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25.01.2022 - traditions- Throughout this collection we’ll take you on a little journey + on an exploration on how our traditions have shaped our existence. As two new mothers navigating this crazy world, it’s amazing to see how certain traditions passed down from our mother have made it into our lives! . This collection is a celebration of your traditions. Let’s unpack + open a conversation on the traditions that you hold dear to you! ... Are there any traditions that have been passed down from generation to generation within your family? Is there a tradition or ritual you have adopted from others or created yourself? We’d love to hear from you- feel free to share + comment below! . . The collective of women behind our traditions shoot: Photography: @michaelabarcaphotography . . #traditions#traditionsthecollection#conciousclothing#africanprint#africanprintclothing#style#madeinmelbourne#blackgirlmagic#womenempowerment#womensupportingwomen#womeninbusiness#blackownedbusiness#blackownedclothing @ Melbourne, Victoria, Australia

23.01.2022 Over the last few months so many of you took the time to share with us your traditions- we wanted to take the time to not only say THANK YOU to each and everyone of you that wrote in, but also share with our community just some of your beautiful traditions! This tradition is by @anuciadeboer. A heartfelt thank-you to you! We see you, we appreciate you- your words were really special. Here is the entire tradition shared by @anuciadeboer: Growing up, when a loved one passed a...way, my mum would make a shrine on our front porch in their memory. Always simple and beautiful. We’d pick flowers and foliage from our garden and light a candle to guide the person on to their next life. It was a tradition born from her Hindu up-bringing and adapted to her new home and life in Australia. My siblings and I have taken this with us and I love knowing that we have all gone through this ritual in our homes and shared it with our growing families. #traditions#whatsyourtradition#collectiveconversations

23.01.2022 sending out nothing but goods vibes.

23.01.2022 - traditions- traditions weave both the individual and collective fabric of our human existence. hands down one of our favourite colour combinations. our fabrics- which are traditionally known as Masai shukas are rich in history + tradition. ... Can we take a moment + appreciate how beautiful this is? . . . #africanprintfabric#blackownedbusinesses#whatsyourtradition#ethicalfashion#conciousfashion#madeinmelbourne

20.01.2022 - traditions - traditions weave both the individual and collective fabric of our human existence. they are both what sets us apart + bring us together. as this collection slowly comes to an end we’ve so moved by all of you that have shared your rituals + traditions with us. we’re forever grateful to have a platform and unites + brings so many of us together. Melbourne peeps- continue to hang in there- not easy but just do what you can each day! #blackownedbusiness#madeinkenya#ethicalfashion

19.01.2022 We've always known that we have THE best customers/community out there! The love, support and patience that you guys have shown has us has completely blown us away! This year has been the strangest, toughest, roller coaster of a issh storm that we could have ever had imagined- but somehow we're sitting here hearts filled with so much appreciation for all YOUR support. Hand on heart, we wouldn't be here today if it wasn't for the amazing support of all of you guys! Wish ther...e was more we could do to show you our appreciation for the likes, comments, well wishes, purchases, DM's + check ins wishing us well. We can't even talk about your patience with your delayed parcels and emails- truthfully it's been crazy having to home school + adjusting to life with a newborn toddler (aka shadow) hanging off you every minute of the day + run a small biz in a freaking pandemic!!! Thank you to the newcomers, day ones + the amazing talented women that we've met along the way that have turned into friends! Please know that we see you, we appreciate you + lahhh ya'll so much! Love Fatuma, Laurinda + Izzy xo

19.01.2022 hang in there Melbourne! Can’t wait to have y’all in store again! For now our on line store is the place to shop our latest collection - traditions - . . .... Sadly the store is closed until further notice, so we’re not offering click and collect for the moment! But we do offer FREE standard shipping across Australia. . Image: @michaelabarcaphotography @ Melbourne, Victoria, Australia See more

19.01.2022 Ashanti Chief Sword Bearer. Preceding the Asantehene in the procession is the chief Sword Bearer, whose duty is to absorb evil intentions directed toward the monarch. He wears an eagle feather headdress featuring a pair of gilt ram’s horns. Ghana, 1995. Carol Beckwith + Angela Fisher ... . . . #tradition#whatsyourtradition#myafrica See more

19.01.2022 drops mic... new threads online now. like we just dropped a new shuka fabric to the mix + new pieces in our old favs- under ISO uniform, online. for real, this is the last drop in these fabrics! Ohhhh- check out the matching masks . .... . #isouniform#matchymatchy#africanprints#madeinmelbourne#ethicallymade See more

