Curtin Marketing Association in Bentley, Western Australia | College & University

Curtin Marketing Association

Locality: Bentley, Western Australia

Address: Kent St 6102 Bentley, WA, Australia

Website: http://www.curtinmarketingassociation.com

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25.01.2022 Internship Opportunity | The Mango Project The Mango Project is an Australian cruelty-free, natural, vegan and local skincare company that re purposes mangoes from waste into skincare products. They are currently looking for a marketing intern:... Preferred discipline of study in marketing, advertising or public relations Can commit to 10-15 hours per week Available end of September to mid December 2020. The unpaid internship will consist of: Creating Blog Posts Managing Social Media Public Relations Managing Their Website. If this sounds like something youre interested in, please send your resume to co-founder Mary Bocarro at [email protected] before the 28th of September.

22.01.2022 JOIN US AT OUR UPCOMING NETWORKING EVENT We invite you to join us for our second industry networking event in collaboration with Curtins School of Marketing, Emerging Marketers Notre Dame and Totostips! This year, well be joined by industry professionals from a range of businesses including Bud Agency, Hatchet, OKMG, ALYKA, Initiative, Be Media, oOh!, Smith Social, Carma the Social Chameleon and more, giving you the perfect opportunity to build your network and connect... with industry leaders! Whether youre a first-year student seeking more knowledge about the industry or a soon to be graduate, this event is for you. Ticket Prices: Non-CMA Members: $25 CMA- Members: $20 (Check Members Group for discount code)* *If you would like to become a member of CMA head to: https://curtinmarketingassociation.getqpay.com Catered food and drinks will be provided on the night.

22.01.2022 Did you know in late March, nearly half of consumers sought more connection with their chosen media compared to pre-pandemic times?! While the switch to an online environment has kept us connected for both education and entertainment purposes, there are new forms of burnouts like Zoom fatigue and doomscrolling. These factors have now caused consumption-related stressors creating negative effects on mental health and straining consumers relationship with media. So, as a marketer or advertiser, what can you do to help these consumers still stressed out by covid?

21.01.2022 Monthly Motivation! The marketing industry holds many success stories and we want to share some with you. Kinjil Mathur says she lives by the first generation immigrant mentality. She explains that this means she feels a huge sense of responsibility to work hard and make an impact on the world because millions of people would do anything to have the opportunities shes had. ... With this inherent drive shes worked her way through various e-commerce and digital marketing roles to currently being the CMO of Squarespace. In this role she says that not two days are the same and she loves the challenging, thought provoking nature of the position. You can read more about her story in this article. http://elanalyn.com/2018/05/09/kinjil-mathur-squarespace/ Who inspires you?

18.01.2022 This is big! The Australian government is challenging Facebook by attempting to make the massive corporation pay news sites for the news content they share. What do you think about this move?... https://www.themarketer.news//facebook-to-remove-news-from Source: The Marketer

17.01.2022 Ever wondered how big brands adapted to thrive in today's complex market? Look no further, Wunderman Thompson Australia is holding TRANSFORM 20 this November 18th. This online conference will bring together industry experts and icons from all over the globe.... If you're interested in getting an advantage on brand marketing, digital, data, technology or user experience this is the event for you! You can sign up down here through Eventbrite: https://www.eventbrite.com/e/transform-20-apac-livestream-t

17.01.2022 Have you thought about your hand history? Now more than ever people are becoming more conscious about when, who and what theyve touched during their daily lives. Hanbel has created an advertisement for their hand sanitizer which merges our real-life and online worlds helping to keep us safe by highlighting just how contaminated our hands get. ... How clean is your history?

