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Content Copywriting

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24.01.2022 Many of these best practices are ones I use myself, and if you are at the starting point of your SEO content strategy - or you need to go back to the drawing board after months of no results, these tips will set you on the right track.

23.01.2022 I recently came across this Podcast by Sonia Simone that covers content marketing, copywriting, email marketing, conversion optimisation, mindset... basically all the things I LOVE! I recommend any copywriters or content marketers tune in!

22.01.2022 As the SEO algorithm changes rapidly, your optimisation techniques can quickly become out-dated. Keeping all your optimisation eggs in one basket can mean that basket is one algorithm update away from becoming obsolete. Here is how to diversify your SEO strategy to ensure you are ahead of the game and won't run the risk of over-optimising. Thanks Search Engine Journal!

21.01.2022 The term 'Mumprenuer' has always given me the heebies. To me, it feels belittling and dismissive. This article from The Sydney Morning Herald made me feel like I'm not alone. Running two successful businesses, and co-raising two energy-packed girls, I feel like the term 'Superwoman' is more fitting. In fact, why do we even need to identify ourselves as women... who run businesses... who are also mothers? We don't call them 'Dadpreneurs'! ... I'm calling a moratorium on this word! What do you think?

12.01.2022 What can we learn from Netflix's Content Strategy? They've done the research and know when and where their ideal audience hangs. Through careful campaign planning, brand voice work and message timing their engagement in social channels is impressive! Here is how you can the same strategies to improve your own social presence.

12.01.2022 Yes, you read that right! 93% of your potential customers are using search engines to find answers to their questions. Want to show up when they search? Provide the answers to their questions, optimise your site and have a strong distribution plan in place!

09.01.2022 Is getting to the top spot on Google still relevant for B2B businesses? The short answer - yes! 68% of B2B decision-makers prefer to do their own research online, which means search engines are the #1 place to reach them. Here are some top tips to start on the SEO journey.

08.01.2022 B2B clients often struggle to understand the importance of Search Engine Optimisation (SEO). Many are after the quick win of leads. And, sure, they have their place (Search Engine Marketing helps here); but SEO is an important tool for increasing overall brand awareness, increasing consideration among new audiences and generating long-term, qualified inbound leads. It takes longer than an ad campaign, but the benefits far outweigh the effort! If you aren't currently investing in SEO, check out these B2B best practices!

05.01.2022 Nothing like a fresh new look to start the day :-D Welcome to the brand new look and feel for Content Copywriting - we're pleased to see you!

05.01.2022 There's a reason why producing regular, new content (as part of a considered Content Strategy) is so important - it puts you in front of your ideal clients. Content that offers thought leadership and answers your ideal clients' questions will put you at the forefront of their minds... the perfect spot for conversion.

03.01.2022 Why, thank you... I will graciously accept that feedback, Mr Amazing Client I Love Working For, and promise not to brag about it all over social media. #whoops #clientlove #saleslandingpage

02.01.2022 Check out my latest Insta Story... gosh I love what I do #content #copywriting #lovemyclients

01.01.2022 Creating a B2B Content Strategy is a must for any business who wants to succeed. LinkedIn shares some valuable starting points for your Content Strategy, as well as a new tool that will make your content planning process a lot faster!

01.01.2022 When running your own business, time management is essential. There are only so many hours in the day, and to successfully run your business you must use every hour to its full potential! These are some great time management tips - I'm still learning how best to manage my time, but these helped a lot! Hope they can help you too! What's the most effective time management tip you know?