Communication Tree in Geelong, Victoria | Local service

Communication Tree

Locality: Geelong, Victoria

Phone: +61 402 210 484

Address: PO Box 6390 Highton 3216 Geelong, VIC, Australia

Website: http://www.communicationtree.com.au

Likes: 134

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• Local service
• Social media agency
• Public relations agency

25.01.2022 And once again we have a situation where PR is relegated to simply being media relations and pitching to journos. It is hard enough getting businesses to understand Public Relations is a broad and multi-faceted part of your undertakings without key Government departments reverting to misinformed stereotyping. *rant over*

25.01.2022 An important message for everyone in the lead up to this weekend. Smaller towns and communities have limited resources at present.

24.01.2022 A good move but more is needed for social media platforms to regain trust from their users.

22.01.2022 The ups and downs of an extra day off.

22.01.2022 Social media videos should entertain not just promote. This cheeky piece from Geelong radio station Bay 93.9 Geelong even throws in a bit of humour. Im told it was produced in-house by the companys own digital guru. Well done guys! A good example of how to do video right.

21.01.2022 In Aldi we trust ....

21.01.2022 In todays ironic post ... new research shows Australians trust in social media - and Facebook in particular - is plummeting. What does this mean for those of us using social media for business? Importantly, if you rely on social media to build your reputation and credibility within your community, it will not work. Social media should be used to support your wider PR strategy and not be the sole part of your efforts.

21.01.2022 Ditch the not-so-fantastic plastic and do your bit for the #WarOnWaste.

20.01.2022 Lego social media builders never disappoint.

20.01.2022 Make sure you show your support for Volunteering Geelong if you head to Grilld at Waurn Ponds this month. They are the recipients of the local matters campaign throughout June.

19.01.2022 A lot has been said over recent years about the importance for companies and organisations to have web blogs and regular social media updates to engage with new and existing customers. However, an ongoing trend in trustworthiness may lead to a rethinking of that strategy. The 2019 Edelman Trust Barometer was recently released and Australia has followed worldwide trends whereby a majority of people are still not trusting what they read on social media or on owned media (ie blo...gs, white papers, videos and other web content).Earned media through traditional news outlets remains the most trusted. This underlines the importance of having a professional public relations strategy. Firstly, to ensure your social and owned media are optimised for trustworthiness and, secondly, to gain more earned media coverage. Image source: http://www.edelman.com.au/trust2019/

18.01.2022 Make your tax time donation have IMPACT Volunteers impact your cause and community

16.01.2022 Whos seen these ads for STABILO highlighters? All too often, advertising is criticised for being off the mark but the Highlight the remarkable campaign is getting a lot of kudos over social media and beyond. The campaign has now moved beyond marketing and is seen as a PR success. Will be interesting to see if and how Stabilo follows up on its new found celebrity.

16.01.2022 Wishing everyone a fun and safe Christmas and New Year. Enjoy the break. Be Kind. Be Good. Be Responsible. And see you in 2019.

14.01.2022 Happy Mothers Day. Hoping yours is full of pampering and hugs.

14.01.2022 Have you hung up on your market? Most businesses have got their head around the importance of social media and how to plan out posts and updates. However, many still dont have a listening strategy. Social media listening is more than simply checking notifications and responding to direct messages. A good listening strategy is a proactive approach to seeking out what current and potential clients are talking about. ... Not everyone is going to directly engage with you and tell you what they think of your business, products or services. However, they will talk about them to friends, colleagues and their wider social media networks. You may not be able to track what people are saying face-to-face but you do have access to what is being publicly talked about through internet and social media channels. When was the last time searched for your business or brand name to see what is being said? Or do you check what people are saying what they like and dont like about your industry sector? Especially if you outsource your social media to a third party, it is vital as a business owner or manager to keep track of direct and indirect feedback. You cant truly engage with people in your market until you understand what they want and how you are viewed by them. Getting your listening strategy right is the important first step in this process.

14.01.2022 Never one to miss a PR opportunity, KFC has gone all royal and golden. However, dont expect to grab one of these from your local store anytime soon. They will only be available from their Windsor (UK) branch.

