Davidson Branding in Richmond, Victoria | Consultation agency

Davidson Branding

Locality: Richmond, Victoria

Phone: +61 3 9429 1288

Address: 19 Amsterdam Street 3121 Richmond, VIC, Australia

Website: http://www.davidsonbranding.com.au/

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• Consultation agency
• Marketing agency
• Graphic designer

24.01.2022 Last Christmas, we embarked on an exciting journey with an organisation whose mission is very dear to us; helping create a happier and healthier planet through reforestation projects. Carbon Neutral is a not-for-profit that helps Australian organisations minimise their impact on the environment whilst restoring the landscape and conserving the natural biodiversity. We are proud to announce that our Christmas contribution helped plant 1,600 trees and shrubs this winter! #carbonneutral #environment #reforestation #Christmas #donation

22.01.2022 The influential graphic designer, typographer and art director speaks to the ever-evolving nature of the digital world. Let's not become stale and stuck; instead, let's continue to challenge through our design. #nevillebrody #digital #mondayinspiration

21.01.2022 Today's brand inspiration cleverly fuses creativity and purpose. First launched by PepsiCo in early 2017, LIFEWTR seeks to promote the arts and educate about its influential role in our society. By working in collaboration with emerging artists, the premium water brand hopes to help artists rise no matter who they are or where they are from. It creatively provides them with an empty canvas - in the shape of water bottles - they can use to express themselves explicitly, and pe...rhaps even initiate much-needed conversations about various societal disparities. Click the link to read how the LIFEWTR brand developed by PepsiCo Design Team boldly pushes its clear, distinct brand positioning that 'life needs art like it needs water': https://davidsonbranding.com.au/lifewtr-by-pepsico-letting/ #pepsico #lifewtr #arts #packaging #positioning #strategy #FMCG

20.01.2022 Having a great product shouldn't be your only goal! Serial entrepreneur Allan Dib places emphasis on the power of strategic marketing planning; we must understand how to niche effectively and deliver unique experiences to customers - and sales are guaranteed to follow! #AllanDib #the1pagemarketingplan #mondayinspiration

20.01.2022 Kicking off the week with a quote from the Italian Graphic and Industrial Designer, best known for his work on the iconic New York City Subway System. As a modernist, Vignelli believed trends kill the soul of design - what's your take on it? #massimovignelli #design #mondayinspiration

19.01.2022 Starting off this Monday morning with a quote from the incredible Allan Dib who advises us not to force a sale by positioning our businesses on price. Instead, deliver value up-front, educate and build a strong relationship with your customer so that they consequently trust you and are willing to make a purchase naturally. #allandib #strategy #bookquotes #mondayinspiration

18.01.2022 Melbourne Jet Base is a world-class private jet facility, established to provide a premier travelling experience for well-known global VIPs. Australia’s first of its kind was reserved for the city that houses the country’s most prominent sports and cultural events. Paul Little AO had the vision to deliver a state-of-the-art facility, appointing Cox Architecture the responsibility of bringing it to life. Working closely with The Shannon Company, Davidson Branding developed the... brand identity for this exciting one-of-a-kind project. The Melbourne Jet Base iconic building shape ‘plays on the tension between earth and sky, with its form inspired by the graceful shape of an aircraft wing’. A sleek brand identity by Davidson Branding was developed to best reflect the unique architectural feature and similarly, ‘evoke the poetry and dynamism of flight’. Free-flowing aeronautical forms were the focal point of reference throughout the whole design process, from the inception of the architectural concept to its branding. The project lifted the benchmark globally creating a space which is unique to the world, accompanied by a timeless brand identity that clearly communicates luxury and elegance.

18.01.2022 This week's brand inspiration is making us wish we were in Paris! Seeking to make customer experience central to their retail strategy, L'OCCITANE en Provence partnered with renowned French pastry chef Pierre Hermé Paris to create a one-of-a-kind flagship Concept Store; a luxurious temple of pure indulgence and sensorial pleasure. The retail experience at 86Champs - L’Occitane x Pierre Hermé places emphasis on celebrating human connection by taking consumers through 'a welcoming and refined place where objects, scents and tastes express osmosis between the two Maisons'. Click the link to read how the L'Occitane and Pierre Hermé experiential retail concept is enabling consumers to connect with the brands in a holistic, meaningful way: bit.ly/3cLLN4Q #retail #experientialretail #strategy #brandinspiration #paris

14.01.2022 The acclaimed author Seth Godin challenges us today to reconsider how effectively we are using marketing efforts to craft compelling stories for our products; such stories will ultimately bring in sales! #sethgodin #marketing #strategy #mondayinspiration

