Croft PR | Public relations agency

Croft PR

Phone: +61 413 780 545

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20.01.2022 Work’s better with a workplace permitting the Queen of Distractions to distract. @croft.pr @freckle.digital

14.01.2022 My beautiful #KatiesPRSchool member, @bubnest is turning F V E! And because they have built one incredible community of 41,000+ over 5 years, they’re giving back to thank everyone for their support! ... They’re doing an EPIC G I V E A W A Ywith awesome prizes to 5 lucky winners 1A Bubnest Organic Baby Nest, style of your choice 2 A Bubnest OnTheGo Nursery bag in leather, colour of your choice 3 A Bubnest Organic Newbie Nest, style of your choice 4&5A Bubnest kit with an Organic Muslin wrap, 2 Burpee cloths and 2 sets of Nursing Pads. Hop over to their page to see the deets to enter NOW! [This competition is in no way sponsored, endorsed or administered by, or affiliated with, Instagram and/or Facebook]

14.01.2022 Wine. Food. Good company. Doesn’t get better for a Saturday. Cannot recommend @kisses_champagne more highly. Today was @vaquerodining’s European Seasonal Experience - the most incredible wines, partnered with a whole array of incredible charcuterie... thrown in with some epic company. ... Friend and events guru Jane started these experiences to help us share in the stories, passion and incredible work behind of some of the most unique wines, foods and dining locations around Brisbane. Ladies (and gents), add the next @kisses_champagne to your calendar xx

14.01.2022 Can you land your own PR coverage in Australia's biggest media outlets like @mamamiaaus @businesschicks @dailytelegraph - with zero previous PR experience, and only JUST starting in business? Carmen Pascoe, co-founder of the brand new babysitter marketplace, @sitclique - has shown us ALL you can do just that! In our latest TIB poddy, @fullstopsocialmedia Rach and I chat with Carmen - one of my star #katiesprschool students about: ... why she used PR to launch her brand, reach millions and build trust in and her and the business (especially as a new player in an established industry) how she overcame her fears of pitching to media and imposter syndrome her tips for how she landed coverage in dozens of the top Australian - with zero previous PR experience what it’s done for her business since! And perhaps most importantly, we chat about her incredible mission for her business which drives every part of her PR - to create a simple sitter finding platform to help working mums become financially independent, without being limited by their responsibilities at home and the overwhelm that comes from this. As someone who’s a mum and finding the juggle of business challenging at the best of times (including right now with school holidays), it’s why I’m particularly proud to support @sitclique in their mission. We can’t wait for you to learn and get inspired by this super mama boss! And just a little reminder, if you like what you hear today - you can support what we’re doing by giving us a rating and review! And we'd love to hear your on being a working mum and balancing the juggle!

13.01.2022 CONTENT PLANNING HACKS Do you plan your content? We ALWAYS batch plan for our clients and teach our students do too. And for our content - we’re a bit more on the flow, but we know exactly what our goals and strategies are - to tie this back to. ... So I thought I’d share a few key tips to help you batch plan content: 1) start with your goals and strategy - what are you trying to achieve? 2) research and get your creative juices flowing and dumping with creating content ideas tying back to the above 3) We use Google Sheets, @preview.app and Facebook to post! SIMPLES How do you plan content? Love to hear your hacks! #publicrelations #contentplanning #amyporterfield #marieforlio #brisbanepr #brisbanepragency #lmbdw #leagueofextraordinarywomen #womeninbiz #smemarketing #brisbanebusiness #femalepreneur #femalebusinessowner #girlboss #businesschicksau #brisbanesmallbusiness #melbournesmallbusiness #sydneysmallbusiness #womensupportingwomen #womenpoweringwomen #womenempowerment #findyourflock #girlsinbusiness #hardworkworks #bschool #shemeansbusiness #herbusiness #9tothrive#lmbdwsydney

12.01.2022 It’s World Mental Health day, and as someone who’s had bad days before, and got help for it, and you may be feeling rough right now, I’m here to chat if you ever need xxx Love this image by @laurajaneillustrations ... #worldmentalhealthday #mentalhealth #mentalwellness #mentalhealthsupport #nostigma #mentalhealthtips #mentalhealthmatters See more

11.01.2022 Happy #internationalpodcastday! And on that note, there’s no poddy from @fullstopsocialmedia and I this week With kindy holiday mode in full swing and a few amazing client projects on the go, something had to give. So we’ve moved our ep to next week! But, thought I’d share a little about what’s involved with a podcast - from prep and planning, content creation, interviewing/recording, editing, uploading then promoting.... While we’re getting far more streamlined with it, it’s still a process. I’m just lucky I have @fullstopsocialmedia to help! Ever thought of starting a podcast? Love to hear what it might be on! Or if you have any questions!?

