Digital Marketing Club in North Sydney | Consultation agency

Digital Marketing Club

Locality: North Sydney

Address: 11 Whaling Road 2060 North Sydney, NSW, Australia

Website: http://bethpowell.com.au/

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25.01.2022 Blog Post: Hands down the best way to get results with your Facebook and Instagram advertising is to use custom audiences to build out your funnel. Read this short how-to.

24.01.2022 Interesting, that our question of the week is centred around the Facebook Pixel, given the updates that Facebook will make on 24th October. Take a read below... Question: How do I convince my boss that the Facebook tracking pixel is important? Answer: Having a Facebook Pixel allows your Facebook advertising to be so much more effective. By placing the pixel on your website allows you to track visitors to your website from all channels, not just Facebook. From this, you can t...hen set up custom audiences and run a re-targeting campaign to those people you know are already interested in your product and service. This can certainly help to lower costs and increase conversions. By not having the pixel means that advertising to your Facebook audience can sometimes be a hit and miss as you are only able to target generalised interests and behaviour groups rather than understanding exactly who visits your page. For more info on the why, what and how of the Facebook Pixel, we run an online on-demand training course. Access the link below https://digitalmarketingclub.simplero.com/page/94505

24.01.2022 Our question today is around Facebook Live and how to use it as effectively as possible. Take a read below... Q: What is the optimum length for a Live video and what is the most effective way to use it? A: Its recommended that a live broadcast be at least 10 minutes long although it can span up to 4 hours. The longer it is, the more time it gives people to discover it and share it with their friends. If its long, reintroduce yourself during the video so as to catch new vie...wers up with who you are and what you are doing. Write a catchy description before going live - helps capture peoples attention and tells them what the broadcast is about Encourage viewers to like and share the video. The more who do so the more itll show up in peoples News Feeds Engage with commenters, and call them out by name. This helps more people to comment and engage with you which helps with your rankings on your news feed Ask viewers to subscribe to live notifications so theyll be notified of your next live broadcast. Alternatively tell fans when you are broadcasting ahead of time with a written post - one days notice is recommended Say goodbye before you wrap up and add in a date and time that you will be viewing your next live video https://digitalmarketingclub.simplero.com/ See more

23.01.2022 So, whats the big deal about custom audiences anyway? Simply because theyre the audience closest to you, the ones that have already shown an interest in your product or service. And for this reason alone, they are your most valuable. Join me for a 2-week webinar as I take you step by step through creating all the various custom audiences available and scenarios of when to use them. If youre already using custom audiences, its likely youll learn about some here that youre not using yet, or didnt know about. Course starts 7th June. Register now http://bit.ly/customaudiencefoundationstraining

22.01.2022 Creating ads in Facebook is easy. Its what you do with the data that can make a difference to the effectiveness of the campaign. Join our 3 week online course as we teach you how to analyse and interpret your data so as to increase conversions and optimise your ROI. Starts 20 November. Register today https://digitalmarketingclub.simplero.com/page/92364

20.01.2022 Part of setting up your Facebook ad for success is being able to measure its performance. There are a number of ways you can do this. Read my blog to find out how...

19.01.2022 Facebook has made some changes to the advertising platform as a result of the data breach. Heres my take on what it means for advertisers http://smallville.com.au/facebook-responds-data-breach-mea/

19.01.2022 Our first Q&A of the year discusses a very pertinent question I received towards the end of last year around how best to plan for 2019. Read on below Question: I feel that our marketing is ad hoc. What are the main things we need to do so that its not so messy and crazy? Answer: The New Year is a perfect time to start afresh with your planning.... Some great tips are: 1. Get your house in order. By this we mean a marketing plan. 2. Review last years activity/plan and decide on what worked best for you. Dont be scared of replicating. 3. Benchmark where you currently are and what you want to achieve 4. Decide on your budget. Remember to plan for the most efficient return on investment, coupled with your KPIs. 5. Decide on the marketing channels you wish to use. Rather focus on a few channels with targeted advertising than lots of channels with a shotgun approach 6. Create a content calendar to help you decide what content to post when and where 7. Decide on a monthly email marketing strategy (one broad audience and at least one segmented audience that supports the offer you have in the other channels) 8. Review quarterly and adjust accordingly See more