13.01.2022 Here at Davidson, we love brands that are in constant pursuit of the "new"! Spurred by the new-found consumer autonomy, the Rome-based company revised its strategy; instead of fighting technology, Enel Group decided to celebrate its advancement and leverage its power in the pursuit of a new industry normal. Driven by the desire to provide benefits to individuals, nations and their economies, the group refreshed its vision, captured by the slogan 'Open Power' which in turn ins...pired a revolutionary rebrand. Enel's new brandmark not only communicates its ambitious goal, but it has also helped the company shape and lead a new participatory era for the sector. Click the link to read how Enel brought their philosophy to life through a new vivacious brand identity: https://davidsonbranding.com.au/enel-a-dynamic-rebrand-to-/ #energy #enel #rebranding #sustainability #technology

12.01.2022 Today we woke up to the incredibly funny new advertisement of R.M.Williams, featuring their Global Boot Ambassador Hugh Jackman. The cheeky video shows the actor in an executive meeting wearing 'only R.M.Williams boots' - contractually correct, but undeniably awkward for the other attendant. The commercial manages to highlight the brand's positioning as well as the Aussie humour, recording over 1 million views across social platforms in less than 24 hours; becoming a perfect example of how the use of humour can cleverly break-through advertising clutter and generate high engagement. Take a look: https://youtu.be/ouBKE7SG1rE #retail #strategy #advertising #hughjackman #rmwilliams

12.01.2022 Drawing from almost 100 global and local reports, we have curated a comprehensive report that highlights seven key drivers of consumer behaviour in a COVID world and beyond. With the help of experts including McKinsey & Company, Mintel, and Nielsen, the report seeks to answer the billion-dollar question everyone is asking; what will the future of FMCG look like? For FMCG brands, now is the time to plan ahead for a new reality that will include a recession and consumers whose ...everyday behaviour has had its biggest upset in decades. "The Future of FMCG" report reflects on both the long-term trends and the short-term impact of COVID-19, speaking with the voice of the consumer; their lives and the role food and beverage plays. Download the report right away: https://davidsonbranding.com.au/the-future-of-fmcg/ #fmcg #consumerbehaviour #insights #Covid19 #strategy

10.01.2022 Summer has come early with the launch of the new Chobani Tropical pot! Davidson was ecstatic to deliver a fresh, bright packaging design that featured delectable exotic fruits for the brand's delicious limited batch of creamy yogurt. The project's arresting promotional imagery came to life with the help of esteemed photographer Dan Magree and stylist Lisa La Barbera. Treat yourself now! #Chobani #packagingdesign #FMCG

10.01.2022 This week's brand inspiration is one of the world's leading entertainment studios and an industry pioneer. Apart from its iconic cinematographic creations, Warner Bros. has continuously set itself apart from competitors by reshaping storytelling and what was conceived "possible" throughout different eras. However, as the world becomes increasingly globalised and consumers diversify in how they consume WB's productions, the company had to reevaluate its strategy for the next c...entenarian. The rebranding that followed achieves a perfect balance between modernity and heritage; the punchy repositioning statement and its sleek reimagined new logo centring around 'storytelling' - the DNA of Warner Brothers. Click the link to read our take on why the new Warner Bros. Entertainment brand developed by Pentagram is an excellent strategic move by the studio giant: https://davidsonbranding.com.au/the-new-warner-bros-brand-/ #warnerbros #rebranding #repositioning #strategy #corporate

09.01.2022 Starting this week with a reminder by the Harvard Business School professor; if you are trying to please every customer and not daring to differentiate yourself in some way, you don't have a strategy. #michaelporter #harvard #mondayinspiration

09.01.2022 Secrets Shhh is a leading Australian jewellery retailer founded on the core belief that luxury should be accessible to everyone. Stylish, sophisticated and ethical - Secrets is for those unafraid to make a bold statement. When the owners decided they needed to reposition and revitalise their brand, they turned to Davidson Branding. We began by defining the Secrets brand strategy including the core audience; Jewellery Lovers & Dreamers, and their core desire ‘I want the joy of... owning premium, luxury jewellery, but I just can’t justify the cost’; their brand purpose; to give jewellery lovers the freedom to say ‘yes’, their brand positioning; ‘Exquisitely Irresistible’ and their brand personality; inner confidence, expressive, a little daring and thoughtful. To bring the strategy to life, spectacular iconic images of flowers photographed on sophisticated champaign coloured backgrounds were chosen as the key brand iconography with the headline ‘yes’ beautifully wrapping around the flowers. Davidson's scope of work included research, strategy, brand identity revitalisation, website look and feel, brand tone-of-voice and brand style guide. View full project: https://davidsonbranding.com.au/case-/secrets-shhh-rebrand/

