Copyette | Digital creator

Copyette

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• Digital creator

25.01.2022 My boyfriend runs his own exercise physiology business and I’ve been helping him with some copywriting. Ohhhh boy. There have been several back and forths about the simplicity and consistency of his copy for laymen like myself. I don’t wanna see musculoskeletal system because you know what I’m gonna do? Hop straight off the website and crawl into a hole with my sore limbs and stay there (love you babe). When I review copy, I take the position of a prospective customer. A... customer who is NOT looking to buy what you’re selling. A customer who needs a solution to a problem I didn’t know I had within seconds of hitting your page. A customer who’ll read knowledgeable in cardiovascular and endocrine systems and run for the hills. When you’re trying to sell whatever you’ve got to someone who doesn’t want to be sold to, you need to cut out the complexity and speak as simply and directly as possible. Here’s a little hint to remember when you’re writing copy for your business. Speak to the customer as if you’re explaining your product or service to a close friend. Keep it short, sweet and natural. Why? Because people are walking, talking BS detectors and they’ll know when you’re being too salesy and will click outta there as a result. If you’re looking to increase your customer engagement with non salesy copy that people want to connect with, it might be time to employ a copywriter. A simple audit/looksee on your website can help you identify: Fluffy and confusing copy that overwhelms. No immediate indication of what you actually do. Headlines that aren’t clear on what your Unique Selling Point (USP) is. Mailing list or subscription sign-up copy and email campaigns that aren't getting the hits it deserves. Confusing or non-existent calls to action If you want to find out why your copy isn’t converting, send me a message! Let’s chat x

24.01.2022 Is your customer experience strategy scaring off prospective customers? More than 50% of a customer experience is subconscious, or how a customer feels. It’s not just about what product or service you’ve got to offer. It’s about how and why too. People expect brands to behave like people. They want brands to be personal, proactive and purposeful.... The purpose of CX is to understand how a person feels about the experience of interacting with your brand and then translating that into an actionable journey (source unknown). It should be equal parts usable, useful and enjoyable. A Forrester Report, commissioned by Adobe in February 2018 showed that companies who are experience-led have: 1.5x higher employee satisfaction 1.6x higher brand awareness 1.6x higher CSAT (Customer Satisfaction Score) 1.7x higher Customer retention 1.9x higher average order value. It’s not just about M-M-M-M-MAGIC COPYWRITING YA’LL and expensive web design and cool apps and sh*t. If your website isn’t experience-led with a strong focus on customer experience, you probably aren’t going to stand out from competitors. No matter how good the copy is. It all needs to work together. Got questions? Send us a message! See more

24.01.2022 A lot of this year so far can get bent. I mean, look on the bright side and all that. Yeah, great. But I’m sure we could all agree that, for the most part? Screw. Off. CORONA! But, I can still see a little light shining at the end of the tunnel for regional businesses who have been affected by COVID-19. If you’re a ‘regional business’ (within an area of QLD that isn’t identified as an SEQ location), you could be eligible for a support grant between $2k and $10k. This ...grant is designed to support small, regional businesses who have been highly impacted as a result of COVID-19 restrictions. A business can use this grant in many ways, including ‘accessing digital technologies to rebuild business operations and transition to a new way of doing business’. If you’re a small business who’s eligible for this grant and looking to transition your business into a digital space and need the assistance of a copywriter and digital experience professional (moi ) then please reach out! Make sure you also tell your regional business friends about the grant as well. There are so many other things it can assist with (restructuring, counselling, legal advice, etc) and I wouldn’t want anyone to miss out if they need it. That’s all, folks! Even if you’re ineligible and you just need some quick advice, my inbox is ALWAYS open! Grant or no grant. If you have a burning question about your current copy or online customer journey strategy, please reach out and ask! I’m always happy to provide guidance. Have a breezy Tuesday, lassies! See more

23.01.2022 It’s not even #copywritingtip Tuesday and we’re gonna give you a tip anyway. One we think is super important because we see it ALL THE TIME. Wanna know what it is? Cut the crap Yep! It’s blunt, but oh boy it’s effective. It’s easier said than done, so we’ll give you a tip on how you can cut down on some hefty copy. Whether it’s on your website, in a social media post, product page, about us section - wherever! Are you ready? Ok. Write everything you need to down.... Just put it all onto paper (or Google docs) and just write/type away Now, this sounds confusing because we’re telling you to do the opposite of what we’ve JUST said (cut the crap) Stay with us here. Once you’ve written everything you can down, go back over it and cut cut cut all the unnecessary bits out. Cut out the weasel words, such as: that, might, perhaps, rather, likely, almost. Now, cut out any unnecessary information that doesn’t relate to the customer or their needs. Keep in mind, this doesn’t mean any creative sauce you’ve thrown into the mix to spice up the copy, it means any info you’ve included that doesn’t relate to the topic. You don’t want your copy to turn into a tangential mess, it’ll only confuse your readers We’ll be diving deep into cutting the crap, eliminating word vomit and getting rid of those pesky weasel words in our upcoming E-mag! It’s our free, monthly copywriting brainchild and your soon-to-be pocket-sized word bible. Stay tuned, folks! See more