18.01.2022 Have you ever heard about Instagram Nametags? That was our question of the week. Read more about this below.... Answer: ... Instagram Nametags are a quick way for people to find you on Instagram. To ACCESS your Nametag, tap the three horizontal lines top right of your profile and click on NAMETAG. To SHARE your Nametag, tap the arrow button top right of your Nametag and choose your platform of choice. To SCAN someone elses Nametag, open your own Nametag from your profile and tap Scan a nametag button at bottom of the screen. Hover the camera over the Nametag until its captured and then choose to view or follow their profile. You can also take a screenshot of a Nametag and save it. Pull this image into the camera on your nametag app or the camera on your Instagram stories and it will automatically scan for connection. Using Nametags for marketing: Print your Nametag on posters, business cards, and promotional materials for use instore or at events. When someone sees your nametag, they can easily scan it to start following you. Save your Nametag image as your phones lock screen photo, so its ready to be scanned if someone wants to connect with you. Cross-Promote your Nametag through your Facebook feed and Facebook messenger as well as through a pop up on your website. An important consideration is to educate your audience on what to do and how to go about scanning your Nametag. So consider including a little step by step guide on what to do when you set about promoting your Nametag For more info contact https://digitalmarketingclub.simplero.com/

18.01.2022 A lot of people have spoken to me recently about their desire to keep marketing simple. Like the head in hands type of chats where the body language shows that its all got overwhelming. Now, Im a fan of simplified simple marketing. And I know that its not that easy to achieve. But if we drill down from a digital advertising point of view to keep marketing simple - what do we really need? [ 347 more words ] http://bethpowell.com.au/2018/03/15/keep-marketing-simple/

17.01.2022 At last! Well, soon... Weve been waiting for Facebook Marketplace to become more business friendly and hopefully this is a first step. Facebook Marketplace will be included in the ad placement options. So, what exactly is Facebook Marketplace? Its Facebooks answer to Gumtree. Basically its local classifieds where Facebook users can buy and sell stuff. At no cost, sellers can post an item for sale. [ 486 more words ] http://bethpowell.com.au/2018/03/15/facebook-marketplace/

16.01.2022 Great question from one of my Facebook Pixel Training Students. Q: What value do I apply to a custom conversion or standard event? A: When it comes to conversions for product sales the value to apply is the cost of the product. (if your product sells for $25, then the value of the conversion is $25). ... But what about applying a value to a sign up to your list or registration to your website. Heres the calculation... If 100 people sign up and 50% purchase, a sign up is worth 50% of the value. When you run an ad that promotes list sign up, each conversion is worth 50% of the value of the products, which you would apply to your custom conversion or your event. For those doing free webinars to get sign ups to a program, look at the percentage of those who sign up to the webinar and then buy the program. The value of the registration is the percentage of the total number who sign up and then go on to purchase. These calculations work if you already have your sales funnel in place. But what if your product or your funnel is new? In that case, its all about estimation. How many people do you expect will sign up and how many do you expect will buy? This depends on varying factors which you will need to analyse your results and adjust your value calculation based on what you learn.

16.01.2022 Wonderful to get such positive feedback from a Client of mine. Thanks Rebecca Coomes for the lovely words below... "Doing a shout out to Beth Powell for her awesome Facebook pixel training program. Were only in week 2 and Ive already learned more from her than the many hours Ive spent trying to get my head around Facebook advertising. Plus, I will no longer need to spend money with agencies who dont deliver, as Ill be able to do it myself. If you want to learn more, I hi...ghly recommend her program." Rebecca Coombes, Author "The Healthy Gut, SIBO educator and cook For those of you interested in learning more about how the Facebook Pixel can help increase website conversions, please click on the link below or share with your friends and colleagues