18.01.2022 boss babe Fatuma lookin in our Nzuri Blazer & Urafiki high waisted pants- the must have iso uniform. This season we switched things up a little & introduced a cotton drill in the mix. Cotton drill is highly durable- the nature of the drill means this fabric will stand the test of time + you’ll get great wear from your pieces! We’re all about thinking of the longevity of your Collective Closets pieces + how you can get maximum use out of them. Peep the last drop in our tr...aditions collection online. . . . Oh our little man Arlo turned 3 last week- hard to work + home school all at the same time! WHF but make it look fasshuuun! . . #isouniform#madeinmelbourne#blackownedbusinesses#ethicalfashion#blackgirlmagic See more

18.01.2022 - traditions - We love a good jumpsuit! Love that we switched our choice of fabric this collection- we typically partner our shuka with a linen. This time we went with a drill cotton! Durable + softens with age. Wear our Zamani Jumpsuit firmly belted to snatch in your waist or wear it a little more relaxed by loosening the waist tie + rolling up the cuffs- this look would look perfect with the new + improved Selkie Riding Boots from @radicalyes ... . . . P.C: @michaelabarcaphotography Model: @minmin3.0 MUA: @jodieportermua Hair: @sakahairstudio Set design: @katie_burgham . . . #blackownedbusiness#blackownedclothing#whatsyourtradition#madeinmelbourne#conciousfashion @ Melbourne, Victoria, Australia See more

18.01.2022 In a period of time when we're inundated with what feels like consistent bad news, we wanted to put some emphasis on the positive. This is another instalment in"Collective Conversations,"a weekly series focusing on a woman we think is awesome + what she's all about. This week we're talking to Lei Lei Clavey, a wedding + editorial photographer, blogger and mum who moved from the Big Apple to pursue her business in Melbourne.Her blogLei Lady Leicovers everything from style... and sustainabilityto self-help and motherhood notes. We talked to her about photography, horoscopes and how to keep a positive mindset. Q: What does heritage and tradition mean to you? A: I'm half Australian-Chinese and half American so I grew up surrounded by different cultures and traditions, the majority of which were experienced and shared around food! I loved the mix and exposure I had to all of them. It really framed me to be who I am today. . . . Catch the rest of Lei’s interview online-link in our bio or why not subscribe + have our Collective Conversations sent right to your inbox weekly. . . . #collectiveconversations#whatsyourtradition#blackowned#bgki#madeinmelbourne#ethicalfashion#africanprintfashion

18.01.2022 the final drop before we say goodbye to our traditions collection- the perfect iso uniform. . . . #blackownedbusiness#shuka#masaishuka#madeinmelbourne#ethicalfashion

16.01.2022 Lockdown chronicles continue- lordt. Melbourne how you holding up after today’s news? Personally the girl in this picture is over it...anyways back to baking banana bread + DIY manicures . .... . #isouniform#blackownedbusiness#blackownedbusinesses#traditions#madeinmelbourne#ethicalfashion See more

15.01.2022 Mumma out here feeling herself- like okkkkurrrr ( are the kids still saying that?). I feel like it’s been a minute since I got fully dressed up, like head to toe dressed up, look at me looking like a whole snack just to get the mail- not a stain of food or baby puke on me . Tomorrow at 2pm AEST we drop our latest + last drop of threads from our traditions collection! Ladies tomorrow is kinda bitter sweet, as this is officially the LAST time we’ll be restocking the ...collection. We’ve added this gorgeous shuka to the new drop + added some new pieces from our purple shuka- many of you asked, so we listened! In case you’re wondering I’m wearing the XL in our Utamaduni V- neck top + size 16 in our Urafiki high waisted pants. I’m a sucker for a matching outfit!!! . . . #madeinmelbourne#blackownedclothing#blackowned#africanprintclothing#africanprintfashion#ethicalfashion#ethicallymade

15.01.2022 - traditions - A Fulani woman displays her bridal wealth in the form of large gold earrings called kwottenai kanye and amber beads adorning her hair. She receives the jewelry on the death of her mother or at the time of marriage as a dowry from her husband. Photographer: Carol Beckwith & Angela Fisher, Malil, 1994 ... . . #traditions#whatsyourtradition#myafrica#africanheritage See more

13.01.2022 Traditionally, special occasions meant bringing out our brightest colours, most voluminous silhouettes and boldest prints and wearing it all at once. These new additions are a more toned-down and translatable version of this- for the modern Collective Closets woman. Super thrilled to have artist + illustrator @minnagilligan killing it in her iso uniform. . .... . #isouniform#madeinmelbourne#style#ethicallymade See more

