Collaborative Media Group in Fortitude Valley | Social media agency

Collaborative Media Group

Locality: Fortitude Valley

Address: 60 Berwick Street 4006 Fortitude Valley, QLD, Australia

Website: http://collaborativemarketing.com.au

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25.01.2022 BRAND REFRESH // LIFE AT SPRINGFIELD Our clients, Life At Springfield wanted their brand to better reflect their retreat offerings ~ the comforts of home, in a luxurious setting. It’s important that your brand identity is well considered and uniquely reflects who you are. At CMG, we go through a detailed discovery process to establish a brand’s core values and visual ideals. A brand’s visual identity represents those larger underpinning ideas, as well as an emotional connec...tion. Want to know more? Get in touch!

24.01.2022 Ahh the wild influencer - chances are you'll have a few floating around on your Instagram feed as we speak! How can should you approach one? Are they right for your business? Do these partnerships always get the results? The answer varies from brand to brand, but if you're clear in your brief about who you are and what you want to achieve, influencer marketing can be a great path to venture down. ... When you get it right, influencers can target your potential customer on a more personal level and can add credibility to your offering Want some more help? We'd love to chat!

24.01.2022 Happy Mothers Day to all the mums and mums to be out there a special shoutout to our very own office mum and Director, Shea Morrison. The CMG team hope you had a beautiful day and got spoilt

23.01.2022 PODCASTING // BEEF AUSTRALIA Did you know our services include podcasting? Our clients, Beef Australia have seen major success this year with the launch of their podcast ~ ‘What’s Your Beef?’ On the latest episode, Russel Hughes catches up with former rugby league legend, Shane Webcke in a Toowoomba bar over a couple of beers and a steak. They discussed footy, Shane’s love of agriculture, and how he manages to jam 25 hours into each day!... You can listen to it here: https://apple.co/2TeUJH2 Thinking of starting a podcast? We can make your dreams come true

23.01.2022 Feelin' all fresh with our new business cards We're loving the gold foiling detail! Want some of your own? We can sort you out!

21.01.2022 Have you jumped on the bandwagon yet? There's a whole lot going on in our social media feeds these days - cute dogs, delicious food and tones of memes Video content is on the rise too, primarily because it's such a great way to cut through the noise and grab your customer's attention. ... Take a read below to find out why video content is so important in today's climate!

20.01.2022 Ahead of the Grand Prix Mazda Aspley BT-50 Launch event this week, we wanted to take a look back at our last event earlier this year, the CX-30 launch It was an evening filled with laughs, drinks and plenty of friendly faces - we couldn’t think of a better way to celebrate such an exciting launch. Do you have an event idea you want brought to life? We can help out!

18.01.2022 Don’t mind us, we’re just drooling over this video we created for one of our clients It’s pretty obvious why video is one of the best performing forms of content for your business - it tells a story, captures an audience and showcases what you’re all about. Aside from being a great way to inform and educate, video content can do wonders for your SEO and conversion rates. It’s expected that by 2022, online videos will make up more than 82% of consumer internet traffic! Now t...hat’s a lot of people that could be watching your content Want some help creating some video content? Let’s have a chat!

18.01.2022 WHY INSTAGRAM? // Its not all about the pretty pictures, but we will be the first to admit you cant beat an aesthetically pleasing Insta feed Instagram holds a lot more power than youd expect, giving you the opportunity to influence potential customers even if you dont have the 100k follower count. 1. REACH // If youre reading this, we know youve already got your own Instagram account and you *probably* follow more businesses th...an just us! With 700 million monthly users, almost every man and his dog are on this platform; youd silly to not take advantage of it. 2. ENGAGEMENT // With plenty of users, comes plenty of opportunities to engage. Customers want to find you on Instagram and check out what youve got on offer. This relationship translates into real sales and loyal customers. This is through customer-centric (not product-centric) content. 3. INFLUENCERS // These campaigns are a great way to drive brand awareness and, if done right, are very successful at driving sales. It can also encourage customers to create their own content for you to repost. 4. MARKET RESEARCH // Its free market research at the touch of our fingertips! Your customers might be posting about your products or sharing your content - its an easy way to find out what theyre loving. Dont know where to start? Get in touch today @stephtaylor.co See more

