 Validation of choice - 1/10 Weeks of WHY, every Wednesday... JUDGEY MUCH?! Social Media has become one of the most used brand touchpoints when potential clients or customers seek validating an unknown choice, or, even recommendations! Here's a scenario.... ... How often have you jumped online when looking for a cafe to have lunch or dinner simply to suss out that laundry list of needs you have? It's no different for your potential clients. Often this is the reason many business owners get stuck with their content creation. They feel the pressure of judgement, however, if you can come at it from another angle... Validating our choices, means we feel more comfortable spending our hard-earned dollars, (especially important right now) Validating our choices can give us a greater sense of control over an unknown. Validating a specific choice may help you find a better option for you. Woolworths recently announced their new online initiative to visually show how busy it is instore-online, in real-time. This may not sway your decision if you are a die-hard IGA fan or happy to continue getting groceries delivered, but, what it does offer is; they have understood the needs of the customer and are working to make in-store shopping more accessible and safe for everyone. Visuals are a great tool to tell us what we need/want to know in the shortest way/time possible! So, back to the cafe scenario, do you visually show how yummy, BIG, tasty, greasy good, kid-friendly? That's great! and keep doing that. However, user stats suggest that transparency around health and sanitation would be a good move. Zomato recently reported an increased interest in users focussing on the app's hygiene ratings of restaurants they're interested in. Businesses with strong hygiene ratings seen as much as a 25 per cent increase in orders through the app! So don't forget to show the touchless delivery, curbside drop off, gloves, masks, distancing in-store etc., slowest times of the day to book in. Plan ahead, stay flexible and stay safe everyone!

03.01.2022 Content creation isn't all point and shoot. Creating a framework that plans your marketing out prior to picking up the gear is how we work with all our clients month to month quarter to quarter. Or, should you need a consult and content rotation framework package that is customised to your brand, head over to our web and book in a free 30 min discovery call.

01.01.2022 Heading into NAIDOC week like... pic by Moi, Model: Troy @blaklash-projects #WearItBlack #IndigenousBusiness #Naidoc2020