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23.01.2022 Two faces hath online digital - it's important to pick the right one You’d think that after working closely with this smaller business for more than 10 years that they would have grasped my core capabilities by now. But it wasn’t to be. In what must have been our 50th or 60th regular meeting to discuss all things digital communications, came the glib comment to my suddenly faulty presentation. But you’re in IT Craig, you should be able to fix it.... Not that there’s anything at all wrong being in IT - far from it. Most of us couldn’t function these days without it. It’s just a long way from what I and a range of other digital professionals do. But it’s not an uncommon perception. My work is in Digital. So it’s techie, right? Only very, very partially. The online digital world has two related but quite different core capabilities - Infrastructure and Applications - and small businesses need to choose the right professional for the right job. In this excellent article on learning site Digital Ready, Craig Reardon from the E Team explains the crucial difference and how to get it right. http://ow.ly/b1z4309SGw9

22.01.2022 Our latest Digital Ready friend, veterinarian Dr Matthew Muir, has found digital technology vital for his small business. And he takes great delight in the fact that he can post engaging content about PUPPIES and KITTENS without seeming "spam-my". Here is his 'Top Tip' for our Digital Ready site: Take my advice and get digital. I am an integrative (holistic) veterinarian passionate about preventative medicine and the education of pet guardians, so I’m always grateful to hav...e so much access to empower and inspire my potential and current customers via social media channels. A large amount of my time is dedicated to healing preventable diseases and helping families achieve wellness for their pets, so the ability to reach a wider community and help prevent their animals from developing these diseases really makes me feel like I am doing more. Many thanks to Dr Mathew Muir for this great #smallbiz tip! http://ow.ly/lh4Q308w2ED

21.01.2022 Today's Hot Tip - from communications small business The Carrot Patch: Don't underestimate the power of LinkedIn. For professional businesses and consultants, LinkedIn is great for sharing work related news, your observations or business events, and meeting new people in your field. The LinkedIn groups also are a quick way to find out what's happening in your field overseas too. Many thanks to Jennifer Forrest for this great #smallbiz tip!... http://ow.ly/wLMy307VmKw See more

21.01.2022 Check out this new 'Hot Tip' from one of our Digital Ready friends: Don't restrict your social media activities to broadcast sites like Facebook and Twitter. When you find good leads from your other social media activities, take the time to talk to them personally in a multimedia way. And if you have a group of people to talk to, organise a webinar. You can get online meeting software free (such as Scribblar) or reasonably priced (such as GotoMeeting) that will give you access to voice, video, whiteboard, screen sharing and file sharing. Many thanks to Chris Brooks from High Performance Learning for this great #smallbiz tip. http://ow.ly/sRIP308Yvv1

17.01.2022 Today's Top Tip is from marketing agency and SEO consultant Four Dots. They point out that: Content marketing is all around us. It's not just about quality articles; attractive infographics, videos and images also contribute substantially to the rising popularity of this industry. Content marketing is not a luxury - it's a necessity. Compelling pieces of content will help you capitalise on popular and relevant queries on the web. Many thanks to Boris Novakovic for this grea...t #smallbiz tip! http://ow.ly/orB3308AEdK See more

15.01.2022 Would you love some free promotion for your small business in early January after you get back from your relaxing Christmas break. Find out how you can become part of our small business community and get free promotion on our Facebook, LinkedIn and Website... we just want your feedback. We start again on 10 January, but you can start your part of it anytime. Click the link to find out how.

15.01.2022 Some more valuable Top Tips. These are from State Of Digital Publishing 1. Consider filling your sales funnel by including a content strategy and SEO strategy, as part of your overall online strategy efforts 2. Tapping into others' existing audiences will help you grow your site's overall reach and brand awareness. You can do this through collaboration with contributing authors on your site. http://ow.ly/gQKs307meCq Many thanks to Vahe Arabian for this great #smallbiz tip!

