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25.01.2022 The core of SEO is a blend of questions and answers. People visit search engines (like Google and Bing) to find answers to their questions. Thats it. The search engines job is to locate the best answer to a given question. When you properly perform SEO, you are creating a roadmap to help search engines locate your content and match it up to a given question. SEO - explained No voodoo, no magic. Just plain and simple questions and answers.... The one thing you can do to help you succeed in SEO is to start to think about who you serve, what questions they ask, and how you can help answer those questions.

25.01.2022 Keeping it real. The below is unfortunate but the truth at the moment.

25.01.2022 When it comes to digital marketing, it all starts with one question. If you have the answer to that question - you will be able to build your strategy from that point onward. Getting the right answer is what will enable your prospective lead to see the real value of your product. This question is simple: What makes my product/service different from everything else?... This may seem obvious, but it is far from the truth. We live in a world driven by competition, and as long as there’s a service or a product that exists, there will be a demand for it. But the question is why choose your product? What makes it special and why should your client choose it over the product for a lesser price that is being sold next door? Consider the following sub-questions to help you determine the unique selling points of your product or service: Does it solve your prospective client’s problem in a completely new, revolutionary way? Does it offer the benefits no other competitor has offered before? Does this product force your prospect to think about their problem in a new way they have never thought about before? Does your product or service make your potential lead feel new emotions (excitement, surprise, curiosity)?

25.01.2022 Black Friday are you ready to take part in re biggest digital sales event. Tips from our advertising campaign managers. Start the week before BF, go big the week before and the weekend before, when there's less competition, then ramp down to the point where we are mostly sitting out the BFCM weekend, then making a last push on Cyber Monday.... Launch BFCM sale at least a week before BF and some two weeks prior. Clients who are already offering their max discount will likely be stopping all discounting in October, so their BFCM offer has more impact. Begin actual sale on BF, but begin messaging about the sale two weeks prior with ads designed to get ad engagement. Launch ads a week before BFCM with some early-bird messaging (code to email subs + loyalty ads on FB/IG). The day before BF, begin automatic sitewide discount, and official sale starts Thursday (Thanksgiving) night.

24.01.2022 My complete inability in the past six months to find balance is based on the failure to stop caring about our clients and partners, and the COVID norm we find ourselves in. Im obsessed with my clients, their success and challenges. COVID continues to stretch Connected Culture. Professionally and mentally, the steepest learning curve ever. ... We operate at the coal face of Small Business. The ground is pretty close for most; its not hidden in corporate structures. A wrong decision has real implications. We help build and try to protect businesses. We hold our clients hands during this challenging time. We keep on mastering, stretching our understanding We communicate the truth in a situation; We know we address both business and human behaviour. We care and take our advisory role in the partnership very serious; its personal. We passionate about: * New digital consumer behaviour and how marketing looks different in the social-digital age. * The significance of content marketing and the metrics used for its measurement. * Search Engines and how they are central to digital marketing success. * Strategies that convert best on Google * Leverage social networks for mobile advertising. * We are building social proof across social networks. * Location-based mobile marketing and how it fits into an omnichannel approach. * The strategy involved in creating the customer journey.

23.01.2022 The Connected Culture team wishes you and your loved ones a very Merry Christmas, filled with peace, love and happiness and lots of Christmas cake! We want to say a big THANK YOU for entrusting us with your digital marketing during this challenging year and we look forward to many more adventures in 2021. As we draw to the end of 2020, we're taking some time off to rest and recalibrate and come back even stronger. We're going to assess what's important to us (people, values, goals) and make plans for them. And, yes, we're even putting Zoom meetings on pause for a while...

22.01.2022 Google rolled out one of their notorious Core Updates last week. At the time, we weren’t sure how big the update was or how it’d affect search results but some data came in over the weekend, and it’s time to take a look at the wreckage. This was the biggest algorithm update in 2020. We may see some corrections and updates over the next couple of weeks Pinterest and Wish were some of the big-name losers from the update. This probably won’t offend any people in the SEO commun...ity, many of whom think Pinterest ranks too high, anyway. https://searchengineland.com/googles-december-2020-core-upd

22.01.2022 PSA: Daylight Saving Time ends tomorrow. Guess it makes not one iota of a difference since were all living in the Twilight Zone thanks to COVID-19! Any plans for that extra hour?

