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Craven Content

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25.01.2022 By changing your #writing style to suit your audience (a bit like a chameleon changing its colour), youre far more likely to speak to them, connect with them and get the results youre looking for. How will you change your writing style?

25.01.2022 1 year ago today - a big step for Craven Content!

25.01.2022 2020 is coming to an end (finally) and my birthday is fast approaching, as is the very merry day we call Christmas In the essence of being particularly merry this year, I’ve decided to give a birthday and Christmas gift to you! What is this gift? I hear you ask. ... Read more to find out.

24.01.2022 Your story and your why is the very essence of what you do. Whats yours?

24.01.2022 Youve got the reader theyre in. Well, almostThe introduction is what will keep them or lose them (no pressure). So, how do you keep them reading? By making sure your introduction is intriguing, engaging and has the ability to connect with the reader on some level. Your introduction should tell the reader more about the blog, but just a little - not so much that they dont need to continue reading, but just enough to keep them intrigued, and curious enough to continue.

24.01.2022 Mid global pandemic or not, its important to stay connected with your customers. In 2020, more time is being spent online by consumers and, as a result, more businesses are transitioning to the online world. This is your chance to build your brand, stay connected to your customers and build brand awareness.... How? 1. Post engaging and valuable content on social media consistently. 2. Write and post informative and interesting blogs. 3. Send out an encouraging email. 4. Host a webinar or online course. How will you stay connected with your customers?

24.01.2022 Latest blog for my client Beauty at Ab Fab https://www.beautyatabfab.com//11/5/which-skin-type-are-you

23.01.2022 This is why you need a proofreader. Should I apply for the job?

23.01.2022 As a Copywriter who asks lots and lots of questions, I really get to know your business and provide a fresh pair of eyes and a new and creative approach. Think of me of as a fresh perspective to find the spark and magic in your business, that might have been lost along the way...

23.01.2022 4 WAYS TO CONNECT WITH YOUR CUSTOMERS: 1Post engaging and valuable content on social media and do it in line with the 4 C’s: Clear, Clever, Creative and Concise. 2Write and post informative and interesting blogs: Not the best writer? Not to worry, I can help. Ask me about my business blog writing services to see why businesses and customers love them.... 3Send out an encouraging email: Remember, we’re all in business and all in this thing called life, together. If there’s anything 2020 taught us, let it be the value of checking in on people in our network, industry, supply chains and of course, our customers. 4Host a webinar or online course: Connection has a lot to do with value-adding interaction. Why not organise a webinar or online course to interact, teach and inspire your audience? How will you connect with your customers?

22.01.2022 My magic helps you put your thoughts, ideas and knowledge into words. So, if writing isnt your strong point, youre craven a way with words and need help to get your business found, look no furtheryouve come to the right place. Magic happens here.

22.01.2022 Do you monitor your screen time? Whilst the iPhone screen time feature could be seen as a negative and the use of it could understandably be avoided at all costs, Ive chosen to use mine as a positive, and make a point of checking mine weekly. Why? Because like many, Im aware that I can use my phone for good and evil .... The good? Keeping in touch with loved ones, scheduling appointments, speaking with my clients, engaging with likeminded people online and posting quality content such as this. The evil? Looking at my phone while Im still in bed, procrastinating, scrolling mindlessly on social media and letting my phone take my focus from important tasks or the ones I love. So, how is monitoring my screen time working for me? How am I using my phone for good and conquering evil? By monitoring it and taking action to reduce it for the better. In the past month, Ive managed to halve my screen time each day - thats right, halve it. The result? Massive increase in productivity, output, results and overall happiness. How did I do it? Here are a few tips: 1. Refrain from checking your phone in bed 2. Only use social media during your audiences peak times and your free times (for me, this is after 6pm.) 3. Keep your phone out of your office when youre not using it (as a writer, I cant have my phone going off all the time.) 4. Schedule a set call time per day (i.e. return all your calls at once.) 5. Reward yourself at the end of the day with phone time - youll enjoy it more when all your tasks are completed. Do you monitor your screen time?

