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Colorado Database Services

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23.01.2022 Ever feel like you've got an idea, concept or goal, but you keep hitting roadblocks? The late American singer-songwriter Tom Petty released 20 studio albums across a 40+ year career (including solo, Heartbreakers, Traveling Wilburys and Mudcrutch albums). Of these, his 1989 solo album Full Moon Fever achieved the greatest commercial success with 5 singles, 5 times US Platinum and reaching number 3 on the US Billboard charts and charted all over the world. Even today, almost 3...0 years on, songs from the album such as Free Fallin', Runnin' Down a Dream and Won't Back Down feature regularly on classic rock radio. Yet the album almost never made it out. When Petty first took it to his record label, the men in suits in their back rooms took a listen and claimed they could not hear a single on it and felt it was too far from Petty's "brand". They weren't interested. A few months later, with a change of personnel at the record label, Petty was finally able to get the album released and the rest is history. Often, in life and in business, we find plenty of people who can't wait to say "No". Can't wait to tell us all the reasons why an idea won't work. Point out all the faults. Sometimes they're right. And sometimes they are just like those record label suits who listened to Free Fallin' and said "Nope, can't hear a single there". We'd love to hear from you if you've got a data/marketing challenge or idea that keeps hitting roadblocks. Who knows, you might be sitting on another "Full Moon Fever"?

11.01.2022 https://www.linkedin.com//urn:li:activity:6524213254892457

11.01.2022 Does audience size matter? https://www.coloradodata.com.au/bl/2019/4//music-lessons-1

08.01.2022 What's Next? For the first time in history, we have no idea what life and work will look like for the next generation. Our parents, and their parents before them, knew with reasonable certainty what life, education and work would look like for the next generation.