22.01.2022 Facebook takes on Zoom, Microsoft with Messenger Rooms. Shares of Facebook rose 3% Friday following its decision to add a feature to its social media platform. The new functionality will allow users to take advantage of video chat capabilities, in the hopes of grabbing some market share from competitors.... Messenger Rooms will allow up to 50 people join without a charge, and it looks quite a bit like the Zoom interface. Based on the stocks reaction, investors like that Facebook is defending its turf by coming out with a competing video chat platform. Whether itll eat into Zooms business or not remains to be seen, but adding new features has been part of Facebooks long-term success for years.

22.01.2022 BOOK RECOMMENDATION SERIES Since many of us now have a lot more free time on our hands (well, thats debatable in the CC house), the Connected Culture crew wanted to share our book recommendations. Todays recommendation comes from Cat, our Facebook ads specialist. Shes always loved writing, but English being her third language, shes had to work extra hard when it comes to playing around with words, grammar and, most importantly, writing sales copy.... Were almost hesitant to share this book tip though, because its SO good! It teaches you everything you need to know about writing good copy (and increase your sales). Wether youre a copywriter or not, being able to identify good copy is an extremely valuable skill to have and can make the biggest difference in your business! So... have you read it yet? What do you think?

21.01.2022 Roadmap to a COVIDsafe Australia. Lets do this.

21.01.2022 Get quality & sane alerts and updates directly from (WHO) connected correctly. The World Health Organization Health Alert is a messaging service via WhatsApp Inc. This service will provide the latest news and information on #COVID19, including details on symptoms and how to protect yourself. Through WhatsApp ... Text hi to the following no + 41 79 781 87 91 and stay informed the right way.

21.01.2022 What a weird year, right? If someone had told us around Christmas or New Years that we would have a situation on our hands in a few months where a global pandemic would turn everything totally upside down, we probably wouldnt have believed it. Even as the COVID-19 crisis is happening, it is difficult to comprehend just what has happened in a few weeks.... Companies are shutting their doors to force workers to go remote for social distancing purposes. Schools are closed, and parents are forced to homeschool or do virtual lessons with their kids. There are fewer cars on the road causing pollution, and there is no traffic in most major cities. Entire countries are voluntarily shutting down their global economies to keep vulnerable citizens safe from an invisible enemy. Its just a unique time for all of usespecially if you have an online part to your business or purely e-commerce business. While you might be concerned that this doom and gloom you see in the media is going to tank your entire enterprise, the truth is that the situation right now is excellent for selling products online with paid advertising. Why? There are many upsides to this crisis that could trigger a flood of opportunity so you can take your e-commerce business to the next level while the rest of the world decides to eat their time away, watching Netflix and chilling. For example: Email open rates are way up. That means there are more significant opportunities to get more attention, boost your sales, and forge unbreakable bonds with your community thatll pay huge dividends during this crisis and after. Social media posts are getting more likes, comments and shares. Thats because people have more free time these days, which gives you an excellent opportunity to spread your message and boost your following while the rest of the world (including your competitors) sit on the sidelines. Ad costs are way down. Partly because most people arent advertising as much because theyre frozen by fear and uncertainty, this allows you to boost your exposure and take advantage of the increased traffic on social media sites for a fraction of the cost several weeks ago. Its up to you how you see the . I remain hopeful and continue to believe in the human spirit. Keep safe and sane. Ta Elzanne