21.01.2022 Craven some answers? You may find them on my new FAQ page. Cant see your question or the answer youre looking for? ... Comment below and Ill add it for you.

20.01.2022 When you stop seeing customers as more than just money makers and start seeing them as real people, with real needs, longing for someone to listen, you’re truly ready for a journey on the road to connection... Whether you’re an independent bakery owner, corporate gift box delivery manager, inner-city florist, business coach and consultant, or restaurant extraordinaire if you’re in business, you can benefit. The road to customer connections:... Quit the one-size-fits-all approach immediately: Grouping every single customer together harms the individuality of each customer and thwarts connection. Respond to concerns and feedback professionally and appropriately: Don’t make excuses or ignore negative feedback, especially on social media. Try rectifying accordingly. Say goodbye to aggressive selling tactics once and for all: Conversational conveys better. Review communication methods: Face-to-face interactions still have their rightful place, but always ask what your customer’s best method of communication is and don’t forget to mention yours. Be careful how you grow: Your business is there to grow, so by all means grow it, but don’t step on and ignore loyal customers to get places. Appreciate customers thoughtfully: This can be in the form of discounts and/or personalised thank you messages or gifts, for supporting your business. Craving more connection tips? Head to my website to read the latest blog.

20.01.2022 Finding what makes your business unique takes some serious soul searching. If you have the ideas, but not a way with words, the desire to expand your marketing potential, but not the time to do it yourself, you need a Copywriter to help.

20.01.2022 Have you ever wondered why some websites are at the top of the search page, while yours is lost in the crowd? Google works in mysterious ways A good Copywriter will support you in your quest to get seen by Google, which in turn, enables your website to be seen by potential clients and customers.... How? Search engine optimisation (aka knowing and utilising the keywords that people search for). Employing a tone of voice that is uniquely yours Through consistent, engaging and consistently engaging copywriting to intrigue your readers. A business that is known and loved by its target market is one that stays afloat and grows. Does your business need help getting seen online?

20.01.2022 Where the magic happens!

19.01.2022 MONDAY REMINDER It’s okay to give yourself a break. I am SO hard on myself and beat myself up when I’m having an ‘off day’ or feel like I need a break. Sometimes I just have to force myself though, no matter how hard it is.... Giving yourself a break doesn’t make you a bad person or business owner and it doesn’t make you a lazy one either. Do you what it DOES make you? It makes you wise, resilient and self-loving. Be wise, resilient and self-loving today... give yourself a break if you need one.

19.01.2022 The silly season has officially begun and I’m now taking bookings for February 2021! Email me to book your spot today. Please note: bookings are not confirmed without a 50% non-refundable deposit.

18.01.2022 So good I had to share!

18.01.2022 Feeling inspired after meeting beautiful likeminded business owners and soaking up some wisdom at todays long table event by Singlet Societe. What inspires you?

18.01.2022 Customers of the 21st century crave and demand more from all businesses they interact with online than ever before and this includes yours. They want to engage with your brand, get to know you, and discover why they should choose you over that other business offering a similar jam. Oh, and they often want to achieve all this quite quickly too, so time is of the essence. The way in which websites are built and designed, and the quality of the written content within them, sway ...potential customers more than you may know. So, getting these things right, is more important than ever. Read more to discover 5 tips to write killer website content. #websitecontent #contentwriting #cravencontent

18.01.2022 Copywriting is emotional. So emotional in fact, that I wrote a whole blog about it. As a fellow business owner, and even dedicated employee, Im sure you put your blood, sweat and tears into your work on the regular - the tears part of this... that is emotional. Whether you like it or not, your emotions always comes into play - one way or another. When it comes to attracting new customers, emotions come into play here too. We want our customers to be moved by us, our business... and our brand and to really desire and NEED what were offering them. Whether its to make the reader laugh, cry, relate, engage or crave, or all of the above, how can we move our customers? With words. With the right words. Emotional words. Want to read more about why copywriting is emotional? Head to my blog. https://cravencontent.com.au/why-copywriting-is-emotional/

