Cropley Communication in Melbourne, Victoria, Australia | Business consultant

Cropley Communication

Locality: Melbourne, Victoria, Australia

Phone: +61 414 323 973

Address: 454 Collins Street 3000 Melbourne, VIC, Australia

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25.01.2022 We’re so excited to have best-selling author and leadership specialist Gabrielle Dolan join us at a special evening event, where she will be sharing some insights from her new book Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling. She will draw upon her extensive experience to provide a practical guide to unpacking your brand story to rapidly improve customer and employee loyalty, regardless of size or industry. Your brand is the stories... that people share about you both the good and the bad. With Gabrielle’s help you come away with the knowledge on how to shape these stories. This event, proudly supported by IABC Victoria, is for communication professionals, business leaders and anyone else who wants to take control of their brand and generate and share stories with a powerful magnetic attraction. The ticket price includes a signed copy of Gabrielle’s new book. Be quick register now: https://hubs.li/H0H2h6H0 In the meantime you can watch Gabrielle talking with Sia, as part of last year’s Lifting The Lid series, about real communication and authentic leadership what it means, what it looks like and how we can all do it better. https://hubs.li/H0H2glF0 #communication #branding #CSCE #IABCVic #WeLeadIABC

21.01.2022 Take Action Now! The Australian Communications Advocacy Group (ACAG) has been formed in response to the Federal Government’s proposal to dramatically increase fees for undergraduate studies in Arts and Humanities subjects. Its goal is reduce and/or eliminate the impacts fee changes will have on our collective industries - and we need your support. Visit ACAG to find out how you can help save the integrity of the communication profession.... https://hubs.li/H0vNfQl0

21.01.2022 The world has changed; it’s time that internal communication professionals did too. Tomorrow, we will be lifting the lid with internal communication thought leader Mike Klein. As we all know and are experiencing COVID-19 has brought massive change both as individuals and in the commercial world. But with change comes opportunity. It’s time for internal communication professionals to have a good hard look at what it takes to demonstrate the strategic and financial value we add... to our organisations and society. Mike and Sia will be discussing the ongoing impact of the coronavirus pandemic on internal communication professionals, the implications of remote working on our work and workforces, the continuing struggle to develop, distribute and arm internal communication professionals with compelling economic arguments for our value and lots more. Mike has more than 20 years experience in the IC profession having worked in number of large corporates like easyJet, Shell, Cargill, Maersk and Avery Dennison. This followed a ten-year career as a political consultant in the United States. It’s not too late to join us, on this not to be missed final Lifting the Lid for the year. Enrol: https://hubs.li/H0zRSSm0 #communication #webinar #personal development #CSCE

21.01.2022 Be kind to yourself. Give yourself time to breathe and permission to just be. In this age of stress, too much busy-ness and pressure it's okay to remember that you're fine, the cracks are normal and the imperfections part of what makes you your perfect self. This is a nice reminder of how to be kind to yourself, cope better and be the wonderful, imperfect, self you are.... #mentalhealth #kindness #mentalhealthtips #CSCE https://hubs.li/H0wz6S_0

20.01.2022 Covid-19 is 2020's gift that just keeps giving. We've had lockdowns and quarantine and home schooling and ... the list just goes on. The focus has been gloom and sadness, so it's nice to have some good news re-emerge from the storm. Clown Doctors relies on good will and love to provide sick kids with much needed joy in their lives. They've managed to keep operating through virtual clowning, but there's nothing like a real clown at your bedside to provide happiness. Having no... active cases for some time in Tasmania, hospitals in the state are now welcoming back Clown Doctors to the wards. It's a bit of much needed relief and a sign that if we all do the right thing, the rewards are there to be reaped. One caveat though. No bubbles allowed. #clowndoctors #mentalhealth #happiness #goodnews https://hubs.li/H0w7LrZ0

