Criteria Coffee | Local business

Criteria Coffee

Phone: +61 404 297 721

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25.01.2022 Not one but two outstanding coffees from Costa Rican farmer Vulcan Azul. Discover the influence varietal and processing has on flavour as we compare the Obata, Natura and Marsellesa, Red Honey. . . . .... #criteriacoffee #criteriacoffeebycraig #artisanroasts #smallbatchcoffee #roastedinmelbourne #roastedtoorder #filtercoffee #espressocoffee #singleorigin #singleorigincoffee See more

25.01.2022 10am Calibration 24.11.2020 . Making sure we are on the same page, whether it’s for a Q-grade assessment, QC of our batches or green purchasing, tasting together is an integral part of the process.

24.01.2022 The best part to communal roasting: 100% the people! What legends! @beanstoanend @jensway @dylanalcott redirecting $1 of every bag purchase to @supportact @dylanalcottfoundation . via @beanstoanend

24.01.2022 Hi! Weve been a bit quiet on our socials lately. We are still here.... but why the recent pause? . Melbournes lockdowns have certainly nudged us towards slowing things down and easing into all the changes around us and adapting to those we made within the roastery. . Most importantly weve been focused on supporting our Roasting Members and keeping up with everyones coffee production.... . Weve taken this opportunity to regroup and solidify what we know we do well, plus gain a whole new focus on what coffee education and skill sharing can look like in the future at Criteria. . Whilst we cant share all the details with you just yet, be assured that linking our community to quality resources is always front and centre; be it welcoming new Members to the roastery, teaching people how to roast, or sharing knowledge in our skills workshops. . So, now in this new phase, theres a whole new chapter in the works and we are super excited to share it with you. Wed love you to follow the journey from the beginning.... . @dialitincoffee #watchthisspace #coffeeknowledge

23.01.2022 NEW COFFEE! COSTA RICA - Hacienda Colima - Obata. Natural Processing. . Tastes of Honeycomb, Orange, Dried Apricot and Currants. .... Another delicious offering by accomplished producer Alejo Kahle Castro of Vulcan Azul. . Available now online via the webshop Www.criteriacoffee.com/shop

23.01.2022 Whatever your morning ritual, the weekend is here, sit back, unwind and enjoy. Todays brew? Yes, the popular Condor filter is back! . . . .... @coffee_cal #criteriacoffee #filtercoffee #smallbatchroasts #criteriacoffeebycraig #singleorigincoffee #pourover See more

23.01.2022 Which coffee is on the Modbar today? Tap to see what weve been roasting this week....

22.01.2022 So, the yardstick has moved again. Weve got this . If you are working from home remember your local cafes (within your 5km radius) on your daily walk for a take away. Many places are doing contactless drop off delivery for those staying indoors. ... Online orders are only a click away. A big Thank you to all the delivery services out there keeping us connected. . Well be here supporting our Roastery Members to keep their cafes in good coffee supply and sending out our own Criteria Coffee, safely and swiftly Take care. Stay safe. Be kind to yourself.

20.01.2022 SHOWSTOPPER ALERT! There is something very special awaiting your discovery. Find our newest coffee offerings of 2020... . . #instorenow... #newcropcoffee #criteriacoffee #criteriacoffeebycraig #smallbatchcoffee #roastedinmelbourne #filtercoffee See more

19.01.2022 20% OFF - ENDS MIDNIGHT! Honduras, Catuai, Prolonged Fermentation. Another from the contemporary drying styles, exploring an extended time in the cherry to push the fruity characteristics. Done well it adds complexity and intrigue, done poorly youll receive fermented defective flavours. Farmer Merlin Rosibel Nolasco has nailed it, delivering a sweet, fruit forward coffee that drinks fantastically as an Espresso or Filter.

