The Clever Copywriting School in Sydney, Australia | Copywriting service

The Clever Copywriting School

Locality: Sydney, Australia

Phone: +61 418 166 458

Address: Suite 1D Level 23 Governor Phillip Tower 1 Farrer Place Sydney 2000 Sydney, NSW, Australia

Website: http://www.copywritingschool.com.au/

Likes: 2380

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• Copywriting service

25.01.2022 #COPYBEAST You might know me more for SEO, but the truth is I started out as a copywriter. and in my heart I'll always be a writer first and a Google tamer second. I'm hugely proud of my Copywriting Community! ... It's where we work together to educate and support hoomans to have a successful happy copywriting business. Packed with trainings, templates, resources, links and a whole lot of love! We have over 300 members and this year we turn 6! Love you copybeasts! #copywriting #copywriter #copybeast #tccscopybeast #copycommunity #copywritingcommunity #copywritingcourses

25.01.2022 #PODCAST #SEOAGENCIES Picking the right SEO Agency can be tough. Find out what to look for and which red flags to identify in this week's episode on the Recipe for SEO Success Show. ... Find it on your favourite pod player or catch it here: https://therecipeforseosuccess.com/category/podcast/

23.01.2022 #COPYTOOL #MARKUP.IO Wish there was a simpler way to give/receive feedback on online content? MarkUp.io is the answer to long, incomprehensible notes that don’t match up to your work.... It’s a visual commenting platform that essentially lets you annotate online pages, whether that’s text, image, or video. Instead of sending a million emails about font style, you can highlight the bit you want to be edited and comment on it, messaging the other person instantly. Head here to check it out: https://www.markup.io/ For more tools and training, sign up to TCCS here: https://www.clevercopywritingschool.com/membership/

22.01.2022 #BLOG Thinking of speaking at a conference? Here's what you need to know about how to get found, how to overcome imposter syndrome, and where to find your next conference speaking gig.... Read here: https://www.clevercopywritingschool.com/how-to-land-and-ro/

22.01.2022 #FESTIVITIES One month until the end of year fun begins. I'm hosting a little bash in Sydney for all Tooniverse beasts to celebrate together.... 4th December at 6pm - Dead Ringer in Surry Hills. This is a ticketed event and places are limited. Grab your seat now: https://www.katetoon.com/product/2020-festive-gathering/

22.01.2022 Very smart copy

22.01.2022 #COPYTOOL #TOMATOTIMER If you’ve ever heard or seen the phrase Pomodoro method this is what they’re talking about. The Pomodoro technique is a time management technique based on periods of distraction-free work followed by short breaks which is supposed to be optimal for productivity.... Use this free timer to focus on one task at a time. Head here to check it out: https://tomato-timer.com/ Find more useful copywriting tools here: https://www.clevercopywritingschool.com//com/useful-links/

21.01.2022 What an amazing line up of #tccscopybeast education sessions this month!!

20.01.2022 Font size matters

20.01.2022 #FEELTHELOVE Looking for a supportive freelance writing community? We’ve carved out our own space on the internet called the Clever Copywriting School Community. Full of support, tips, and general camaraderie. ... This is what Lizzy, one of our members, has to say: The Clever Copywriting School is the most supportive online community I’ve found you can ask questions and get excellent advice on running a copywriting business and dealing with all sorts of client situations. Priceless for any copywriter or marketer I’ve recommended it to several copywriting pals already. Waitlist now open. Google ‘Clever Copywriting School’ to join.

19.01.2022 #COPYTIP #WEBUSERNEEDS According to Peter Morville and Louis Rosenfeld (Information Architecture for the World Wide Web, 3rd edition), the Information Architecture of a website needs to address four different user needs. These are: Known-item seeking: Users will come to the website to search for something desirable and known. ... Exploratory seeking: Users will come to the website looking for inspiration. They’re looking for something desirable but not sure what exactly. These are often first-time users. Exhaustive research: Users are in a process of extensive research. They want to find as much information as possible. Re-finding: A repeat user needs the desired item again and is trying to find it. Too often copywriters only focus on the first-time visitor and don’t think about the repeat user. We need to ensure our copy works for all. Structure your site in such a way that it doesn’t confuse newbies or oldies. We have content focused on Information Architecture and UX in our member archives, with Toon training, Masterclasses, and software demos. Want more tips on improving your copywriting services? Head to the Clever Copywriting School for more like this: https://www.clevercopywritingschool.com/start-here/

