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Darcy Marketing

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23.01.2022 Meet our April Maker: Michelle from August Studios Michelle’s journey to handmade business owner has been 10 years in the making. With her passion for design, she has a wealth of experience as a textile designer in commercial business, but in August 2019 she took the leap to combine her love of handmade with her professional experience and launched August Studios, showcasing a stunning range of unique fabrics and handmade pillowcases. 2020 might not be turning out the way... any of us imagined, but has there ever been a better time to turn your home into a sanctuary? Take a look at the beautiful fabrics and handmade pillowcases on offer through this link August Studios PLUS: Shipping is free throughout Australia at the moment AND you can use the code DARCY for a 10% discount.

22.01.2022 Crafting a crystal clear goal is the best way to get the job done! A single goal is the best way to focus your efforts. A goal will stop you from getting distracted by the things you 'should' be doing (the things you see 'everyone' else doing) and instead spend time doing the things that get results. For a goal to work, you need to rely on your research and planning and use the trusty SMART acronym:... Smart Measurable Actionable Realistic Timely Use our Marketing Goal template for more tips and to get started on your goal (it's free!) www.darcymarketing.com.au/freebies

20.01.2022 Our March Maker of the Month started her business as an online store and has grown her presence with a permanent stall VEND Market Place, Greenhouse and Cafe Adapting quickly to the challenging times, you can currently shop online either via Me & Felix Neo or on the VEND website, with the VEND stall to re-open as soon as it is safe to do so. Take a look to support Kirsty and the Aussie makers she showcases. You'll find beautifully crafted products carefully selected to celebrate Australian small business PLUS give mums of boys something to cheer about!

19.01.2022 Why did you start your own business? I always start by asking my clients this for handmade business owners, the WHY the most important part of your business strategy. For our Maker of the Month, Michelle from August Studios, her WHY is her love of design, her love of handmade and the opportunity to share her passion with her customers: My customers are everything! They are people who love textiles, and who appreciate the artisanal elements of creating designs from scratch.... They too are often creatives, whether it’s making cushions, bags or clothes from my fabrics, or interior designers & stylists using my finished handmade products like pillowcases. www.auguststudios.com.au

19.01.2022 #smallbusinesssaturday Our inaugural Maker of the Month is Kirsty, owner of Me & Felix Neo! I’ve been a fan of the beautiful handmade items on offer for a long time, and have visited the shop VEND Market Place, Greenhouse and Cafe, so when I was thinking of businesses I’d like to showcase, Kirsty was high on the list! ... With the aim of supporting makers and creators, Kirsty describes her business as a small Australian Business choosing to only support other small Australian Businesses, it is our way to give back, support local and create a community. With an attitude like that, how could we not make her March’s Maker of the Month! Take a look: https://www.meandfelixneo.com.au, Me & Felix Neo or visit in person at VEND Market Place, Greenhouse and Cafe

18.01.2022 #TuesdayTip The reality at the moment is that a lot of us will need to stop spending money in our business for a while. Marketing doesn't have to cost money. I've put together three ways to keep your brand present, even if your marketing budget is down to zero.... #smallbizlove

17.01.2022 Welcome and Happy Business Birthday to our Maker of the Month Me & Felix Neo. With the aim of supporting makers and creators by sourcing beautiful, Aussie made products, owner Kirsty has made Me and Felix Neo the perfect place to shop for boys and their Mummas! We’re so happy to celebrate this milestone and share the love of handmade. And what better day to celebrate than #IWD2020 ... #womensupportingwomen #femalebusinessowners #makerofthemonth