15.01.2022 ONE WEEK TILL OUR AGM - ITS NOT TOO LATE TO NOMINATE YOURSELF FOR OUR 2021 COMMITTEE Want to build your leadership skills, network with industry professionals and provide students opportunities to expand their network and industry skills? If youre interested in running for President, Vice-President, Secretary or Treasurer, now is your chance to nominate yourself to be apart of the 2021 CMA Committee.... A nomination form can be found below. Even if you dont wish to nominate yourself, we invite all our members to vote for our 2021 committee, as we cant run this club without your support. Food & drinks will be provided - we hope to see you there! Link to Nomination Form: https://bit.ly/3irQcf8 https://www.eventbrite.com.au/e/annual-general-meeting-tick

15.01.2022 Interested In Advertising? Then don’t miss this chance to meet some of Perth’s top advertising agencies! You’ll get to know what makes them unique, hear about the work they’re proudest of, and learn about the various roles within ad agencies. By the end of the night, you’ll have a clearer idea of whether you’re up for it or not, and where you see yourself ending up. ... Agencies included: Wunderman Thompson, MARKETFORCE, Initiative, gatecrasher & 303MullenLowe. Presented by Advertising Council Australia - Advertising Council Australia Date: 3rd of December 2020 Price: $25 per ticket https://advertisingcouncil.org.au//get-a-taste-of-advert/ Image source: Advertising Council Australia.

15.01.2022 -WORK OPPORTUNITY- @Nurturing Nourishment runs fermenting workshops in cafes/community centres. They are just launching and are looking for a marketing intern. This role is perfect for students with a marketing, public relations, events or advertising degree. You will be responsible for:... Digital & traditional marketing Social media Events Applicates will have the following desired skills: Willingness to learn Can-do attitude Passion for social media marketing/growing audience/sales conversion This position is unpaid, though there is the potential to be paid once you have finished. You’ll be required to start on the 30th November, and it will go until the 30th January. Applicants must be able to commit to 2-4 hours a week, but days are flexible as you will be working from home. Please think of this as more of an opportunity to build your portfolio; as you don’t have a mentor teaching you new skills, it is less of an internship. If you are interested in applying, please send your cover letter and resume to [email protected]

15.01.2022 BANKWEST REBRAND We have another contender! A local eagled-eye IP lawyer has revealed the new logo and branding for Bankwest ahead of its offical launch. While the logo was supposedly designed by an eastern states agency, its believed the new look is designed for the digital age. What do you think of the new redesign?

14.01.2022 UPCOMING EVENT Join us and learn to become a master in content storytelling and apply it to your social strategy with Content Marketing Expert and Digital Creative, Tawsif Akkas! With the ever evolving digital landscape, creating and distributing content has never been easier. As a result, competition to cut through the noise is at an all time high - but most brands and creators fail to hit the mark with their content because they overlook the key aspect of storytelling.... This workshop will help marketers, content creators and influencers to understand the basics of storytelling, how they can incorporate storytelling in their content strategy and how to become a masterful storyteller.

14.01.2022 Internship Opportunity | The Last Great Hunt The Last Great Hunt - an artist-led, small contemporary theatre company based in Perth, are currently looking for a creative marketing/communications intern to join them from October to December 2020! If this sounds like something youre interested in, please have a look at the information pack attached! Applications close E.O.B 25th of September. ... Good luck!

13.01.2022 Feel like taking up a leadership position? Become apart of the CMA 2021 committee! We are hosting our Annual General Meeting for 2020 in just over 2 weeks and invite you to be a part of it This event is FREE for all CMA members and non-members. Please note only CMA members have the right to cast a vote... As a valued member of this association, your voice is important in how we run our club so we invite you to join us to vote in the elected committee for 2021 (President, Vice President, Secretary and Treasurer). Food and drinks will be provided! We hope to see you there! https://www.facebook.com/events/631.719897549185/

13.01.2022 Dont forget!! This week, the FBL guild representative Jesse is hosting a meet and greet for business and law students on Wednesday! Come down to meet new students and to have the opportunity to meet some of the key faculty who can help you with your assignments and internships in the future :)

12.01.2022 JOB OPPORTUNITY ON CAMPUS Are you looking to work flexible hours on campus and are studying marketing or communications? Curtin is currently hiring students to work on a content creation project with the Rural, Regional and Remote Womens Network, working 4-8 hours per week. ... If you want to know more, head to UNIHUB! https://unihub.curtin.edu.au//content-creator-on-campus-em

12.01.2022 Do you know how much time we spend on Socials An analysis done by the Global World Index found that an average of 2 hours and 27 minutes is spent browsing social media a day! How close are you to the 142 minute average?

