Digital Marketing Cairns in Cairns, Queensland, Australia | Copywriting service

Digital Marketing Cairns

Locality: Cairns, Queensland, Australia

Phone: +61 7 4242 5910

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25.01.2022 Are you looking to generate more demand for your construction product or service? Or, do you need to drive more leads for your sales team?

25.01.2022 Did you know you can know use Mailchimp to set up and run Facebook Ad Campaigns? The huge upside is that you can target your subscribers, those like them or by interest. Which you can do in Facebook anyway, but this will reduce the need to manage two data sets. Mailchimp has advised that the costs for running ads are exactly them same as running a campaign directly through Facebook. ... Take a look at their video for further details... https://youtu.be/PhIeSeq6bBc

24.01.2022 Despite the fact that the digital age has and will bring on rapid change and disruption, strategy should still form the foundations of what you are doing and why. Because things change quickly, your strategy should allow you to: 1. Do something new.... 2. Build on what you already do. 3. React opportunistically to emerging possibilities. https://econsultancy.com//68928-what-the-heck-is-strategy-

24.01.2022 Before you begin your next online marketing campaign, take a read at this recent Clickz article on boosting conversion rates. Some useful tips, particularly number 5 - shopping cart abandonment. With over 2/3 abandoning their basket, a well structured plan can help win them back. https://www.clickz.com/five-hard-hitting-tips-for-boosti//

24.01.2022 Worldwide mobile internet use has surpassed desktop for the first time ever! Despite many western countries still lagging behind, in Asia mobile internet use is racing ahead. What does this mean? If you're planning on targeting people in China, Japan or India, make sure you invest in mobile search advertising and your website is fully mobile responsive.

22.01.2022 At top level, marketing is in competition with every other department in an organisation to secure investment / budget. Digital marketers therefore need to be able to provide convincing arguments in the format the Board understand, which is primarily number based. My latest blog post highlights some of the metrics that matter for demonstrating past success, how marketing is performing now and forecasting future results. http://www.digitalmarketingcairns.com//marketing-metrics-/

22.01.2022 From slow-loading pages through to typos and bad grammar. Here are 23 mobile UX mistakes Google doesn't like: https://econsultancy.com//68226-23-mobile-ux-mistakes-that

21.01.2022 Google is going to give lower search rankings to sites with intrusive pop-ups. The change that comes into effect on 10 January is believed to stem from Google wanting to reduce the need for ad-blockers, which impact its advertising revenue. http://www.bbc.com/news/technology-37178470

21.01.2022 For those wondering what on earth Snapchat is... check out this really handy Beginners Guide to Snapchat for marketers https://www.clickz.com/a-beginners-guide-to-snapchat-for//

20.01.2022 Are you losing website visitors before they convert into a customer or lead? Learn how to use Facebook's retargeting platform to turn lost visitors into customers. http://www.digitalmarketingcairns.com//how-to-retarget-yo/

19.01.2022 Even if youre relatively new to digital marketing, youve probably already been exposed to some basic indicators of success; such as likes, retweets, comments, visits, page views etc. However, in order to be a little more sophisticated in your measurement and to increase the chances of future success heres a couple of my favourite that will help you take action now.

19.01.2022 Facebook's advertising costs increased 220% last year and 9% in the last quarter. In addition, recent changes to its algorithm means posts from friends and family will be given priority. Making organic reach and engagement harder for marketers. This latest blog post looks at how businesses can still drive engagement through social media.

15.01.2022 What do inventory ads in local search mean for retail? http://ow.ly/NeDE309ji1E

15.01.2022 Discover how to turn more of your website visitors into customers in our free-to-download ebook. The ebook highlights the five simple steps you should make to win more customers online. Download here: http://www.digitalmarketingcairns.com/turn-visitors-into-c/

14.01.2022 How to transform your business not just your marketing with digital technology. The latest blog post highlights the importance of strong leadership and clear company vision for an organisation to truly maximise the benefits of digital innovation. Read more here: http://www.digitalmarketingcairns.com//digital-maturity-h/

14.01.2022 Facebooks advertising costs increased 220% last year and 9% in the last quarter. In addition, recent changes to its algorithm means posts from friends and family will be given priority. Making organic reach and engagement harder for marketers. This latest blog post looks at how businesses can still drive engagement through social media.

12.01.2022 I wrote this post nearly a year ago. Since then smart phone use, driven by social media, has continued to eat into the time audiences spend watching traditional media such as TV... http://www.digitalmarketingcairns.com//increasing-challen/

11.01.2022 Email marketing is the most effective digital retention tool. Here's 5 tips to get you started on your first email campaign.

10.01.2022 Are you struggling with search engine optimisation? This latest video illustrates how title tags can help your position on search engines and increase visits to your website.

10.01.2022 How long will you wait for a website to load? Nearly 50% of internet users will move on after just three seconds. With average page load times for Australian retail websites increasing to 8.2 seconds in 2016 from 5.4 seconds in 2015; what does this mean? According to digital performance measurement group Dynatrace, just half a second can make a 10% difference in online sales.... Chat functionality and connections to Google, Facebook and Twitter are said to be behind slow load times, particularly in Australia, where data has to travel large distances. Page load also impacts your websites search engine optimisation performance, so its important to consider this when developing new digital projects or functions.

10.01.2022 Resending emails to improve engagement levels of a campaign can be a contentious tactic. Imagine if every digital marketer used this approach; our inboxes would be weighed down by even more junk. However, there are moments and important announcements that do constitute using this tactic. If for example your campaign has been overshadowed by a major news event and you have noticed that open and click through rates are lower than usual. Or if you holding a week-long sale and y...ouve sent the email on Monday, but need a mid-week boost. Resending is an option. Here's how you can do it through Mailchimp... http://www.digitalmarketingcairns.com//how-to-resend-emai/

10.01.2022 Some interesting insights from Clickz San Francisco... In 2014, mobile surpassed desktop users. Now, more time is spent on media than sleeping. 1/5 minutes spent on mobile is on Facebook and Instagram.