18.01.2022 Content Tip Always make sure your posting content that adds value. If you're not adding value to your audience's day, then why should they follow you? @emmakateco

18.01.2022 BUT WHY PINTEREST? // We like to think of it as your personal mood board in cyberspace, but it's still so much more than that! Pinterest holds more power than you might realize, and we want you to make the most of it. Here's why: 1. It's a search engine // Pinterest is not a social media platform despite it often being lumped into the category. Instead, its more of a search engine, where users are able to search for keywords to plan and inspire. Through th...is search, users can find your brand and products which could lead to a purchase. 2. It targets valuable demographics //Pinterest users are a highly engaged audience. If your content is relevant to them, they will repin and share it with their own following. Users are on Pinterest with the intention to share and engage with content. 3. Customer Insight // Take a moment to look at your community on Pinterest. Who's sharing your content? What content do they gravitate to? Your customer is right under your nose, so take a look at what they like and how your products could be improved to fill their needs. Who would have thought pinning could have a purpose? We aren't complaining! Want to improve your marketing game? Let's talk! @sodastudio_ See more

18.01.2022 We believe there's no such thing as being aesthetically challenged. We promise a pretty Instagram grid is totally within your control and we want to share how easy it really is 1. Colour Palette // Choose some colours that align with your brand - try to avoid using too many harsh, primary colours. Choose a bold hero colour and some secondary, more muted tones to match. 2. Quality Imagery // Pixelated photography is just not cute - t...ake care when choosing your imagery and make sure that it's clear and crisp. 3. Plan your posts // Utilse social planning tools so that you can see how your posts are going to look in your grid. This is one of our favourite parts of the process because you can shuffle your posts around to find what fits best where. Want more help with you Instagram grid? Let us know! See more

17.01.2022 If we've learned anything, it's that social media takes some serious organisation skills! Lucky for us, we're able to schedule in our content to help keep everything planned well in advance ~ Here's why we recommend scheduling your social media content ~ 1. Consistency // You'll be able to communicate with your audience regularly with well-thought-out content instead of leaving it until the last minute. ... 2. Post at the best time // This will be different for every brand. Discover what time your audience is engaging with your content so they don't miss a thing! 3. Align your social channels // Make sure your content is on-brand across all platforms - this keeps your message clear and ensures you're seen by your audience no matter what social channel they're using. Would you like some help with your social media plan? Get in touch today! @jasminedowling See more

17.01.2022 We are loving these happy snaps from our team photoshoot a few weeks ago! Youll see some familiar faces, but also some new ones too - Evie and Tayla We are so excited for the rest of the year with our little team thats just that little bit bigger. We cant wait to help your business kick some goals with a killer marketing plan!

16.01.2022 We are loving these happy snaps from our team photoshoot a few weeks ago! You’ll see some familiar faces, but also some new ones too - Evie and Tayla We are so excited for the rest of the year with our little team that’s just that little bit bigger. We can’t wait to help your business kick some goals with a killer marketing plan!

16.01.2022 It doesn't get much better than arvo drinks at the Story Bridge Hotel - our team can definitely vouch for that! We're all about showcasing the experience your customer can expect when visiting your business - in this case, great food, yummy cocktails and good vibes all round Want some help creating video content? We can help out!