17.01.2022 Im a big believer in the fact that its okay to share something personal about yourself. Its okay to be real and its okay to be a little vulnerable, even in the business world. Why? Because people buy from people and if you dont show your personality, yourself and your true colours, then why would they buy from you? How can they possibly know who theyre buying from if you dont tell them? As a Copywriter, one of my most important roles is to get to know you and let yo...u shine through in my writing After all, its you Im writing about! Lets be honest though. What you share must be within reason Your potential customer probably doesnt need or want to know about your recent divorce, imaginary childhood friend, latest crush or what you ate for breakfast. They may want to, however, know a bit about you, what kind of person you are, how you got to where you are today and why you do what you do. All this impacts their decision as to whether theyre going to buy from you. And so, with that in mind, here's a little insight into me...

17.01.2022 One of the biggest lessons Ive learned as a Copywriter is that Im not writing for me, Im writing for my clients. More importantly, Im writing for my clients target audience: aka the readers. Granted, I still write for myself when Im journaling, writing my own blog, or working on a personal project, sure, but its crucial to separate the two. Why? Because youre not writing to engage with, influence, create awareness for, or sell to yourself, youre writing with the goal... to achieve this for someone else - those someones who will boost your clients business or help them sell more products. Writing what I think, feel, want, believe in, or resonate with certainly isnt going to achieve this for them! UNLESS I just so happen to be their exact customer avatar and ideal customer, its not about me. Is it about time you wrote for them and not you?

17.01.2022 Have you ever been so involved in your business that you miss the finer detail? Youre not alone! As an outside source, with a fresh pair of eyes, a copywriter provides a fresh, new and creative approach to your business. My Creative Brief process ensures I get to know you and your business, understand your goals and expectations, and comprehend the nitty gritty: target market, brand words, tone of voice, unique selling point and more.... Sometimes its hard to let go of the reigns of your business (trust me, I know), but hiring a copywriter may just be the best decision you ever make for growing yours. Think of it as a fresh perspective to find the spark and magic in your business, that might have been lost along the way...

16.01.2022 One of the main goals of writing killer content is to make it shareable to make customers want to share what they read with their friends and family. And what better way to advertise your business for free than with social media sharing? What makes content shareable? Value.... We all LOVE value - Tips and tricks for your customer within website content provide tons of it.

16.01.2022 What does being a boss mean to you? To me, being a boss lady means freedom, flexibility, autonomy, control, courage, strength, creativity, choice and much more. Sounds magical, right? It certainly is, but there are challenges and other aspects of being a boss lady that you dont see...being a boss lady also means pressure, self doubt, fear, instability, stress, confusion, late nights and loneliness.... Will the challenges of being a boss lady ever disappear? Probably not. And thats okay, because in life, anything worth having is hard to obtain, anything that scares you is wonderful, and anything that challenges you is worth its weight in gold. Heres to all the bosses and boss ladies out there choosing to walk the hard road instead of the easy one, feeling the fear and doing it anyway, and challenging themselves to continually grow. You should be very proud.

16.01.2022 As I look back on the year that was, I don’t look at it as a negative one, but rather a year full of challenges and opportunities for growth. It was the many challenges that highlighted my strength and resilience as a person and the business I have built. It was the hardship of so many that renewed my gratitude and appreciation for ‘the little things.’ ... It was the opportunities to adapt and dare I say ‘pivot’, that gave me the courage I needed to grow. As a result of 2020, me, my business, my brand and my relationship are stronger than ever. I purchased my very first home and the love of my life asked me to marry him . For that 2020, I thank you and it’s a year I’ll never forget! Whilst my year started on a low, it is most certainly going to end on a high! No matter how your 2020 went or how it’s about to end, I wish you love, happiness, growth and gratitude for the new year ahead (one I know we’re all very much looking forward to). 2021... we’re coming for you! Photography by Ela Holly Mudge Makeup Artist

16.01.2022 Decided to start your own business venture? Perhaps youre wanting to grow your existing one. There are many ways a copywriter helps your business grow. Read more to find out how.... #copywriter #contentwriter #cravencontent

16.01.2022 Everybody loves a story. It’s how legends are made (from old wives tales, fables to superheroes), lessons are learnt, and dreams are created. Did you know storytelling helps businesses market themselves too? Storytelling has evolved into a term commonly known as content marketing.... Want to discover the power of content marketing for your business? Read the latest Craven Content blog.