11.01.2022 ARNOTTS REBRAND Arnotts has recently launched its new corporate brand identity, created by The Edison Agency. The logo was designed to connect the companys history, including the iconic parrot, with its future. However, the company has said it wont change the Arnotts logo that is currently on Australians favourite packet of biscuits. What do you think of the rebrand?

11.01.2022 Today, we were thrilled to be joined by Melanie Wiese from Meerkats! Melanie stepped us through the process of how to build our personal brands, and with the help of a few quick exercises, we were able to think about what sets us apart from our peers and how we can stand out to potential employers. While the workshop is over, we were encouraged to always keep working on our personal brands as it will continue to evolve throughout our lives. A big thanks to Melanie for taking the time to talk to us!

08.01.2022 Positive Impact of Marketing: Power of Voice With the rise of social media and the integration of the online world where everyone is given a voice, the field of marketing is not only a job to some but is a career that is going to allow them to change the world. Marketing can be a powerful tool in raising awareness and shaping perceptions to highlight social issues and inequalities faced by many around the globe.... Will you be fighting for change?

08.01.2022 If youve ever used Photoshop, Illustrator or InDesign, youve seen the result of Ann Lewnes dedication to her work. As Executive Vice President and Chief Marketing Officer, Ann Lewnes is responsible for Adobes marketing and communications efforts worldwide. She drives the companys positioning, brand strategy, marketing campaigns, communications, customer insights and field marketing efforts. In 2000, Lewnes was elected to the American Advertising Federations Hall of Achi...evement. In 2010, she was honored with a Changing The Game Award by the Advertising Women of New York (AWNY). In 2015, Ad Age named Lewnes to The Creativity 50, a list honoring the most creative people of the year. She has been named one of the worlds most influential CMOs by Forbes and one of the most innovative CMOs by Business Insider. In 2019, Lewnes was inducted into the American Marketing Associations Hall of Fame. Her success in her field is certified and we encourage you to follow her journey and see what you can learn!

08.01.2022 TICKETS STILL AVAILABLE! Were incredibly excited to be welcoming Melanie Wiese from Wunderman Thompson (formerly Meerkats) on Tuesday the 25th to present an online workshop for us on the importance of personal branding. Melanie has over 15 years experience working as a communications strategist in Melbourne, New York and Perth helping some of the worlds biggest brands clarify their value proposition and effectively identify and communicate this with their marketplace. ... Melanie is an expert in all things related to brand strategy & research design and were so excited to have her. Tickets are free for CMA members, RSVP below!

08.01.2022 Were proud to be hosting a workshop on building your personal brand delivered by Melanie Wiese. The workshop will help you to understand the importance of creating a personal brand and give you a framework to build your brand around. Check out the details here. https://www.facebook.com/events/925666884575511/

07.01.2022 We are super excited to announce our upcoming IdeaGen in collaboration with Woodside Energy! If you love problem solving and coming up with innovate ideas, this event is perfect for you You will be competing in teams of up to 4 (either nominate a full team when you register OR if you want to compete individually and meet new people, we can assign a team for you!). ... CASH PRIZES & AWARDS 1 First Place Team $500 2 Second Place Team $300 3 Third Place Team $200 There will also be an award given to the Best Presenter and to the team with the Most Creative Pitch. We will also have a raffle prize and award for the Most Collaborative Team. You will also receive a certificate of participation for attending both events. Be sure to REGISTER to both parts of the event! PART ONE: https://www.eventbrite.com.au/e/cma-x-woodside-ideagen-part PART TWO: https://www.eventbrite.com.au/e/cma-x-woodside-ideagen-part