14.01.2022 We recently worked with Amy Pyers from Miss Money Penny Bookkeeping Services to improve the relevance and usability of her website. The design basics for the site were there but the structure and information it offered needed a thorough review. We worked with Amy, carefully assessing each page to identify what details were missing and what were no longer needed. As a result, all pages were updated and rewritten to ensure they included clearly-articulated information to bett...er reflect the business services, focus and values. New pages were also created to cover the full breadth of services and advice Amy provides. Amy is a great client who understands well-written information on her website is essential to her business success. Check out her site and, of course, make sure you contact Amy if you are in need of any bookkeeping services or support.

13.01.2022 One little raccoon enthrals the Twitter community. He even has his own hashtag #mprraccoon

12.01.2022 Phew! PR doesnt make the top ten.

11.01.2022 Another great local event coming up next week with Geelong After Dark returning on Friday 3 May. Head to their website to read more about the great performances and artworks that will be on display.

11.01.2022 Noticed a few instances recently where people have not thought through the ramifications of their words or actions. Remember, it is never about publicity for publicitys sake. Its about strategy, planning and understanding all possible outcomes to build and maintain trust and credibility. #ThisIsPR

11.01.2022 Volunteering is a great way to give back to the community. And Volunteering Geelong is a great organisation to be involved with* Contact them if you are interested in helping out. *Yes, Im a board member so I can personally vouch for the great work they do ~Sue

10.01.2022 Not sharing for any other reason than I just like the idea there is now going to be a World Bee Day. The buzz is that it is happening this Sunday

09.01.2022 A positive article on our interest in local news from Geelong Advertiser in todays paper. What the article doesnt say, though, is the bulk of the readership increase between October 2017 and October 2018 was on its digital platforms. According to Emma Insights,print readership fell by 1,000 readers in that 12 months while digital readership increased from 184 thousand to 243 thousand - a 32% rise. Therefore, it is more important than ever to monitor what is being published online rather than simply in the printed paper.

09.01.2022 Are you still using Vanity Metrics for measuring your social media effectiveness? If so, you are way off target. Vanity metrics are measurements such as number of followers, reach and number of likes.They may look exciting but they are just for show. For some time now, there has been a move away from simply basing social media success on quantity. For example, its no use if you are a local bricks and mortar shop and all your Instagram likes are coming from overseas accounts.... Or if your accounts are just getting likes and comments from auto-bots (ie programmes designed to like or make a generic comment in response to a specific hashtag term). Instead, you need to analyse the Quality of the engagement you receive. Are the likes coming from people who are already customers or are very likely to become a customer? Are the comments on your post genuine and helpful? Are people asking questions in response to your posts? Are there particular people who regularly engage with you on social media? Many businesses still rely on the vanity metrics because they are easy to monitor. However, put a bit more effort into your measurement strategy and you will get far greater benefits and a more relevant insight into your social media activities.

08.01.2022 A sponsorship announcement that has the town talking. Cue the memes ....

06.01.2022 Would you buy from Dominoes if they fixed the potholes in your road?

04.01.2022 7AFL has rightly reinstated this photo on their Facebook and Twitter pages after making a bad judgement to remove it. It was removed after trolls started posting lewd and despicable comments. While trying to do the right thing, 7AFL unfortunately made a wrong choice and has been widely roasted for not properly moderating their social media. Even the player in the photo - Tayla Harris - and the photographer - Michael Willson - publicly expressed their disappointment and anger at having the photo removed. Congratulations to 7AFL for owning up to the error. However, it is a reminder social media management is more than just being able to use Facebook or Twitter or Instagram and write catchy intros. It is as much about understanding community sentiment and having good judgement.

03.01.2022 A wonderful opportunity to show how volunteers are contributing to the success of Geelong.

03.01.2022 Thank you Amy Pyers for the lovely testimonial. Delighted to hear the updates to your website are helping attract new clients to Miss Money Penny Bookkeeping

01.01.2022 No doubt the latest Google search update will launch a thousand SEO advice columns. However, if you have a professional-looking website with original, informative and well-written content, all should be OK.

01.01.2022 Just published - a new In the community page we prepared for the GlobalStream website. https://globalstream.com.au/about-globalstream/community/