15.01.2022 BUT WHY LINKEDIN? // It's like a virtual networking party, that never stops! So it's a no-brainer that you would take the opportunity to make an appearance Aside from it being a great additional channel for you to promote your brand, Linkedin allows you to gain insight into your industry while making connections along the way. 1. Networking // With access to millions of professionals around the world, Linkedin allows you to grow your b...rand through new connections in the same industry. Professionals and businesses are able to establish themselves as key authority figures in their industry and professional field. 2. Social Traffic // It's the top-rated social network for lead generation, where LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs. 3. Reputation // You're good at what you do! So let everyone see it for themselves. Users are able to endorse and recommend each other, giving you the tick of approval you deserve. Steph Taylor See more

15.01.2022 So you're posting some killer content, but still not getting the response you'd hoped? It might be time to improve your engagement strategy - here's how: 1. Talk to your audience // After posting, designate some time to respond and reach out to your followers. It can be as simple as replying to comments or sending your content to someone who might find it useful. 2. Ask questions // Give your followers the opportunity to answer questio...ns and give their feedback. You could add this to your caption writing, or by using stickers and polls through stories. 3. Interact with other brands // This is where some great partnerships can be made. If you're loving what someone else is doing, let them know! Want more help with your social media strategy? Get in touch today! See more

14.01.2022 Get to know Tayla + Evie - the newest CM additions! Tayla, our Marketing Coordinator, is a PR and Communications graduate who loves all things social media. When she's not planning Insta feeds, she's at the beach with her puppy dog (Olive ) or having a drink with friends. Evie, our Senior Graphic Designer, comes with 5 years experience across a variety of projects with a range of national and international clients. On weekends she loves bike rides, seeing friends and a cheeky red wine

14.01.2022 It doesn't get much better than ScoMo mimicking your campaign artwork! We are so proud of our clients, Grand Prix Mazda Aspley for getting recognised for their incredible work by none other than Prime Minister, Scott Morrison (ScoMo)! We can't wait to see what is next for these superstars

14.01.2022 We'll be the first to throw our hands up and say, creative blocks really suck So we're here to help by sharing some of the top tips to get out of a funk! 1. Take a step outside of your zone // To get back IN the zone, sometimes you need to just take a step OUTSIDE of it. Try channeling your energy into a totally different creative outlet than what you're used to. Try painting, writing, poetry - just enjoy creating something out of you...r comfort zone 2. Mood board // Potentially our favourite choice, mood boarding is our go-to when we're feeling a bit flat and need that creative pick-me-up! Grab some of your old magazines, cut them up and create 3. Gain a different perspective // Sometimes all you need is to ask someone else what they think. They don't need to be a creative genius, even your old man could provide you with a fresh perspective! @thehappynewspaper See more

13.01.2022 Over here at Collaborative Media Group, we're pretty stoked to be able to do what we love every day of the week! Our goal is to make all of your marketing dreams come to life! Some of our services include: ... Content Creation Social Media Management Advertising Digital Marketing Web Development Strategic Marketing Rebranding Get in touch today to see how we can help your business!

13.01.2022 We talk a lot about how much we love our client, Story Bridge Hotel and we’re sure, judging by their Insta feed, you can understand why Take a look at their feed before + after working with us! Need some help revamping your socials? Get in touch!

12.01.2022 Curating an Instagram grid is lots of fun with our Ecommerce client, The Goodnight Co. Take a closer look below to see Before and After of their feed before working with us. Surely you want your brand to be recognised and remembered right? Choosing a colour palette to use across your social channels is a great way to do this! ... ~ Heres some questions to consider when choosing a colour palette for your brand ~ Appropriateness // Do these colours match the overall message of my brand? Target Market // Does this colour palette appeal to my target audience? Consistency // Can these colours be used across all of my brands channels? Need some more help with your feed? Get in touch!

11.01.2022 Did you know our services include Podcasting? One of our clients, Beef Australia, recently launched their "What's Your Beef?" podcast - a behind the scenes look into the lead up of the iconic Australian event. In one of the latest episodes, eight generation beef producer, educator, podcaster and regenerative agriculture specialist, Charlie Arnott joins host, Jayne Cuddihy for a chat about his beef, pasture and business.... Fun fact! Charlie is one of the few family members who haven't graced the floors of the family's famous biscuit factory - but admits it's hard to go past an orange cream! Thinking of starting a podcast? We can make your dreams come true Listen to Charlie's episode on Spotify here! https://open.spotify.com/episode/4H74IZQVXG4Th7iWTIrW5Q

11.01.2022 Our email marketing for Story Bridge Hotel has us dreaming of margaritas Make an impression on your database with fun and engaging content! Nobody wants another boring email sitting in their inbox, so why not focus on creating something meaningful instead Need some help with your email marketing strategy? Get in touch!