19.01.2022 Monday now looks like Sunday. Stay safe everyone. If you need coffee sent to your door in lockdown you know where to find us! Online is open and the roasters are warm - Team C.C

19.01.2022 Weve roasted on them all, Probat, Loring, Geisen, Diedrich, Trabattoni, Petroncini the list goes on. If youve got a question about roasting or a particular roast system get in touch to learn more about our training options . . . .... #coffeeconsultancy #roastsystems #coffeemechanics #coffeequality #learntoroast #roastyourown #coffeeroaster See more

18.01.2022 Easing back into spending time at home made easy. New crop coffees arriving this week . . . #criteriacoffee #criteriacoffeebycraig #singleorigincoffee #roastedtoorder #smallbatch #filtercoffee #espressocoffee #pourover

17.01.2022 We run our roastery differently.... . Almost two years ago we received the keys to an empty warehouse. With @craig_simon leading the way the space was transformed into a state-of-the-art roastery and training hub. Every week we proudly roast Criteria Coffee by Craig sending our product Worldwide....BUT we also share our roastery with a select group of Roasting Members. ... . Not familiar with the term Guided Roasting? Craig takes the mystery out of coffee roasting, making it more accessible and affordable. He guides Members through the entire process of making outstanding coffee. . Our methodology is simple. . Quality coffee always! . Members create the best possible product for their purpose. Learning how to select the right quality of green coffee, through to evaluating the finished products. . Weve welcomed cafe owners, coffee companies, Entrepreneurs, Hobbyists, Baristas, experienced Roasters and established companies seeking Craigs expert knowledge on all things coffee...the list goes on. . Every member is an important part of Criteria. Our community is built on respect, for the product we make, its source and for each other. . With the install of our 2nd @diedrichroasters coming along we have a limited number of new Roasting Memberships becoming available. . Now is the perfect time to check-in and discover how we can enrich your experience with coffee. . Find us via the usual channels DM, ,

17.01.2022 Another Monday roast on the go. @craig_simon and @frederick_kjaerulff keeping us all caffeinated and those who enjoy decaf too

17.01.2022 Did you know we offer contactless pick up? . Melbourne friends within 5km of the roastery can organise pick up by placing an online order with the code CLICKCOLLECT. . We will text you when its ready. ... . The roastery is only a short distance to the Lower CBD, Docklands, North Melbourne, South Melbourne the Inner West and Williamstown. . We roast to order, keeping things always fresh for you to enjoy at home. . Next roast scheduled for Monday 14th Sept Www.criteriacoffee.com/shop

16.01.2022 The BREAK. . Having a solid QC process is invaluable. Dont skip it. Do it. . Its O.Kto set your own guidelines, what works for a micro roastery wont necessarily work for a large scale facility.... . Consistency is paramount. . Find a system that works for you. Stick to it. Part of our process at Criteria is helping our Members to make informed QC decisions. We taste after the days roasts to make an evaluation in real time, applying changes where needed. Constantly evaluating. Constantly evolving. . Thats one secret to successful roasting.

16.01.2022 The container is full. Revisiting some of our favourite farms of 2019, the new crop is an absolute delight. So many great coffees to share with you. . . . .... . #newcropcoffee #intheshopsverysoon #artisancoffee #smallbatch #criteriacoffeebycraig See more

16.01.2022 Finding the flavour . We pick a few you get to discover the rest. #criteriacoffeebycraig

15.01.2022 2 years ago today. . The container is a lot fuller. 3 more roasters. 2 extra staff. ... A long line up of Roasting Members. Many memorable workshops. Countless coffees. Countless laughs. . Every advancement we’ve made at Criteria Coffee would not have been possible without our communities support. . Here’s to another 2 years (plus many more) of doing what we all enjoy. Making exceptional coffee. . #roasteryforhire #guidedroasting #coffeeeducation #coffeesupply #roastingservices #learntoroast #coffeeroaster #melbournecoffee #craigsimon See more

15.01.2022 Still here. Doing what we love. @frederick_kjaerulff . . .... #staysafe #supportlocal #shoplocal #diedrichroasters #criteriacoffee #coffeeroaster #melbournecoffee #filterroast #espressoroast #smallbatch See more

14.01.2022 We believe the sign of a good coffee is one that transports you via the taste experience; clear and expressive. . One of our newest coffees from Colombia does just that! . Youll taste notes of Apple, Blackberry, Lime, Pineapple. Flavours that confirm this washed Caturra has been really well handled at the farm to express flavour complexity and elegance of structure.... . We are roasting this for Filter or Espresso. Follow the post to secure your order in time for tomorrows batch. See more

