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Copy Cred | Consulting agency



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Copy Cred

Phone: +61 427 598 179



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25.01.2022 As business owners, it's important to stay in your own lane, but you also need to know who else is on the road!



22.01.2022 What's your business tagline? Could someone guess what you do based on it? COPY CRED's primary tagline that accompanies our logo is "When credibility matters", but when it comes to one-on-one communication and support, I love sharing "We write the copy. You get the cred." It's personal, it reinforces our business name, and it reflects our brand promise. Your turn!

21.01.2022 "What do you want to be when you grow up?" Remember being asked this question by your teacher, nan, neighbour, uncle, and every other adult you came across between the ages of 6 and 16? What was your answer back then? ... Has it changed along the way or are you doing exactly what you knew you wanted to do all those decades ago? Would love to know!

20.01.2022 Now he nervously shakes as we rattle his stage, but he's happy to be stuck back in his halcyon days... I don’t see or use this word often, except when I’m singing along to old-school Powderfinger in the car! I should make an effort as it has a positive, grounding sentiment that we could all do with some more of I’m sure.



20.01.2022 Business relies on sales, so if you hate selling, you're in some trouble! This is what you need to know in order to grow...

20.01.2022 Discover more about your business with these 6 questions...

19.01.2022 Now an Associate Member of the Australian Marketing Institute! This allows us to stay connected with leading data, insights, and best practice, and bring these learnings to our clients. Copywriting, content marketing, and PR all play a significant role in the marketing function so it’s a delight to see these skills recognised at AMI.



19.01.2022 Let’s catch up over copy! The best thing about running a communications and copywriting consultancy is that we can work from anywhere. Our clients and team members are from all over Australia, including the Sunshine Coast, Brisbane, Gold Coast, Ipswich, Darwin, Newcastle, Melbourne and more. ... Email [email protected] to chat about how we can lift your street cred through PR, website copy, award recognition, tender submissions and much more.

18.01.2022 We all know someone, right?!

17.01.2022 We love writing over here at COPY CRED HQ! But our roots go deeper and our drive goes further than just writing for our clients. We believe in the power of communication.... We believe that literacy opens up a world of knowledge, expression, empowerment and employment. We believe that literacy is a significant part of communication, and communication is fundamental to our personal and professional lives. That’s why we’re proud to contribute to Books at Home Australia, and support five disadvantaged primary school children with their reading for a year. Each child will choose 9 books to take home and build a library of wonder, escape, fantasy and imagination, while developing their reading and writing skills. COPY CRED has never just been about the communication services we offer our clients. It’s about communication FULL STOP.

17.01.2022 Do you have a Capability Statement you can send in a flash?

16.01.2022 Clear communication and marketing starts with a clear direction. Our mini Copy Charters and full Communication Strategies unpack the clutter and establish your target market, key messages, tone of voice and calls to action in one easy-to-follow document. Email [email protected] to learn more.



15.01.2022 Just like the tilers, plumbers and electricians who put their clients’ work first and yet always have their own work to be done at home (we all know someone right?), COPY CRED has been no different. We put all our energy into our clients, and have nothing in the tank to practice what we preach! We continue to grow every year which is fantastic, but I don’t thinkis a recognised growth strategy. ... SO...... It’s a new financial year and that offers a chance to reset and refocus.... so we’re finally going to be doing MORE! More with our website, more with our content and more with our marketing. Essentially, COPY CRED is going to become a client of COPY CRED! I’m pumped to finally bring that niggling thought that has been there the past 12 months and do something about it. Is there anything you’ve been putting off for far too long?

15.01.2022 Have you been shilly-shallying today?

14.01.2022 The world has changed considerably over the centuries. But here we are, still reading and writing to communicate with each other. Don’t underestimate the power of the written word! ... Lauren Biggs Photography

14.01.2022 Project Inbox Zero Achieved! Now to make the new folder system stick...

13.01.2022 Tender writing can either make you pull your hair out or do a cartwheel - and it all depends on the client! I’m so grateful for having the best client to work with in our latest tender submission. When you have a team that listens, asks questions, responds in a timely fashion and with whatever valuable material they can source, and genuinely puts the same amount of energy into the tender as you do, it’s a winning combo! As tender writers, we can only articulate what you shar...e with us. The hardest part is now.... the waiting!