15.01.2022 Do you run social media campaigns for the holidays? Have you heard of Small Business Saturday Australia Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic holiday campaigns. http://ow.ly/MuDE307Vqw7

15.01.2022 If you're you wondering how marketing on top social media platforms will change this year? Check out this post on the Social Media Examiner. Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, they reached out to expert social media professionals to get their thoughts. http://ow.ly/RVkS3093iSH

13.01.2022 Another great small business Top Tip. This time from kids clothing provider 'Honoreactivewear': Each social media platform has different dimension requirements when it comes to their page headers and the images you post. To create professional looking headers and images at no or minimal cost use www.canva.com. This is a great tool which provides you with a variety of layout options, sizes, images, colours etc. Since finding this great tool my social media posts have come a lo...ng way. Many thanks to Danielle Honoré for this great #smallbiz tip! http://ow.ly/B3rY308ABMJ

12.01.2022 Cyclone Debbie - Telstra assistance: Telstra has a number of additional resources in the area and ready to use as soon as the cyclones passes, and the emergency services advise our teams that it is safe to enter the affected areas, including: , Twenty peak load vehicles across Cairns, Townsville and Rockhampton; . Three Cell on Wheels to provide enhanced mobile coverage;... . A Mobile Exchange on Wheels; . 18 additional portable generators; . A Mobile Store on Wheels; and . Other equipment including WiFi hotspots and additional satellite phones. Local teams are preparing to visit evacuation centres as soon as it is safe to do so, and have collected a range of phone chargers, interim devices and spare SIM cards to distribute to customers. Updates will continue to be provided during the day. See the full Telstra information, including affected services, at http://ow.ly/wcFT30ajIsy

12.01.2022 If you are not getting the number of hits to your website that you are expecting, then this Digital Ready blog is just for you. It highlights some of the mistakes that can be easily made when setting up your Domain Name and shows how to fix them.

12.01.2022 One of this week's top tips is from Trezoro Jewellery: "If you're running your business with a low budget, Social Media is your only way of promotion. Facebook is a powerful tool, but without paid advertisement or hundreds of your personal friends who are willing to spread your posts for free, it's hard to get exposure there. Pinterest will bring free traffic to your w ebsite if your target audience are women. Instagram works well for every business, even a boring one, like, say, trucks hire. Do not post only photos of your vehicles there, but rather images of tasks your trucks can accomplish." Many thanks to Victoria Tairli http://ow.ly/J22m307m3pq for this great #smallbiz tip! http://ow.ly/DlTU307m3GL

10.01.2022 Another Hot Tip. This time from online legal firm Virtual Legal. Their tip: When using technology in your job or business, try to remember that every individual wants to feel valuable to you. So even though automation can reduce your workload and help you service the customer more quickly, it’s important to pay attention to what the customer is actually asking for and solve their particular problem, not just a generic issues most people face. We use DISC behavioural profi...ling to parrot our customer’s communication and personality style which creates a natural ‘click’ and everyone enjoys the transaction. It’s all part of creating a ‘buying’ environment rather than ‘selling’ your services. Many thanks to Katie Richards for this great #smallbiz tip! http://ow.ly/xC8f307Vbml

09.01.2022 Valentines Day message to Small Businesses everywhere Running an organisation and building a brand is hard. Even when you’re doing what you care about, it’s still hard. And everyone seems to think they know how to do it better than you. Case in pointthe blogs I write every week asking you to consider this and do that. So this week I’m taking a break, and I’m inviting you to as well. Today is the big daddy of Hallmark holidays, Valentine’s Day. So in the spirit of lovers eve...rywhere here’s a love letter from me to you. It comes with the hope that just for one day, you’ll sit back and give yourself a big hug. You deserve it. There’s so much I love about working with you in my practice and writing for you here. I absolutely love that you get out of bed every day and open the doors, whether yesterday was a banner day or one you’d rather forget. I love that you are trying, in your way, to make a difference. Sometimes it’s about changing the world, and sometimes it’s doing work with honest intent in whatever part of the world you are in. You never know where the ripples will land. I love that you get people working with you. That you give people a place to make a living. And how among the grind of payroll and never ending expectations, you find ways to build a team who cares about what they do. I’ve been there and it ain’t easy. And if it’s just you working for you, then kudos to you as well. Because no one is a more hard-assed boss with higher expectations than you for yourself. I love that even when customers like me bring our bad moods and crazy expectations to your door, you usually smile and ask how you can help (and for days when you’re having a bad day and can’t, I promise I’ll try and not make it personal). I love that you’re open to trying new ways of doing things. That you keep learning, growing and trying to be better. Whatever that means for you. Otherwise, you’d hardly be spending your most valuable resource (time) here, reading what we write. That you are interested in what I write for you is just chocolate-after-dinner amazing. Most of all I love that you bring you to the table. Good and bad, triumphs and mistakes, totally nailed it and messy, but got it done, heart and soul. So keep doing you! See you next week. Michel Michel is an Independent Brand Thinker and Adviser dedicated to helping organisations make promises they can keep and keep the promises they make. You can find her at michelhogan.com See more

