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21.01.2022 7 Reasons why every business should use Google Ads Google Ads enables you to reach customers in your local area Location targeting features in Google Ads allows you to show your ads based on the geographic locations that you want. It can target countries or areas within a country, a radius around a location or location groups, which can include places of interest, your business locations, or tiered demographics. So, if you are a locally based business, you can focus on the ar...Continue reading

20.01.2022 How useful Google Ads for a small business? Reach your target audience When you find the right keywords to target your customers with PPC ads, you can get in front of them at the exact moment they’re looking for your products or services. If someone is looking for plumbing services, Google will show Ads attached to relevant keywords. Having an ad that serves up your service on transactional keywords is a great way to get new customers.... Target based on geography If you run a local business, Google Ads lets you target customers based on geography, which can help you get in front of potential buyers near you. Combined with local SEO, geographically-targeted PPC ads can help you get more customers from your community. Target multiple audiences in the same campaign If you sell products that can be consumed by multiple different audiences, PPC ads can help you reach those by letting you target different keywords. For example, you sell Masks that can be used by both clinicians environment general public. Landing pages One of the major advantage with PPC ads are that you can send the user to a landing page. This landing page can be designed to convert a total stranger to a customer. Most campaigns send users to their website home page, that is ok but not ideal. You must use landing page capability to increase your chances of converting them into customers. Track results With PPC ads, you can track clickthrough rate, ad spend, and conversion rate on landing pages. You can A/B test different ad copies and landing pages to maximize ROI. PPC is an attractive digital marketing tactic because you can track ROI without much effort. Get results quickly Search engine optimization can take a long time to generate results and will depend on many factors. The conversion process is long and hard to measure. PPC ads provide you with much faster results than most other digital marketing tactics.

09.01.2022 How to use Google Ads to grow your business Google Ads work faster than SEO The key benefit of Google Ads is that it works faster than Search Engine Optimization(SEO). Both SEO and Google Ads are search engine marketing strategies to generate more traffic to your website or generate leads to an optimized landing page. But, a well-optimized Ads campaign can work much faster for a business to get measurable results.... Increase brand awareness Google Ads is an efficient way to inform people about your brand. Google research has discovered that search ads lift top-of-mind awareness by an average of 6.6%. Reconnect with visitors to your website One of the significant benefits of Google Ads is rejoining with your website visitors. Google Ads provides the capability to connect with users who previously visited your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites. Google Ads can target previous visitors to your website right when they’re searching elsewhere and are more likely to make a purchase. For example, when they added something to their shopping basket but didn’t complete a transaction. Measure your performance consistently It is difficult or sometimes impossible to measure the results of traditional advertisements like newspapers, radio, broadcast television, brochures etc. Also, they are much more expensive than Google Ads. With some conventional advertising methods, you can’t control the budget and spend. Additionally, you know the source of the leads. As a result, it would be tough to measure ROI.