13.01.2022 Every letter. Every space. Every comma. It all matters! : Buzzfeed

12.01.2022 Just opened an email to learn COPY CRED has been nominated for a small business award on the Sunshine Coast Hinterland! Voting has opened, and I'd personally love it if you could jump on the link below and cast your vote for COPY CRED in the Glass House category. I'm so thankful for the team around me who have helped me grow this business and deliver top communications for our clients, and this recognition would be icing on the cake for us all! ... https://andrewpowell.com.au/glass-house-small-business-awa/

11.01.2022 Our Copy Charters are helping business of all sizes and sectors cut through the communication clutter, giving them a clear direction on what to say, who to say it to, and how to say it. I used to write strategies that were 30+ pages for brands (and we still do when it’s appropriate), but most businesses just need to firmly establish the foundations so they can communicate effectively. Imagine the time and money saved (and gained!) if you channelled your marketing and c...ommunications efforts in the right way first time, every time.... game changer, right? Email [email protected] to talk about developing your own custom Copy Charter.

09.01.2022 Writing is simple. Copywriting is complex!

08.01.2022 They say if you make your hobby your career, you’ll never work a day in your life! I get to spend my days strategising, writing, and working with amazing clients helping them showcase what it is they do best.... hardly feels like work some days!

07.01.2022 It was a pleasure helping Glenn secure media coverage for his self defence classes for youth a few years back, and to see him publish a book now is extraordinary! It's FREE for you to download at the Kindle Store until Tuesday. He covers how to talk to your child and even gives you scripts to use including:... - Understanding safe and unsafe situations - How to be more aware of your surroundings - Spot the tricks that predators use - How to make emergency calls, how to describe your situation and abductors - The difference between a good touch and a bad touch - How to draw attention when you’re in trouble - Physical techniques to stop street abductions and even vehicle abductions - Peer group pressure - Handling conflict - Bullying action plan, and much more... Grab yourself a copy and help Glenn rank even higher on Amazon! https://www.amazon.com.au/Please-Keep-Safe-Pro//B08CXH8ZBS B08CXH8ZBS

04.01.2022 Google copywriters and you will see how many brands use cute pink or apricot branding, quill pens, and cursive font to promote their services. It is by no means wrong, but it didn’t resonate with me personally or professionally. Between you and I, COPY CRED’s branding was born out of direct retaliation to this. I needed a brand that demonstrated it takes insights and intelligence to create influence. ... I needed a brand that firmly cemented commercial objectives and credibility as markers for communications success. And I needed a brand that I could live and breathe. That’s why this review is special. These words from the Chief Marketing Officer at Celebrity Ink sum up my vision for COPY CRED in one sentence, and tells me COPY CRED has indeed created a commercially oriented communications agency fit for switched on businesses - including the world’s largest tattoo brand!

04.01.2022 What’s your quiddity? For COPY CRED, it’s our clients. We wouldn’t exist without you! For me personally, it’s my relationships - past and present. I am shaped by the people around me.

04.01.2022 What’s one thing you do in your day where you think I really shouldn’t be doing this? I once sat for hours and manually counted thousands of coffee beans for a guess how many beans are in the jar competition... The moral of the story is there are some things you’re better off outsourcing!... How can you free up your day to ensure you’re working on the areas you’re best at?

02.01.2022 When was the last time you looked at your website? If your content is no longer positioning you as a leader or attracting the right audience, you could be missing out on opportunities to grow your business. A communications expert and professional copywriter can articulate your message in a way that balances commercial objectives with audience expectations. ... But don’t take my word for it... Thankyou so much for all your work on this - i love the way you have added really important information that adds to my 'WHY' :) - Cathy H Just wanted to send you a quick thank you for all your help with the website. The guys (and me too) have been really happy with the outcome. You create a really good space to share goals and objectives (even when I thought they might sound silly). Your can do approach is super refreshing. - Eliza C **** Message me with the computer emoji to get a FREE AUDIT of your website copy. We’ll help you make sure you’re still connecting and converting! Valid January 2021. #websiteaudit #copywriters #communications #publicrelationsagency

02.01.2022 Getting to know the people behind a brand is one of the most rewarding parts of this job! Dani and Kurt at Rock Up Group have built an incredible business that puts them at the top of their industry, and they do it with passion, pride, and promise! This was such a fun project helping Dani communicate the special Rock Up Group experience through their new website copy, and it means so much that the feeling was mutual!... Check it out for yourself at www.rockupgroup.com.au - built by the talented team at Spiral Orb Designs!

02.01.2022 My sentiments exactly! https://mumbrella.com.au/how-has-the-covid-19-crisis-shown-&utm_campaign=Mumbrella%20Daily%20-%2002%2F06%2F20

02.01.2022 I've been putting off head shots and branding photos for 3.5 years, but am so glad I found Lauren Biggs Photography to change that up. Guess I better post more now...

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