11.01.2022 A closer look at a fun flyer design we recently created for our clients, Story Bridge Hotel Want some help with your design work? Get in touch with us today!

11.01.2022 Scoot over Zoom, Facebook would like her crown back Lately, everyone has been jumping on a video call to keep their social life in check so it comes as no surprise that Facebook has improved their video chat game in a bid to compete with Zoom. Check out the article below to find out more about Facebook's new video chat feature!

10.01.2022 Happy International Dog Day! In honour of our favourite pooches, take a look back to when we spent the day filming with some extra special talent. This was the International Dog Day content we created last year, for our clients, @Grand Prix Mazda Aspley Want some video content of your own? Get in touch!

10.01.2022 We talk a lot about how much we love our client, Story Bridge Hotel and were sure, judging by their Insta feed, you can understand why Take a look at their feed before + after working with us! Need some help revamping your socials? Get in touch!

09.01.2022 This year has turned almost everybody's life a little upside down and with a new way of living, comes a new way of marketing to the consumer On The Collaboration, CMG Media Account Manager, Lauren Tom is sharing three things to consider when marketing your brand in 2020 and beyond! Read it all here: https://bit.ly/35C5JFt

09.01.2022 This week we celebrated the digital launch of Beef Australia's Beef 2021 in Rockhampton next May! We created and shared a series of daily animations and videos which launched a range of new and exciting initiatives, introduced the Primary Partners and showcased the road ahead to the big event. Today, we shared the final hero piece - which definitely gave us the warm and fuzzies! Check it out!

08.01.2022 Is your business kicking marketing goals? If you don't know the answer, you might not be analysing your results properly. Consistent reporting on your marketing channels can be the key to improving and growing your business! Find some key metrics you'd like to measure - engagement, awareness, ROI and website traffic are some great starting points. Analyse this data weekly, monthly or quarterly so that you can better understand how your... audience is responding to your content @emmakateco See more

08.01.2022 Who else is feeling hungry? We love bringing our client's vision to life - and It's pretty easy when their food looks this good! Do you want help showcasing your business? Get in touch today!

07.01.2022 Check out that view! Recently, we were on site with our clients, Penetron Australia, to check out the progress of a project their concrete waterproofing products are a part of. We wanted to capture the awesome location of the project, so we enlisted the help of a drone to get the job done ... Need some drone photography of your own? We can help out!

07.01.2022 We're an office filled with social butterflies So naturally, the working remotely thing was tough! We've definitely gained an appreciation for our team and missed our beautiful office space. It's been a learning experience we didn't know we needed, exposing us to what it really means to be connected as a team. ~ Here's how we stayed connected ~... 1. Communication // It's pretty obvious that having strong communication skills is essential if you're working remotely. Be thorough in your virtual meetings, emails, and phone calls - you won't regret being too detailed and it could even help your own ideas evolve! 2. Be available // It's easy to get focused on your own work and forget about where you everyone else might be at. Make time for your coworkers! Simply having someone to bounce ideas off can be a big help. 3. Socialise // You know we wouldn't miss out on this one After-work drinks can still be a thing, even if it is just over Zoom. Schedule in time to catch up with your colleagues in a more relaxed setting, bonding with your team is still important, even when working from home. Steph Taylor See more

07.01.2022 New logo, who dis? mumboss.au were looking for a new look that was bold, feminine and professional ~ this is what we created! Need a fresh look for your brand? Get in touch!

07.01.2022 It comes as no surprise, we love a good collab! Working closely to reach our client's goals and celebrating successes together are our two favourite things about working at CMG Wanna collab with us? Get in touch!

