Colony Group Limited | Marketing agency

Colony Group Limited

Phone: +61 7 4059 1771

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24.01.2022 Can you guess the Colony Group Limited team member? He has officiated in the Australian Ice Hockey League, shot two TV commercials with the director who used to be Van Halen’s hair and makeup artist and has more than 20 years of experience as a creative. To find out, visit: www.colonygroupltd.com #Meettheteam

23.01.2022 The Colony Group Limited team is delighted to welcome Darien to our Cairns office, working across our Australian, PNG, Samoa and Fiji clients. In this instalment of The Colony Blog, we get to know a little bit about Darien and why she chose Colony Group. To read on, visit: https://www.colonygroupltd.com//colony-group-team-spotlig/ #welcome #welcometotheteam #Team #colonygroup #Cairns #queensland #australia #accountmanagement #management #socialmedia #socialmediamarketing #marketing #digitalmarketing

21.01.2022 In marketing, priming is often one of the most difficult techniques to pick up on. Priming is effective because it plays on the subconscious reactions we have to advertised stimuli, resulting in influencing conscious thoughts or decisions about purchasing new products. For example, if a customer wanted to purchase a new mobile phone and came across certain images, colours or phrases that emphasises certain selling characteristics about the phone i.e., storage space the vi...ewer will put more emphasis on searching for phones that have higher storage. This is called the direct attribute priming and it is almost so effective we are often unaware of our subconscious changing our conscious decisions! If you are interested in learning more about how we work and how we can help your business, drop us a line at: https://www.colonygroupltd.com/contact/ #priming #Colonygroup #marketing #marketingtools #maketingstrategy #strategicmarketing #marketingagency

20.01.2022 Get social with Colony Group! Did you know we're on Instagram? Check it out and give us a like: https://www.instagram.com/colonygroupltd/

16.01.2022 Are you finding it difficult to stay on top of your marketing game and create original content for your business? At Colony Group Limited, our marketing experts are able to create winning results for your business. Our aim is to create strategic content to ensure your brand stands out of the crowd. Interested? For more information, visit: https://www.colonygroupltd.com #strategiccommunications #strategy #advertising #digitalmarketing #marketingadvice #socialmedia

16.01.2022 Have you ever felt the overpowering need to purchase an item because it had a big sale sign or limited time offer written above it? Yeah, us too. It’s called impulse buying essentially, making an unplanned purchase. It’s based on the irrational thinking part of our brains and, when done correctly, can be an effective and simple marketing tool. Often, impulse buying is triggered by strong emotions like desire and fear of missing out. At Colony Group Limited, we have an in-depth understanding of psychological marketing tips and many other buying habits and motivations. To find out how we can help your business, drop us a line at [email protected] or visit colonygroupltd.com #socialmedia #marketing #marketingagency #brisbane #cairns #papuanewguinea #strategicmarketing #business #marketing

12.01.2022 Can you guess the Colony Group Limited team member? She can play over four instruments (not at the same time though!), has a passion for foundation work and has over 10 years experience as a designer. To find out, visit: www.colonygroupltd.com #Guesswho #team #ColonyGroup #Brisbane #Cairns #Papuanewguinea #marketing #socialmedia #strategicmarketing

11.01.2022 In the late 1500s, potatoes were regarded as unsafe to eat. Despite the potato being a fast-spreading vegetable throughout Europe, many claimed they were poison. Fredrick, the Great of Prussia, rebranded the humble spud as ‘royal’ by planting a field that was heavily guarded by staff. The tactic led people to believe that anything well-guarded must be of great value and soon potatoes became a Prussian staple. Looking for the next innovative marketing strategy? Contact us today. #digitalmarketing #traditionalmarketing #marketingfacts #innovation #advertisingagency #socialmedieagency #strategicplanning #b2b

10.01.2022 Each week, we’re highlighting thoughts, insights and observations from Colony Group Limited team members on what inspires them at work and in their personal lives. In this instalment, Director of Strategy and Australia General Manager Clinton White shares his thoughts on the importance of customer experience that goes above and beyond. To read more, visit: https://www.colonygroupltd.com//team-showcase-clinton-whi/ #marketingagency #marketing #customerservice #blog

09.01.2022 A defined digital marketing goal will help you improve visibility, engage your target audience and, ultimately, boost revenue. Without one, you won’t be able to accurately measure the results of your marketing efforts. Colony Group Limited can help by working with you to create everything from a clear digital strategy to SEO, social media marketing, media buying and more. Ready to get started? Contact us today for a quote: www.colonygroupltd.com #Colonygroup #socialmedia #socialstrategy #strategy #DigitalMarketing #digitalstrategy #seo #marketing #marketingdigital #mediabuying #business #businessowner

09.01.2022 Holy buckets! We’ve been more fortunate than we ever could have imagined through all of this craziness. In fact, we’re looking to add a bunch of staff to work on existing clients as well as newly acquired accounts like Coca-Cola, Kina Bank and more. Specifically, we’re looking for designers to join us in our Cairns and Brisbane offices. If you’re passionate about graphic design and seek to add value to art in the service of commerce, we’d love to chat! For more information on how to apply, visit https://www.colonygroupltd.com/careers/ #hiring #graphicdesigners #graphicdesign #designers #marketing #work #jointheteam #nowhiring #design #designer

09.01.2022 Each week, we’re highlighting thoughts, insights and observations from Colony Group team members on what inspires them at work and in their personal lives. In this instalment, Social Media and Account Manager April Backhouse shares her thoughts on encouraging consumers to make ethical choices when deciding on their next fashion purchase. To read on, visit: https://www.colonygroupltd.com//team-showcase-april-backh/ #fashion #socialmedia #marketing #marketingagency #blog #brisbane #cairns #papuanewguinea

