Cyber Audience | Social media agency

Cyber Audience

Phone: +61 439 760 594

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19.01.2022 Replacing the losses many have faced by planning for 2021 to be a year of sharing ideas, tools and templates that inspire businesses in #socialmediamarketing.

11.01.2022 #Chocolate is The perfect thank you from clients, we love it and there is enough here to make us very happy for a long time! Thanks so much to Geoff for your thoughtfulness #youmadethisdaywonderful!

04.01.2022 Ironically, the right kind of automation makes space for more (and better) actual human interaction. It does NOT remove the human element. Some people are afraid of automation because they want real relationships with real people.The bizarre thing is that automation (if done well) can actually help achieve this. Here are some examples of how... Firstly, automation can create ENTRY POINTS for people to engage with a brand when they're cruising around on social media and not... even wanting to talk to a human (or alternatively when the business is closed and humans aren't available). It doesn't - and shouldn't - remove the human element, as that will come later IF the person was captured by automation. But it does enable an entry point at the right time. If the user was NOT able to interact with a brand because there wasn't strategic automation setup, then the conversations that come later with a human might never happen. Automation can also DEEPEN the relationship between real people and the brands they love - IF the automation is done creatively. For example, non salesy education that people actually enjoy can be automated through a Messenger or WhatsApp environment. The sky is the limit on how brands can get creative to engage their community. A specific example is a travel destination that promotes trivia contests for potential customers - all of it automated through Messenger and all of it highly pleasurable for people who llike to test their knowledge of local areas to visit. Finally, if automation is done WELL, users can opt to ask for a human at ANY time throughout the automated process so it puts the choice firmly in their hands. The business is automatically notified of requests to speak to a human and so more entry points are created. Consumers LOVE to choose how and when a brand can serve them so they tend to value this. In other words, automation creates MORE opportunity for human interaction, not less. Have you had bad automated experiences? Or good ones? The key is to do it well. Let us know what your experience has been. #digitalmarketing #messengermarketing #socialmediamarketing #chatbots #messenger #whatsapp #community #brandstrategy