Content Savvy AU | Advertising/marketing

Content Savvy AU

Add/Update information

Reviews

Tags

• Businesses
• Copywriting service
• Advertising/marketing

23.01.2022 Between creating a beautiful Instagram feed, crafting interesting captions, and engaging with your community, there’s a lot you need to do to be successful on Instagram. That’s why we believe in working smart instead of working hard, and sharing content that you know will resonate with Instagram audiences. That’s why you should be sharing content that is known to be successful. For example, there’s one thing you can share on Instagram that is 38% more likely to receive likes... and 32% more likely to receive comments - photos with faces in them! More than just being a high-performing type of content, showing your face on Instagram can do a lot for you and your business. Today's blog explains why showing your face on Instagram is SO important and outlines a few different ways you can do it. Read more: https://contentsavvy.com.au/be-visible-instagram/

23.01.2022 We can all have periods of feeling blue or anxious - mental health affects absolutely everyone at some point or another! #mentalhealthmatters is this year's theme for National Mental Health Month, an initiative run by the Mental Health Foundation Australia (MHFA). Content Savvy are raising money for this wonderful cause by donating 50% of every social media or copy consult sold in the month of October. ... HOW IT WORKS: You book in for a 1:1 copy or social media consult and 50% of your booking will be donated to MHFA. WHAT YOU GET: A one hour zoom call with our founder, Catherine to discuss our suggestions regarding either your copy strategy or social media account. A PDF document with all our advice and suggestions to work through in your own time. The satisfaction of knowing your purchase goes toward raising mental health awareness and supporting those who need it most. Consults are $250 - get in touch via DM or email to book your placement today! See more

21.01.2022 Look, don't judge - but Cat may have set up her Christmas tree in mid-October. To be fair, she (and the rest of the team) had been stuck in Melbourne's long lockdown and so she really wanted to bring some festive cheer into her new home bright and early. If there's any year to set up the tree early, it's certainly this one! ... How is your Christmas planning going now that we're almost a month away? Hopefully you've been able to support some local Melbourne businesses during this time when buying your gifts! Got any brands you'd like to recommend for amazing presents? Tag them in the comments below!

20.01.2022 BIG things coming early in the new year! Swipe for all the deets and send through a DM for more information! Our first 5 placements will be heavily discounted in order to gain feedback and testimonials. First come, first serve - so get your name on our waitlist from now to take advantage! ... This course has taken months to put together and as a result, is jam-packed full of value for brands who want to manage their own accounts instead of paying $$$$ per month to outsource to a social media manager! 2021 is YOUR year to get your 'gram organised!

20.01.2022 It’s beginning to look a lot like Christmas! The holiday season is a joyous occasion, with our Instagram feeds looking festive and fun for weeks on end. To say that we love this time of year is an understatement! For small businesses, this is usually the busiest time of the year. Consumers are actively searching for the right gifts for their loved ones, so you need to make sure you’re doing everything you can so they can find you. If you’re not sure what to share on your ...socials and your website in the next few weeks, we’ve got you covered in today's blog! Head to the below to discover creative content ideas that you can easily produce for your business! https://contentsavvy.com.au/8-christmas-content-ideas-for-/ Video Credit: Anna Shvets via Pexels

20.01.2022 So yesterday’s (lack of) announcements were disappointing for many Melbourne businesses. Like many, we were ready to hear the plan forward which would see the opening of many stores across hospitality and retail in order to get our beautiful city to a new Covid normal reality. Our hearts go out to all our clients and community who still remain closed this morning. We’re with you, hang in there @plantsonpink

20.01.2022 Re-introducing our girl @adrianathani for all our new followers! Adriana is our senior copywriter and she LOVES all things word related - especially writing blog posts! A dedicated and passionate member of our team, she is best known for her ability to take initiative, and her ability to juggle multiple projects at once whilst also her raising her three gorgeous sons (and her kitten, Bella). ... Adriana's words of encouragement and support of her fellow team members never goes unnoticed! She is a bubbly and enthusiastic savvy sister and our team brainstorming sessions are always productive with Adriana around! Got any questions for Adriana? Leave them in the comments below and she will come back to you!