23.01.2022 Anyone feel like this sometimes? Some days it feels like everything creeps up on you, but you know you’ve just gotta keep chugging along. Wanna know how I keep things going to reduce my chances of mentally bleeding out, downing a pint of Ben & Jerrys and spontaneously combusting mid-scoop? Ok. Nothing gets between me and my ice cream. Never. But, in order to keep my mental flow in check, I’ve learned to streamline my processes. Right now, I’m typing up this caption on... Google docs to have it ready to post for you to read right now. I’m not frantically trying to think of something interesting to post last minute. I’m sitting in a cafe, sipping my coffee, unintentionally eavesdropping on a lady’s rendition of her mini schnauzer’s morning bowel movements and getting my captions ready for the week ahead. I blocked out several hours this morning to pair up time for myself (coffee) with some time dedicated purely to set myself up for the week. It’s kind of like meal prep, but for all the little things I don’t always have time to do during the week, like instagram captions. Carefully crafted nuggets of knowledge to post throughout the week, just for YOU! My main working hours are dedicated to my clients. By streamlining some of the nitty gritty processes, I’m able to focus the bulk of my time on my work while keeping the cogs turning in the background for Copyette. I use several free programs which allow me to save time, but also allow me to use my time more effectively. Copyette will be launching soon. One of the features will include a rundown of processes and programs I use to make my life MUCH easier. Turn on push notifications to find out when it launches! See more

23.01.2022 Isn’t copywriting just words? Why would I pay for that? I can write words myself and save some bank. I know everything about my product/service, how hard could it be? When you employ a copywriter for your business, you’re not paying them to just write words for you. Correction. When you employ a great copywriter, it isn’t just about words. It’s having a deeper understanding of human psychology. It’s researching and building knowledge around your client’s product/service and ...becoming an expert on that product/service. When a copywriter understands who they’re writing to and understands your product/service inside and out, they’ll pair that with the right words to convert your customers. Anyone can use pretty words to talk up their product and how great it is or how it’s the best of something, but that’s not enough to convince your customers they need it in their lives. I’ll give you an example from one of the greatest Advertisers of all time, someone who understood the importance of information-dense advertising and researched the sh*t out of their client’s products. David Ogilvy. In 1957, Ogilvy was given the Rolls-Royce account. This is the headline he came up with to promote their newest Rolls-Royce: At 60 miles an hour, the loudest noise in the new Rolls-Royce comes from the electric clock The best thing about this headline, is that it’s true. Through research, Ogilvy had found this quote from a technical editor’s write-up in a British Motor magazine. The rest of the advertisement was a list of well-researched information about the vehicle’s features. All true information. No fluff. When you’ve got a great copywriter on board, you’ve hired someone to become an expert on the industry you’re in. Someone who won’t just write the words, they’ll enter a vortex of whirling wordsmithery (it’s a thing) until they find the right ones for you. They’ll craft those words to sell your products, so you don’t have to. {:@melonblanc}

22.01.2022 Cherry (truth) bomb I am NOT a grammar nazi. Grammar is important but it’s not the most important thing about copy, especially when writing on a digital platform. After all, you’re writing to sell, engage with and convert your audience. Humans. ... Humans who aren’t even looking to be sold to, let alone scrutinise your grammar with a fine toothed comb. You’re selling a product or service.. not an essay. Focus on engaging content that connects and is easy for your audience to read. See more

21.01.2022 I DID A THING! Since working as a copywriter, alongside teams of copywriters and content producers for SEO and marketing agencies, I’ve decided to launch my monthly e-mags for new and existing businesses. Each one contains tips you’ll ACTUALLY want to read and then implement those tips into your digital strategy.... Instead of advice like use less jargon and cut out weasel words, I’ll be delivering tips on how to create new content and how to optimise your existing content for SEO. All advice is up to date with what’s going on in the digital world of SEO, content optimisation and Google’s mysterious updates (we’re looking at you, BERT!). The first e-mag launches 30th November (THIS MONTH YAY!) and will be up to it’s neck in all the good stuff. No gimmicks tips and real talk around your copy and content. To get your mits on the first copy, follow the link below to subscribe (in case you have super crazy security, make sure you check the junk folder for confirmation). Don’t forget to share this with someone you think will find it useful too! And if you’re not interested, maybe you can follow me here instead? I post free tips here too @copyette. Fin {@zahersara } See more

21.01.2022 Stop selling, start telling. Take a pencil for example. You’re a copywriter and your client is a brand that sells pencils. Or, you’re an owner of a brand that sells pencils and you’re stuck on copy. Whatever. You need to sell a pencil to your target audience, but what’s so good about this pencil? There are thousands of other brands out there that sell pencils. Why should your audience buy this one? ... Perhaps it’s a pencil made from recycled pencils to help reduce your carbon footprint?Or maybe it’s a pencil that, when purchased, a tree is planted somewhere in the world or a stationery kit is donated to schools in underdeveloped countries. Great writing will come with a well researched plan around the product or service you’re selling it’s not just about selling a pencil though. Some customers might just want a damn pencil. They don’t need to hear a great story behind it. Other customers want their dollar to count towards something environmentally conscious, or something that means a little more than just buying a pencil. Is there something special about the product that your customers should know? As a copywriter, the more YOU know about your client and the product or service your selling, the more likely you are to come up with a big idea to help sell it. As a business owner, you need to worry less about just selling the product. Tell a story about it. The right story will help sell your product, so you don’t have to. {@melonblanc} See more