14.01.2022 Looking for your next read? Why not check out Issue #5 @solo.magazine . . In this issue Craig has the opportunity to chat about his career and his wish for a universal coffee language. An idea that sparked his 2018 WBC presentation. ... . Grab a digital copy via the bio. Enjoy. See more

13.01.2022 What Espresso are we roasting this week? . Coffee is best consumed fresh. To maintain the quality of the coffees we carefully select, we only roast to order. With the option of small batches we can avoid waste, calculating our green input and roasted output to the gram. . Tomorrows Espresso roast has this great line up. What will you choose? ... . Tap to secure your order. @ Criteria Coffee See more

13.01.2022 Theres no apprenticeship like it! . Thinking of launching your own coffee brand? Small batches on our IR2.5 is a popular starting point for those new to roasting. . Our Roasting Memberships are flexible and fully supported. Youll be shown the ropes by CC founder @craig_simon ... . Get in touch to discover more. @shinsaku_samurai

10.01.2022 Find your way to origin. . Our Roastery for Hire Memberships will connect you to your own coffee supply with expert guidance and support. Discover how our Memberships work for individuals, businesses and cafes. . #learntoroast #sourceandsupply #roastyourown #learntoroast ... @craig_simon Finca El Manzano. See more

10.01.2022 @jensway @dylanalcott These two absolute legendary gentleman are working on something really special at Criteria that we cant keep a lid on for much longer! What we can say. Matt is roasting much more than just good coffee its beans that truly have good intentions. . #keepwatchingthisspace #roasteryforhire #legendsofcoffee #guidedroasting @instantcrushcreative

10.01.2022 Theres more to come.... . Have you seen the beautiful assortment that we have in store now? For us, the joy of coffee is greatly made through discovery, each new crop revealing a unique taste experiences. . This season weve already been treated to some some outstanding beans... whats in store next? ... More joy. See more

09.01.2022 Curious to know whats our subscription single-o for next week? . Every fortnight we select a unique coffee from our offering and roast it to your preferences.. Espresso, Filter, Stove top, Aeropress you choose. . This weeks coffee is yet another sensational coffee thats just arrived.... . For only $21.50 including post its got to be one of the sweetest deals around. . Head to www.criteriacoffee.com/subscription to join up. See more

08.01.2022 A gift from us! Geisha Cascara. Like it, love it, want to try it? Weve got some delicious Panama Hacienda La Esmeralda, Cascara Tea to share along with the next 12 coffee orders. . Be quick, first in, first served. ... . Place any online coffee order and tell us you are keen to try some Coffee Cherry Tea with the code CASCARA at the cart. . Available until all gone! Not valid with subscription renewals. Australia orders only. Www.criteriacoffee.com/shop

07.01.2022 Lets say Hi to Fred , . Freddie joined us almost 12 months ago, as our first and only staff member, hes an enormous part of Criterias story so far. . What you might not know about Fred is this....... . Hes the 2017 Danish Cup Tasting Champion and a qualified Q-Grader. . Hes travelled the world over, discovering coffee whilst visiting Panama and Colombia. . Moving to Melbourne from Denmark, he started his coffee career working at @originalcoffee @prologcoffeebar and was involved in the @coffeemindacademy of Copenhagen. . Before coffee? He played competitive American Football. . Beyond coffee? Hed happily spend his days hiking mountains and baking bread. . At Criteria? You can usually find Freddie at the Roaster making delicious coffee alongside Craig, or helping our Roasting Members with anything they need. . Thank you @frederick_kjaerulff for your dedication and friendship. Working with you is so much fun. Melbourne is lucky to have you and so are we! See more

07.01.2022 I have got a soft spot for Ethiopian coffee. Its the origin that gave me my first ahhh hah coffee moment. Each year I wait with cup in hand ready to taste the next offering from a magic origin, Im really looking forward to sharing what weve selected this year - Craig . The wait is almost over.... #newcoffee #criteriacoffeebycraig

06.01.2022 NEW COFFEE ARRIVAL! . Here it is, our first selection from the new Ethiopia harvest. . Girma Bekele.... Dega, Kurume, Wolisho. Natural. . Its certainly a stand out. A stunning example of tropical fruity flavours supported by elegant juicy texture and sweetness. . Available for pre order in Filter or Espresso, dispatching with Mondays roast. Www.criteriacoffee.com/shop

06.01.2022 Order up. So good to see our friends @279victoriast open for dine-in and take-away once again. This week you’ll find 2 tasty single origins from Criteria available on the retail shelf. Happy weekend eating and sipping!