19.01.2022 Don’t forget to book in for your one on one social media or copywriting consult during the month of October! 50% of your booking this month will go towards the Mental Health Foundation Australia an advocacy group raising awareness for mental health in Australia! The team at Content Savvy firmly believe that #mentalhealthmatters ... After a successful campaign back in January having raised $1000 for bushfire relief, we’re excited to smash our goals again for this wonderful cause! Tag your biz friends below that could benefit from one of our one on one consults

19.01.2022 USING CALLS-TO-ACTION (CTA’s) This is a technique you can use in all your Instagram captions and even Stories, and it’s super easy to include it in your Instagram strategy! Put simply, CTAs act as a clear direction to your followers about what actions you’d like them to take.... Here’s a few examples of CTAs: Click the link in profile to read our latest blog post/see our latest collection/make an appointment for a discovery chat DM us to learn more about this product/service Sign up to our newsletter today to receive more tips like this! Comment below with your favourite _____ Comment with a __ emoji if you agree Tag a friend below who would agree! As you can see, CTAs can have different functions. No matter what CTAs you use, you need to be clear about the next step in your potential customers’ journey with your brand. We recommend that you have 5-10 different CTAs in your social media toolkit for different purposes: engagement (likes, comments, and follows), website traffic, and direct sales. Tag a friend below who could benefit from these tips! ( See what we did there?!) See more

19.01.2022 This was a super fun project for All The Feels! Our team loved writing their product descriptions which consisted of lingerie, dancewear, pole dancing wear and bathers! We got creative with a fun and flirty tone of voice to match the brand's sexy personality! Thank you for the lovely feedback Jess!... Send us a DM if you're looking for some assistance with your product descriptions!

18.01.2022 Office manager Lyra here to remind you that there's only a couple days left to book in for a social media or copywriting consult, with 50% of your booking being donated to Mental Health Foundation Australia. HOW YOU CAN HELP: Book in for a 1:1 copy or social media consult, the price is $250 and 50% of your booking will be donated to MHFA.... WHAT YOU GET: A one hour zoom call with our founder, Catherine to discuss our suggestions regarding either your copy strategy or social media account. A PDF document with all our advice and suggestions to work through in your own time. The satisfaction of knowing your purchase goes toward raising mental health awareness and supporting those who need it most. Get in touch via DM or email to book your placement by the 31st of October!

16.01.2022 PRODUCT PHOTO POSTING FREQUENCY Not sure how often you should be posting product photos to your Instagram? Well, the first thing you should understand is: there’s no ‘one size fits all’ answer! While some businesses might do well with posting product photos five times a week, some others might do better with posting product images twice a week.... The big variable here is: your audience. Here's some tips to consider: You need to experiment with the frequency of sharing your product photos and see what resonates with your audience. If you post too frequently or not frequently enough, you’ll quickly see results reflected in your engagement rates. You need to make sure there’s a variety of different photos on your grid. There needs to be a mix of different types of content there to showcase all your content pillars. If all your images and videos are of your products, you run the risk of your Instagram looking more like a product catalog than a reflection of your brand values. Put simply, this just doesn’t provide value to your community. @clarariemer

11.01.2022 Looking to get more leads on Instagram? We said leads, not leaves by the way... Here are our top tips: Use calls to action (CTAs) Create various destinations on your site... Get those email addresses Use the Instagram shopping feature Get them to swipe up on Stories Share user-generated content Use relevant hashtags As always, drop your questions below! @the_greenery_sydney See more

11.01.2022 Influencer marketing has continued to be one of the most successful marketing techniques on social media. Whether brands partner with influencers for product placements, sponsored content, or giveaways, the influencer marketing industry is set to be worth up to A$21 billion by 2022! Brands of different sizes have found success when working with influencers, but there have been some horror stories too. We’ve heard of unfortunate incidents from brands and influencers alike, and... we’ve noticed that a lot of these situations could’ve been prevented if they’d avoided some key mistakes from the start. If you’re looking into starting an influencer collaboration in the near future, today's blog is a must read! We’re sharing the different types of influencer collaborations, the benefits of using it in your digital marketing, and 10 things you need to avoid to make it a success! https://contentsavvy.com.au/10-mistakes-to-avoid-in-influe/

10.01.2022 With Halloween approaching at the end of the month we thought we'd use the occasion as a timely reminder to not post and ghost! If you're in the habit of posting your content, and immediately jump off the platform without interacting with your audience first, this is a big no-no! What you should be doing is engaging with your audience at the time of posting, to help drive more traffic back onto your own account and posts. ... Here are some of our favourite ways to engage with our community after posting: Sending DM's and responding to stories, polls and questions. Responding to other peoples questions on their posts. Answering questions or responding to comments on our own posts. Using the 'follow hashtag' feature to discover new like-minded accounts to follow and talk to! Will you be trying these engagement tips when you post next? See more

