Copy_Seek | Marketing agency

Copy_Seek

Phone: +61 448 254 457

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22.01.2022 Long form copy is ugly. Here's how to make it digestible . Tip 1:Centre and bold your headline Long-form sales copywriters know that your page is nothing without a strong headline that:... is prominently positioned on the page taps into a pain or problem and takes the time to bring that pain to life includes at least 1 specific outcome/benefit uses captivating words and phrases. Tip 2: Bring in the power words Have you ever started to read a blog post casually, and then 15 minutes later found yourself knee-deep in the content, unable to stop reading? Have you come across a blog post in which the writer plays perfectly on your emotions? Not only do these types of posts keep you engaged and reading, but they are also hard to forget. Creating this type of content isn’t easy. But it can be done. Thankfully there’s a quick solution: Power words. Think: guarentee no risk life changing money saving Tip 3: Don't forget your CTAs If you don’t specifically ask people to do something, they won’t do it. Everything you write, from blog posts to emails to social updates to landing pages, should close with a call to action (CTA). To get the most out of your CTAs, make sure they: match thebuyer personaand stage of thebuying cycle offer something of value reiterate your most important benefit or emotional driver Long form copy often has multiple calls to action (three is common!) strategically placed in its text. Do you struggle writing long form copy? Share your biggest challenges in the comments.

20.01.2022 When it comes to copy, brands tend to focus too much on the wrong things. They've often keen to talk about how long they've been trading or how qualified the CEO is rather than how they can solve their customers' problems. What you’ve got to say about your brand isn’t important; what your audience needs to hear is. In a commercial environment, your audience will always be thinking 'what's in it for me?'. As such, business copy needs to be extremely benefit-driven. Even if you...'re subtle, always make sure your copy explains how you can help. Remember, your customer comes first.

16.01.2022 As we move in 2021, Copy & Seek is pivoting its business slightly. I’m moving away from my one-off, smaller service offerings and embracing all-inclusive copywriting packages. What I enjoy most is working long-term with my amazing clients, supporting them across all their copy needs. For this reason, Copy & Seek will moving forward only offer long-term copywriting packages - not individual blog post copy or smaller copywriting projects. There’s plenty of amazing copywriters ...out there to help you with one-offs, but I pride myself on the relationships I form with my clients and the investment I have in helping them succeed. Whether you're astart-upbusiness or just looking for a refresh,I can produce all your brand’s copy, including: Regular blog posts E-newsletters Website Copy Marketing materials Product descriptions Lead magnets You’ll get the benefits of an in-house copywriter, and consistent strong brand messaging across all marketing materials, so you can focus on the aspects of your business you enjoy. My packages are tailored to suitdifferentbusiness needs and budgets, and are perfect for start-ups or businesses that are looking for a refresh. Take a look:www.copyandseek.com/services. If you’re keen to chat further, send me an email:[email protected]

14.01.2022 Want to make your copy memorable? Enter: the rule of three Therule of threestates that ideas and concepts presented in threes are more interesting, humorous, and enjoyable. It’s another one of those things that are used absolutely everywhere. It gets used in:... Jokes (A German, an Englishman, and an Australian walk into a bar) Movies (The good, the bad, and the ugly) The reason it’s so effective is patterns help us make sense of all the information that’s thrown at us. Three is simply the smallest number needed to form a pattern. It’s that combination of brevity and patterns that make it so powerful. The rule of three has a many benefits: It makes your content easier to understand It makes your content more persuasive It makes your content more poetic and fun to read Have you tried the rule of three? Leave your thoughts below.

14.01.2022 If you're a service-based business and want to maximise your website's conversion rate, it needs these five features: A clear message that explains who you are and what you do: You have a limited amount of time to capture someone's attention, so it’s important for your website to communicate who you are and what your business offers as quickly and clearly as possible. ... A freebie: Giving away something for free (like a guide or worksheet) is a great way to build your email list and offer value to your community. Sales pages for each of your products/services: You need clear and persuasive (not pushy!) sales pages for each of your products/services so you can turn your audience into your customers. A clear call to action: What is the purpose of the website and what action do you want your audience to take? You don't want people to read through and then click away. Clearly tell them what the next steps are - and make it easy for them to follow. Your brand story: People don't buy what you do, they buy why you do it. Your brand story is what makes your business unique, and your website needs to explain this in a manner that is clear yet engaging. Does your website include these five things? If not, it's time for a copy refresh - visit www.copyandseek.com to book.

12.01.2022 Be a teacher, not an expert. Many people argue that when it comes to copywriting, you want to position yourself as an expert. But I disagree.... When experts write, it's to show you how much they know. They aren't putting their audience first. Teachers on the other hand create a two-way conversation with the audience. Teachers write to help their readers understand and grow and level-up in their skills. While teachers often have the same qualifications as experts, they put the audience at the center of their work. If you can help your audience understand how to solve their problem, you're going to build trust and win sales. Tell me in the comments below, what areas of copy do you struggle with?

12.01.2022 Take out all the unnecessary words Shorter sentences are much easier to read, and so are simpler words. Replace ‘utilise’ with ‘use’ and the world won’t end, I promise. You might also be surprised to see that if you take some of the ‘that’ out of your copy it still makes sense but is quicker to read. Here’s an example of long-winded statement that masks just how useful Copy & Seek’s services are:... Copy & Seek allows your business to connect and develop trust with your ideal clients through professional copywriting at affordable rates, resulting in higher website conversion rates and sales. Or, I could say: With Copy & Seek, turn readers into customers with affordable, professional copywriting. Which would you prefer to read? Just to toss a spanner in the works - although shorter sentences are easier to read, finding a balance between short and longer sentences, and short and long paragraphs, is key to creating engaging copy. Why not leave it to a professional?

01.01.2022 I recently popped on over to Seedling Digital to share why all businesses need a copywriter. Interested? Find my guest blog post here: https://seedlingdigital.com.au/why-you-need-a-copywriter/