09.01.2022 On Friday a High Court in London awarded 24,000 in damages to Jack Monroe after she sued Katie Hopkins, a former contestant on The Apprentice, for libel. As part of the case, the High Court put together this explanation of Twitter for dummies. https://www.buzzfeed.com/matthewchampion/dem-numbers-mlud

09.01.2022 When artificial intelligence meets marketing... take a look at how Albert helped dramatically improve Cosabella's search, social and display advertising using AI. http://www.campaignlive.co.uk//why-cosabella-repla/1427323

09.01.2022 Even if you're relatively new to digital marketing, you've probably already been exposed to some basic indicators of success; such as likes, retweets, comments, visits, page views etc. However, in order to be a little more sophisticated in your measurement and to increase the chances of future success heres a couple of my favourite that will help you take action now.

09.01.2022 Google confirms the Penguin 4.0 algorithm has been rolled out. Im seeing lots of people talking about the implications of inorganic / bad links. However Google will also penalise those sites that attempt to manipulate Google rankings with keyword stuffing. Remember good quality content that helps your visitors / customers complete their task or solve their problem is the best way to achieve better rankings. https://www.clickz.com/penguin-4-0-is-finally-here-googl//

08.01.2022 In Wolfgang Digitals latest Ecommerce KPI Report they found that Google was responsible for 66% of online revenue. The next best non-direct traffic resource for revenue is actually email (6%). Higher than Facebook!

08.01.2022 For those wondering what on earth Snapchat is... check out this really handy 'Beginner's Guide to Snapchat for marketers' https://www.clickz.com/a-beginners-guide-to-snapchat-for//

08.01.2022 Knowing when the best time is to post on Facebook can dramatically improve engagement from your audience. The increasing challenge of engaging customers on social media means these insights are more important than ever. Read the latest blog post here: http://www.digitalmarketingcairns.com//increasing-challen/

08.01.2022 In Wolfgang Digital's latest Ecommerce KPI Report they found that Google was responsible for 66% of online revenue. The next best non-direct traffic resource for revenue is actually email (6%). Higher than Facebook!

07.01.2022 Google confirms the Penguin 4.0 algorithm has been rolled out. I'm seeing lots of people talking about the implications of inorganic / bad links. However Google will also penalise those sites that attempt to manipulate Google rankings with keyword stuffing. Remember good quality content that helps your visitors / customers complete their task or solve their problem is the best way to achieve better rankings. https://www.clickz.com/penguin-4-0-is-finally-here-googl//

06.01.2022 In a recent survey of 1,000 business owners and marketers, just 21% measured the return on investment from their digital marketing spend. If you can track visits, leads and sales online; analysing the cost or return of your campaigns can be done easily. I find the most frequent issue is not knowing how to calculate ROI correctly. To calculate ROI: ... 1. calculate the incremental profit (additional revenue minus the cost of doing business) 2: then divide this by the total investment. This can be presented as a percentage or a ratio. The measurement is so much easier with digital marketing as you can track everything. From the source right through to the sale. This means you can quickly optimise your marketing spend to focus on those activities with the best ROI. Want to know how you can begin tracking and analysing all your digital marketing efforts? Get in touch.

06.01.2022 As 2017 gets underway, many businesses will turn to online advertising for the first time. This post from last year provides some basic configuration advice for those starting their first Google Adwords campaign. Need to get a head start? Get in touch to see how I can help you hit the ground running.... http://www.digitalmarketingcairns.com//6-tips-for-establi/

06.01.2022 If you're about to start your digital business transformation, this article from Econsultancy highlights five key factors to consider when starting the journey... https://econsultancy.com//68667-five-things-to-include-in/

06.01.2022 Instagram takes on Snapchat with new disappearing photo and video function. As of Monday this week, Instagram users are able to send disappearing videos and photos directly to friends or groups. Features that are not too dissimilar to competitor, Snapchat. For details on how to use this new feature, check out the Instagram blog: http://blog.instagram.com/post/153474421572/161121-launches

06.01.2022 Reviews are more influential than friend or celebrity endorsements. In a recent survey of 2,140 adults; they found that 75% of consumers are influenced by reviews when making an online purchase. This is in comparison to friend and celebrity endorsements, where less than half said they would be influenced by this.... Want to learn more about how you can add reviews to your ecommerce site? Get in touch.

04.01.2022 https://thenextweb.com//interactive-webiste-statistics-bor

03.01.2022 Digital Marketing Cairns is now a proud member of the Cairns Chamber of Commerce. Exciting stuff!

03.01.2022 If youre about to start your digital business transformation, this article from Econsultancy highlights five key factors to consider when starting the journey... https://econsultancy.com//68667-five-things-to-include-in/

02.01.2022 Email marketing is the most effective digital retention tool. Heres 5 tips to get you started on your first email campaign.

02.01.2022 Download this 5 simple steps to turn more visitors into customers

01.01.2022 If 1,000 people visited your shop or called your business but you didnt sell a thing, youd be alarmed. You would take time to understand what was preventing those people from engaging or buying from your business. And then, put actions into place to generate more sales or leads. Your digital marketing and more specifically, your website, should demand the same level of critique and respect. In my latest blog I identify the various phases of evolution to help you develop a digital roadmap.

01.01.2022 If youre about to begin your first Google PPC campaign or youre managing one currently; take a look at the following tips to help you increase the chances of success and reduce waste. http://www.digitalmarketingcairns.com//6-tips-for-establi/