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24.01.2022 If you’ve been thinking where have I been, it’s because behind the scenes I’ve been head down working hard. I'm not gonna lie, keeping all the balls in the air at once is sometimes hard and sometimes I drop a few. This last few weeks I've been so deep in developing a new business idea and seeing how quickly I can take it from concept to launch, that posting on social just slipped away. ... But the exciting part is that my hard work is paying off and tomorrow, after a solid month of going hard, I'm ready to launch. I'll share with you how I've done it, how it goes and my tips along the way. I'm a big believer in practicing what I preach and since I'm coaching so many businesses to do exactly this, I wanted to see how quickly I could do it and what the key actions are that need to happen along the way, along with all my stuff ups and learnings throughout the journey! (they're inevitable, they help you grow) It all starts with an idea and then it's ACTION that makes it a reality! #smallbusinesscoach #digitalmarketing

21.01.2022 The Small Business COVID-19 Adaption Grant Program, ROUND 2 opens on the 1st July. If you missed out last time you've got time to get your quotes together and put in your application. Check out our COVID-19 Digital Kickstart https://www.digitalmarketinghub.com.au/digital-kickstart/... To find out if your eligible visit: https://www.business.qld.gov.au//advice-su/grants/adaption Don't miss this amazing opportunity to spend $10,000 on your business. #digitalmarketing #businessgrowth #smallbusinesscoaching

20.01.2022 Always love some Craig Harper advice!

20.01.2022 Increase local business with this FREE tool. Your step by step set-up guide is included. #cairnsdigitalmarketing #digitalmarketing #marketingfortradies

19.01.2022 Are you trying to understand your Google Analytics? Today I just wanted to share this great infographic from Kissmetrics about one Bounce Rate and how to improve it! Bounce rate is just one of the metrics that you can find on your Google Analytics and it helps you identify how useful your visitors are finding your page. ... This is going to become more important as later this year Google is making another algorithm update and it's all about Page Experience! Check out Kissmetrics infographic to see how your bounce rate stacks up and what you can do to improve it.

18.01.2022 Have you wasted heaps of money on advertising that hasn't worked? Check out my blog on how to stop wasting money on Marketing that doesn't work!

17.01.2022 Create your own plan with our FREE 21 Day Digital Marketing Training. Simply enter your details on our homepage to get started! https://www.digitalmarketinghub.com.au/

16.01.2022 Are you eligible for a COVID-19 Adaption Grant? https://www.business.qld.gov.au//advice-su/grants/adaption

16.01.2022 Coffee..... essential part of my daily business planning! I love to start the day with a good coffee. It helps me to tackle the hard and important tasks for the day FIRST. If you want to be productive and get the most out of each day try tackling your hard and money producing tasks first up. ... It's a great way to set yourself up for a great day. #digitalmarketing #businesscoaching

13.01.2022 Mmmmm dreaming of a finished pool I've been renovating and dealing with lots of Tradies lately and it's made me realise how much missed potential there is for Tradies. ... They are so busy 'doing the work' that their isn't much time for marketing and systems. Today, I just wanted to share some simple tips for Tradies to help BRING IN MORE CLIENTS AND GET RAVING REVIEWS! NUMBER 1- Implement some simple systems to keep in regular contact with clients. The thing I've been the most frustrated with renovating is the lack of communication from Tradies. Yep, I know your busy but implementing some simple systems can save you time and keep your customers happy. You'll end up with raving reviews and when things are quiet it's these reviews and referrals that will keep your business going! Ideas - Add a FAQ's page to your website/Facebook page. Share the link with customers early on so they are CLEAR ON EXPECTATIONS. If it takes you a week to do a quote, put that in one of the questions. The more your customers KNOW what to expect the happier they will be. Have a message on your mobile that states the times you will be calling back and expected call back times. Implement an automated messenger bot where you can be contacted for questions and quotes. Automated responses can be set up for frequently asked questions. When issuing quotes lay out expectations in advance. When will job commence, time frames, what is expected of client. What might slow the process down. How often will you communicate. All of this can be created as a template that is part of a SYSTEM you implement. NUMBER 2 - If you do everything well and end up with happy customers. GET REVIEWS!!!! A simple review system can be set up so this process is AUTOMATED. NUMBER 3 - Use Social Media to share your reviews, post pictures of your work. Let everyone know you are an expert in your field. Implementing these simple steps will help you attract more customers and the great part is that most of it can be automated. If you want to have a chat about how to set up systems for your business, book in for a chat. #marketingfortradies #cairnstradies #stillwaitingtohearwhenmypoolwillbefinished #cairnsdigitalmarketing