11.01.2022 You asked, we answered. Our - traditions- collection was so well received and looked incredible on all of you- we had to do it again. We know you have the pants to match and we're bringing you some new tops + an amazing new print to bring a little colour to your iso wardrobe. Your new iso uniform is a take on some of our all-time favourites. It's an extension of the beloved styles from - traditions- created to be ultra comfortable for all activities and effortlessly stylish.... Sadly this is the last restock of our - traditions-collection! We're giving you a last-chance opportunity to nab the items you've been loving. Now how gorgeous does the talented @minnagilligan in her home studio in her iso uniform? . . . #isouniform#africanprintfabric#madeinmelbourne#style#ethicalfashion

11.01.2022 Boss Babe Fatuma on Meet the DESIGNERS panel for #melbournefashionweek book your ticket for this FREE online ticketed event

10.01.2022 - traditions - Maasai Warriors Arriving at Eunoto Ceremony The most demanding test that a Maasai warrior must face is the stalking and killing of a lion with only his wits and a spear to arm him. The lion’s-mane headdresses, orolawaru, worn to the ceremony by these warriors testify to their success.... Image: Carol Beckwith & Angela Fisher, Kenya 1995

10.01.2022 Another new addition in our last drop of goodies is the gorgeous Fanana shuka and limited-release tote bag! That's right- we have brought out another to bring a little colour to your life + complete the look to your iso uniform. It's SUPER limited edition, so nab it up while you still can! . .... . #blackowenedbusiness#africanprintfabric#madeinmelbourne#isouniform See more

08.01.2022 look at our girl @izzy.wight lookin like a total in our fanana limited edition iso uniform. . . . #isouniform#madeinmelbourne#matchymatchy#ethicalfashion

08.01.2022 - traditions - you don’t have to play by the rules, don’t be afraid to mix + match our patterns. - traditions - is a celebration of your traditions. Are there any traditions that have been passed down from generation to generation within your family? Is there a tradition or ritual you have adopted from others or created yourself? ... We’d love to hear from you- please share in the comments below . . . P.C: @michaelabarcaphotography Model: @minmin3.0 Hair: @sakahairstudio MUA: @jodieportermua Set Design: @katie_burgham . . #blackownedclothing#blackownedbusiness#madeinmelbourne#conciousfashion#africanprint#africanprintfashion#whatsyourtradition

08.01.2022 Adioukrou Queen Mother the display of gold at the Ashanti’s king jubilee. The queen indicates her status by wearing gold turtle and crocodile talismans in her hair. Adorned with gold jewellery + gold dust makeup, she exhibits her husbands authority and worth. Image: Carol Beckwith + Angela Fisher, Ghana 1995

08.01.2022 last drop. new pieces. new shuka

07.01.2022 This is another instalment in "Collective Conversations," a weekly series focusing on a woman we think is awesome + what she's all about. This week we're talking to founder of @tommiemag, ecostylist, retail trainer and 'creative woman with a conscience Natalie Shehata. @nattystylist interview is honest, candid + relatable on many levels. We’re blessed to call Nat a dear friend + today we celebrate her! . . CC: What does heritage and tradition mean to you? ... Natalie: When I think about heritage and tradition, I immediately think about what a beautiful and diverse world we live in, where there is constant learning and a celebration that we are all so uniquely different. Our heritage and tradition really gives us an insight into our belief systems, our ancestors, the way we dress, the food we eat, what we value and how we tread on this earth. For me it’s about taking the guidance and direction of those before us, being curious about the practises that were so naturally inherent in their ways of life and honouring this. I am uniquely positioned in the sense that I have parents who are from different parts of the world. My father is from Egypt and my mother is from Greece, so my upbringing allowed me to really bask in different cultures, language, food and beliefs. I think more specifically though, growing up with different cultures really made me acutely aware of how identity and belonging can bring us together, but also separate us as we see in so many parts of the world even right here in our own backyard. As a young person, given my multicultural background I often felt like I didn’t belong to a specific, defined group but it is my ‘otherness’ that has driven my work and deeper purpose for all people to be seen, and it is this that has cultivated my deep respect for communities of colour who are often ‘othered’ or not seen as the majority, when in fact it is BIPOC who are the mainstream. We urge you to head to our site + catch the reminder of @nattystylist interview. . . #womenempowerment#collectiveconversations#ethicalfashion#whatsyourtruth @ Melbourne, Victoria, Australia