15.01.2022 Facebook rolled out a host of updates in July. Most of the updates focused on security and transparency, improving the experience for users. There are some updates that are good news for Facebook advertisers. Info & Ads For Facebook Business Pages This feature for Business Pages allows any visitor to the Page to click on the tab on the left side menu to see what ads the Page is currently running. [ 682 more words ] http://bethpowell.com.au//facebook-updates-for-advertisers/

14.01.2022 24 hours left to sign up for our latest Facebook Pixel Training Program. Starts Tuesday 6 March! . Learn how to be really effective in Facebook and make your advertising dollar work harder for you. Consists of 4-weekly classes, one hour per week, delivered online and live. Sign up now

14.01.2022 Facebook Business Manager training starts 25 September. 4 live lessons; Q & A and help desk. Register now! https://digitalmarketingclub.simplero.com/page/94546... #facebookbusinessmanager #facebookbusinessmanagertraining #bethiepowell #drivemorebusiness #digitalmarketingclub #digitalmediatraining #socialmediatraining

13.01.2022 Facebook has made some changes to the way its metrics are reported that will change the way you see your ad results. The changes are being rolled out from March 14 and, up until April 13, you will be able to switch between old and new Facebook metrics. After April 13, you will only be able to view the new Facebook metrics. [ 316 more words ] http://bethpowell.com.au/2018/02/26/facebook-metrics-update/

11.01.2022 Everyones going analytical! Facebook Analytics has recently started tracking Instagram. Read the blog below to see what this means for your business and how it can help you increase your ROI. https://digitalmarketingclub.simplero.com//12886-tracking-

11.01.2022 Probably, youre already using Google Analytics and maybe another analytics or data intelligence platform too. So, why would you want add Facebooks analytics platform to the mix? My simple answer is because it is so useful! But, I will explain. Facebook calls it people first analytics for an Omni-Channel World Phew! What does that even mean? Facebook is saying that it recognises that people interact with a business across different channels and, rather than measuring people in silos, its analytics platform can measure peoples behaviour across many different channels - focusing on the person rather than the channel. [ 735 more words ] http://bethpowell.com.au//5-ways-facebook-analytics-can-a/

11.01.2022 In our weekly Q&A session, we had a lot of interesting questions relating to the importance of keeping your Facebook Business Manager account separate from your Clients. For more detail read below... Q: Why is it so important for my client to have their own Facebook Business Manager account and to add me as a partner, rather than using my business manager account? A: By getting your Client to add you as a partner to their Business Manager account solves the problem in the fu...ture should you or your Client wish to part ways. In the instance where you have added a Client to your own Business Manager account, and they now wish to access the account, it becomes very difficult to assign passwords and login details to your Client, simply because they would then be accessing your own Business Manager account, where you run ALL your accounts from. By getting them to rather add you as a partner to their own business manager account, means they get to choose your level of access as well as being able to easily remove your access to their account in the future. Please keep your questions coming - we love answering them!! For more info, please access our site through the link below

10.01.2022 Hands down the best way to get results with your Facebook and Instagram advertising is to use custom audiences to build out your funnel. But how do you go about finding these audiences? Our two-week online course Facebook Custom Audience Foundation Training will show you how to go about creating various audiences - then leading them through the buying funnel with targeted communication aimed at increasing conversions and ROI. Course starts 7th June. Register now http://bit.ly/customaudiencefoundationstraining

10.01.2022 Join our FREE Canva Webinar to learn the ins and outs of how Canva can help you create designs for your blogs, website, emails, social media posts and much much more! 15 May at 1pm. Register now! https://digitalmarketingclub.simplero.com/page/90102

09.01.2022 Dont miss out on our last live online course for 2018 - Facebook Analytics Training! Starting Tuesday 20 November at 11am (AEDT), this 3 week course will teach you how to analyse and interpret your customers journey across various advertising channels so as to optimise campaigns and increase conversions. Register today! https://digitalmarketingclub.simplero.com/page/92364

09.01.2022 To question or not to question? That is the question. This thought provoking quote brings up an interesting dilemma for the learner...do I or dont I. I would love to know your thoughts after reading my blog...