07.01.2022 Thank you to everyone who attended our Storytelling Through Content workshop last night with Tawsif Akkas! It was a fantastic and very insightful workshop with plenty of examples of how you can improve your content and be authentic at the same time If you missed out on the workshop last night, dont worry!... Please see the link below to the recording https://au-lti.bbcollab.com//cf92aa7de86f45d2b5cb0e2b6bd56

06.01.2022 Amazon has conquered e-commerce and have bought Wholefoods but are now extending their own brand into physical stores. The massive company has fingers in many pots, usually they test the new idea in many small increments to ensure their thinking is right before they invest a large amount of capital. https://www.businessinsider.com.au/amazon-fresh-grocery-sto

03.01.2022 Throwback to last years networking event! Whos excited for this years? If youve never attended a networking event check out these tips!... (no. 8: take notes) https://www.themuse.com//9-tips-for-navigating-your-first-

03.01.2022 -PAID WORK ON CAMPUS- The Digital Student Engagement team is looking for a Communications Assistant and an Orientation Leader for 2021! As a Communications Assistant, you will have the chance to hone the skills you've learnt throughout your degree. Being passionate about creating engaging text and image content is a must.... In this role, you will be in charge of: Writing student profile captions for Instagram posts Writing articles that support content posted on Instagram Design weekly Instagram stories to share campus events and study tips Assist with reporting of social media performance You will ideally be: A current Curtin Student Confident in approaching students you don’t know to search for a story Intermediate experience with Photoshop/InDesign Able to take direction and feedback Have a thorough and efficient work manner Great teamwork, interpersonal and communication skills As an Orientation Leader, you will work with the team to welcome and support new students across Curtin’s digital orientation channels. In this role, you will be in charge of: Assist in delivering a 'student voice' in the New to Curtin email campaign. Assist with developing written and video content for the New to Curtin Facebook group and New to Curtin email campaign. Provide community management for approximately one hour per week on the New to Curtin Facebook group. Attend the Welcome Leader on-boarding session and the Mentor training workshop. Demonstrate the highest possible standards of professional and personal conduct, modelling the University’s Values and Signature Behaviours. You will ideally have: Well-developed written and verbal communication skills, including confidence in delivering video content. Exceptional organisational skills and proven ability to proactively manage a schedule of multiple tasks. Demonstrated ability to work in a busy environment, showing high levels of initiative and problem solving skills. Ability to interact effectively with others in a team and to liaise with a broad range of stakeholders. Previous experience developing written or video content for social media would be highly regarded. Demonstrated commitment in your professional and/or personal life to the Values of Curtin which are: Integrity, Respect, Courage, Excellence and Impact. To apply for the Communications Assistant though UniHub (Applications closes on November 30th):https://unihub.curtin.edu.au//d0908390f8b52de76ac27b412262 To apply for the Orientation Leader through UniHub (Applications close on November 15th): https://unihub.curtin.edu.au//48dc2aabe6da51f616916af2ac7b

03.01.2022 Ever heard about the idea of building a personal brand but been slightly confused on what exactly one is or how to go about creating one? Were hosting a workshop to help you get ahead in your career by building a solid brand that shows people they can trust you. Check out the details here. https://www.facebook.com/events/925666884575511/

01.01.2022 Why it worked: Youre Not You When Youre Hungry The classic campaign helped to raise Snickers global sales more than 15% in the year after it was introduced. But whey did it work? The motivation behind the campaign was the competitiveness of the confectionary market. Snickers needed to create something to differentiate themselves in a memorable way and they used the campaign to do this. By making people think and laugh they built the brand of Snickers and separated them fro...m the rest of the market. The campaigns genius lives in its repeatability. It can be reused in many ways such as including utilising intelligent comedy, using celebrities/influencers and tapping into present and past pop culture moments. The video shown is a classic example of the campaign utilising Mr. Bean and placing the character in a scenario he would never normally find himself in.