10.01.2022 Love helping our amazing clients get up in lights - especially when they’re doing game-changing things to help our hospitality and retail industries - not only survive, but thrive in COVID and beyond! Read all about @timlangford_ and @claimapp team helping small businesses in tough times - and how you can get on board supporting this company from the start. Thanks Anthony Marx and @couriermail for this one!

10.01.2022 Today, head down to @studio_pilates at @haven_newstead for FREE Pilates classes, giving your butt a butt kick, and one for fighting kids cancer too! This is for a cause close to @studio_pilates heart, with one of their beautiful studio owners facing this shitty battle with one of their young children. So, be a total goddess, head along to the class and give a little donation to @studio_pilates Hundreds for Hope fundraiser for kids cancer research.... And thanks so much to @urbanlistbne for this shout out.

10.01.2022 On Wednesday we have the privilege to speak with the incredible Madison Connors of @yarli_creative for our Thriving in Business podcast. Maddison is an incredible artist and creative director behind @yarli_creative, Mum of two, and proud Yorta Yorta, Dja Dja Wurrung and Gamilaroi woman now living in Melbourne. Her incredible works are STUNNING... If you haven’t already followed this amazing woman, please do. And if you have any particular questions you like I to ask Madison, please send them through! We can’t wait for this incredible chat, Katie (@croft.pr) and Rach (@fullstopsocialmedia) x REPOST: Photo by @yarli_creative "Winyarr's Business (translates to Women's Business in Yorta Yorta). Who run the world? GIRLS! WHO RUN THE WORLD? GIIIIRRRRLLSS!!!! I can never understand the history of oppression or the history of oppressing women, in particular black women? Like obviously I understand it’s a power thing and what not. But women create new life? So wouldn’t that put us on a pedestal. This piece was created to show a woman's power, a woman's strength and a woman's diversity. Woman are such an important part of society. In my culture we follow the line of the matriarch. Smash the patriarchy. #smashthepatriarchy #aboriginalwoman #empoweringwomen #aboriginalowned #aboriginalbusiness #aboriginalart #aboriginalartist #aboriginalaustralia #pop #popofcolor #popofpink #interiordesign #feminism #feminist #whoruntheworldgirls #whoruntheworld #whorunthismother #girlsrule #girlsruleboysdrool

10.01.2022 SPAM. We're alllll dealing with it, aren't we?! In fact yesterday, I went through and unsubscribed from about 30 accounts! (It’s liberating!) With so many emails cluttering up our inboxes, you wouldn’t be the first to wonder whether email marketing is worth your while. But, after this conversation with Adelaide-email-marketing wizard, Jules Dan, you’ll understand just how powerful it can be for your business... and how to stop your ideal clients from hitting the unsubscri...be button (quick plug, it’s also what we help our clients and #katiesprschool students) In fact, according to @hubspot, email marketing can generate $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. As someone who specialises in email marketing, Jules shares how to use your story to create a revenue making machine. Over the course of the conversation, we chat through the ins and outs of everything to do with EDMs including why they’re such a powerful tool for staying connected with your audiences, how to write compelling content, the best email marketing platforms to use, and HOW to run tests that will help you to optimise your open rates. Also, some neat tips for doubling your database. AND much much much more. Jules also generously shares about some of the challenges he has faced transitioning from his former career. If you’ve ever faced a major fork-in-the-road moment (let's be real that's all of us!) you’ll be able to relate to his inspirational story. You’ll be pleased to know that we managed to get this one within the 30-minute mark! (And apologies for the nasally voice - bluddy colds, but COVID test cleared!) We’d love you to tune in, don't forget to give it a rating and a PLUG! Get it wherever you get your poddies, or DM and I’ll send you the link. #ThrivingInBusiness #podcast #businesspodcast #emailmarketing #brisbanebusiness #podcast #publicrelations #brisbanepr #lmbdw #womeninbiz #femalepreneur #femalebusinessowner #businesschicks #brisbanesmallbusiness #girlboss #lmbdwbrisbane #brisbanestartup #freelancer #businessowner ##herbusiness #bossbabe #content #thrivingthroughcovid1