08.01.2022 Its back! Our latest 4 week online Facebook Pixel Training Program. Updated with the latest training tips and tools to get the best returns and conversions from your Facebook advertising. Enrol now! $298 excl GST Starts 21 August https://digitalmarketingclub.simplero.com/page/94505

08.01.2022 The Digital Marketing Club is about equipping marketers with the best digital marketing knowledge possible so as to run effective marketing campaigns. Each week, we get asked a myriad of questions ranging from: how best to do something to how best we can accomplish certain results and increase ROI. Our passion is about providing you with these answers. Each week, we will choose a question we think will be of the most benefit to our followers and provide the answer. Please fe...el free to post your questions below... This weeks question comes from one of our particpants from our Facebook Business Manager Training program. See below... Q: What is the best way to delete a Client Facebook page from Business Manager once you no longer work with them? If it is a primary page will it delete their page? A: You wont be able to delete the Client page if it is a primary page as this is the primary asset that Business Manager is structured around. The best way to do this, would be to make a different page your primary page (You can do this in settings. Note, that you need to have admin rights to do this). Once done, you will then be able to remove your page from your assetsin Business Manager.

08.01.2022 Last Live Facebook Business Manager Training for 2018! Starts Tuesday 25 September at 11am. Learn to manage your Pages, Ad Accounts, Instagram, Apps and Pixels all from one place including assigning third party access to your accounts without being connected personally in Facebook. 4-weekly online webinars with Q&A session. https://digitalmarketingclub.simplero.com/page/94546

07.01.2022 Facebook advertising is all about targeting the right people. General interest targeting has its place especially if your business, product or service is relatively new and hasnt as yet had the time to build a loyal customer base. However, the most effective form of advertising and the one that will have the most positive effect on your ROI, is custom audience targeting. Read our latest blog on how to go about improving ROI on Facebook and Instagram Advertising.http://bethpowell.com.au//improving-roi-on-facebook-and-i/

07.01.2022 Our Q& A of the week explores how to check whether the Facebook pixel is working. See below... A simple way is to use the Facebook Pixel Helper Chrome Extension. It was created by Facebook specifically for the purpose and is simple to download and install. Search for it through your browser (or through the Chrome Store) and follow the prompts to install it. ... Once installed you will see the icon in the top right of your screen. How does it work? Go to your webpage - or any webpage - and if the Pixel Helper identifies a pixel, the icon changes from grey to blue and will show a green number. The number reflects the overall number of tracking events on the website. Click into the Pixel Helper and you will see the pixel identification number, page view with a green tick, and microdata automatically detected. Microdata automatically detected means Facebook looks at markup data the SEO information on your site to learn what your site is about for better advertising optimisation. Use the pixel helper to make sure youve got the correct tracking set up on your website and to troubleshoot problems with your pixel. Note that the Facebook Pixel Helper shows this information on any webpage not just yours so you can take a look at other webpages and see what they are tracking.

07.01.2022 Our Q&A session this week discusses the access to Business Manager between two parties where only one has a Business Manager account... Q: If we add a clients Facebook page to our Business Manager account, and they dont want to use Business Manager (they are a small business that dont want the extra stress of learning a new platform), will us requesting access to their page via Business Manager force them to have it as a Business Manager account instead of just their page?... A: No. Your client can make you an admin of their page, directly through their Facebook Settings. This means you will then be able to manage their Facebook page through your Business Manager (by bringing it in to your Business Manager account) whilst they will be able to manage their page through their Facebook account For more anwers to any Facebook questions you may have, please post your questions below or email them to [email protected]. Alternatively access our site to see the various digital marketing courses on offer. https://digitalmarketingclub.simplero.com/

07.01.2022 Only 4 places left in our FREE Canva training webinar. Dont miss out on learning how Canva can help you create designs for your blogs, website, emails, social media posts and much much more! Tomorrow,15 May at 1pm. Register now! https://digitalmarketingclub.simplero.com/page/90102