06.01.2022 I will always be an advocate for roasting your own coffee. On a personal level it has a great sense of achievement. Within a company it offers growth so your staff will hang around longer. We were so worried to move away and do our own thing and now that we are doing it, we couldn’t imagine it any other way. To do this surrounded by someone like Craig is something that not many people will experience anywhere else in the world. So, to have this at our doorstep it’s unb...elievable - Scott . Thanks mate. This is 100% why Criteria is here. To help people connect with their coffee supply. It’s awesome to have you onboard. Making the most from your decision to roast your own. See more

05.01.2022 Time for it. #sundaybrewofchoice Criteria Coffee by Craig.

05.01.2022 We cant imagine being in lockdown without coffee at home, how about you? . We launched our subscription soon after we started the roastery as a way for us to share not one, two or three amazing coffees but a whole catalogue of single origins. . Sending out these little coffee care packages has become a ritual that we enjoy, just as much as those receiving them.... . Discovery not your thing? Thats OK. We also added our Espresso Blend, for those who like to keep things consistent. . Joining up is easy. The link will show you the way... Www.criteriacoffee.com/subscription

04.01.2022 The anticipation is over. It has arrived! . . . #criteriacoffeebycraig #smallbatchcoffee #roastedinmelbourne #criteriacoffee

04.01.2022 Gearing up. Theres at home grinders and then theres the Comandante. A make do and mend approach is sometimes necessary to get the job done, but if you can invest in equipment that will last the test of time, do it. Whats your favourite brew gear purchase?

03.01.2022 Making coffee for his Northside locals @lan_coffee_thornbury #supportlocal #roastedbyneil #craftedatcriteria #roastyourown

02.01.2022 Honestly, it’s delicious

02.01.2022 Your choice. Will it be small or large batches? Theres total flexibility for our Members. @diedrichroasters IR2.5 or IR12 . . #roasteryforhire #roastyourown #learntoroast #craftyourownsupply #criteriacoffee #

02.01.2022 Mastery is education in practise. . 5 top tips for building your coffee knowledge . 1. Always start from a solid foundation.... . 2. Apply your skills practically. . 3. Find a Mentor that will inspire you and share their knowledge. . 4. Dont be in a rush. Take your time to unpack what you learn. . 5. Practise. #dialitincoffee #comingsoon #watchthisspace

02.01.2022 Hi @franleecoffee of @bredda.coffee Fran is a superstar! Not only is she an exceptional coffee roaster, she has a super-sharp palate that has picked an incredible line up of coffees for Bredda customers. . If the sunny yellow branding wasn’t enough to get your morning rollin’, the team are sharing a great resource of brewing tutorials on their socials. ... . We are super-proud to work with Fran as a member of our roasting community at Criteria. . Good coffee. Good times. See more

02.01.2022 What flavours will you reveal? . Take a tour of our current coffee selection from across the globe... . This weeks addition.... COSTA RICA, Hacienda Limonal, Marsellesa, Natural. . Bight. Fruity. Complex. . See the full range via our bio. See more

01.01.2022 #criteriacoffeebycraig is high quality coffee, celebrating the producing farms, translated into our cups through the art of roasting. Enjoy our new crop selection today. www.criteriacoffee.com/shop

01.01.2022 Criteria gives you access to all the support and knowledge you need to create a coffee supply matched to your personal goals. . With our roastery expanding we have a limited number of new roasting memberships available. . Get in touch to learn more about the advantages to ‘roasting your own’ and the many coffee supply solutions offered at Criteria.... . #roasteryforhire #roastyourown #ownyoursupply #roastingmembership #guidedroasting #coffeeknowledge #coffeeroaster #coffeesupply #contractroasting #coffeeprogram #coffeeqc See more