09.01.2022 Have you started thinking about 2021 yet? Maybe not (and who can blame you after this year)... But, I’ll tell you why you should.... You’ll be able to enjoy an epic break () - knowing you’ve already mapped out a road map for growing your brand through a stellar Content and PR strategy - and come in ready to hit the ground running in a totally FRESH new year (or if you’re in the mood just get started and make the most of media’s hunger for stories over Christmas!!) And this is EXACTLY what you’ll get if you sign up to Katie’s PR School! Since softly kicking off KPRShool, we’ve worked with all kinds of incredible brands (well the geniuses behind them), from baby and parenting products, e-commerce brands, lifestyle brands, professional services, to sustainable and conscious businesses set to change the world - giving them the road map, tools and support to land stellar coverage! If you want to join me in a 1:1 session, there’s only a few spot left until the end of the year. Here's what you'll get when you jump in the KPRSchool tribe: Up to 3 hours 1:1 coaching time with me - including editing time what you must know in PR, media and influencers planning and mapping your content - so your ready for proactive and reactive opportunities knowing the best media and influencers contacts who want to hear from you! (And it’s always far broader than you think!) crafting stellar content (including writing and editing hacks) you’ll use not just for PR, but ALL your owned channels! how to pitch with smarts and confidence, and the best strategy and outcomes in mind! Plus you’ll get pitch templates and examples from ones that work from yours truly! Head over to my DMs if you're keen to hear more! Xx Ps have an excellent weekend in the meantime y’all!

06.01.2022 Thanks Brisbane for supporting this epic start up (and our amazing client) Claim App by Tim Langford helping to keep hospitality and retail thriving through COVID-19 and beyond!

04.01.2022 Have you tried influencer marketing? If not, time to jump on this rapidly rising field of marketing! An influencer is not just a social media influencer (though this is one key part of the recent rise) ... It’s your ideal media contacts, experts, likeminded peers, or referrers who are integral to growing your awareness, trust and brand loyalty! Influencer marketing is a huge part of the work we do at Croft PR and Full Stop Social Media for our clients. And, one approach behind it is gifting ! But can you do influencer gifting on a shoestring budget (we’re talking under $100!)? The wonderful @Brianna Russo, founder of Australia’s go-to corporate and influencer gifting platform The Bundle tell us HECK YES ! In our NEW Thriving in Business poddy, Rachel Callan and I chat with this powerhouse about: Some of the incredible creative campaigns The Bundle’s worked on including with @danmurphys, @myer, @westpac and @twitter (swipe right for some examples!) Why Bri customises every gift, tying back to her client’s brand's goals How to gift well on a tight budget including her hilarious COVID-19 campaign she did for her own business! Some smart and savvy DOs and Don’ts you must know before going down the influencer gifting route Plus some epic tips on she grew her business from the spare bedroom to becoming the go-to in the space! Get this poddy in your ears for all the tips! AND TALK to us - have you had a go at influencer gifting? What worked or didn’t for you?! We wanna hear!

04.01.2022 It’s been a hard week for a few dear people in our lives who have lost loved ones. And with October being pregnancy and infant loss awareness month, I want to share how much anyone who has experienced this deeply traumatic experience - we will always remember your little ones. This beautiful picture and words by @soni_artist is so poignant. ... The death of a child may be the worst trauma a human being can experience. If you haven’t experienced this I urge you to make space for grieving parents to honor, share and remember their sleeping angels. Don’t feel obligated to do so, but this is a safe space for you to share. You are not alone *Prints available, link in bio. . #pregnancyandinfantlossawareness #sleepingangel #loss #grief #youarenotalone #sorryforyourloss #miscarriage #stillbirth #sids #awareness #pretermlabor #ipreview via @preview.app See more

02.01.2022 24 hours left to register to be part in owning our incredible client Claim App - check out why you need to get on board now below

01.01.2022 Live 2:10pm AEST on @ausbiztv - our amazing client @timlangford_ founder of the epic start up @claimapp set to help hospitality and retail thrive in COVID-19 and beyond - on epic start up to watch!