18.01.2022 If you find yourself drowning under an unsustainable workload, with demands on your time and expertise coming from all angles, perhaps it's time to slow down, take stock and look at how you can simply say no now and then. Although it can be difficult to do, learning how to say no in the right way is a skill that can help you redress the balance. Knowing how to do this effectively can help you find time for a bit of much needed life rather than spending endless days buried in... meeting endless work requests. Here, Bruce Tulgan takes a dive into the art of saying no - how to assess and prioritise requests and how to address the subtle art of refusal. He offers some practical tips on understanding the requests to say no to, in the right way, and that's something we all need to be reminded of now and then. https://hubs.li/H0vLtZ30 #business #insights #worklifebalance #CSCE

18.01.2022 It's been a tough year for leaders. They've kept their heads above water, guided teams, made snap decisions, stepped up, across and over and kept organisations working. If this sounds like you, you're no doubt feeling exhausted, so join the CSCE for their special event focused on mental health and wellbeing for leaders, taking place on Thursday 22 October, from 11am-12.30pm. Our special guests are: Julie Gillespie, Mental Wellbeing Consultant;... Dr Natalie Flatt and Dr Sasha Milinkovic from Connect Psych Services; and Mike Speter, Psychosocial Risk Management Consultant. They will cover a range of topics, focused on rebalancing and managing your own mental health and wellbeing, through to examining organisational research about workplace psychological health. This event will be especially valuable to leaders needing a boost - or close to burnout - after running at full steam for too long. Head on over to the CSCE for more information and to register. https://hubs.li/H0wT8KD0 #mentalhealth #wellbeing #leaders #training #CSCE

17.01.2022 Working from home (WFH)? Recent research by CQUniversity Associate Professor, Linda Colley and Senior Lecturer HR Management at UNSW, Sue Williamson, Senior Lecture, revealed some interesting facts about how working from home attitudes have changed in 2020. As recently as 2018, "extensive managerial resistance" was present amongst Australian public service managers. Curious to find out if the necessity to work from home has changed these attitudes, they surveyed 6,000 public... servants (including 1,400 managers), with some revolutionary results. The facts reveal that working from home, even for part of the working week, may now become the accepted way of doing things. https://hubs.li/H0x5nQb0

17.01.2022 Language is a curious thing, which evolves and twists through the quagmire of corporate jargon through to everyday colloquialism. But no one in recent memory made language an art as the inimitable Moira Rose, played by Catherine O'Hara in the love-it-or-not television series, Schitt's Creek. Often befuddling the locals, Moira Rose's use of language was a curious exploration of ancient sayings and highbrow asides. In some ways, it can be looked at in the same sort of light we... view corporate jargon - used to set a tone that often merely serves to maintain a status or keep others outside the fold at arms' length. Sadly (for some), we farewelled the Roses at the end of Season five earlier in 2020, so join us in this lighthearted look at the evolution of Moira's language through the eyes of journalist Amanda Wicks as she explores all its whimsy and creativity brought to life through Catherine O'Hara's matriarch character, Moira Rose. #language #schittscreek #communication #creativity https://hubs.li/H0wG6TC0

16.01.2022 PRovoke's Asia Pacific Summit, held Thursday 24 September, hosted a keynote panel discussion focused on the role of communicators on the road to recovery, post-COVID-19. The discussion summary notes panellists expect digital transformation, more empathetic corporate behaviour and ‘activism’ to define efforts to grow in 2021. An attendee poll also suggested optimism around future business growth, along with positivity in terms of hiring and investment, with other discuss...ion points including sector growth and the increased role of internal communication along with remote work opportunities. The summary is an excellent insight into communication and its increasingly recognised key role in business. #Communication #APACsummit #PRovokeAP #Communicationprofessionals https://hubs.li/H0wZ3hZ0