13.01.2022 How to stop wasting money on Facebook Ads that don't work! https://www.digitalmarketinghub.com.au/3-things-you-must-d/ #digitalmarketingtips #facebookadvertising #savemoneyonadvertising

11.01.2022 So many businesses have a vague description of their customers. You know, women 30-60, mmmm that's not going to cut it. If you're wondering why your marketing might be missing the mark . ... You're sick of spending money on ads that don't work . Try spending some time really getting to know who your ideal customer. Do you know who your customers are? How are you helping them? Did you know that the basics of marketing is all about getting YOUR MESSAGE to the RIGHT PEOPLE at the RIGHT TIME? So who are your people? Who is your ideal customer? You know, the one who easily purchases your product and you’d love to have more of. One of the best ways to ensure your marketing is getting to the right people is to know your ideal customer WELL. The more you can understand and know about our ideal customer, the easier it is to build a relationship with them. That’s what marketing is all about. Your goal is to SOLVE A PROBLEM for your ideal customer. Then you need to communicate this in ways that they can easily understand. Here is a few tips to get you started: Brainstorm the problem(s) your ideal customer might have. How are you solving their problems? Find out as much as you can about your ideal customer. Gender, Age, Location, Occupation, Interests, Hobbies, Influencers, Who do they follow, Pages they like, Are they married? Kids? The more you know about your ideal customer the easier it is to target them. Write a list of all the places your ideal customer might look for information (Facebook, Instagram, Twitter, YouTube, Pinterest, Google, Newspaper, TV). Ways to find out more about your customers: Survey existing clients Use Google Analytics to see who is visiting your website Facebook Page Insights Instagram Insights Pinterest Analytics Have a look at who your competitors are serving Now, that you have a better understanding of your ideal customer it's easier to work out what marketing will be effective! If you need a hand book in for a free chat and I can help you get a good understanding of who your ideal customer is and how you can target them. https://www.digitalmarketinghub.com.au/free-strategy-sessi/ Happy Friday! Hilds

10.01.2022 One of the BIGGEST mistakes business owners make is trying to sell what they think their customers NEED, instead of what their customers WANT! As a business owner you most probably know what they NEED but do they WANT it Sometimes it's as simple as improving your messaging or how you promote your product/service that can make a big difference. ... Get out of YOUR HEAD and start thinking like your ideal customer and it's amazing how easily you will start selling more. #smallbusinesscoach #digitalmarketingagency

09.01.2022 Are you ready Small Business COVID-19 Adaption Grant Program ROUND 2 is OPEN. Don't miss this amazing opportunity. Get your applications in asap. ... https://www.business.qld.gov.au//advice-su/grants/adaption

08.01.2022 Check out my latest blog on how set up your Facebook Business page. If you have any questions don't hesitate to contact us! https://www.digitalmarketinghub.com.au/how-to-set-up-your-/ #digitalmarketing #socialmediamarketing #facebookmarketing

06.01.2022 Would you like to see your business THRIVE rather than just survive this year? I'm offering FREE 45 minute Strategy Sessions to help calm the chaos and help your business finish strong in 2020! ... Seriously, no obligation, I just want to see businesses THRIVE rather than survive through this challenging year! Simply book in here - https://www.digitalmarketinghub.com.au/free-strategy-session Looking forward to a chat and if you're in Cairns happy to catch up for a coffee (I love coffee!)

06.01.2022 FREE 21 Day Digital Marketing Training to help Small Businesses be SEEN during this challenging time. All you need to do to get started is jump on our website and enter your email address www.digitalmarketinghub.com.au Looking forward to helping you get your business SEEN online.

05.01.2022 Did you know Most of your website traffic simply won't convert on the first visit. This is why you need to invest in retargeting. ... Retargeting gets website visitors who didn’t convert back to your site by showing them relevant ads. If you want to know more about retargeting and how to ensure your website is set up for it, book in for a chat. https://www.digitalmarketinghub.com.au/contacts/ Don’t let all of those first time website visitors go to waste!

