Destination Melbourne | Local business

Destination Melbourne

Phone: +61 3 9869 2444

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22.01.2022 With over 3 million Australian WeChat users, you know you're in good hands when it comes to reaching the Chinese market. Find out more about getting your message to the largest visitor market to Melbourne: http://ow.ly/2u2H50pVWuE

22.01.2022 Espresso or Macchiato? Melbourne has won the bid to host the 2020 World Barista and Brewers Cup Championships. Mark your diaries coffee lovers, it's going to be a brewtiful event! http://ow.ly/mNRe50pW3KT

20.01.2022 Despite the surge in independent travel, B2B comms remain crucial when it comes to attracting Chinese tourism, especially during the market entry phase. A recent Skift report recommends that travel brands launch their WeChat presence by targeting travel trade to create brand awareness, potentially continuing this as part of a long-term strategy. #wechat #marketing #strategies #growth https://assets.destination.melbourne//WeChat-Media-Kit_Feb

17.01.2022 Getting home on public transport after a big event at Melbourne Park just got easier, with new screens installed throughout Rod Laver arena providing real-time information about trams and trains leaving the precinct. Never run late again! #melbourne #transport #rodlaverarena http://ow.ly/76tW50oPf5d

16.01.2022 Sink your teeth into this: Melbourne's new CBD dining precincts are adding some top restaurants and bars to their line-up. #melbourne #foodie #destination http://ow.ly/e6bv50oPd6o

16.01.2022 The latest results of the International Visitor Survey are out and #Melbourne has done it again - international expenditure, visitors and nights all increased, ahead of the national cities averages. Kicking goals as usual! http://ow.ly/9Mam50p6wLl

15.01.2022 WeChat #funfacts continue! There are an estimated 122,200 Chinese VFR overnight visitors to Victoria - the third largest market in the state. That's a lot of people! And we know how to reach them: http://ow.ly/Nxrl50qhmVq

12.01.2022 Can Tourism be Truly Sustainable? In an industry that is constantly evolving, the impact of tourism is a growing concern. Experts talk about sustainable tourism, but is this just a theory or can it really work? Join the Young Tourism Network and Impact Travel Melbourne this Thur 16 May at 6pm for the great debate. http://ow.ly/pual30oIgpI

08.01.2022 We'd like to wish everyone a Happy Easter from all of us at Destination Melbourne. Big shout out to everyone keeping the Melbourne tourism industry ticking over the long weekend! https://whatsonblog.melbourne.vic.gov.au/whats-open-over-e/

06.01.2022 The rise of the eco-savvy traveller has led to the need for a niche product offering, while combatting the impacts of overtourism. Port Phillip EcoCentre's April Seymore, Australian Traveller's Quentin Long & Intrepid Group's Leigh Barnes will lead this groundbreaking panel on the sustainability of our industry. Don't miss out, get your tickets now: http://ow.ly/428b50pIrFr

05.01.2022 Over the past year, we embarked on a strategic planning process, where we completed a deep dive into our products and services and had in-depth conversations with stakeholders, industry partners and customers to ensure we provide continuous value. However, with tightening market conditions and a rapidly changing technological landscape, the insights informed us that our business model was no longer sustainable. As a result, DM has made the strategic decision to wind down the... existing business model with the last day of operation being Friday, 31 May 2019. Over the past month, we have worked with Visit Victoria, VTIC and Melbourne Airport to ensure some of the amazing legacy remains as we find rightful new ‘custodians’ for some of our core products and services, so they can continue to flourish and deliver value to the industry. We would like to extend our gratitude to the entire visitor industry. It has been our pleasure championing our industry and highlighting key visitor issues and opportunities that have become part of our DNA. Without your ongoing support and work, the Melbourne visitor economy would not be what it is today, and we hope you continue to support the legacy of DM in its new form. http://ow.ly/KEa030oFB9p

04.01.2022 Tourism Research Australia has released their flagship publication, bringing together national metrics from both demand and supply sides, and providing updates against Tourism 2020 targets. Happy reading! http://ow.ly/aErl50pVTsM

03.01.2022 Chadstone is the nation's most profitable shopping centre, with a turnover of $2.1 billion, all while attracting 24 million annual visitors including 450,000 international shoppers. Shop til you drop anyone? http://ow.ly/2wBl50oPa3G