15.01.2022 It feels a bit hard to plan ahead at the moment, with changes being announced almost by the minute. But one thing's for sure - #MothersDay is on May 10, less than 2 months away This means you need to be planning now:... Special offer or promos - do you have a particular product or service you'll be selling for Mother's Day? Stock - whether you're a creator or a business owner, you need to start planning the stock levels you'll need (this is trickier than usual this year, but still worth planning). Promotions - will you be promoting Mother's Day products on your email, social, website or blog? It's never too early to get this content created. Lead times - when you account for postage times plus production times if you're offering a custom product, it's best to order your Mother's Day gift at LEAST 3 weeks in advance, so make sure you launch your promos early enough and be clear about cut off dates so your customers don't miss out. Patricia Prudente on Unsplash #marketingformakers

15.01.2022 Have you ever wondered what’s in it for you when you decide to #supportlocal? Wonder no more! When you buy a product from a local handmade business owner, you don’t just get a product, you get their passion for the product, years of experience and attention to detail that is second to none. Our Maker of the Month, Michelle from August Studios is no exception when it comes to her fabrics:... I use a mid-weight Linen Cotton and that’s so versatile. Natural fibres wash and wear really well, and they are printed with reactive dyes which means they are embedded into the fibres, This method produces a higher quality print which in the end means a longer-lasting product for the customer. Having worked with high-quality textiles for a long time it’s really important to me to have a fabric that performs well for whatever the end product will be. Take a look at her beautiful fabrics through August Studios - shipping is free throughout Australia at the moment AND you can use the code DARCY for a 10% discount. #fortheloveofhandmade

14.01.2022 Our aim is to help handmade business owners build the business of their dreams. A great way to do this is by supporting and championing local businesses; starting in March we will be launching our 'Maker of the Month' to showcase business owners, artisans, crafters and creators. Do you know someone who fits the bill? Is it you? Send us a message for more details or if you'd like to be featured (it's free!)

14.01.2022 #fridayfeels I've been working on a very special client project recently, creating web content for a start-up that will soon be launching a fundraising platform. The client is passionate about fundraising and loves the inspirational speaking style of Steve Jobs, so he wanted web content that could similarly inspire people. I LOVE the chance to get a bit creative with content, but it's also just one part of the puzzle. To create the perfect web content I also have to consider ...the 'boring' stuff, such as: Keywords Page structure Internal links and CTAs Engagement Usability Clarity I can't wait to share this project with you when it launches next month

13.01.2022 As a startup or small business owner, you're swimming (maybe drowning) in knowledge - you've spent months, or years, planning your business and you spend 24/7 submersed in it. So what on earth can a marketing coach bring to the table? With all the knowledge, drive and motivation in the world, no-one can do it alone. A coach will bring fresh eyes to the table as well as a wealth of real-world know-how. They will help you prioritise your marketing activities, sort through what...'s working and what's not, help you set goals and keep you accountable to them and be your personal cheerleader in the sometimes lonely world of business ownership. Our coaching starts from a one hour marketing makeover all the way to a monthly coaching package to smash your marketing goals. Take a look https://www.darcymarketing.com.au/coaching

13.01.2022 After several weeks, we're all becoming experts in running a business online and lots of business owners have found ways for their customers to shop from home. Some easy(ish) to implement tactics include: Free postage or delivery Click and collect... Gift vouchers Dealing with online orders and postage might be brand new territory, so take the time to research the best option for your business and be sure to shout about your new offer in your marketing content so your customers know they can keep supporting you. #tuesdaytip #fortheloveofhandmade

12.01.2022 #humpdayhelp Does this sound like you? a creator a handmade business owner a one-man (or lady) show a wearer of all hats - CEO, CFO and CMO all rolled into one.... Well, you're not alone. As small business owners, we're tasked with ALL the jobs - business development, admin, finance and marketing, all on top of your ACTUAL job of creating or crafting. When it comes to marketing, you might be in a spiral of trying to do it all but getting nowhere fast. Don't be too hard on yourself - remember most of the marketing you see has been done by a team of full-time staff, and you're just one person doing five jobs at once If this sounds familiar, let me help I live the daily struggle of trying to pack a full-time schedule of marketing into a couple of spare hours every week so I'm FULL of strategies, tips and tricks to help you get it under control. Book in for a free marketing audit so I can help you: streamline your efforts to get better results; become more efficient; cut out the time-wasters. Book here https://fb.com/book/darcymarketing/ or send a message. Janita Sumeiko on Unsplash