15.01.2022 Sometimes, we have the vision and the ideas, but dont know how to put those words into meaningful and informative copy that converts. This eBook will help you understand the necessity of high-quality copy for your business brand, help you harness the magic of words to convey the right messages to your customers, and evoke emotion in your target audience. From SEO friendly content to putting yourself out there to connect with your readers, theres so much to discover when it ...comes to copywriting that sells! If youre Craven a way with words, head to my website and subscribe to download your FREE copy! What are you waiting for? Its time to learn the magic of words.

14.01.2022 I offer multiple writing services and absolutely love them all. Ask me to choose the one I love the most and whilst it isn’t easy, I’d have to say BLOGS! I LOVE everything about BLOGS and how they benefit my client’s businesses. I love them so much in fact, that my content writer and I write approximately 50 of them per month! Why are blogs so damn good for business?... They provide value Google loves them (SEO) They build credibility & authority People love to share them They’re great additions to newsletters Your clients will love them too #7daysofbizlove #cravencontent #blogs

14.01.2022 https://conradfrancis.com/are-you-being-led-by-fear-or-fai/

13.01.2022 Wondering why I do what I do? Let me share my ‘WHY’ with you As a child I had a severe stutter and wasn’t able to get my thoughts and feelings across as often, or as well as I would have liked. Sometimes, I wasn’t able to get them across at all.... I would spend much longer than the average person trying to speak. So much so, I would often cry, yell, scream or have a tantrum because I was so extremely fed up and frustrated. But for the most part, I would just give up. And so, because speaking was often such a challenge for me I wrote! I wrote whenever and whatever I could. I wrote anything from stories to poems, to song lyrics, to everyday life in my journal. It was easier for me. I could express exactly what I wanted to express, when and how I wanted to express it. The page I was writing on, or the keyboard I was typing on, wouldn’t laugh at me or try to finish my sentences...With writing, I was free!

13.01.2022 Everyone has a voice and story, but not everyone knows the right words to convey it. Some of us are good with crunching numbers, some of us are maestros in the kitchenand then you have the rare word wizards who love spelling, grammar and revel at a chance to edit and proofread another’s work. As a Copywriter, I’m proudly the latter. If it’s not spelt right, doesn’t read well, is grammatically incorrect or doesn’t quite shine, I can snap my wordsmith fingers and fix it.... Craven Content’s editing and proofreading services turn typos into terrific tales and boring content into magical masterpieces of the written word.

13.01.2022 Your brand is important. In the words of Jeff Bezos, Founder of Amazon, Your brand is what people say about you when youre not in the room. Without a brand, how will customers get to know and recognise you, let alone choose to buy from you?... Strong, iconic brands are memorable and stick in consumers minds Think of a high-powered vacuum, then think of nice and affordable furniture you have to put together yourself, and finally a fizzy dark coloured drink its no coincidence that you likely thought of; Dyson, IKEA and Coca Cola. They created their brands this way for a reason. Whilst Im not saying youre going to become a world-renowned brand overnight, below are a few simple starting points to develop your very own business brand and make it shine bright in the minds of your potential customers: 1. Develop your unique identity and tone of voice and make this consistent. 2. Establish your brand personality Do you want to be clear and professional? Fun and quirky? How about all four? 3. Commit 100% to nurture and uphold your business brand and what you want it to be. 4. Find your own brand words and use them everywhere. 5. Brand the shit out of all your stuff (thanks for the laptop case mum.) What does your brand say when youre not in the room? #businessbranding #copywriter #cravencontent

13.01.2022 I’ve been spending the week reflecting on the last 3 years - the ups, the downs and the sideways. You never understand what it’s like to be in business until you’re in it for yourself. No one tells you how difficult it’s going to be. They usually don’t tell you how incredible it’s going to be either. It’s different for each business owner though, and no journey is ever quite the same.... It got me thinking about what the last 3 years have taught me and I decided to write about my 3 biggest business lessons in 3 years. Stay tuned for my latest blog to find out what they are.