04.01.2022 If you want more website traffic , sales and leads then it's really important to come up on page 1 of Google, but you want to be coming up for the RIGHT KEYWORDS. Many businesses have their websites optimised for keywords that don't drive buying intent. They might send traffic to their site but they would never end up as potential customers. What you want to do is make sure you have keywords in place that are SPECIFIC to your CUSTOMER and DRIVE TRAFFIC that would be int...erested in your product or service. A great place to start is doing some keyword research. Brainstorm keyword ideas (think like a customer). What would they search for? Checkout the competition. Make a list of your competitors, go through their websites and see what keywords they are targeting. This is a great tool and is FREE for basic use https://neilpatel.com/ubersuggest/ Keyword research tools (some free, some paid) Google Analytics Use this to look at your website Organic Search traffic and what visitors have been searching in order to find your site. Google Adwords Keyword Planner https://ads.google.com/home/ Let’s you evaluate monthly global search volumes for keywords, competition levels and an estimated cost per click. Answer The Public - https://answerthepublic.com/ Gives you ideas on what people are searching for. Google Trends - https://trends.google.com/trends/?geo=US Keyword Tool - https://keywordtool.io/ KWFinder - https://kwfinder.com/ MOZ - https://moz.com/explorer semrush - https://www.semrush.com/lp/sem-7/en/ Analyze the results. Do the keywords have enough traffic? How competitive are they? Do they have buying intent? Compile a list of your keywords! I'll be sharing some other tips to help you implement them soon. Alternatively jump on board my FREE TRAINING for more details and a great overview of all of the Digital Strategies you can implement. https://www.digitalmarketinghub.com.au/grow-your-business-/ #digitalmarketing #digitalmarketingcoach #smallbusinesscoach

03.01.2022 Exciting opportunity for Small Business owners! Don't miss out on your chance to apply for the COVID-19 Small Business COVID-19 Adaption Grant. $10,000 per eligible small or micro business.... In recognition of the significant impacts of COVID-19 on small businesses, the funding can be used towards the following: Financial, legal or other professional advice to support Business sustainability and diversification Strategic planning, financial counselling or business coaching Aligned to business development and diversification Building the business through marketing and communications Activities, for example, content development (web pages, Mobile apps, visual and audio media etc.) Digital/technological strategy development Digital training or re-training to adapt to new business models Capital costs associated with meeting COVID-19 SAFE requirements Specialised digital equipment or business specific software to move business operations online (e.g. logistics program for online ordering) Meeting business costs, including utilities, rent. Check out our COVID-19 Digital Kickstart to get your business SEEN online! Be QUICK as grant money is limited and going FAST. https://www.digitalmarketinghub.com.au/digital-kickstart/

03.01.2022 Have you created a business you love? Or have you created a really busy job for yourself? Sometimes when we get into business, the original plan or the dream we had gets left behind. Waaaaay behind!... When I started my first business, it was all about helping people and doing something I was passionate about. In the early stages, this is exactly what I was doing. I had an online fitness business, I had amazing clients who got amazing results and I could do my work from anywhere. I LOVED IT. Then the business grew, we had a couple of physical locations (bricks and mortar), staff and things were BUSY. We were making great money but I stopped enjoying it. I was constantly BUSY, dealing with staff, generating sales and making a lot more money to pay a lot more expenses. It wasn't what I wanted. Sure, for some people this is THEIR DREAM, but it wasn't mine. For me, having my own business is about doing something I love, which ALSO gives me time to spend with the PEOPLE I LOVE. When you create a business that stops letting you have balance in your life and be true to your values, you won't enjoy it!!! Whenever I make a business decision now, I don't just think about how it will affect the business, I think about how it will affect my LIFE. The picture above is the view from my office. Yep, I work from home because I don't believe I have to sit in an office somewhere else to be productive. Again, this isn't for everyone. Some people LOVE going in to an office. What I'm trying to get at is there is no SET WAY you should set your business up. What you do need to do is constantly ask yourself, is this the business I WANT Is the business model the way I want it Is it working for me and my family If not, make changes. Take a step back from your business and ask yourself what needs to change to have the business you want? Then DO IT. It's amazing how making a decision and implementing it straight away can save you so much time and stress. Always remember, IT'S YOUR BUSINESS. Make it work FOR YOU. If you would like to have a chat about how to get more customers easily or create a business model you love. Book in for a Free Strategy Session https://www.digitalmarketinghub.com.au/free-strategy-sessi/ #digitalmarketing #smallbusinesscoach

02.01.2022 During these challenging times the Digital Marketing Hub would love to help Small Businesses find ways to get through this. If you have any questions, want some tips on how to quickly get your new service out there please simply send us a message. It might be as simple as brainstorming the best way to get your new service out in to the public or giving you some free tips on what might be the most effective marketing at the moment. ... Simply send us a message and we can organise a chat (It's FREE)

02.01.2022 If you haven't already, jump on board my FREE 21 Day Digital Marketing Training. Simple DAILY actions to GROW YOUR BUSINESS https://www.digitalmarketinghub.com.au/grow-your-business-i