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23.01.2022 Hilton is building its brand during Covid-19 times by sharing their choc chip cookie secret recipe... great idea! #branding

22.01.2022 Who doesn't need help trying to be more productive? A great presentation by Andy Crestodina - Co-Founder/CMO, Orbit Media.

21.01.2022 This appeals to me at this time of the week...

18.01.2022 I think 'pyjamas-on-the-bottom, business-casual on the top' is probably the winner!

18.01.2022 Read all about why conversational copywriting is the bee's knees. And while you're there, check out my new and improved website. All done with the help of my trust web designer friend Warren King. https://www.facebook.com/warrenkingdesigns/ Let me know what you think. ... #conversationalcopwriting #copywritingtips #businesscommunications

15.01.2022 As I do my daily walk around my suburb, I love seeing all the brand names tradies have come up with. After all, they're in a crowded market and trying to differentiate your brand from others can be a challenge. Some really grab you... others.. not so much. #branding #marketingfortradies

10.01.2022 Does your website pass the "Blink Test"? Your move.... #websitecontent #copywriting

10.01.2022 Got to be happy with that statement! Thanks, Alex. #copywriting #wordsofpraise

10.01.2022 People who know me would know that I'm more pragmatist than woo-woo. But this article (and related TED talk) from Elizabeth Gilbert is good stuff. There's lots of good stuff here, but I especially like her reminder that 'Frustration is not an interruption to the process, it IS the process'... #creativity #copywritinglife... https://ideas.ted.com/fear-is-boring-and-other-tips-for-li/

04.01.2022 The STOP - START - WITHOUT Formula to creating your most effective marketing message... https://marketingbuzz.com.au/3-simple-steps-to-nailing-you/

02.01.2022 Loved re-reading Building a Story Brand by Donald Miller. Here's my summary of how to use it to write your website and clarify your marketing message. https://marketingbuzz.com.au/how-to-use-story-to-clarify-y/ #copywritingtips #storybrand #websitecontent

02.01.2022 Everyone can become a great communicator you just need some skills and rules to follow. I love how Donald Miller of StoryBrand guides you through the steps to communication nirvana. #communicationskills #marketingtips #copywritingskills... https://marketingbuzz.com.au/communication-skills-to-grow-/