21.01.2022 Its been really interesting to me to watch what has happened to our social media use over the past few months. While all the data hasnt trickled through yet, weve certainly seen some pretty juicy facts come out. Facebook released a statement that showed in Italy during the critics they noticed 70% more time being spent on their apps (Facebook & Instagram). Wowsers, that is a pretty significant growth for something we already spend a LOT of time on. Views of Instagram and F...acebook Live video views also doubled in just one week! Messaging increased more than 50% and group calls through the social platforms went up 1000%. But what does all of this mean for you? The simple facts are - more people joined social media platforms, got comfortable with using them really quickly and while restrictions are easing in many states, we cant unring that bell. Social media just got a WHOLE lot more important for you. Social media is where youre going to build your community. Tell your brand story. Reach new audiences. Engage people and ultimately, drive them to the outcome you need to hit your targets this year. Whether those targets are awareness, sales, service-use, customer attraction, ticket sales or healthcare it doesnt matter. Your audience is on social media, and therefore, you should be doing it well. you can use it effectively to drive outcomes this year. Heres what we can help you with: - How to answer when they ask: why should we invest in social media? - The 3 platforms working best in 2020 - Why you dont need big budgets to do social well - Where to focus your attention for the biggest outcomes I want to inspire you, help you see the potential applications for your business and give you confidence in knowing what steps youll need to take to get that success in this digital world. If you want to get social media right this year, this is the call you dont want to miss. Cant wait to see you online. https://calendly.com/connectedculture/30min

20.01.2022 When you want to reach out to your audience you need to remember one important fact its all about THEM (not about you). . Next step? Create an avatar (your ideal customer) and then talk to this avatar by communicating with them in way that they will understand no boring sales pitch, no crazy jargon. ... Keep your message simple and direct. Its not about using big words to show off your vocabulary; its about how much you can help them. Thousands might read your message, but you need to write it as if youre selling to just one person at a time. Tap into their emotions by creating meaning and connection.

20.01.2022 Happy Mothers Day from the entire Connected Culture team

19.01.2022 How to protect yourself and others Everyone must practise good hygiene to protect against infection and prevent the virus spreading. Practise good hygiene by sneezing into your elbow or a tissue, dispose of the tissue, wash your hands and use sanitiser... If you have a confirmed case, you need to isolate yourself to prevent it spreading to other people. #weinittogether

19.01.2022 Many SMEs are already starting to feel the effects of the current COVID-19 situation. It is easy to resort to panic and desperation. Being afraid at this stage is only human and completely normal. Our team is here to help you. Were working relentlessly for our clients to give them the support they need and deserve at this stage so that they, in turn, can serve their own clients/patients/customers in the best possible way. Communication is key, now more than ever. Keep your customers informed on any updates and changes. Communicate with them through social media, emails and text messages. Let them know how you can serve them and add value to their lives in these uncertain times.

19.01.2022 Connected Culture is a team of warriors, and we are extremely humbled by the feedback we have received from our clients in the last few days. We care for them like they are family, and we are committed to support them through these uncertain times to ensure that we all bounce back stronger than ever!

18.01.2022 Wow, its been an interesting couple of weeks, right? From helping our clients to pivot their offerings, crafting crisis comms and assisting in doubling down on marketing efforts, to supporting existing clients and onboarding new ones it seems weve done it all over the past few weeks. Wed love to take a moment to thank you for your support, your sharing of ideas and concerns with us, and for allowing us into your homes, backyards, attics and even closets isnt Z...oom the best? Weve all proven how powerful we can be when we work together, when we genuinely connect, when we focus on our individual strengths, when we refuse to be paralysed by fear. Were under no illusion that the next few months are going to be anything other than difficult. But we will stay connected, we will continue to seek out the opportunity in the crisis, we will remain by your side as part of your team. Weve got your back! One of our clients said it best. "The past few weeks have presented an unprecedented requirement for crisis management due to Covid-19. Connected Culture have been incredibly impressive with their proactive approach, strategic advice and hands on activity in helping us navigate through this unknown time. The team at Connected Culture have remained measured and calm and have been a formidable resource for our organisation." However, now its time for the CC team to take a well deserved breather. Well be back next Wednesday!