11.01.2022 Book through our Facebook page to secure your spot.

08.01.2022 Regular markets may be closing for the time being, but great opportunities like this are springing up so you can still run your market stall digitally

08.01.2022 Here is some #motivationMonday goodness. We just set ourselves a 66 day business challenge (in house). If you ever need a good habit to stick - Research shows that it takes 66 days to make that a life long habit (reference Charles Duig - The Power of Habit)

08.01.2022 Do you know the difference between your goal and your 'why'? It's an important difference for small business owners and solopreneurs. GOAL: Specific, measurable, actionable, realistic and timely (SMART). This is the business side of things - it's one sentence that creates the focus for all the actions you take to drive your business forward. ... WHY: This is what drives you personally. It might include things like a passion for creativity, work-life balance or being part of a community. As a small business owner, this is what will keep you going when your goal is feeling a bit far away. Take five minutes to write down your WHY and stick it on the wall as a little reminder whenever you need it Download our freebies and get a free Marketing Goal template to get started www.darcymarketing.com.au/freebies Rebecca Freeman on Unsplash

06.01.2022 How is your customer avatar dealing with self-isolation and social distancing? It's important to keep your audience front and centre in all your communications - think about how Coronvirus is impacting them because it might be different to the way it's impacting you. As a starting point think about these questions: Do they relish the isolation and the chance to spend time at home, or are they going crazy? ... Do they have children to home school or entertain? Are they able to use technology to stay in touch or is this a challenge? Are they comfortable with online shopping or is this a new world for them? Knowing the answers to these questions will make your marketing communications much more meaningful during these crazy times. Christian Bowen on Unsplash

04.01.2022 #tuesdaytip Are you using an email strategy? If you sell your products online, then you have the opportunity to turn your fans into loyal, repeat customers, simply by staying in touch. TOP TIPS: - Make sure people know they've opted in - people will unsubscribe FAST if they think they're getting spam.... - Entertain and educate - give your audience some value, not just a sales message. - Timing - deliver the right information at the right tip. Plan out special events and celebrations and help your audience plan for them by creating emails and offers at just the right time (if you're offering products as gifts, make sure you allow enough time for shipping - deadlines creep up fast!) Your email strategy doesn't have to be time-consuming. You can automate the process so new subscribers are automatically synced to your email list and make use of templates so dropping in fresh content is quick as a flash. Debby Hudson on Unsplash.

03.01.2022 #makerofthemonth #smallbusinesssaturday Handmade business owners know what it means to be driven by passion. For Me & Felix Neo owner Kirsty, that passion is this cheeky chappy Felix Neo himself. Kirsty founded ‘Me and Felix Neo’ to source unique, quality products from the best Aussie Makers & Creators and bring them to you in one place. ... With our shared love of handmade, we’re so proud to have her as our March Maker of the Month. Check out her products onlone at www.meandfelixneo.com.au or in store at www.vendmarketplace.com.au

01.01.2022 "SEO is SOOOO complicated" - everyone who is getting started in SEO for the first time You most likely know that you need good content with a strategic mix of keywords to help your Google ranking. But, you might have this and still not be getting results There are a lot of other, simple to implement, things that Google will reward (or punish) you for too.... These are my top three: 1. Page structure - make sure you're using H1, H2 and H3 headings to organise your content. 2. Metadata - make sure it's relevant to the content of the page of full of keywords. 3. Backlinks - get as many links from authentic sites to yours as possible - you can start with social media and free directory listings to boost your backlinks. And there's more! I'm about to share my top 10 SUPER easy SEO tips with my email list. Sign up so you don't miss out! www.darcymarketing.com.au/subscribe Aaron Burden on Unsplash