08.01.2022 South East Water is a Victorian government utility that provides water, sewerage and recycled water services to more than 1.65 million Victorians. Davidson was briefed to bring a new vision to life; reposition and help it stand out in a crowded category primarily dominated by a 'sea of blue', cold and corporate looking competitors. Davidson's solution was to reposition South East Water as a vibrant lifestyle brand that brought to life the new vision 'healthy water for life', ...and celebrated the central role of water in our lives. We created a family of people silhouette illustrations filled with vibrant water textures and a bank of people photography that captured the enjoyment of working with, consuming and playing with water. Everything was backed up with an evolved logo available in a broad spectrum of vibrant colours - anything but blue! The new vibrant and approachable brand personality was communicated inside and out, and across multiple touch-points. Since the rebranding, there was a growth of revenue by 56%, EBIT by 30% and 4% in net assets. Customer satisfaction also increased from 89% to 92%, with 91% of customers commending South East Water for its services. See more

07.01.2022 The Stanford Graduate School of Business marketing professor and social psychologist Jennifer Aaker encourages all companies to engage in storytelling and avoid relying on data, figures and facts. Are you taking your customers on a journey by emotionally engaging with them? #storytelling #jenniferaaker #stanfordgraduateschoolofbusiness #mondayinspiration

04.01.2022 4Legs Australia is a family-owned, Australian business that offers delicious and nutritious natural, chilled and gourmet dog food. The company recognised that in order to stand out on shelf and continue to grow sales, they needed to refresh their brand. So, 4Legs turned to Davidson to help revitalise the brand and roll-out a full range of new pack designs. The first step was to define the 4Legs brand positioning. Inspired by the rational and emotional benefits the 4Legs heal...thy and tasty meals provide both owner and pet, the 'feels good' brand idea was born. Next step was to define the unique, distinctive and irresistible brand personality; personable, cheeky & fun, bold and down to earth. Then, the fun part was to bring it all to life through a cheeky, playful and irresistible illustration of 'Basil', the 4Legs brand mascot, and bright, vibrant packaging. Davidson's scope of work included; competitive analysis, brand strategy and positioning, consumer research, brand identity, packaging design, illustration, and finished art. Ever since hitting the stores, 4Legs has successfully differentiated itself from its competitors in the market; the vibrant green packaging communicating its cheeky personality and ensuring cut-through in a cluttered, undifferentiated category. View full project: https://davidsonbranding.com.au/case-study/4legs/

03.01.2022 Mix-in some me-time with the new launch from Gippsland Dairy. Six irresistible flavours combining their signature smooth, creamy yogurt with delicious, crunchy mix-ins. A true connoisseur’s dream! The Gippsland Dairy team briefed Davidson Branding with the thrilling task of designing the packaging for this new range; one that reflects a traditional yet premium look and feel. We’ll take all six, please! Which flavour are you eager to try? #FMCG #packaging #design #gippslanddairy

03.01.2022 Mental wellness and sustainability; two buzzwords in our increasingly complex everyday lives. Previously positioned with a one-dimensional message, the general manager of the Feel Good brand - Ed Woolner - sought to inject greater meaning into the sparkling water brand through a holistic message and mission. The Feel Good Drinks brand encourages deeper meaning in packaging design through their two-part strategy: sustainability through a closed-loop economy and mental wellbein...g by 'being in the moment'. As leaders in the space, The Collaborators repositioned and rebranded the British company by injecting purpose and ensuring shelf impact through an arresting packaging. Click the link to read how Feel Good Drinks and The Collaborators were able to develop both an attractive product and a relatable brand for consumers: https://davidsonbranding.com.au/feel-good-rebrand-where-fu/ Credit: The Collaborators UK #feelgood #sustainability #wellness #positioning #packaging #strategy

03.01.2022 BONDS is bringing a new period in periods with their latest addition to the female underwear market - Bloody Comfy Period Undies. As an innovator in the retail space, the iconic Australian brand wanted to shake up the category by introducing a new reusable, leakproof, odour-proof way to periods; and they tasked Davidson with the exciting challenge of creating new product packaging for BONDS that would ensure shelf stand-out. We looked at the competitor set in the market, not...ing how other brands used similar soft and feminine colours and designs on their packaging. As BONDS wanted to make a bold statement of living life leak-free and worry-free, we highlighted the brand in its iconic black and white colour palette. The colours denoting the absorbency were deliberately bold and bright, further differentiating the brand from similar offerings, ensuring product stand out, and aiding consumer navigation. The product hit the shelves in April, generating immense buzz and interest from consumers on social media; thousands of which now openly advocate for it. The cheeky reminder to go with the flow and the new striking product packaging by Davidson intrigued those who were on the fence, driving trial of first-time buyers.

01.01.2022 Donald Miller, the CEO of StoryBrand, instructs us this Monday morning that we must lead customers to a happy ending by clearly showing them what their lives will look like after the problem is resolved. Are you and your brand setting the scene around what their success looks like? #donaldmiller #buildingastorybrand #strategy #MondayInspiration