21.01.2022 It’s the devil you know when it comes to Google. She's a painful beast but we need her and, in order to overcome her vague algorithm updates, we need to understand her. Things have changed dramatically and it’s not just about typing things into a search bar to find a result. We’re dealing with voice search now on our devices. We can talk to devices set up in our homes, we can talk to our phones, our watches, our cars, our thermostat systems.. If you’re that guy. We all sea...rch for things differently when we’re typing it compared to when we voice the query out loud. For example, I’ll type in snippets of things I want to find on Google, like Hairdresser blonde specialist south Brisbane. But when I’m asking the question out loud to my smart fridge, it changes the way I search. Instead, I’ll say something like Hey Siri, where can I find the best blonde specialist hairdresser in south Brisbane?. Ya get me? Frase Marketing puts it perfectly: The rise of mobile and voice search has created a fundamental paradigm shift in terms of desired user experience - users want immediate answers, not links. In other words, Google is becoming less of a search engine and more of an answer engine. Which means Answer Engine Optimisation (AEO) is just as important as Search Engine Optimisation (SEO). When you type in a search query like How to eat an orange, you might notice a featured snippet above all the listings at the top of your search. A box that answers your question through a step by step process of how to eat an orange without having to click on a link. SparkToro founder, Rand Fishkin, said in June 2019 the majority (50.33%) of all browser-based searches resulted in zero link clicks. Google wants to answer your question before you go looking through the search results. This poses a threat to brands who need to drive people to their site in order to convert and make sales. Perhaps this may only affect service-based businesses? What are your thoughts on AEO? See more

19.01.2022 When navigating through your website, when clicking through from an email funnel, when creating a new campaign for a big ol’ launch, when WRITING YOUR COPY Put yourself in your customers shoes (even crocs) It’s easy to say you just want to post something real quick or you want to create a new landing page on your website for a campaign. I’m sure it’s an exciting event and you want to get it up and going ASAP!... Just make sure you take the time to ask yourself: what’s the clear objective of this campaign/post? - has someone recently purchased a product from you and now you want to show them some new items on your site? Do you want them to take a customer survey? Or have them interact with a You’ve left something in your cart reminder? Think about one clear objective here and go after that. Not every objective though, the only thing you need to spread thin is Vegemite on toast, sister! what do I want my target audience to DO with this email/landing page/link? - put yourself in your customers shoes and take yourself through the journey on your own. If it’s an email, go through the entire process alone so you can identify all of the touch points. E.g. the customer purchases a product and gets all the ‘Order confirmed’, ‘Order shipped’, ‘Order delivered’, ‘How did we do?’ emails.. make sure all of those make sense, match your branding and flow nicely from the start. is it a smoooooth sailing approach? Now that you’ve identified all the customer touch points, you can refine each one to make sure there’s no confusion and the copy matches. Some people employ a copywriter to do their website and social media captions, but do their promotions and email marketing copy separately and it might not match in tone. Every touch point is important and it’s not just about your website. Things to pop on your to do list (as a product-based business owner): Go through your email marketing templates - is the copy up to date? Is there anything to add/take out? How are your customers responding to them? Check your data regularly and tweak if needed. Check your links, headings & spelling. #copywriting #copywriter See more

18.01.2022 Your business is not the hero. The customer is. Genius! I finished Donald Millers book, ‘Building a story brand’ and I was so obsessed I finished it within a week. It would’ve been sooner if I wasn’t also relaxing with family over the Christmas break. ... If you’re a business struggling to get prospective customers on board with your brand, have you tried storytelling? Applying a story to your business or your brand will make it more compelling. Miller breaks it down like this: A story has a hero (the customer). That hero has a problem (pain point). The hero with that problem finds a guide (your business). The hero with a problem meets a guide who gives the hero a plan (solution to pain point). The hero with the problem meets a guide who gives the hero a plan and issues a strong call to action. The call to action helps the hero avoid failure and achieve success. Hey presto, you’ve got a story. There’s reviews complaining about how he plugs himself and his business several times throughout. He’s a salesman. What do you expect? It doesn’t shadow the advice around the power of storytelling. I’d say 80% of it is authentic and real life experience and the rest is (for lack of a better word) generic and easy to find on the internet. This is a fantastic book for marketing-phobes and business owners struggling to convert. You can read it over again and take actionable insights from it to help you refine your brand. There are helpful tools and resources included to help you build out your own brand story framework too. Have you read this book? I’m keen to hear how it helped you! #brisbane #melbourne #sydney #perth #adelade #hobart See more

18.01.2022 EMAIL MARKETING TEMPLATES FOR BETTER CUSTOMER EXPERIENCE = We’ve got 40 email templates for product based businesses coming your way in 2020 ... Created by copywriters for business owners, marketing nerds and people who can openly admit to simply just... sucking at writing their own copy! We get it. You’ve got a lot on your plate as it is. From YOUR ORDER HAS BEEN SHIPPED to IT’S YOUR BIRTHDAY! Our email templates are easy to implement and will help improve customer experience. Sign up to our mailing list (link in bio) and be the first to know when they go on sale in our online shop to get your hands on them! See more