15.01.2022 What is social PR? That's the question posed by Shonali Burke in the latest on our Insights series: Three Keys to Blueprinting Social PR. Shonali's Social PR Virtuoso (R) Master Course guides you to understanding and implementing social media in a strategic, holistic way. In this post, she shares some of her insights to help you blueprint your social PR strategy. The article explores three key areas of research to undertake to kick off your social media, with two key question...s and how to tie it all together. Shonali's master class is conducted through the Centre of Strategic Communication Excellence. It will teach you how to transform ordinarily bland and humdrum organisational communication into authentic and relatable community-driven conversations. A must for any communication professional undertaking social media for their clients and organisations. #socialpr #socialmedia #communication #masterclass #CSCE https://hubs.li/H0wz6SV0

14.01.2022 Australia is blessed with a pool of exceptional and talented artists and performers, but 2020 has all but decimated the industry. Creative industries have helped shape Australia's narrative, culture and identity and have taken this to the world. A new Parliamentary inquiry being conducted by The House of Representatives Standing Committee on Communications and the Arts, will focus on Australia's creative industries, hearing evidence on the benefits of the arts to Australia a...nd the significant impacts that COVID-19 have had. Those in the creative industries are being invited to participate by completing a survey, which will contribute valuable evidence to the inquiry and may help shape positive outcomes for artists, performers and arts institutions. https://hubs.li/H0wdB_-0

13.01.2022 It’s financial results time and you’re helping to pull together the key messages / narrative for the CEO and the leadership team to disseminate to the rest of the organisation through a town hall, team briefing or webinar. There’s often a bunch of graphs, pie charts, and red, amber and green dots which are compared against the business objectives. The dissemination happens... but is there much change? Do you see people more invigorated and motivated to do better? The answer ...is probably no. In this HBR article it suggests the narrative and the language leaders use can make a significant difference when talking about performance. It suggests that overemphasizing financial targets erodes morale and undermines long-term strategy. Leaders need to spend half their air time on sharing the impact of the work and half on internal metrics and deliverables. A team’s performance (and their emotional well-being) can be improved by making sure the metrics, and language communicate one simple message: Your work matters. Have a read and think about how you can encourage your leaders to change their narrative and improve employee engagement. https://hubs.li/H0HlFVW0 #communication #strategy #management #bestadvice #CSCE

13.01.2022 Machiavelli, There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. In this article from McKinsey they’ve pulled together their learnings from US federal agencies who have managed change successfully. It starts with how to make change happen and suggests that Instead of saying some version of Why aren’t you doing this? ask, What’s holding people bac...k? It also goes through some of the mechanics of change and how to get people on board. It’s a good read for those who are involved in change management and communications supporting change, even if it’s just a recap. https://hubs.li/H0GZ5Pz0 Don’t forget we have free resources on our cropleycomms website which share insights into change communication. #communication #management #strategy #bestadvice #CSCE

12.01.2022 You know that warm feeling you get when you attempt to great someone in their own language and you see their eyes light up in gratitude. And that connection/bridge which opens your eyes to another culture and broadens your outlook and understanding of the world. Well, here’s wonderful opportunity to do just that. The 50 Words project is making words from local Indigenous languages available for every Australian to hear and learn. This great piece of work by Melbourne Universi...ty offers us all the opportunity to expand our linguistic stills and increase our knowledge of the diverse and expansive Indigenous culture that is the foundation and roots of Australia. Often in large corporations comms professionals have to navigate diverse cultures, religions and backgrounds and adapt their engagement strategy and tactics accordingly. It’s complex but even a simple translation on an organisation poster, or approach to seeking feedback can make an enormous difference to employee engagement. Equally, if you are working in corporate sustainability, there is a strong likelihood that your organisation would be seeking to engage with initiatives that support the Indigenous peoples of our land. Learning 50 words in one of the hundreds of Indigenous languages would surely help you light several eyes and improve your connections. https://hubs.li/H0zRnLP0 #communication #personaldevelopment #strategy #sustainability #CSCE

