Compass Studio | Advertising/marketing

Compass Studio

Phone: +61 412 356 727

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22.01.2022 Trying to get your brand covered in the media? Here is Compass' Senior Account Executive, Liv's top tips for perfecting your media lists. 1. Read Your Target Publications When adding a publication to your media list be sure to read up and get to know what they write about. What are their key themes? Which journalist is the best contact for which theme? Who is their audience? What resonates with their readers?... 2. Go Beyond the Databases Journalist databases are perfect for creating the bones of a media list, but your best resources are your readily accessible platforms. Use LinkedIn to connect with your go-to journalists to ensure you stay up to date with their movements, what they're writing, and what they're engaging with. Twitter is the perfect platform for staying on top of who's who in breaking news and TV. Take the time to follow each major newspaper, editor, news channel and reporter - this is a great opportunity to get on the front foot with editorial opportunities. 3. Spring Clean Your Lists Regularly Do yourself a massive favour by going through your master media least once a week. Making sure to remove any emails that have received bounce backs, adding in any new contacts you've source from databases & social media, and most importantly updating your media lists with any notes you've received from the media eg. " X has requested we only send product press releases moving forward". Want more PR tips? DM us! We'd love to hear from you.

17.01.2022 Just when you thought Thankyou couldn't go any higher... they pull THIS out of the bag Today, Thankyou has launched their new plastic-free beauty collection, adding seven products full of nourishing vegan, cruelty-free ingredients to their personal care range. Made with recirculated water, no product wastage, and are packaged in recycled cardboard, Thankyou's products are good for you and for humanity ... Continuing to bring purpose and impact to the consumer-driven market, Thankyou is funding change-makers who are ending extreme poverty. We're so proud of this next step for our wonderful friends

10.01.2022 HAPPY BCORP MONTH! We're so proud to be a B Corp. Did you know we were Australia's youngest ever agency to certify? We're pretty proud of that During March, we’ll be joining a global community of almost 4,000 businesses to celebrate what it means to be a Certified B Corporation and share our story to becoming a #BetterBusiness... Head over to B Corp ANZ's Instagram to be part of the conversation

04.01.2022 JOURNAL ~ "It was both draining and disheartening to feel as though racism was merely a trend that would expire with the news cycle, and that many white people were only just becoming aware of some of the countless strands of structural racism and their own inherent privilege and complicity within that." Compass' Senior PR Account Manager, An Ngo, reflects on the conversations around diversity and inclusion over the past 12 months and provides four steps that marketers can take to be good allies.

03.01.2022 COMPASS RADAR ~ Did you know that Australian women retire with, on average, 35% less super than men? The reasons are complex, from maternity leave to the gender pay gap, but what's for sure is that our financial institutions (93% of which are led by men) are failing the financial needs of women. Verve Super are aiming to change this disparity, and we love them for it Verve are the first superannuation fund in Australia dedicating 100% of their resources, services, focus a...nd attention to serving women. From ethical investing to free financial coaching for their members, Verve are shaking up the superannuation industry, for good. The financial industry is a crucial player in creating a better future for both people and planet, and Verve is already well ahead of the curve. Check it out. - Illustration via Insta @steph_angelis