17.01.2022 The face someone makes when they ask what I do and I tell them I’m a #copywriter. *Queue tumbleweed* The best response I’ve had so far would be: Oh yep! So you read through assignments that people submit and make sure they’re not doin’ anything dodgey, right? ... Well, Susan. Not exactly. Actually, no.. not at all. I can appreciate that most people would get mixed up with Copyright (what most people think I do) and Copywriting (what I actually do). While it’s rare to hear it spoken about as a profession, copywriting is everywhere. The right copy will engage your audience. It’ll evoke the right emotions. It’ll draw them to your link, feed, blog, website or product page. Most importantly (and I can’t stress this enough) it’ll make or break a sale. Business owners, you’ll wanna keep your ears to the ground for this one. But, if you like your ears and don’t feel like getting them dirty, simply turn on post notifications for Copyette instead. You’ll be the first to know when it launches! {: @charlottelovely} See more

17.01.2022 STOP ASKING NEGATIVE QUESTIONS I come across these all the time. Billboards, tv commercials, websites, social media posts - you name it. The most recent one was a flyer at my local gym that read UNHAPPY WITH YOUR BODY? (yikes!) and then underneath it read all the info about a 10 week challenge that’ll get you back into shape, blah blah blah. I stopped reading, went home and ate a donut First of all, who wants to say yes? ... Yes! I AM unhappy with my body. Thank you for noticing! where do I sign up? Imagine if you weren’t very happy with how you felt about your health. Late nights, more takeout, less self care time because life has bulldozed you over this year... and then you come across this flyer asking if you’re unhappy with your body? You’d feel defensive about it. No thanks flyer, I’m fine. No one wants to be blamed and shamed into handing over their money. Instead, write down all of the things about your business that position the customer as the hero. Focus on the positives that come from seeing a personal trainer that could save them time and money: smashing goals easy meal prep planning private training more time and energy for kids/family/other important stuff feel stronger, feel healthier ...and then come up with short, sharp sentences around these points to draw your target audience in. Keep it positive muchachos! make them feel good about hiring your service or buying your product. #copywriting #copywriter {image: @catherinejkim See more

16.01.2022 What are you lookin’ at? BEAT IT! Just kidding Copyette is currently undergoing a face lift. If you wanna know more, see our last post.

16.01.2022 I can't believe it's been 2 years since I got my very first client for @copyette! I've been really lucky these last few months with clients (word of mouth is incredibly powerful) and I can't wait to start on some new projects towards the end of the year. I should really be celebrating the 2 year mark with a nicer website... but I think I'm just going to finish off some jobs, hit up the boxing bags and pour myself a gin before bed to celebrate. ... Thank you to those who've recommended me, given me shout outs and to the clients I've been working with in 2020 so far. You've seriously made my year! See more

15.01.2022 THAT’S A WRAP 2019! I want to say a HAAAUUUGE thank you to all of the clients I’ve had the pleasure of meeting and working with throughout the year and the new clients that have just come through towards the end of it for January 2020. I can’t wait to get the magic happening with you in the new year! ... BRING. IT. ON Here are some things to come in 2020: 2 x email templates (1 x for product based and 1 x for service based businesses) MORE copy + branding tips from ya girl at COPYETTE The if your copy looks like a mess, you look like a mess e-book every business owner should get their noses into! I’m off to finish the last few projects for the year and I’ll see you in 2020! See more

15.01.2022 REBRANDING IN PROGRESS Copyette hit 2 years in business this year and I wanted to spoil her with a fresh lick of paint! so this and the next 2 posts aren’t going to be very interesting buuuuut I wanted to write something anyway! So, I’ve got some Copyette rebrand FAQs Am I still seeing clients?... YES! my clients are still my top priority. I’m finishing of projects and starting new ones. My website just isn’t available for bookings but you can DM or email me if you’ve got any questions. When’s the rebrand launch? SOON. Hopefully. Aiming for pre-Christmas so it can combo up as a Christmas present too What’s the theme? I’ll give you a hint using emojis: - comment if you think you know.. I’d be very impressed. There weren’t many emojis to help give clues Onto the next post! #copywriting #copywriter See more

15.01.2022 When you decided to start your business, did you go Okay. Let’s sell [blah] product/service. Great. Good. Now, let’s build a website for said [blah] product/service. Great. Excellent. That website should connect to our social media accounts so we can post about [blah] product/service too, right? Cool. Done! Wonderful. Also, I want it to totally blend in with whatever [blah] brand is doing. I saw that [blah] brand did this with their posts, so I think we should just stick to ...their level and blend in as much as possible. Super. The first part? Definitely. The last part? Probably not. Or at least we hope you didn’t think blending in would help you stand out to your audience Don’t be afraid to tackle the norm and find your bold. Don’t SELL to your audience. Instead, find that killer voice you’ve been hiding and TELL them your story. What are you waiting for? Go get ‘em! See more

15.01.2022 Hello friends The last 2 months have been a big, beautiful blur of 2 things: Chugging my weight in pina coladas on a well deserved holiday and working on some secret copywriting weapons for new and existing business owners. These secret weapons (I’ll come up with a better name, I promise!) are designed to:... 1. Set new businesses up for success with all their copywriting needs and 2. Help existing businesses give their copy a brand spankin’ fresh coat of paint. Watch this space! {@catherinekim} See more