08.01.2022 If you have trouble understanding the role of digital technology within your business, Colony Group Limited can help. We can show you how digital development extends to more than just IT and #marketing, then work together to create #digitalstrategies that provide winning results. For more information, visit: https://bit.ly/3fDQz4O #strategiccommunications #strategy #advertising #digitalmarketing #marketingadvice

08.01.2022 At Colony Group Limited, we’re proud of the work we do for our business partners. The scope of our capabilities is broad and ranges from helping set business directions and communications plans for boards and CEOs to media buying, creative development, online, social media management and events. Here’s a look at one of the ways we can help you: Capability: Design Development Like any creative process, design development starts with a strong brief. What’s needed? Is it a logo?... A complete branding system? Are there sub brands or other lockups the designs will be used with? How did we get to this point and what’s the competition doing? Part of this process is researching and understanding the brand values and vision, the history and culture of the brand as well as the fundamentals of how their business works. Together these create a solid foundation on which to develop a logo, design or overall branding system. Every designer has a different process, but a common next step is to start broadly by brainstorming and creating quick sketches and thoughts that explore concepts and motifs as well as possible typefaces, colour palettes and themes. Some designers work exclusively on paper to start, while others go straight to the tools and start ideating and creating on a computer. Whatever the technique, it’s important to cast the net wide and truly explore several directions without getting too deep in the weeds on any one concept or design. From there, it’s often common to choose three to five areas that are working well to answer the brief and then focus on tightening them up and along with their supporting colour palettes, patterns or other design elements. Creating and expanding on a design rationale helps bring focus to the why of each design. A client’s feedback at this point will help move the ball forward and create a fuller picture of where the design is headed. From there, the design evolves to a final stage where a direction is chosen and agreed upon. All told, the process can take as little as a few days, or as long as several months each project is different. Whether it’s a small logo project for an online startup or an extensive branding and design system for a multi-million dollar property development, the award-winning designers at Colony Group will create a memorable, strong brand identity that truly separates you from the competition and drives profits. To find out more about how Colony Group Limited can help you, visit https://www.colonygroupltd.com #marketing #marketingagency #marketingdigital #design #development #socialmedia #strategicmarketing #designing #designer #brisbane #cairns #papuanewguinea

06.01.2022 It’s hard to believe there was a time, centuries ago, where people were repulsed by eating bacon. Edward Bernays, a prolific marketer in the 1900s ran a bacon campaign for the Beech-Nut Packing Company. After market research, he discovered most Americans ate light breakfasts, he employed his agency’s internal doctor to endorse that a heavier breakfast was a healthier option for the American public. After a successful marketing campaign, this advice became ingrained in the American consciousness and, ultimately, changed the nation’s diet. Looking for the next innovative marketing strategy? Contact us today.

06.01.2022 We are humbled to donate and support Lachlan this year as he raises funds for the Leukaemia Foundation by participating in the #WorldsGreatestShave. Well done Lachlan! #ColonyGroupLtd #LaukaemiaFoundation

06.01.2022 If you’re an SME and are looking for help with your content development and overall social media presence, Colony Group Limited can help. Every day we work with brands like Puma Energy PNG, Coke and RSPCAPNG to develop social media plans, compelling content and marketing strategies that grow their audiences. To find out more about how we can help you, please visit www.colonygroupltd.com today.... #socialmedia #strategicPlanning #strategy #socialmediamarketing #smallbusiness #smallbusinessaustralia #smallbiz #smallbusinessowner #digitalmarketing #colonygroupltd #australia #brisbane #cairns #papuanewguinea #SME

05.01.2022 There’s a simple human truth that is the starting point for creating exclusivity: people want what they can’t have. When it comes to marketing, exclusivity seems counterintuitive. Why wouldn’t you want to make as much of it available to as many people as possible all the time? But where appropriate, exclusivity can work, and it can work well. A few examples of how to create exclusivity are limiting access (not everyone can get in on the secret) and controlling the channels ...by which consumers can get access to a brand or product (everyone can get in on it, but only in ways that we control). But obviously there has to be demand for your product whether real or created through marketing. Want to learn more about creating exclusivity for your brand? Drop us a note at [email protected] and let’s talk. Find out more about Colony Group Limited at www.colonygroupltd.com

05.01.2022 Happy Independence Day! #IndependenceDay #PNG #PapuaNewGuinea

05.01.2022 We’re looking for an experienced Group Marketing Director to join our PNG team! This is a once-in-a-lifetime opportunity for the right person. Find out more about this unique and exciting role at: https://www.colonygroupltd.com/careers

05.01.2022 We're hiring! Our Cairns office is looking for an eager to learn Junior Graphic Designer. We are looking for someone who is passionate about their craft and keen to create great work for our diverse roster of clients. To find out more about this role and all of our current openings at: https://www.colonygroupltd.com/careers/

04.01.2022 Col's favourite trott-spot in Cairns, Palm Cove Beach

02.01.2022 Our Brisbane team is moving up in the world! Well, actually only two flights of stairs. Recent rapid growth to our team made our old office too small so we’ve moved to a larger space in Suite 9. Still at 36 Agnes Street. Still in Fortitude Valley. Still kicking goals for our partners. Check out this video of Col the Horse making the trip to his new digs. #ColonyGroupLtd #ColonyGroup #movingday #Brisbane #office #officelife #FortitudeValley #digitalmarketing #marketingbrisbane #maketing

01.01.2022 At Colony Group Limited, our design team prides itself on achieving that wow factor for our clients each and every day. It’s enough to make even Owen Wilson proud! #colongroupltd #wow #design #quoteoftheday #graphicdesign #graphicdesigner #quotes #australia #cairns #brisbane #papuanewguinea #PNG