18.01.2022 Wishing you Joy and Peace during Hanukkah and throughout the New Year

17.01.2022 While I was out walking the dog Friday morning. Facebooks product announcement came hard and fast. Read! Its not all available immediately I . Recap of FB announcements ... VIDEO CALLING End to end encrypted video calling on Whats App just went from 8 people on a group call to 16 people Messenger AI powered effects and tools, including 360 virtual powered backgrounds and mood lighting Messenger Kids is expanding to 70+ countries and territories Messenger integration with Facebook Dating for virtual dates MESSENGER ROOMS Links work with Facebook, Instagram, WhatsApp or without an account on any of the platforms No need to set up a time to get a link, you can just create a room and have a link You can have people come in and out as they want and make the open room visible and available to people in Facebook if you want (yes, you can control who can see your room and who cant) You can kick people out of rooms, lock rooms so nobody else can join, lots of security settings You can schedule a room or event with reminders before the scheduled time Using the Messenger app will provide the best experience, but you can join from browsers as well LIVE VIDEO Options for small events (rooms) or large events Live With already exists on Instagram where you can go live in a chat with people on Instagram Now bringing Live With to Facebook Large public events will work well on Live and smaller events might be held with Messenger Rooms You will be able to charge a fee for online events with Live Instagram Live will be brought to desktop web

17.01.2022 The Connected Culture team is committed to provide you with the best support possible. We remain dedicated as ever to keep the workflow smooth, and nothing can slow us down. To get through the next few weeks with as few Australians contracting COVID-19 as possible, it means working together right now. It means being kind to each other, thinking beyond our own households and remembering that were all in this together. We have decided to work from home for the next few wee...ks to assist with the effort. We are fortunate that the digital world means we are able to do so without disruption. We are within reach through Zoom, email, onsite meetings and phone calls - same as always. We care for our clients with all our hearts and were here to support you. Were used to working from home, on the bus, on the dog walk, while we cook - you name it. Were always on it. Were always ready; Our hands are washed, sparkly clean and ready to work. Contact us at [email protected] if youre in need of any assistance from our team. See more

16.01.2022 During times of change, we are forced to adapt and innovate. Yes, the whole world has had to change faster than ever and it is very easy to feel overwhelmed. Resourcefulness is the name of the game. Are you ready to realign and reevaluate your services and business goals?... You can use this time to panic or you can use it to be productive and discover how your business can benefit from digital opportunities. If you feel stuck and are unsure where to start, get in touch with our dynamo team and lets have a chat. Email us at [email protected]

15.01.2022 What is Content Marketing and what does it do? Content marketing takes people along the buying process from awareness through to action. .... And why do you need content now more than ever? Content creates an emotional connection with your customers. You have the opportunity to engage in authentic conversations with your audience. Content keeps you moving forward and creates an online presence during current restrictions. ! See more

15.01.2022 With what is going on, the media brat and student of consumer behaviour inner child is consuming media like it is my favourite box of chocolates. Honestly, as a small business owner, weve got this! It might look slightly different than planned. ... But what an opportunity to innovate, change and grow!! We always navigate the corners ahead with a creative mindset. For my tribe change is our jam. We find solutions daily. We continue passionately to serve our clients and our community. This is the moment to shine, step up, lean in, pivot, help others, display serving leadership, connect with others. Yes, Connect you might not touch but connect, reaching out. Fortunate to be living in THIS DAY. Change will not come if we wait for some other person or some other time. We are the ones weve been waiting for. We are the change that we seek - Barack Obama Protect your mindset. Follow positive CEOs and look at how they are navigating to a greater future. Point being - dont feed the fear monster. It only leads to inaction or zig zag decisions. - Elzanne

14.01.2022 Marketing Never Stops. If you stop your marketing, you are wasting the brand equity you have built so far. This is not a start and then stop process. Thats why marketing doesnt stop because the economy is bad. It is exactly the time you need to turn up the volume. Put on your Warren Buffett hat and look for the bargains. Create new demands. Stay close to your core customer. Dig deeper and look for the essential ties to your customers. And never ever stop fishing for new customers.

13.01.2022 Its International Womens Day and, as this years theme states, the Connected Culture team is all about Generation Equality, encouraging each other to achieve our professional and personal goals and lifting each other up should we take a wrong turn. Cheers to the Wonder Women in your life!