13.01.2022 What’s better than a fresh, glorious chocolate bar? a choccy bar that gives back to the community! Our new #copycrush is @heytigerco chocolate bars. Not only do they help communities in Ghana with each purchase they’ve also got some sweet email marketing copy gurus! We just signed up to their love letters after sorting our Father’s Day gift out

12.01.2022 If you should consider any copywriting advice for your business, it should be this: Do not address your readers as though they were gathered in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client David Ogilvy. When you speak to everyone, you speak to no one It might seem easier to tailor your copy in a way that speaks to a large clump of people, but it’s not an effective way to engag...e with your customers. This is known as the scattergun approach in Marketing and isn’t recommended for businesses who want to connect with their audience and build a loyal following. Wanna know more about creating engaging copy for your business? Turn push notifications on for my posts and stay tuned for the launch of Copyette, the online E-mag with all your copywriting needs and more. Seriously. If this mag had a physical body it’d include Elvis Presley charms, washboard abs and a giant brain, filled with enough industry know-how to cure all your copywriting ills. Stay tuned! See more

12.01.2022 Our #copycrush this month. The business killing it in the copy department for years with their unique, cheeky brand voice @frank_bod

12.01.2022 So, my fellow content disruptors (that’s you) *fist bump* Let’s talk competitors. It’s totally fine to check out your competition. ... You might be told it’s a bad idea because XYZ, but there is no harm in taking a look at who else is playing the game in your industry, as long as you’re not copying what they do. But why would you anyway? Do you know what happens when you try to be just like your competitors? You’re just blending in. If you’re just blending in, what’s the point? There’s no magic. There’s no special YOU sauce and no story for your audience to follow. When there’s no story, your customers will click right off your page and forget about you. People are fickle, but they’ll appreciate a brand with a great story behind them. If you don’t have your story yet, it’s time to cut through the brouhaha and shatter some ceilings with compelling copy that inspires action from lurking customers who are looking to buy! If you need a refresh, reach out and we can talk copy. I’ll help you inject refreshingly human-to-human copy that converts fickle pickles clicking off into loyal brand advocates clicking add to cart {@littledrill} See more

12.01.2022 When was the last time you reviewed your copy? If you’re serious about breaking the cycle of mundane and want to inject some data-driven personality into your website, email funnels, social ads - whatever it is - but don’t have the budget.. Sit down and really make some time to review it this week or next and ask yourself: ... Does this make sense? Is this a good customer experience? Where’s the big selling point? Does it read like a conversation? (Human to human, not robot to human) Is it too wordy? If that’s still not enough, hang around. I’ll be posting up an easy template (that’ll cost ZERO dollars) for business owners who prefer to DIY their copy and don’t have the budget to outsource it. Watch this space, muchachos! #copywriting #copywriter See more

11.01.2022 Happy Monday! Are you enjoying the first day of this glorious week? Or are you sitting there in a flop sweat, clutching clumps of your own hair in your hands, stressing out about why your website traffic hasn’t improved?... I’ve seen this a lot over the last few months. I’ve heard horror stories about business owners struggling to understand why they’re funnelling thousands of dollars into improving their website traffic, only to be met with our ol’ friend, Mr. Diddly-squat. You spend so much of your own, hard-earned money sending traffic through to your online store. And what do you get? A customer that hits it ‘n’ quits it and never calls you back. In other words, you’ve made all this effort to get someone to your store and they’ve made a once off purchase, but they haven’t returned or made any engagement with your brand since. Maybe you’ve successfully signed them up to your blog or e-newsletter, which is great at first. But, since signing up, they haven’t opened a single email from you and it’s racking up some serious damage points on your email deliverability. Yikes. Here’s a truth bomb. The cold, hard reality check you need before you lose any more of your precious locks over it. The problem isn’t your traffic. It’s your customer engagement that’s suffering and, as a result, your traffic is struggling. You’re great at step one: Send customers to website. But your website is sending them to yawnsville and they’re dropping like flies because your content isn’t memorable or engaging or customer-friendly. It’s not setting you apart from all the other salesy BS they’re bombarded with daily. We can help you reboot your copy to create memorable content that not only engages, but converts your customers too. More importantly, we’ll help you create a positive customer experience and grow your brand into the loyal customer magnet it deserves to be. {: @_bybas} See more

10.01.2022 How we feel coming back to work after the holidays . Now, we’re back in full force and ready to make some copy magic for you all. . We’ve unpacked, put down the cocktails and have glued ourselves to our laptops. Hold on to your hats, ladies and gents we’ve got a thing coming. .... That’s right. A thing stay tuned! { @danka_designs}

10.01.2022 This couldn't be more true. Lately I've been super guilty of this, but not about being upset. Recently, I've been expressing how much I've loved my clients this year so far. As Copyette moves forward, I'm thankful to be working with businesses who really give a sh*t. While it's been one client after another (and I've been lucky enough to work on some pretty cool projects), I'm posting this as a reminder to myself to make more time for my own business. After hitting the 2 y...ear mark yesterday I sat there thinking "I could have done more with this, that, those.." and I had to pull myself out of that almost-breakdown and remember that I've been busy. I work full time, study and help businesses find the right words for their products/services/launches as a side passion project of mine. Owning your own business is a beautiful beast and, even 2 years in, I'm still working out a perfect balance for it all. #copywriting #copywriter See more

09.01.2022 Truth ’s are defined as pieces of knowledge that are devastating to a listener’s argument or view. I ummmm’d and ahhhh’d about this post because I thought it might sound too aggressive which isn’t the intention.. but it is the reality when it comes to copy that speaks for your brand. It’s actually an interview answer from one of our guests at Copyette. As soon as I read it, I loved it! Because it’s so true. Copyette isn’t here to tell you that your copy looks like a mess... it’s here to help guide you through the art of copywriting, giving you useful, little golden nuggets of knowledge at a time!

