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Connected

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25.01.2022 We are excited to welcome Mac O'Rourke to the Connected team. Mac brings a wealth of knowledge, expertise, and experience to our agency in the new role of Head of Product & Technology. He is already revolutionising our internal and client reporting solutions. Mac joins us having most recently been Head of Operations ANZ Amnet Programmatic for Dentsu Aegis Network.... At Connected, we pride ourselves on offering a unique mix of big agency smarts and experience, combined with small agency innovation and flexibility to deliver market leading results. Welcome Mac to our team! www.connectedm.com.au/who-we-are

23.01.2022 We are excited to welcome GEARWRENCH Tools to the Connected team. Having the right tool for the job is critical and technicians working in cramped spaces understand better than anyone the power of this simple statement. GEARWRENCH has the broadest selection of ratcheting wrenches in the world with over 20 unique styles and over 400 different sizes. They also carry a full range of mechanics hand tools ranging from tool storage, socket sets to pry bars and everything in between. This wide range is the backbone that gives GEARWRENCH its reputation for unprecedented speed, strength and access. The result is increased productivity for those who keep GEARWRENCH tools in their box. We are looking forward to working with the GEARWRENCH team in 2021.

22.01.2022 While 2020 has highlighted some of benefits of remote working, Connected made a sea change from Sydney to Thirroul in 2014. This month, Invest Wollongong features Connected’s Founders/Directors Laura & Josh Barnes. #remoteworking #wollongong #seachange #marketing #digitalmarketing #founders

22.01.2022 If you’re looking to start 2021 on the front foot, an Australian Institute of Management course could be just what you are looking for! Our partners at AIM are currently offering up to 50% off their range of Vocational Qualifications. Take advantage of this great offer before December 31st. #2021 #education #digitalmarketing

21.01.2022 Check out Mac O’Rourke working his reporting smarts and tech know-how. He was so deep in the zone that he didn’t even notice we took this sneaky pic We love data, and so do our clients, so we’re working on something brand new to help them get the best insights for their business. Watch this space for details.

19.01.2022 Are you an SEO specialist? We are looking for you! We are looking for a driven, results-focused SEO specialist who loves data, improving user experience, and website optimisation. You will be a hands-on SEO professional who is highly technical, confident in making and presenting recommendations, and experienced with SEO tools like ScreamingFrog, SEMRush, and Google Search console. The position is flexible and would suit someone in a part-time or full-time capacity. We need s...omeone who is self-motivated and who is able to work both independently and as part of a team. Check out the details and apply via Seek.

18.01.2022 12 Connected team members have just finished the STEPtember Australia challenge! This was a fantastic socially-distant way for us to come together for a great cause. Thanks to everyone who supported this initiative. Steptember donations can be made up until 31 October: www.steptember.org.au/fundraisers/Connected3780

14.01.2022 Google Analytics 4 (GA4) is coming: It’s an exciting new phase for the future of analytics. The key is to create your transition plan early and mitigate risk. GA4 is currently in Beta but will soon be rolled out to all users. The update includes expanded predictive insights, deeper integration with Google Ads, cross device measurement capabilities, and more granular data controls. We’re recommending some immediate action to prepare for a smooth transition:... 1. Immediately set up new GA4 accounts to maximise the data GA4 can collect and store for future analysis 2. Capture key data and insights from your existing UA account to inform the account strategy and structure for GA4, and to allow for historical data analysis This is a big change with many moving parts, but it is an unavoidable one for those who rely on Google Analytics data. Can we help you? #GA4 #GoogleAnalytics #datadrivenmarketing #digitalmarketingagency #GooglePremierPartner

13.01.2022 Merry Christmas! It has been a tough year, but we have never been prouder of our Connected team or our wonderful client partnerships. Thank you! Our team is taking a break from 24 Dec 2020 - 1 Jan 2021. We have a skeleton staff operating if you need anything.... We wish you a wonderful and safe festive season and we look forward to working with you in 2021.

10.01.2022 Our partner Australian Institute of Management has seen record campaign results in the face of the COVID-19 pandemic. Tertiary Education has been one the industries that has been hit hardest by the COVID-19 pandemic universities alone are projected to lose $16 Billion in revenue between now and 2023. Despite the industry facing an uphill battle, AIM challenged prospective students to ‘Emerge Stronger’ from arguably the most uncertain period in recent history. AIM were swif...t to reposition their offering, launching their Virtual Series within a week of the NSW state-wide lockdown. The Virtual Series marketing campaign has delivered a record numbers of leads! Beyond their Virtual Series, AIM released a bespoke MBA Scholarship fund that gave fee relief for students directly impacted by COVID-19. AIM’s MBA campaign has also recorded record registrations in the last few months. We are incredibly proud to have been a part of this transformation.

07.01.2022 As we move into the new year, our Founder and CEO Laura Hamod Barnes reflects back on her biggest challenges of last year, and the lessons she’ll take into 2021 and beyond. Take a look at her experience in running a digital marketing agency during a once-in-a-lifetime pandemic.

07.01.2022 Don't miss out! AquaTech sale on now! Now is the perfect time to check out the AxisGO - a safe and easy to use Water Housing for your iPhone. With the AxisGO you can capture those special moments in the water, with the camera you already know and love. For a limited time, all AxisGO products are available for 20% OFF! Serious about your surf photography you say? Perhaps the AquaTech Water Housing is for you, these guys have been making Water Housings for the world’s best sur...f photographers since 1998. Protect your camera gear with the very best - for a limited time, you can save big on the entire AquaTech range with up-to 30% OFF! Sale ends for Monday 30 November. https://au.aquatech.net/collections/axisgo https://au.aquatech.net/

03.01.2022 Did you catch us on the news last week? The NBN Australia Flexible Lifestyle Survey investigated how COVID-19 has accelerated consumer behaviour shifts and spurred lifestyle and priority changes. NBN Co General Manager Segments, Regional Deployment & Engagement, Sam Dimarco, said: The NBN network is the digital backbone of the nation, which is why we continue to invest in network infrastructure to create and enable a stronger, more vibrant and inclusive way of life, regard...less of where you live and work. With the release of the NBN survey results, our Founder and Director, Joshua Barnes, was interviewed about his experience working remotely both prior and during COVID. Connected HQ moved from Sydney to Thirroul in 2012. Our amazing clients come from all over Australia (mainly Sydney, Brisbane and Melbourne). We believe our Thirroul location gives us an unexpected advantage; our business has been built on flexible working ideals - attracting top talent to our team and clients who are looking for innovative solutions to their business challenges. Want to know more about our office by the sea? Check us out https://www.connectedm.com.au/contact-us

02.01.2022 Are you looking to get more ROI from your video marketing in 2021? Join our founder Laura Hamod Barnes and Arielle Bowers from Two Giraffes Creative at General Assembly's upcoming ‘How to get the strongest ROI from video marketing in 2021’ workshop. You’ll learn: How to write a good brief The role of each digital channel, how they drive different results and how different creative can increase ROI... The importance of balancing video production spend vs channel spend when defining your budget Register below and get ready to make the most of your video marketing spend.

01.01.2022 In recent weeks, both Facebook and Google have announced changes to their tracking and reporting both making moves towards a cookie-less world. Facebook has reduced their attribution window to 7 days and Google has announced a new Analytics platform. At Connected, we are in both platforms all day, every day, and we rely on these numbers to deliver actionable insights. Our clients often ask us why the numbers reported by Facebook & Google don’t ‘match’. It’s important to understand what and how these platforms measure marketing activity to get the most out of the numbers.