06.01.2022 Delicious food and great vibes! We are throwing it back to Harveys Bar and Bistro delivering the goods at James St Market Day late last year. We're looking forward to getting back on the tools and shooting these exciting videos for our hospitality clients again soon Harvey's Bistro looks a little different right now, but you can still order their delicious meals and wine takeaway Tues-Sun. Plus, to spice things up they are changing their menu weekly! Personally, we couldn't do iso without their infamous Chicken Salad on repeat #supportlocal

05.01.2022 On Tuesday's our Media Account Managers wear denim dresses, black turtlenecks, white sneakers and gold jewellery - and they get the pic to prove it

05.01.2022 Its a tough gig making your brand stand out in an oversupply of takeaway deals and Instagram giveaways. It can be hard to be different when youre in the same boat as everyone else! That doesnt mean youre destined to fail, but it does mean its more important than ever to stand out from the crowd. ~ Heres our 4 tips on staying relevant ~... 1. BE INNOVATIVE // Establish a point of difference and roll with it! Try thinking totally out of the box! What do your customers expect from you? How can you do the unexpected? 2. COMMUNICATION // This pandemic has thrown a spanner in the works, thats for sure! With legislation constantly changing, so too is your business model. Make sure you keep your customers in the loop! Communication is a two-way street, you also need to listen to what their wants and needs are. 3. UNDERSTAND YOUR CUSTOMER // You have gone through a major adjustment and so is your customer. Reposition your brand to suit what your customer needs. You want to be essential in their daily life, so think about how you can fit. 4. RETHINK YOUR CHANNELS // Isolation and social distancing measures have forced us online, so how have you adapted? With more time being spent on the Internet than ever before, its important your brand is still just as prevalent in your customers mind. Try reaching your customers through a new online channel or reinvent how you deliver content. Need a hand adjusting your marketing strategy? Lets talk! See more

05.01.2022 BT-50 LAUNCH // GRAND PRIX MAZDA ASPLEY Take a peak inside the latest Grand Prix Mazda Aspley launch event - a night filled with great music, plenty of laughs and an exciting new BT-50 Do you have an event to organise? We can help out!

02.01.2022 Creating engaging content for social media can sometimes be a real struggle - especially if creativity doesnt come as second nature. If youre lacking inspiration, or your current approach isnt quite working, heres a great article that might spark some ideas If you'd like more help with your social media strategy, get in touch today!

02.01.2022 CLIENT REBRAND // BYRON CAPITAL Established financial advisers, Byron Capital, wanted a rebrand that reflected their premium services and trustworthy reputation. Pairing sophisticated serif fonts with a traditional colour palette and thoughtful layouts, positions the brand as corporate yet up to date.... Following the rebrand we have worked with Byron Capital to design a new website, stationery and update photography Need some help rebranding? Let us help out!

02.01.2022 We love to support small businesses! Which is why we are so excited to see Instagram putting a focus on helping out those who are struggling during this time Instagram and Facebook have introduced a gift card link option as well as a "support small business" sticker to add to stories. Find out how to use them below!

01.01.2022 Dont mind us, were just drooling over this video we created for one of our clients Its pretty obvious why video is one of the best performing forms of content for your business - it tells a story, captures an audience and showcases what youre all about. Aside from being a great way to inform and educate, video content can do wonders for your SEO and conversion rates. Its expected that by 2022, online videos will make up more than 82% of consumer internet traffic! Now t...hats a lot of people that could be watching your content Want some help creating some video content? Lets have a chat!

01.01.2022 Knock knock, who's this? If you own a business, it's likely you live and breathe your brand, but does this translate through your social media channels? Although it may seem obvious, without a strong brand identity, your social media presence can suffer. If you're confused about who and what your brand is, it's likely your followers are too! ~ Here are some questions to ask yourself ~... 1. What are your values? 2. Who is your target audience? 3. What is your tone of voice? 4. What is your point of difference? Next time, before posting something, ask yourself, does this align with my business? Whether your a new business or an established brand, revisiting these questions can be a great way to keep your content on-brand and relevant to your audience! Need more help with your social media? We'd love to talk! The Calile Hotel See more