Command Comms Co. | Businesses

Command Comms Co.

Phone: +61 410 269 776

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• Businesses
• Copywriting service
• Advertising/marketing
• Social media agency

25.01.2022 A concise social media strategy will enable you to pave a clear pathway for your brand and provide you with the clarity you need to begin traversing the online marketing world with confidence. I am going to guide you through the process right here, right now very briefly. So if you’re feeling lost and would like a quick overview of social media marketing, this is the starting point you’ve been searching for! This is the same formula I use for clients, so grab a coffee and le...t’s go Firstly, what’s your desired result? Do you want people to see your brand and increase awareness? Do you want to generate leads and sales? Grow your audience? Or engage communities? Once you’ve decided what your goal is online, write down realistic AND measureable goals for your brand. Research who you want to target. Thankfully, plenty of what you’ll need to know about your intended audience is available online via various social media management tools like Hootsuite and Sprout Social. For example, looking to channel specific demographics, Facebook app and YouTube are prime places to place ads due to the high penetration of users in both Aus and NZ. Instagram users fall predominantly into the millennial age bracket AND the platform is equally proliferated with male/female users. LinkedIn features a highly educated user base, making it ideal for specialised content, and Pinterest is skewed toward female users. Once you have a good understanding of each of the platforms and who is on them, research your audiences specifically. How do they move on each of these channels? The third step is to establish important metrics that feedback into your initial objectives. What data do you want to use to measure success? Reach? Click throughs? Engagement? Sentiment? Being data driven will help you decide whether the actions you’re taking online are working. Regular competitor reporting will guide you to determine what works. As well as what doesn’t. Look to what your competition is doing. Not to replicate them, but to optimise how YOU move online. Now we look to content creation. This is where everything you’ve outlined above is finally executed we’ve worked out goals, and we know which platforms to play on. So now we create the engaging, bespoke content that is going to command attention, inspire audiences and prompt engagement. A content calendar will assist you with providing image and tone consistency across your timeline. High quality, compelling imagery, coupled with valuable content offerings in the form of storytelling, is what will keep your intended audience coming back for more. It might seem overwhelming, but I am here to guide you through this process, and work with you to create bespoke content that will enable you to thrive online. So let’s grab a coffee (IRL or virtual) and discuss your social media strategy today! #socialmediamarketing #socialmediastrategy #onlinemarketing #melbournewriter #copywriter #seowriter

24.01.2022 Hello! I’m Shamim, and I’m the founder, copywriter, and social media specialist that runs Command Communications. I wanted to introduce myself, so you know who is behind the screen and behind the words you’ll read on this page. My love for storytelling is one that stems from a passion for imagination, for people, and for the rich tapestry of ideas that we are all capable of creating, given the right tools. ... Enriching online experience for the user by understanding and elevating my clients’ brand presence is my speciality. Reach out, let’s grab a coffee, and talk about how I can tell your story, exceptionally. #socialmediamarketing #socialmediastrategy #onlinemarketing #copywriter #seowriter #socialblogger #blogger #melbournewriter #womeninbusiness

13.01.2022 Building meaningful connection requires your brand to acknowledge audiences as human. This requires engaging a fundamental tenet of human behaviour; empathy. This key ingredient is a pillar of ALL successful and long-lasting relationships. Including those with potential customers. Social media specifically, allows you to create experiences that feel relevant to people on a personal level. This authenticity is valued in a space where it is the consumer who guides trend...s, conversations and ultimately, where they spend their hard earned money. The power of bespoke and responsive communication is a craft I have honed through trial, error, time and consideration. Let me guide you in displaying empathy through language and action. We’re at a time in history where we’re living in two worlds: the physical and the digital. Both worlds allow us to engage more freely with others, however without fostering empathy into the technology we’ve created, we risk losing touch with the entire reason we created it to begin with: to improve how we engage with each other. - We cannot segregate the human heart from the environment outside us and say that once one of these is reformed everything will be improved. Man is organic with the world. His inner life moulds the environment and is itself also deeply affected by it. The one acts upon the other and every abiding change in the life of man is the result of these mutual reactions. - Shoghi Effendi This passage speak volumes to the way in which I live, love, and lead. Both in my personal life and within my work. Empathy is fundamental to how I engage, and I look forward to guiding you through this phenomenal process for the growth of your business, brand, or professional self. - #socialmedia #socialmediamarketing #socialmediaschooling #blogger #socialblogger #communications #communicationsmarketing #bahai #bahaifaith #leadership #womeninbusiness #blogger #socialmediamami

05.01.2022 Connection is key. Purpose is power. When you show up to connect with people online, it’s important to understand that your purpose on social - as a brand - is not just to sell. It’s to create value to potential consumers in a way that’s honest, transparent and relevant. Demonstrate relevancy through:... Educating Entertaining, or Inspiring By taking part in any one of these purpose-filled actions, your content provides an element of the connection that consumers are actively seeking through social media. Over time, educational offerings, emotive prompts, and the inspiration you provide, is how you forge long-term relationships that outlive promotions and seasonal sales. Being able to communicate harnessing the pillars of education, entertainment, or inspiration is a skill that I’ve honed over years of practice, in New Zealand and Australian markets, with a great deal of patience. Let me connect your brand in a meaningful way to the people you want. Let me tell your brand’s story with purpose. - #socialmedia #socialmediamarketing #socialmediaschooling #blogger #socialblogger #communications #communicationsmarketing

02.01.2022 Challenging inequality and injustice is a strenuous task. Because it doesn’t rely solely on the ability to communicate the potential for change. It also requires connection, because it prompts people in positions of power, who are largely beneficiaries of inequality and injustice, to recognise that there exists structural privilege, outside of personal achievement. The ability to connect and interweave knowledge of history, society and systems into one linear story, within l...imited timeframes, is a skill set that is honed through intensive practice over time. It requires connection, because highlighting structural privilege is often perceived by those who benefit from privilege, as an attack on personal accomplishment. The ability to connect ideas to people, within a society, that places ultimate value on an individual’s ability to perform and produce within a capitalist society, requires the communicator to inspire a seismic shift in the framework of thinking. My ability to effectively communicate a divergence of thought from the individual to communal, starts with a 3 step formula: Learning can be uncomfortable. So we must be intentional. When we view diversity as an opportunity; we prepare to unlock potential, and grow exponentially, in whatever way we can. What growth looks like, and how it’s measured varies greatly, across people and organisations. Sometimes, it’s as simple as changing up the recruitment framework, and reaping the benefits of new ideas within a company. Other times, it is change in consultation process, which unlocks the potential of people whose voices weren’t previously being heard. The consistency is the foundation it lays for forward thinking, in a society often stagnated by its inability to recognise marginalised and subjugated peoples, and the incredible contributions they are capable of making, when they are able to be exposed to cultures of inclusion. Let me help you cultivate this in your workplace. - No radiance can compare with that of justice. The organisation of the world and the tranquility of mankind depend upon it. - Baha’u’llah, quoted by Shoghi Effendi. #socialmedia #socialmediamarketing #socialmediaschooling #blogger #socialblogger #communications #communicationsmarketing #bahai #bahaifaith #leadership #thoughtleader #writer #melbournewriter #womeninbusiness #blogger #socialmediamami #socialjustice #justice #diversity #unityindiversity #business