06.01.2022 Our question of the week is around Facebook Business Page verification, the what, the why and the how. Take a read below. To have your Facebook Business Page verified simply proves your authentication as a real business to Facebook users, resulting in increased trust and a potentially higher reach and engagement rate. Why is this important? Verifying your Facebook Business page means it will rank higher in Facebook searches.... Being higher on the search list means your business page has a higher chance of interaction from your audience as they know they are getting genuine information when you post and share from a verified page. This also helps boost the credibility of your business. Verification is free and takes between 48 hours to a week for a grey badge and between 3 - 45 days for a blue badge. A grey badge denotes a local business or small scale brand and a blue badge denotes a global brand, media company or public figure. To view how to earn your grey badge, sign up as a free member to our site through the link https://digitalmarketingclub.simplero.com/ Youll be given exclusive login details from which to access our video tutorial on How to verify your Facebook Business Account as well as access to our other tutorials and free resources.

06.01.2022 Our Facebook Custom Audience Foundations Training starts on Thursday 7 June! Register now to learn how creating custom audiences can help boost your conversions and ROI on both Facebook and Instagram. Limited spaces left. http://bit.ly/customaudiencefoundationstraining

05.01.2022 Everyone's going analytical! Facebook Analytics has recently started tracking Instagram. Read the blog below to see what this means for your business and how it can help you increase your ROI. https://digitalmarketingclub.simplero.com//12886-tracking-

05.01.2022 Last week left to sign up for our Facebook Business Manager Training Program! This 4-week online course will show you how to manage all your Facebook assets in one place, and give management rights to others without having to link to your personal Facebook account. Starts Thursday 3 May. Register now to avoid disappointment

05.01.2022 What does Facebooks data breach and the savaging of the companys reputation over it mean for businesses that advertise and manage Pages in Facebook? While some Facebook users are joining the #deletefacebook campaign and others are taking more action to protect their privacy, it still makes sense for businesses and marketers to use the Facebook advertising platform for marketing and advertising. [ 752 more words ]

04.01.2022 There has been quite a bit of speculation around the latest update to be brought in by Facebook come 24th October, namely the issue of first party and third party cookies. What does this all mean? Read my blog below...

03.01.2022 Don't miss out on our last live online course for 2018 - Facebook Analytics Training! Starting Tuesday 20 November at 11am (AEDT), this 3 week course will teach you how to analyse and interpret your customer's journey across various advertising channels so as to optimise campaigns and increase conversions. Register today! https://digitalmarketingclub.simplero.com/page/92364

03.01.2022 Our weekly Q&A looks at the difference between Geo Fencing and Location Targeting for Facebook, Instagram & Google Ad campaigns. Geo Location refers to serving ads to people who meet specific targeting criteria (eg. demographics, behaviours & interests, keywords) AND who are within a defined geographic area. Geo Fencing is where advertisers fence an area around which they show their ads to ANYONE within that fence (eg airports, stadiums and convention centres). This is set ...up in settings in Google Ads under Location Targeting whereas in Facebook and Instagram its set up at the ad set level under audiences. In both cases once youve targeted your location, you can then set up specific exclusions to be more accurate. Important: when using Geo Fencing, the minimum radius is one mile. That means you cant target a single local business without getting everyone within one mile. In this case, you would then use Geo Location to further limit users by targeting a specific demographic. An example of this was when I arrived at a city airport and was immediately shown ads in my newsfeed for a social media workshop in the city. The strategy used clearly was to Geo Fence the airport and then Geo Target to people who are Facebook admins.

02.01.2022 If youve ever felt that you cant quite keep up with the how tos of using Facebook and Instagram for business, we have the course just for you! "Managing Facebook Pages and Instagram Accounts for Business" is the real back to basic 101 online course for those starting out, or needing a refresher. It takes you step by step how to successfully set up and run your Facebook & Instagram business accounts. Thursdays 2, 9, 16 August at 11am. Click on the link to learn more https://digitalmarketingclub.simplero.com/page/93114