12.01.2022 This article, which shares the reflections from a first responder six months after the Beirut port explosion, pulls at the heart and puts life in the ‘lucky country’ into perspective. What it also does is share some insights into the importance of being able to adapt, to listen to your audience, to take into consideration different cultural needs and local sensitivities and respond accordingly. Anyone involved in crisis communication planning and management should read this ...article. https://hubs.li/H0GZ5z40 At CSCE we have free insights and resources focused crisis communication including this article written by Ella Minty highlighting the importance of including community engagement in your crisis planning. https://hubs.li/H0GZ5B80 #communication #managment #strategy #culture #CSCE

12.01.2022 Are you getting ready to start your communication career at the end of the year? If so, it's important you know some fundamentals that you may not have been taught at uni. These 10 communication skills are important to learn so when you start your new job, you can start it with what you need to start you on your road to success. #career... #professional #communication #CSCE https://hubs.li/H0wqgjp0

11.01.2022 Only two weeks to go before our next guest, the extraordinary Janine Garner, joins us for episode #4 of Lifting the Lid. Janine is a keynote speaker, global thought leader, motivator and best-selling author and her latest book, Be Brilliant how to lead a life of influence, is a handbook for anyone wanting to re-ignite their spark and lead a more successful and fulfilling life. Register today to join us at 10am AEST on Wednesday 23 September for Episode #4 of our free webi...nar series, Lifting the Lid. Sia Papageorgiou FRSA, SCMP speaks with special guest Janine Garner who will share how to unleash your own brilliance to live and lead the successful life you deserve. Janine's latest book, Be Brilliant how to lead a life of influence, is for anyone wanting to re-ignite their brilliance, to live and lead a more successful life and now, more than ever we need tools to manage increasing negative impacts on our energy and stress levels. In the session Janine will: share the 4 Laws of Brilliance unpack Law 2: Be Ready Manage Your Energy identify the barriers to your brilliance share strategies to ensure you are functioning at you best. Click for more information and to register: https://hubs.li/H0vLvGn0 #webinar #communication #leadership #personaldevelopment #personalbranding

11.01.2022 Communication professionals and business leaders have been operating at a sprint for months, with impacts to mental health and resilience. We’ve teamed up with mental health and wellness experts to conduct a special event that’s part workshop, part discussion and full of valuable tools and tips. It’s for anyone who’s been at the helm of their organisation or leading a team and just feeling worn out. Join Mental Wellbeing Consultant Julie Gillespie along with Dr Natalie Flatt... and Dr Sasha Milinkovic from Melbourne’s Connect Psych Services an e-counselling platform dedicated to employees; and Mike Speter, Psychosocial Risk Management Consultant. They'll cover a range of relevant topics and you'll receive tools and tips to stay mentally resilient. It's being held on Thursday 22 October, from 11am-12.30pm. Single tickets are $99 each. Want to join with colleagues? There's a 20% discount for bookings of 5 or more people from your organisation, which will gain much from the collective strengths gained by your attendees. #mentalhealth #communication #leadership #workshop For more information and bookings: https://hubs.li/H0xdqJk0

10.01.2022 Corporate Social Responsibility (CSR) is a key component of today's large organisations' strategic business models. Balancing profits and accountability with community and consumer needs, this CSR has come a long way since it emerged in the 1960s. Pro Bono Australia's Maggie Coggan reveals some interesting research in CSR in Australia as part of the 'Look how far we've come' series to today, where shared value has emerged as a way to show how profits and increasing consumer e...xpectations can be balanced with good outcomes. #CorporateSocialResponsibility #sharedvalue #CSR #values #sustainability https://hubs.ly/H0xfqR80

09.01.2022 Right now, AI is the term on everyone’s lips. It’s fascinating the entire world, including those of us in the communication profession. Just type the words Artificial Intelligence into Google’s search engine, and you get almost half a billion results. Our AI Playbook for Communication Professionals is your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice. It includes a number of extra insights, t...ips and bonus content to help you plan your journey with confidence. This playbook is based on research conducted by our strategic partner by Heimann Hills Marketing Group. We gathered information about AI through interviews with subject-matter-experts, secondary sources and focus groups in several countries around the world. You can download the AI playbook for free. We also have videos which share the findings of the Communicating AI: Building the Playbook 2019 survey, which you can watch at a time that suits you. https://hubs.li/H0GFl8f0 #personaldevelopment #management #strategy #communication #CSCE

