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Craft My Content

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23.01.2022 If you'd have asked me in January what my business would look like at the end of 2020, I'da been like... "eeeehhh, same same?" But when I started working with @clare_wood_coach a few months ago, she threw it at me for real>... "Where do you want your business to be in 1, 5, and 10 years time?" "Feck. TEN/FIFTEEN YEARS DOIN' THE SAME THANG? Gross." Thing is, I hate the 'hustle n grind'. The feast and the famine. Frothy potential clients who lock you down and then ghost. I loathe submitting proposals because I'm a notorious under-charger over-deliverer I just want to write. The Virus-that-can't-be-named-on-socials rammed home all this BS stuff I don't like about #freelancing. Let's say it's given me crystal 20/20 vision With Clare's wisdom, I've begun focusing this sweet little content writing biz on custom talent nurture campaigns + digital products > > Email templates + content marketing workbooks to help small business + start ups nail their #candidatecommunication and #employerbranding without the lucrative price tag of 1:1 ('cause when you're still building your team, you don't have the expertise or budget. But brand exp is *critical*). First campaign templates launch this Thursday with a new template *roughly* every week until Xmas So, if you've been looking for a better way to walk your beaverishly eager candidates through your recruitment process, nurturing relationships and long-term brand engagement instead of the bitter cold neglect we're *all* used to, my dear darling folks, life is about dish up something delicious for you. DM or comment below if you want in early x .

18.01.2022 Actually going mad this week because my creator's brain wants to do all the things but I don't have all the time available and then when I have some time available I procrastinate and drink more coffee and laugh more hysterically with myself. Am now contemplating a business buddy system where someone joins my M.E.O.W and I for a virtual stand up stretch down and knead meeting and then they're knighted as my shadow for a week and then the following week I'm the shado...w knight for their business and then Pow Pow sheet gets dooooone! And erryone knows what's next... World domination. Right? I need more human interaction in the daily .

13.01.2022 I'm finally back at my favourite local with pen and notebook and six strangers scattered around me when the sky opened and started raining; washing away the muck that has gathered and caked onto every hard service; roads, rooflines and skin, too. We all feel it. That freedom. Oh, how luxurious freedom now feels. This pandemic has caught us off guard and reminded us of the fragility of our life and lifestyle. It's shown us, at times rather painfully, exactly how much we've bee...n taking for granted. A hug with mum or dear friends. Human vulnerability; our elderly, relatives or neighbours. Our sacred living space; physically distanced cities and lifestyles that have provided room to breathe and privacy to stretch crooked, anxious bodies under a radiating sun away from millions of other suffering eyes. Universal healthcare and a cooperative political establishment. And of course, our beloved poached eggs + smashed avo with a side gallon of barista-brewed coffee; creative space to sit, chill, absorb and write. It feels luxurious to sit here in my solitariness and feel my skin warm under the emerging sun; to hear coffee cups clanking on saucers, lively conversation and a community supporting its own. I did not feel hard done by. I did not feel bored or trapped. I have not blamed or complained. I know that love and kindness will continue to blossom as we emerge from our autumn hibernation and we will again rise and thrive. I hope with more gratitude this time for all that is easily taken. - FTR: I'm all for emerging, but let's do it physically distanced so we don't fuck shit up for the small guys again, ay? #respect I still won't hug my mum until Scotty from Marketing approves . @empirespecialtycoffee

09.01.2022 So, this is 2020 and what have I done? Another year over, and more dreamin still to come. While many people are giving 2020 the one finger salute, I’ve chosen to focus on my mighty list of triumphs.... Pulled myself out of business misery. When the world cried, I cried too, emotionally and creatively tapped out earlier this year. But then I went all in, working with @clare_wood_coach in her business mastermind, and boyoh baby, I turned it ‘round. Clarity, fresh mindset and direction. Years of dreamin brought to life in a few short, hyperactive months. Started creating digital communication products to sell online & reduce my reliance on 1:1 custom writing jobs and free me to spend more time on my creative writing. Sold my unit & moved to Sunny Coast. I bought it, maintained it (while running a business) & sold it all by myself... one of my proudest achievements. Selling up & relocating to live by the sea (mid pandemic!) unlocked greater freedom & connection with creativity. Also turned the stress dial right down 2020 has been massive. I’m grateful for every single part, even the SHIT bits. For the likers, commenters and sharers who’ve supported me this year, thank you. You help the small & micro folk get seen online and, without realising, give our fluctuating ego strength and confidence to continue. Merry PlastiPineTinselGiftmas. Happiest of holidays and brightest of fulfilling new years

03.01.2022 I just want to write conversations. It’s as simple as that, folks. I’ve started digging into Clare Wood 's #businesscoaching program because for the last two years I’ve been feeling disconnected and stuck in a rut.... My heart longs to write fun stories that fancy publishers pay me little monies and lots of glory for. And I’ve been torn; some months gung ho generating *awesome* ideas + products for my business there's SO MUCH I want to do with it and where I want it to go. But I spend most of my workee work time writing for clients. When I’ve earned enough, I refocus my energy on my #memoir and poetry. I need to keep this cup full. So, I don’t progress. But when faced with this very simple question: What’s your business vision? My only thought was I just want to write conversations. Just like all I want to do is write stories personally, all I want is to write conversations for people who're craving #connection when they’re most vulnerable, whose hearts need to be settled and told You’re OK, we got you. I’m talking about the candidate and new employee onboarding experience. Simple, friendly, humorous, reassuring, helpful emails that settle vulnerable hearts. Anyone recently had *that* kinda clarity? I'm hoping now my enthusiastic idea-drunk brain can finally focus! One thing! You got one job, brain! Conversations!