09.01.2022 We’ve definitely eaten a few pies... The monthly #copyroundup copywriting inspo goes to @evohair the brand saving ordinary humans from themselves by challenging the status quo. A unique hair care brand, inspiring a movement of free thinkers to create change for the better. With environmentally friendly and minimalistic packaging, their clever copywriting gets to do all the talking.

08.01.2022 Let's be frank. When it comes to selling your products online, you write to SELL. The more YOU sell, the more YOU make. ... "Get out, are you serious? I had no idea..." Sarcasm aside, I'm dead serious. You sell, you make and your business can keep on keepin' on and you get to continue living your best life doing whatever the hell it is you're passionate about - Yipee! Sales copy must be effective to make this happen. It needs to resonate and engage your customer (who, by the way, doesn't care about what you're selling...yet). Reduce or totally cut out nonsense that customers aren't reading. Grab them with short, sharp and effective sales copy that positions them as the hero, you as the guide and your products/services as the solution to their problem/s. They feel like a kaaaa-ween and you get mo monies - Double yipee! See more

06.01.2022 What does everyone think about the new #nolikes thang? I’ve been thinkin’ about it today and thought of a great pro to this. Instead of worrying about how much likes your post is getting, people can start focussing more on the great content you provide instead of darting their eyes around the amount of likes it has. It appears to have ruffled some feathers though! What do you guys think?

06.01.2022 Hello friends I’m late to the party but just wanted to say.. We don't have Thanksgiving here in Australia Which is sad. BUT...... I thought this would be the perfect opportunity to write to my friends, family, followers, clients, past clients and prospective orbiters (I see you) and say.. THANK YOU Thank you for following my journey so far. I’m just warming up. Thank you for sharing my posts and sending me little love letters via DM! Thank you for reaching out with questions and sharing your thoughts Thank you for giving me another great reason to bounce outta bed each morning Most of all, thank you for your ongoing support. It’s always on my radar and I love every ounce of it! See more

06.01.2022 Look at you. You zen mother*cker. CLIENT HIGHLIGHT. @canvastco have got the all-in-one planner for boss women who don’t do normal. I loved working with Emma on her social media ad copy for Christmas and New Years!... This woman is literally always in beast mode and I feel as though just standing near her would give anyone secondhand get-up-and-get-shit-done vibes. Thanks for letting me be part of the Canvast party! See more

05.01.2022 We make a packet of marshmallows look like cement. - @maiseyandoscar CLIENT HIGHLIGHT @maiseyandoscar combine body positivity and kick-ass homewares to bring good vibes into your home. They’re kind. They’re sassy and they love making people feel good ... @Copyette helped write the words for their: About us Ethos Product descriptions Email templates Contact us See more

05.01.2022 Our new #copycrush is @heytigerco chocolate bars! Each bar helps communities in Ghana and they’ve got some pretty cool email marketing copy happening! We just signed up to their love letters after sorting our Father’s Day gift out

05.01.2022 Are you a small business owner? If so, then you’ll know how hard it can be to plan out a strong marketing strategy. It’s hard enough to keep everything churning nicely, let alone having months worth of posts or marketing campaigns ready to go Unfortunately not planning these campaigns out may affect your long term success.. and it’s never too late to consider it!... A strong marketing campaign will give you a better competitive advantage, stronger brand recognition and business growth. Here are 4 key things to consider when planning out proactive marketing campaigns that stick: WHY does your business exist? WHAT does your brand stand for? WHY should people like/consider your business? HOW will you promote your answers to the above? Cut out the mixed signals and reactive marketing strategies. You’ll only create confusion and blur your messaging. I work with marketing coordinators to write copy for brands who want to stand out. Together, we implement strong and cohesive marketing strategies for your business. Let’s create engaging content and put your business in front of the right peeps. www.copyette.com See more

03.01.2022 Guys. How f*cking cool is @littledrill? I loved their work so much that I reached out to her and asked if we could collab on my upcoming e-mag for @copyette ... I was met with a welcoming response from Shelby and our email love grew from there On that note... keep an eye out for our e-mag in your inbox. She’ll be hot off the press (hot off meaning downloaded and the press meaning from our Canva account ) and in your inbox on Saturday 30th November The first edishhhh will cover things like: We explain the power of email marketing We interviewed one of our clients. The all-round hustler and hardcore girl boss @thehappinesshunter who brought @canvastco into the world, and We help you end word vomit. Once and for all. If you think that sounds like a treat sign up to read it yourself Link in our bio. See more

03.01.2022 When it’s finally Friday and you regret making all those plans for the weekend because now all you wanna do is stay in bed, eat fries, listen to podcasts and binge #ourplanet series on Netflix. {@littledrill}