08.01.2022 Returning to work with the ongoing disruption of COVID-19, and the impact on productivity and mental health is providing leaders with a compelling reason to engage and strengthen connections with employees. Recognising and addressing the emotions of grief, loss and anxiety in the workplace is a chance to rebuild organisational health, productivity, and talent retention according this article by McKinsey. This is music to our ears. Both HR and comms professionals have an oppor...tunity to work with the leaders of our organisations and seriously make an impact on employee engagement, to strengthen and build trust with clear and inspiring communication at its core. This article provides some practical communication tactics that make returning employees more comfortable and improve engagement and trust. The shift between crisis response mode and normal / business as usual will require communications functions to become even more agile! https://hubs.li/H0Bhbs10 #communications #humanresources #management #strategy #CSCE

07.01.2022 PRovoke Media is holding its Asia-Pacific summit next Thursday morning, 24 September, preceding the global summit from 19-21 October. In the spirit of 2020, both summits are virtual and is taking place in partnership with the Asia-Pacific Association of Communication Directors (APACD). The focus of this year's APAC summit is Resilience & Transformation, with speakers examining how corporates in the APAC region have responded to the unprecedented communication challenges busin...esses have faced this year and how we can shape the future of communication and PR. It's going to be an important summit of relevance to all communication professionals in the APAC region. https://hubs.li/H0wfQHX0

06.01.2022 Learning is the key to success in life and career, however sometimes it's difficult to fit training in around already full schedules. Enter our range of on-demand and self-paced communication training courses, where you can build your skills, track your progress and complete courses in your own time. Our courses are delivered by global communication experts and offer in-depth learning modules, complete with knowledge checks to assist you in building the critical skills and k...nowledge you need as you advance in your career. Our courses also go a long way to giving you what you need to strengthen your reputation and influence at work. They also suit people who don't work in the communication profession but need to touch up their communication skills, such as team leaders and people managers. Check out our Training on Demand and sign up for a course to suit you today. https://hubs.li/H0vWbMl0 Feel free to get in touch if you have any questions or would like further information about how our learning resources can work for you. #learning #professionaldevelopment #communication #CSCE

05.01.2022 For those of you who have a subscription to the economist and work in HR then this article could be of interest to you. It’s about the appropriateness and relevance of psychometric testing with companies using it more and more to whittle down candidates. But it also made us wonder whether there are any comms professionals out there who have had access to some of the psychometric testing data of successful candidates and used it to inform their communication strategy/approach.... Because wouldn’t this be really useful information especially when communication starts with knowing your audience? https://hubs.li/H0zRJkP0 #humanresources #communications #management #professional development #CSCE

04.01.2022 Following on from recent research on the business outlook for global PR agencies and in-house communications teams, PRovoke conducted qualitative analysis with a series of vox pops across North America, APAC and Europe. It has revealed cautious optimism, with budgets remaining "resilient in such areas as crisis, corporate reputation, purpose and employee engagement". In this interesting article about research around the future of the communication profession, Arun Sudhaman t...akes a look at what industry leaders have to say about the effects of Covid-19 and how communication will emerge from the pandemic and back into a new world. Although there is still uncertainty, PR and communication seem to be holding up well overall. #PR #research #communication #covid-19 #CSCE https://hubs.li/H0wFX2g0

04.01.2022 Are you focusing on the right activities that will build your value and help you get results? Being business savvy won't be so hard with Sia Papageorgiou's 6 tips on how to build value as a successful communication professional. Sia teaches all of this and more in her favourite communication training course Strategic Communication Management 1: The Communication Professional. It's being held ... virtually on Tuesday 13 and Wednesday 14 October. Over two days you’ll learn to plan and implement communication initiatives grounded in business thinking. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you’ll walk away with the tools and techniques to build your credibility as a trusted in-demand communication professional. See you there! #communication #strategiccommunication #training #leadership #personaldevelopment https://hubs.li/H0wZ3dz0