08.01.2022 This month marks National Mental Health Month - an initiative organised by the Mental Health Foundation Australia (MHFA) to advocate for and raise awareness of Australian mental health. This year's theme is #MentalHealthMatters. To read more about this great initiative and its objectives, we have included a link in our bio. As big mental health awareness advocates, Content Savvy will be raising funds during the month of October to donate to this wonderful cause. ... HOW YOU CAN HELP: Book in for a 1:1 copy or social media consult. 50% of your booking will be donated to MHFA. WHAT YOU GET: A one hour zoom call with our founder, Catherine to discuss our suggestions regarding either your copy strategy or social media account. A PDF document with all our advice and suggestions to work through in your own time. The satisfaction of knowing your purchase goes toward raising mental health awareness and supporting those who need it most. Consults are $250 - get in touch via DM or email to book your placement today! See more

07.01.2022 Happy Halloween Friends! For those celebrating today, we hope you have a spook-tacular day! Will you and your family be getting dressed up? Let us know your costume characters in the comments below! @littlepinkcrown

06.01.2022 Live WELL. Think WELL. Breathe WELL. Be WELL. Our team are so passionate about the wellness space, we all try to incorporate elements of wellness in our every day lives. Some of our goals encompass taking time out to focus on our self-care and trying to make it a priority (especially during busy periods). From the use of organic and cruelty free skincare, to reducing waste via the daily choices we make, to the yoga and Pilates sessions, eating well, and practicing gratitud...e and mediation - our team live and breathe wellness. This is why we all LOVE working with brands in this sector. You do so much for us, and it is so incredibly rewarding when we can help you in return.

06.01.2022 LET’S TALK COLLABORATIONS Partnering with the right brands opens up their audiences to your disposal, and exposes your business to an audience that might have not known about you before! Imagine this partnership: ... An organic makeup brand that wants to promote their latest line of lip gloss, and a sustainable fashion label that wants to promote their latest naturally dyed dress collection. They come together for a photoshoot that highlights both! Both brands are appealing to female-presenting audiences in the 18-35 age range, so there will be some overlap in their audience demographics. However, there may be followers on each brand’s accounts that just hadn’t yet discovered the other brand. This collaboration is a chance to spark that awareness. Are you interested in incorporating B2B collaborations as part of your social media strategy?

06.01.2022 Instagram hashtags are one of those things that a lot of small businesses take for granted, but here’s the truth: They are more powerful than you think, and not enough small businesses are using them effectively! If you've invested in brand and product photography, and put in the time to post beautiful images and create engaging captions for your Instagram, you need to make sure people actually see your content. See, content creation is just one part of your Instagram strate...gy. On-point aesthetics will only get you so far! An effective approach to Instagram should include other elements, like strategic engagement and community development. This is exactly where hashtags can help. Read today's blog to find out more about why hashtags are important, how to use them on your Instagram, and how to discover hashtags for your industry that can actually help you grow your business and boost engagement on your page! https://contentsavvy.com.au/how-to-instagram-hashtags/

03.01.2022 REACH OUT If you find that a certain customer often takes amazing photos of your products, and that their posts tend to spark an extraordinary amount of engagement with your audience, you should consider sharing more content from that user! User generated content (UGC) is imperative so be sure to reach out to them and consider engaging them as a brand representative or ambassador! ... A brand ambassador might only have a couple hundred or a few thousand followers but their content creation may be on point! Their role is not to work as an influencer would for your brand (expose your brand to heaps of their followers), rather, more so to aid you in the creation of imagery for you to use on your social media and website! Did you know the difference between a brand ambassador and an influencer?

02.01.2022 Let's talk about Christmas content ideas for your business: 1. SHARE A SNEAK PEEK Are you launching special gift packs or offers over the holiday season? Share some sneak peeks with your followers! ... 2. CREATE A GIFT GUIDE Everyone loves a good gift guide! It can be tricky finding the right gifts for the people you love, especially considering the sheer amount of new stuff out there. 3. LAUNCH A COUNTDOWN CAMPAIGN Humans love a bit of suspense, don’t we? That’s why countdowns are so effective! Use this holiday season to create a bit of excitement around your Christmas offerings through countdown content. 4. SHARE THE JOY WITH A GIVEAWAY! Giveaways are a fantastic way to create engagement and increase followership on your socials. The holiday season is obviously a perfect time to host a giveaway, because more eyes will be on digital content in general as people search for the perfect gifts. Want more ideas? Head to the link in our bio to read our Christmas content blog!