18.01.2022 Want to know what’s happening in the copywriting industry? What are people charging? What services are they offering? How has the recent pandemic affected copywriting businesses?... All of these questions (and more) are answered in the 2020 Copywriters Survey Australia. Get your free copy today: https://www.clevercopywritingschool.com/copy-survey-covid/

18.01.2022 Have you downloaded your copy of the 2020 Copywriters Survey Australia? It’s a wealth of knowledge for any copywriter, covering : > Gender > Age... > Location > Employment situation > Types of clients > Source of new clients > Training > Learning and development > Impact of CO-VID19 on business > Impact of CO-VID19 on volume of work > Change in numbers of clients > Change in number of hours worked > Rates > Emotional state Grab your copy today: https://www.clevercopywritingschool.com/copy-survey-covid/

16.01.2022 The amazing @prettyflycopy chatting to our gang about Writing with personality and brand voice!

16.01.2022 #JOBBOARD #WIN Looking to win more work? New jobs are going up constantly on the Clever Copywriting Community job board, helping members like Kara Stokes find new clients:... I won my dream client through the job board around August I think. Client needed two websites edited, a gym and a mentoring business. Turned out to be a full website for the mentoring business plus a sales page. Since then we've developed a great relationship and I've written another sales page for her and ran a social media class for her group. She's just booked me for another website for her third business and says she's got loads of work for me next year. Plus she's referring me to the personal trainers she's mentoring, I've already got one booked in for a website. It was an epic win for me and it just keeps on giving! Want these kinds of opportunities? Sign up to the Clever Copywriting School here: https://www.clevercopywritingschool.com/membership/

16.01.2022 #copywritingcourses So finally fleshing out copywriting courses. Course 1: Will be a standalone evergreen, ... HOW TO START A COPYWRITING BUSINESS COURSE Covering branding, pricing, process etc. Aimed 100% at copywriters Course 2: will be a in two parts - aimed at small business owners A: Essentials (freebie) evergreen Covering basics, punctuation, conversational copy, tone etc B: Website copy (low cost) evergreen Covering home, about page, services, contact, micro copy FAQ, basically following my existing copydeck and other templates. * Bonus module on writing sales pages/local landing pages This gives me scope further down the line to create course C for all the other bits, socials, emails etc Sound good?

14.01.2022 #COFFEECHAT Looking forward to seeing everyone’s faces in the Coffee Chat today. Our Coffee chats are a great way to meet other members, chat through ideas and just generally feel more part of the community. They’re an informal group coaching call but also a fantastic way to check in with everyone and see what they’ve been up to, and how we’re all doing.... Want this kind of community support? Become a TCCS Member. Sign up to the waitlist now: https://www.clevercopywritingschool.com/membership/

14.01.2022 #TEMPLATE Whether you write blogs for your personal business, or as a copywriter for clients, you’ll know the struggle of breaking in a blank page. What if the page had a structured layout and tips instead?... The Blog Post Copywriting Template will prepare you to write a blog for one of your clients, your site or for a guest blog. It’s a simple, comprehensive Microsoft Word document that essentially holds your hand through each step of writing your post. Developed by experienced copywriters, this easy to use blog post template is a ‘paint by numbers’ guide to creating an engaging, SEO-friendly blog post for you and your clients. It includes: Simple versioning and ownership tables Step by step guide to: Writing an SEO-friendly title tag Crafting a meta description that lures in readers Breaking your post up with sub-headers and bolding Determining when and where to use your broad match and exact match keywords Encouraging comments with a snappy closer Annotated template Blank template Grab yours today: https://www.clevercopywritingschool.com//blog-post-copywr/

13.01.2022 #FINALLY #EXCITINGNEWS Today I finally broke ground on my two copywriting courses. Honestly, I've held off for years (6 years) in creating these as I didn't want to step on toes.... But then I realise that folk have zero issue about treading on my toes. And also it's not even about bloody toes, right? It's about me sharing MY VERSION of copywriting success. With my voice, my tips and my bits and bobs. I hope to launch both in Jan 2021 Waitlist will be popping up soon. Comment below if you want to know when the waitlist pages are live.

13.01.2022 Well this is kind of awesome! I was recently asked to join Women in Business, a NSW Government and TAFE NSW initiative for women who are running a micro/small business in NSW. It’s a fee-free* program, and covers a range of online learning topics to suit every stage of business. You’ll hear from me and other Australian entrepreneurs as we share our insights and advice to assist in setting up and growing your business.... There’s a whole topic dedicated to copywriting, and how to write engaging content for your business website, emails and marketing materials. Women in Business also connects you with the many resources and services available to small business owners Find out more and register now at #TAFENSW #BeAmbitious #womeninbusiness #smallbusiness

13.01.2022 #BLOG Donna Webeck is a specialist real estate writer. She launched Prestige Property Copy in 2015. Based in Australia but with clients worldwide, she crafts compelling copy, designed to emotionally connect and convert into sales.... Read her story: https://www.clevercopywritingschool.com/an-interview-with-/

12.01.2022 Dang he did it again. CFO (retired) did some consulting fir TCCS this month. He recommended more naps. Genius. We love you Pomplemousse!