13.01.2022 Funnel strategy time!

13.01.2022 No war veterans marching. No Dawn Service. No Last Post played in schools and local RSL clubs. Anzac Day 2020 is like no other. But... We will remember.... We will pay our respects. We will stand at the end of our driveways or on our balconies at 6am. We will mark a moment of silence. We will commemorate those who served, those who died and those who are still serving. Lest we forget. #NSWathome #Anzacathome #anzacday2020

12.01.2022 Welcome back! We've missed you! 2021 Looking forward to what 2021 has in store for us!

10.01.2022 Good advice for us grown-ups. I ask everyone to make an extra effort in coming months to reach out to each other, even in very small ways; to encourage and support our community; to acknowledge even difficult news with a proportionate response, and to be as practical and positive as possible. There is no doubt that this will be a memorable period in our girls lives. Lets make sure that their memories include not just the inevitable challenges but also enduring examples o...f how to meet adversity with honesty, courage and good cheer Ms Elizabeth Stone Principal

10.01.2022 Even the hard lessons learned in failure become an integral part of our success in every way, provided we have the ability to get up and dust ourselves off and get back on the horse. The obstacle is the way, and the journey is what provides us with so much value in life. Once you get over the emotions involved in integrating some hard lessons, its actually quite easy to bounce back and get on your feet again once you find the courage. This is why we dont seek to work with companies that chase exit strategies and top-line revenue. We seek to work with passionate leaders and businesses that find ways to add value and profit in the long run, being resourceful when obstacles come our way.

09.01.2022 Heartwarming feedback from our lovely client: "The past few weeks have presented an unprecedented requirement for crisis management due to Covid-19. Connected Culture has been incredibly impressive with their proactive approach, strategic advice and hands-on activity in helping us navigate through this unknown time. The team at Connected Culture has remained measured and calm and have been a formidable resource for our organisation." Were here for you. Were in this together. If your business is in need of digital support, reach out to [email protected] and lets find out how we can help!

08.01.2022 If you have been feeling that you are writing extraordinary pieces of content but the conversions are just not coming through. This post is for YOU! There might be just a few a things you need to adjust to make sure your blogs not only drive traffic but actually result in conversions! ... Here are 6 useful tips to create blog posts that generate actual conversions! 1. Just like first impressions, headlines are EVERYTHING! So make sure your have a kick-ass headline to intro your blog. 2. Take advantage of the power of story telling. Make your audience stay by adding a story or case study in the intro. 3. Include some original graphs and/or charts to break up the text a bit. These also makes it easier for reader to digest the content. 4. Sprinkle in social proof. Nothing speaks louder and legitimises your product/service like reviews. 5. Make your call to action clear & appealing. 6. Add some other interesting and relevant links throughout the text, such as related blog posts or product pages.

07.01.2022 HAPPY NEW YEAR 2021! Let's put our best foot forward. In the words of poet Alfred Lord Tennyson, "Hope smiles from the threshold of the year to come, whispering 'it will be happier'..."

07.01.2022 Remember that anxiety and stress leads to reduced immunity and weakens your body. It is natural to feel these emotions but use the tools you have to reduce the negative impact. Its time to practise self-care. Here are some ideas: - Implement a simple breathing practice. It doesnt need to be anything complicated. Spend 2-3 minutes inhaling to a count of 4 and exhaling to a count of 5. This can assist your body to shift from a sympathetic to a parasympathetic state.... - Move your body gently. Simple yoga movements to stretch throughout the day can have a significant impact on your stress levels. Many studios are now offering classes online so teachers are available to guide you. - Spend time in nature and get a daily dose of vitamin D. - Allow yourself to laugh and relax. Watch comedy, play games, dance do something that elevates your mood. Take care of yourself so you can care for those around you. xx Cat (Connected Cultures private yoga teacher)

07.01.2022 Smile, youre on camera. Last week, Zoom had its most significant day of downloads in its history 343,000 new users globally, according to Forbes. With international office and school shutdowns, more people than ever are turning to the online service to connect with their coworkers and teachers remotely. For those keeping the video off, filters that frame a users face in better lighting, or with blemishes tuned out is on its way.