04.01.2022 We often talk about building trust and becoming a trusted advisor which is something that communication professionals strive to become and is often one of the reasons they undertake our Strategic Advisor Masterclass. But what about if the trust that has been built is broken? Re-establishing trust isn’t always straightforward and can be hard to rebuild. In this HBR article it talks about the three elements of trust and through 360 assessments of 87,000 leaders they identified... which of these were considered to be the most important, having the most impact if developed/destroyed. It turns out that having positive relationships with others and groups has far great impact on trust than good judgement/expertise or even consistency i.e. walking the talk. We would be interested to know if you have ever been in an organisation where employees have lost their trust in their leader. Have you ever had to try and help that leader rebuild that trust or even have a new leader come into an organisation that doesn’t trust leadership? If so, we would love to hear about your experience and how you went about re-establishing that trust between the leader/leadership team and the rest of the organisation. Please do share your experience so we can all learn from each other. https://hubs.li/H0zRSQg0 #management #managmentconsulting #personaldevelopment #strategy #CSCE

03.01.2022 Join us on October 28 at 10 am for number five in our free Lifting the Lid webinar series. Think you're a social media whizz? Or you're on the other side of the fence and wondering what all the fuss is about. In this episode, Sia Papageorgiou is speaking with government social media expert, Amanda Dennett, about how social media is often underestimated but a vital communication function with tips and tricks to get the most from your efforts.... Amanda Dennett will reveal the top skills and processes needed by teams to elevate your achieve social media and communication best practice and take your own career to the next level. For more information and to register: https://hubs.li/H0x8Lq90 #socialmedia #communication #webinar #CSCE

03.01.2022 Help the communication profession stay abreast of Covid-19 impacts to business by filling out this survey. Whether you work for an agency or hold an in-house role, this survey will help build a clear picture of how our industry and people are adapting to the challenges, including remote working and whether we are returning to our offices. It's the third instalment from Forbes in partnership with Stickybeak, APACD and ICCO. ... https://hubs.li/H0vWxh60 #survey #research #insights #PR

03.01.2022 Business owners have had to make some serious adjustments to the way they do things this year. The enforced changes have been an ideal opportunity to reimagine some of our business processes, including reassessing attitudes to working remotely as well as enabling streamlined systems to become more efficient. Joel Comm offers his 3 Tips to Make Business Ownership Less Complicated Now, which - you guessed it - identifies three great tips that may be some of the most important y...ou hear this year as you plan your way out of Covid-19 and into the new world, awakened from a slumber and ready to thrive again. https://hubs.li/H0w7hMl0 #business #change #entrepreneur #CSCE See more

02.01.2022 Supporting good mental health is something we take seriously, especially this year, with Covid-19 and its many impacts. As communication professionals and leaders who've been sprinting for months, we are just exhausted. To help give professionals a boost and some take away tools, we have teamed up with Mental Wellbeing Consultant Julie Gillespie along with Dr Natalie Flatt and Dr Sasha Milinkovic from Melbourne’s Connect Psych Services an e-counselling platform dedicated to... employees; and Mike Speter, Psychosocial Risk Management Consultant to bring you a special event that’s part workshop, part discussion and full of valuable tools and tips. It’s for anyone who’s been at the helm of their organisation or leading their teams and just feeling worn out. The event will be held on Thursday 22 October, from 11am-12.30pm. Single tickets are $99 each. An individual one-hour session with one of these experts would cost you hundreds of dollars. In recognition of the value attending an event such as this can bring, we’re offering a 20% discount for bookings of 5 or more people from your organisation. So instead of paying $495 you pay $396. https://hubs.li/H0xfqP60 We have also produced a resource to help you maintain good mental health during the Covid-19 pandemic, which you can download from our dedicated mental health and wellbeing pages. https://hubs.li/H0xdqN-0 #mentalhealth #leadership #communicationprofessional #workshop #CSCE