02.01.2022 When you’re writing copy, it’s important to be yourself. You’ve probably heard that 1863733 times before but I can’t stress this enough.. No one feels good about handing their money over to robots ... Be genuine and write your copy as if you’re writing to a friend. You’re not going to write out a text that says My dear friend, may I be so bold as to announce how ravishingly resplendent you look today? I’m guessing that’d be a harrrrrd no. You’d write Wowee! You look great today. Where’d you get those shoes? Or Damn. You look good! Right? Or however you talk to your friends, idk. I do know you don’t talk to your friends like they’re robots though, so don’t talk to potential customers like they’re robots Write how you’d normally speak in a normal situation and you’ll be able to communicate soooo much easier with your customers #copywriting #copywriter [image owner: unknown] See more

02.01.2022 Grammar nazis. Assemble! Just kidding. I’m not a grammar nazi. But soooooo many people around me seem to be. Don’t get caught up in every minor grammar detail.... If you’re trying to sell something to someone, use their language. Always try to write in the vernacular. I guarantee your customers will be more engaged if they’re reading something written in the same way they think and speak. It’ll feel like they’re having a mental convo with your copy. #zerotoengaged See more

02.01.2022 Hey friends! Here’s some quick mental nourishment for your Friday morning #foodforthought When it comes to piecing the right words for your client, do your homework. The more you know about your client’s background and their products or services, the easier it’ll be when coming up with a big idea to help sell it (in a no fluff, non-salesy way).... What makes you so special? Why should I buy from you? What’s your story? Become your client’s biggest fan. The more you learn about a product or service, the better you’ll be at selling it. {@vanessamckeown} See more

02.01.2022 I hate to break it to ya.. but there’s no special magic sauce to copy. There’s no secret squirrel society that exists where only a handful of copywriters know how to write human-centric words that connect with customers and get all the sales. It takes time to develop the right copy for your clients. Copywriters could spend hours finding the sweet spot between SEO keyword mapping and the perfect brand voice and tone. We work really hard (you should definitely consider ...employing one if you haven’t already) But this secret sauce? Isn’t new... It’s just a much cooler word for *drum roll* DATA (Read it as Ta-da! and it’s way better, I promise!) A very unsexy word to describe a very sexy process (who’s with me? ) eh eh? I mean, I don’t blame people for saying it’s magic. It is! The results from how customers interact with brands is right in front of us and we can use that to help us write better copy that connects AND sells. Who cares what it’s called. It’s got shut-up-and-take-my-mfn-money vibes written all over it. I encourage clients, who have access to split testing software, to split test new pages and campaigns to see which sets of copy/images/links work better and what needs tweaking to improve those results. As a copywriter, it doesn’t hurt to get familiar with metrics to track how your copy is landing. If you run two ads for the same product, which ad had greater click through? Did one ad generate more leads than the other? You might need to tweak the copy on the one that didn’t work so well and test it again. No matter how human-centric or secret saucey it’s made out to be. Let’s get real about data-driven copy. Social media and practice director for Lewis PR, Adam Singer, says the best-paid copywriters in the 21st century wont just be wordsmiths - they’ll also be analysts and I couldn’t agree more make yourself comfortable around data from your work so you can show what hits and what doesn’t. Not everything is 100% accurate, but data helps you make educated decisions moving forward. Check the data, refine/tweak and repeat. #copywriting #copywriter

01.01.2022 Is your copy sticky enough? Where is this going I’ve touched on SEO and the importance of understanding it in order to get customers to your door. Now I’m going to talk about sticky copy. ... What is it? The friendly, engaging copy on your site that keeps people there and sparks their interest to dig deeper into your brand. Google doesn’t measure time spent on a listing as a strong metric, so why bother with sticky copy that keeps people on your site? Because sales! They’re in. You’ve got them there with your clever, well thought out SEO keyword sprinkle. Now what? You need copy that engages and inspires them to read more and click add to cart or book a consultation. Once they’re in, you’ve only got a small window of opportunity to sell them on your product or service. A common mistake I find is when a business uses vague images that take up their entire homepage with no context of what their business actually does. Like, yeah this giant photo of a baby panda is adorable. But I’m not looking for a baby panda right now. I’m looking for a goddamn decent cobbler in this town. I’m outta here! *click* And just like that, you’ve lost ‘em. Dead. Ok, not dead. But gone. BA-BYE. No longer on your page and already booked in to see the cobbler down the street whos USP was centre stage. You might be exactly what the customer is looking for, but you’ve lost them within seconds because there’s no clarity. No sticky copy to keep them there. Your USP should be the first thing they see but it’s overshadowed by pretty pictures and confusing copy. Stickiness is key. Grab people from the get go with engaging copy that inspires action. Be fun and conversational, but be clear and direct too. This applies to ALL of your pages, not just your homepage. If you know your copy sucks, it’s time to employ a copywriter. I can help get customers to your door, exploring your website and clicking those CTAs while you focus on running your business. www.copyette.com