13.01.2022 Vulnerability: the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. We see it with prey in the natural world (physically) and when people prey on our hearts in the human world (emotionally). In the business world, vulnerability centres around breaking down barriers and declaring to the world that you, a successful business owner, aren’t perfect and neither is the path to owning and operating a business.... #vulnerability #perthsmallbusiness

11.01.2022 The best coffee conversations are with Conrad Francis.

11.01.2022 So good I had to share!

10.01.2022 3 YEARS!!! 3 years ago today, I took a bold leap of faith and quit my stable, well paying corporate job to pursue my dreams. 3 years, 160 clients, 1 contract writer, over 1 million words, some blood, sweat, red wine, LOTS of tears, and a few meltdowns later, I’m still here.... I’m still here giving it my all, using my way with words to help businesses shine - Doing what I love and on my own terms. Is it always easy? No! Is it always worth it? Hell yes! Special thank you to my parents Gemma and Geoff, for supporting me financially and emotionally from the very beginning - Not only would I literally not be here today without you, I wouldn’t have the courage or capacity to follow my dreams. Another special thank you to my partner Maarten, for being my rock since we met nearly 2 years ago. You support and encourage me with regular notes and affirmations, deliver food to my office when you know I’m not eating, and make me close my office door and tell me that Craven Content is closed late at night when I really should be taking a break. Your belief in me has truly been amazing and I thank God for bringing you into my life every single day. Thank you to my business coach Conrad Francis, my incredible networking group and fellow business owners and mentors I’ve met along my journey - because of you I am no longer afraid or alone in the business world. Thank you to my amazing contract writer Kate, for helping me make sure all the words always get written, and a few of my close girlfriends for listening, advising and supporting my business - always (you know you are...but you might get a message from me today, to make sure you do). Last but not least, my wonderful clients - for entrusting me to help your businesses shine! Here’s to many more years - I can’t wait to make some more magic happen! Sami Craven Ela Amzucu Holly Mudge Makeup Artist

09.01.2022 Waffles are best served with strawberries and maple syrup. Waffles (aka waffling) shouldnt be anywhere in or near your website content. Just like waffles, your website content should be short and sweet. So, when writing your website content, keep yours: 1. Clear... 2. Clever 3. Creative 4. Concise Much like this post.

09.01.2022 Coming to terms with the past makes us stronger. As humans, we live, we learn and when were in the right mindset, we learn to let go, which helps us live our lives to the fullest. Moving forward isnt always the easy option, but time and time again, its necessary and the right thing to do to enable us to truly live. From our attitudes and experiences in the past, we can change and grow, learn and move forward.... Not sure how to though? Read more from Perth coach, Conrad Francis to explore the concrete steps to your own growth.

08.01.2022 I can write. Why do I need a Copywriter? Good copy needs to be well written, grammatically correct and free from spelling errors, but its also much more than that. Perfectly written copy is absolutely useless if it doesnt speak directly to your target audience, nor addresses their unique wants and needs.... Why? Because in order to sell your product or service, you need to speak directly to the person you want to sell it to and you need to speak their language! As an excellent Copywriter, I ensure all of this and more.

08.01.2022 Do you have a favourite in your field? Someone you can call on, cheer for, vent to, cry with, collaborate with, brainstorm, and refer work to when you can’t fit it in, or it’s just not your jam? I do! Words with Naomi Faye is all this and more for me. A couple of years ago when Naomi was starting her own business, we met and discussed business and copy over coffee and have remained connected ever since and for that I’m grateful.... If you don’t have a Naomi in your field and in your life, I recommend you find one. No competition here. Just pure connection, collaboration and cool vibes.