10.01.2022 #COPYWRITINGCOURSE **COPY COURSE WAITLIST NOW OPEN** That’s right, the waitlist for the How to Start A Clever Copywriting Business Course is officially open.... I can’t wait for all you new copy-business-beasts to get your hands on it. Ever wondered how I built my successful copywriting business? I created this course so you don’t have to wonder. I’ll show you, step by step, how I went from zero clients to a thriving copywriting business. Sign up to find out when it’s live and to be part of the first round. Watch this space. Join the waitlist: https://www.clevercopywritingschool.com/how-to-start-a-cop/

10.01.2022 #NEWPOST Keen to speak at conferences but don’t know where to start? Read this guide for copywriters who want to build their brand on stage: https://www.clevercopywritingschool.com/how-to-land-and-ro/

09.01.2022 Yes? No? #colons

09.01.2022 Awesome line up in the Clever Copywriting Membership this month. Matt Fenwick Justin Blackman Jenny de Lacy... And me! Member waitlist open - Google 'The Clever Copywriting School'

08.01.2022 The Clever Copywriting School now has Openpay. This means paying for those lovely big template bundles in the CopyShop just got easier. You can spread the cost over monthly or fortnightly payments with NO INTEREST. Cool huh?... You can now choose to pay with: -PayPal -Stripe -Or Openpay Just select at check-out. You’ll be asked to create an account (takes about 90 seconds), once approved you can shop with any Openpay partners and spread your payments from 1-24 months! Big thanks to Cherie at The Digital Picnic for hooking me up with the Openpay team.

08.01.2022 #MUG How sexy is this mug? #TCCSCOPYBEAST

08.01.2022 #CLEVERCOPYWRITER Have you checked out The Clever Copywriting School yet? I have four fabulous new courses due to launch there soon:... - How to Start a Clever Copywriting Business You might think that becoming a copywriter means easy days in cafes, sipping lattes, and staring into space as you dream up catchy taglines. But there’s a whole lot more to it than that. The truth is some of the most successful freelance copywriters are NOT the best writers (shock), instead, they combine solid writing skills with confident business know-how. - The Clever Copywriting Essentials Course In this course, Kate Toon, Australia’s favourite copywriter will pass on the mad skills that helped her craft copy for some of the world's fattest brands including American Express, Kmart, Curash, Eharmony, and loads of cool small businesses too. Kate will give you the confidence to write readable, money-making words for your website and more. Bye-bye blank page, hello a flood of moist, eager customers ready to buy your bits and bobs. - The Clever Copywriting Sales Page Course Most of us don’t want to sell. Because we’re scared we’ll seem like some white-toothed, shiny-suited, smooth-talking git. But here’s a surprise. People want to buy stuff. And if we have something that people need in their lives, something that’s going to help them solve a problem, fulfill a need, or satisfy a desire, we shouldn’t be shy about that. In the Clever Copywriting Sales Page Course, we’ll give you the tips and tactics on how to pump out powerful sales pages that genuinely deliver. - The Clever Copywriting Website Course Filling a whole website with copy might seem like a mammoth task, which is why I’m here to make it easy. The Clever Copywriting Website Course will teach you the necessary skills to write copy for websites, whether it’s yours, your clients, or your mum’s. Head to the website for more info on the courses, and membership options. Join the waitlist today: https://www.clevercopywritingschool.com/membership/

07.01.2022 #LOYAL If you want clients who stay loyal, spend more, and refer others, this post is a brilliant read. Chuffed to see the little shout out for The Clever Copywriting School. For practical tips you can implement today, read more: ... https://www.bizbydesign.com.au/13-ways-to-surprise-and-del/ See more

04.01.2022 Love this from @prettyflycopy !

03.01.2022 #MC Excited to be the MC at the Virtual Assistants Conference in March. If you're a VA or want to become one, this conference is an investment you need to make. Will I see you there?... Book tickets now: https://www.virtuallyyours.com.au/virtually-yours-conferen/

01.01.2022 Calling all COPYBEAST MEMBERS - save this date!!! 5pm Sydney time, Tag a copy beast!