02.01.2022 It’s GIVEAWAY time- this time, a little different + very SPECIAL. We’re looking for a new "MUSE " to help us play dress ups in our favourite pieces from our - traditions - collection- this is in celebration of NEW fabrics + new pieces that will join the traditions collection! We're calling this next drop of beautiful Fanana- or matchy, matchy! As you may already know, - traditions - is a celebration of heritage, ritual and what makes you innately you. We see your photos a...nd styling skills all over our IG and want to spotlight someone new. The winners images will appear on our socials, receive pieces from our - traditions - collection in the red shuka (over $350 worth in threads) + be featured as one of the amazing women on our weekly series Collective Conversations! This giveaway is open to Melbourne residents only (sorry to you beauties around the world) but the gals in Melbourne are in desperate need of a lil summin summin to brighten up their days during our stage 4 lockdown! The Rules: 1. To enter you must be following us here on Instagram + make sure to give this photo a like! 2. Comment down below a tradition or ritual of yours. It can be one that has been passed down, one you’ve created yourself or maybe something you’ve adopted elsewhere. You can enter as many times as you like! 3. The giveaway closes in 1 week, on the 25/08/20 at 11:59pm Melbourne time. The winner will be announced on Wednesday the 26th! 4. Once you've been chosen as the WINNER you will need to send us a 1 minute video of yourself at home wearing our pieces + some gorgeous photos in your new fits. Your beautiful face will be all over our socials! Once the winner has been chosen- we'll talk you through the finer details! Good luck! - oh flip through the slides and start making room in your closet for some beautiful new threads in this very special fabric- our Masai red shuka. . . . #giveaway#madeinmelbourne#blackownedbusiness#blackownedbusinesses#africanfabric#africanprint#conciousfashion#lockdowndressup @ Melbourne, Victoria, Australia

02.01.2022 - ESCAPE - Escape is a nod to the past and move to the future. We were inspired by times of change and transformation, life’s milestones that both terrify and exhilarate us. It may not be a tropical vacation, but an escape can be as simple as breaking your mundane routine, releasing your inhibitions and taking a risk. This collection is an affirmation of the brightness in life and a positive response to our current world. The classic silhouettes and vibrant colours of our la...test collection were designed to remind us of carefree times shared in loving company. Escape is about alternative forms of discovery, with friends, moments and chance encounters. We're unearthing bold and lavish prints and daring our customers to embrace and own a bold new lease on life. Our latest collection will be available for pre order from Sunday 29th November AEST. Our signature textiles sourced from markets across Kampala, Uganda + Dakar, Senegal are limited in quantities- once sold out, we won’t be re stocking our shelves. Photographer: @michaelabarcaphotography Model: @aiyanaalexander Hair: @sakahairstudio MUA: @jodieportermua Shoes: @radicalyes #escapewithus#africanprintfabrics#africanprint#madeinaustralia#trashtoterracotta#ethicalfashion#ankara#ankarafashion#womenempowerment#melbournefashionweek

01.01.2022 IT’S GIVEAWAY TIME! We have joined forces with some of our favourite local designers for the chance to WIN the ultimate Reusable Fabric Face Mask prize pack for you and a friend! WIN//... The winner of this giveaway will receive 2 prize packs including 4 of the most coverted reusable fabric facemask in Melbourne from our favourite local designers including @SZN @collectiveclosets @emaan.official and @secondstitchmelbourne That's four masks for you and four masks for a mate! TO ENTER: 1. Like this post 2. Be following the below accounts @SZN @collectiveclosets @emaan.official and @secondstitchmelbourne 3. Tag the friend you're missing the most during lockdown TERMS - giveaway open to Australian addresses only. Enter as many times as you like tagging a different friend each time. Giveaway closes midnight Monday August 17 with the winner announced shortly afterwards. Each mask is made in Melbourne and designed differently, so please read up about product descriptions carefully. GOOD LUCK #mask #facemask #melbourne #melbournegiveaway #competitions #giveaway #secondstitch #emaan #collectivecollests #szn #local #shoplocal Giveaway closes midnight Monday 17th 2020.

01.01.2022 Can we take a moment + appreciate this Queen right here! Pauline our baby sis is looking divine in her ISO uniform: she’s wearing the small in the Utamaduni V-neck top + size 8 in the Urafiki high waist pants. . . So many of you asked for a matching top to your beloved pants, we pulled a few strings + even through stage 4 lockdown we made it happen! .... . . If you have any questions regarding sizes, just slide into our DM’s! . . . #blackowned#africanprintfabric#whatsyourtradition#ethicallymade#madeinmelbourne#bgki#blackgirlmagic See more