04.01.2022 Read this article if you are a medical practitioner looking to optimise your local reach.

04.01.2022 Below message Ive share with my friends and family. I wanted to post it here on my business page. Share it, please. WOMAN especially has a hard time to say No, permit yourself this time. During the coming days, I will start leading with a No of love ... No thank you, cant meet for that quick coffee even if we 5m apart. No, my child is not coming for a play date. No thanks to the small bbq with just close friends. No, you are not welcome in my home. Nor should I be in yours as we flatten the curve together? Were are fortunate with local close friends and fantastic neighbours. We are going to stick to our lane together if at all possible. My No stems from a place of humans first and civic duty. Social responsibility to self distance, to then move toward self-isolation as each day unfolds and follow sound medical and public policy is the collective responsibility. Its what gives us the best chance to protect the lives of the vulnerable and give our economy the best opportunity for a good future... Im forever an optimist and speak the language of love not fear. I lead with No, and I meanElzanne xx

03.01.2022 What exactly are the benefits of having a Facebook business page? Glad you asked.

03.01.2022 Dont put your relationships at stake in times of stress. Now is a great time to practise empathy. Most of us are working under a lot of pressure at the moment, and its easy to snap and expect responses and results immediately. Take a step back, b-r-e-a-t-h-e, and tap into understanding and kindness. Were all doing our best and we are here to support each other.

03.01.2022 E-comm Attribution simple answer to complex question. FIRST VS LAST CLICK If you want to increase sales at example CoolTshirts.com.au you count on your blog which is featuring in buzzfeed for example or do you increase your facebook advertising spend ? ... The real question is: should Your Customer purchase be attributed to buzzfeed or to facebook? There are two ways of analysing this: First-touch attribution only considers the first utm_source for each customer, which would be buzzfeed in this case. This is a good way of knowing how visitors initially discover a website. Last-touch attribution only considers the last utm_source for each customer, which would be facebook in this case. This is a good way of knowing how visitors are drawn back to a website, especially for making a final purchase. The results can be crucial to improving a companys marketing and online presence. Most smart markertors analyse both first- and last-touch attribution and display the results separately to make effective decisions. Hope it helps. Ta x Elzanne See more

02.01.2022 On Elzannes reading list at the moment: Gabrielle Dolans Real Communication. An excellent book especially right now, when most people are working from home and we are forced to communicate with each other online. This book can teach you how to: Communicate more effectively... Improve employee engagement Manage organisational changes Help teams cope with change When employees trust their leaders, businesses thrive. Do you agree?

01.01.2022 6:30 am this morning I was able to stretch and breathe with our beautiful client Egg Of The Universe. Lifestreaming a gorgeous session. The digital world and the rate at which we are adapting to our nomadization amazes me. We continue to connect and communicate. Elzanne

01.01.2022 What does it mean to have a successful business? Knowing how to quantify your idea of success is an essential part of every strategy. Whether youre aiming to grow your own sales pipeline or help a client increase their email audience, you need to think carefully about what success looks like to you because its not always clear-cut. That tends to be because of the way many businesses measure different results interchangeably. For example, we might find ourselves... guilty of mixing up key performance indicators (KPIs) and metrics, and using them synonymously. (Theyrenot the same?) ? In business-speak: A metric is a quantifiable measure used to track the progress and success of a certain area of your business. In non-business-speak: A metric lets you know how youre doing in numbers. A metric will help you understand the performance of whatever task youre measuring. For example, a sales team might focus on the number of new prospect conversations it has each week. ? A key performance indicator (KPI) is a measure that tells you how well your business is progressing towards one of its most important objectives. However, a KPI is not the objective itself. It helps you track against a goal. KPIs are a great way to signify what really matters to your business at a given time. ? Metrics measure the performance of different areas of your business. On the other hand, KPIs measure the performance of the metrics that are most important to your overall business objectives. See more