08.01.2022 Thank you Hursh and the Tradesign team for trusting me with their words!

07.01.2022 Not sure what to write about? Don't know what your ideal clients are searching for? This incredible tool has the answers... https://lnkd.in/gX5Pf6k... #blogging #contentwriting #cravencontent

07.01.2022 Don't forget your eyes! Check out these great eye care tips from my beautiful client, Beauty at Ab Fab. #perthbeauty

05.01.2022 As business owners, we get busy, not only in our businesses but in our personal lives too. With everything weve got going on we often fail to notice the milestones, let alone celebrate them. Small, yet significant milestones such as 500 invoices (I happened to notice this in my Xero yesterday), are so often overlooked. Any milestone in business (and life for that matter) should be celebrated. Why? Because we were built to grow and growth is nourished by encouragement.... Whilst Im not suggesting you throw a party for every single milestone or win in your business (that may become time consuming and extremely expensive), its important to acknowledge and reflect on them. Encourage yourself to keep going and reflect on how far youve come! How did I celebrate reaching 500 invoices? I didnt. Instead, I simply sat quietly for a moment, smiled, shed a little tear and said to myself; Wow! Well done you! Dont let your milestones go unnoticed - acknowledge and reflect on the little ones and throw a party for the big ones.

05.01.2022 Are you still working from home? Perhaps you're now working from home permanently? If you walk into your home office and dont feel motivated and ready for a days work ahead, its time to change that!... As we work from home, its now more important than ever, to have the best home office set up, from furniture assembly and electrical fixtures to all those little touches that make your home office uniquely yours. Read more from my client NexGen Tradies, to find out how they can help. #perthhandyman #homeoffice #nexgentradies

04.01.2022 2 years since I celebrated 1 year in business with a party! Think I’m going to have another one at 5 years.

04.01.2022 On difficult days, it's emails like this that bring joy to my day and remind me why I do what I do. Approved! This is amazing! Thank you so much for your wonderful work.... Thank you very much for your help. I appreciate it so much!

03.01.2022 A business that gets seen, is a business that invests time, resources and commitment into their content marketing strategy. Take the time to get to know your ideal customer, use the right keywords for your customers to find and connect with you and use a way with words to do it. Don’t have a way with words? A content writer can help you make your content strategy shine.

03.01.2022 Its Friday night! Any guesses what Ill be doing this evening? In case you didnt know already... I love red wine!

03.01.2022 As a business owner, you might be struggling to connect with your customers... This may have something to do with being (or more to the point - not being), personable, relatable and dare I say, a little vulnerable. I’m in the business of keeping it real and that means taking my walls down from time to time and sharing content that’s not always full of lollipops, sunshine and rainbows.... Why shouldn’t you be afraid to be vulnerable in business? Read my latest blog to find out.

02.01.2022 One of the biggest lessons I’ve learned as a Copywriter is that I’m not writing for me, I’m writing for my clients. More importantly, I’m writing for my client’s target audience: aka the readers. Granted, I still write for myself when I’m journaling, writing my own blog, or working on a personal project, sure, but it’s crucial to separate the two. Why? Because you’re not writing to engage with, influence, create awareness for, or sell to yourself, you’re writing with the goal... to achieve this for someone else - those someone’s who will boost your client’s business or help them sell more products. Writing what I think, feel, want, believe in, or resonate with certainly isn’t going to achieve this for them! UNLESS I just so happen to be their exact customer avatar and ideal customer, it’s not about me. Is it about time you wrote for them and not you?

02.01.2022 The completion of your Creative Brief is one of the most important parts of the Copywriting and Content Writing process. What will you write in yours? Im here to help you find the answers.... #copywriting #contentwriting #cravencontent

01.01.2022 What is Copywriting? Copywriting is the act of writing text for the purpose of advertising and marketing. The end product? Copy! The ultimate goal of copy: To increase brand awareness and persuade a person to take a particular action.... Photography by Ela Holly Mudge Makeup Artist