01.01.2022 The kind of breakfast you’ll find on our desks... #sprinkleserrryday {@melonblanc}

01.01.2022 Does your copy sound self-centred? There I was, about a year or so ago, starting my own business and using the words "we" and "us" like they were going out of fashion. I managed to convince myself that using "we" and "us" would make people think I was bigger than I was, as if there was a huge team behind Copyette. I stopped using those words because it didn't feel right. It wasn't correct and it felt very we-centric. I started using "I" and "me" more because, we...ll, it is just "I" and "me" here. I mean, it's the truth, right? Made sense. But even then it felt a bit "self-pluggy" and too "me-centric", which dimmed the light on the customer again. Since then, I've been cutting down on words like we, me, my, mine and I, that lack customer-centricity (on my website, email marketing and sponsored posts). Instead, I want to focus on straightforward copy that's all about the customer. That's what's important here. Here’s an example: We craft words that engage and connect. (we-centric) I craft words that engage and connect. (me-centric) Get the perfect words that engage and connect. (customer-centric) What do you think? I'm keen to hear your thoughts. {image: @catherinejkim} See more

01.01.2022 Want a copy tip? Here’s one. Wine. That’s right. I said it.... Look, I’m not going to sugar coat this. I had a glass of wine last night.. *The crowd gasps audibly* Legit, first glass of wine in a looooooong time, like 5 months. I mean, my tolerance is LOW. I was buzzing when I finished it. Why am I telling you this though? I realised it actually helped me come up with some funny content for a friend of mine who recently started her own interior design business. I called her (once I had sobered up.. seriously, one glass and I’m out ) and she loved the ideas. Not all of them were diamonds, but we took the ones we liked most and will use them in upcoming campaigns for the official launch. Yeeeeee-haw! I’m not condoning the consumption of alcohol for work purposes That’s ridiculous. Although... I bet none of you would deny you’ve considered opening a brewski or two at your desks by 2pm on a Friday afternoon. Eh eh? #nojudgement #youdoyou I found that I had finished a rough day and my mind was racing a million miles a minute. Sitting on the couch with my glass of wine and a notepad helped loosen me up. While I sat there, sipping on some $7 pinot and laughing at my own jokes (which is 100% totally normal and everyone does it, okay) I realised that I didn’t have to be glued to my laptop, pinteresting ads and stalking inspiration on social media platforms to think up big ideas. The change of scenery and newfound, liquid copywriting ideas juice, was exactly what I needed By the end of it my head was cleared and my notepad was filled with some pretty decent ideas for copy projects I’ve got brewing over the next month. Excessive intake of my advice may lead to you becoming a copywriting genius and will put me out of a job. Excessive consumption of this particular post may lead to you becoming an alcoholic. No one wants that. Read and drink responsibly. @vanessamckeown See more

01.01.2022 A tagline is a really important part of your business. A sentence (around 10-12 words) that helps customers cut through the brouhaha of your website/socials to find out what you do at a glance. When people hit my page, they see I write words for businesses that don’t do boring. Easy. Done. People now know 1. I write words and 2. to leave me alone if they’re after boring copy (who wants to say yes to that? Nobody). Fool proof They don’t need to wrap up eeeeveryything ...your business does either. They can be catchy lines that relate to your business too! I recently wrote some copy for an amazing new brand, @ayersandco who spread kindness, not germs. They’ve created sanitising products that can last for up to 30 days () and they donate 20% of their profits to selected Australian charities and organisations Get creative too! Throw everything at the wall. Even if you think it’s sh*t or sounds odd.. write it down. Write it all down. Then go over it again and remove and refine. They’re not all going to be winners... but you’ll be surprised with what you can come up with! #copywriting #copywriter #ipreview via @preview.app See more

01.01.2022 Is your email marketing looking like Barney Gumble after a few too many duff beers? It’s just woken up in a random apartment with no clothes and no clue and it needs a big ol’ refresh and a spare change of pants? If so, you’ve come to the right place. Hi We’ve got that magical somethin’ somethin’ that’ll take your email marketing game from Barney Gumble to squeaky clean Ned Flanders. Diddly.

01.01.2022 Nothing to see here, folks ..yet! Think of this tile as a checkout divider, separating the old from the new. Like a diet. The old was filled with all the kale I swore to myself I’d eat but ended up in the compost bin a week later. The bananas I’d consistently let get too ripe before chucking them into the freezer for smoothies or Pinterest recipes I’d saved and never used. I think I’ve still got one in there from last year (RIP). ... That diet represented a panicked let’s-just-get-something-up-and-running mess when I first started Copyette. I started to get clients through word of mouth and didn’t have a website, or socials or anything to represent a strong brand. I didn’t have a lot of Copyette funds either, so I took to DIYIng it and soon realised copywriting is my forte and I should outsource everything else to the experts in those fields. This new diet consists of all the goodies that represent a strong brand to back Copyette. A professional colour scheme (crispy m&ms), new typography (salmon fillets), website (Ben & Jerrys - half baked) logo (extra gum).. you name it! Also, food analogies...can you tell I’m hungry? Now I can stop pushing an old diet that wasn’t working for me (and I didn’t enjoy) for all the things I do enjoy! I held myself back from branding for so long and it’s time to do something for Copyette stay tuned! #copywriting #copywriter

01.01.2022 Is your copy all cheese and no anchovies? Don’t order what everyone else has got. Take the creative plunge and write engaging and thought provoking copy that’ll help you stand out from the other pizzas. I mean, players {@melonblanc}

01.01.2022 Do you work with social influencers? To pull off the right campaign, you need to make sure you’re working with the right influencers. There are too many influencers to count, so 1. How do you find the right one for your business? And 2. How do you build strong, positive relationships with them? We’re dishing up some tips for you in our pocket-sized word bible. Stay tuned! {@charlottelovely}