08.01.2022 Telecommunications outages happen from time to time. Recently Telstra has reported outages due to a fire at one of its exchanges and this follows a number of outages last year (on both mobile and fixed networks) with services from iiNet, Virgin Mobile and Telstra. If you or your business were affected and suffered losses due to an outage, you may be entitled to seek more compensation from your telco, so check out this blog on the Digital Ready small business http://ow.ly/gP7l308Kyxs training site.

07.01.2022 Our latest 'Top Tip' is from cleaning small business 'Helping'. They advise: If you're looking to raise brand awareness and generate more online exposure for your business, head to HARO or SourceBottle. These sites enable you to connect with journalists looking for quotes from industry experts, who will mention your business in return for a few short sentences. It might take a few attempts to get a journalist to work with you, but the backlinks you'll receive in return for a quote will easily be worth the time and effort. Many thanks to Alice Bedward for this great #smallbiz tip! http://ow.ly/TsEd308yBBE

04.01.2022 Is your small business experiencing Telco problems? 96% of small businesses had experienced at least one issue with their telecommunications services, according to a recent ACCAN survey of 100 small businesses. This is a concerning figure, as many small businesses rely heavily on these services to keep their businesses operational. Profits and productivity are lost when services don’t deliver. The top issues were internet speeds; internet congestion during peak times; costs; and outages. Slow internet speed was the most prevalent issue with 73% of respondents reporting this problem. To find out more about small business telecommunications problems and what to do about them read our latest blog on Digital Ready. http://ow.ly/S7TH30aMPWo

04.01.2022 You’ve heard the pitches before great design, easy to use, full reporting, search engine friendly etc. etc. But does your investment yield a full blown, well presented, well written, search engine prominent and extensible (future-proof) website? Or simply a bunch of tools that you have no hope of perfecting let alone preparing and optimising all important content for.... Check out valuable insights on this from Craig Reardon of The E Team on ACCAN's Digital Ready small business learning site http://ow.ly/TmcY309GVm8

04.01.2022 The latest small business to contribute a 'Top Tip' for Digital Ready is online news company 'The Whipp'. Their advice: "Do not underestimate the importance of getting out and meeting people! Working long hours is just as important as meeting new people, and discussing your business. They might learn from you, and you might learn from them!" Many thanks to Isabella Hawker for this great #smallbiz tip!... Did you get your latest Whipp? Read it anywhere! If this good-looking sheep grazier can stay up to date from the middle of a paddock, then what's stopping you? Subscribe today!

01.01.2022 Watch out for the phone number porting scam Leaving your personal details like your phone number, birth date, address and contacts publicly available on social media or websites could lead to a scammer stealing your identity and your cash! Don’t think this would ever happen to you? In this very helpful blog, Leonie Smith, The Cyber Safety Lady explains why it might and provides some timely advice. A recent 7.30 Report on the ABC reported on two victims of this growing phone ...number porting scam; both victims caught up in this scam are actually Telco Unionists. If it can happen to them, it can happen to anyone. The victims' mobile phone numbers and identities were stolen and then used to break into their bank accounts. One victim's Facebook friends were used to go guarantor for new bank accounts. Porting phone numbers is a way scammers can assume someone’s identity. Once a scammer takes control of the victim’s phone, he or she may be able to access bank accounts that are linked to the phone number. Not only that, any two-step verification code security will be sent straight to the scammers phone via the stolen phone number after they have ported it across to a new provider. Recently I helped a client who was the victim of the exact same scam. She had her mobile phone number ported over to a new telco by a scammer three times in order to hack into her bank accounts to steal money from her. Leonie discusses the porting scam and its causes in scammed while you sleep,on A Current Affair [note, Cynthia the victim in the clip is not Leonie's client] Many people live in the It will never happen to me universe where they think they are far too unimportant for a scammer to target. Don’t kid yourself...this scam is just too easy for a scammer to pull off, they don’t have to hack into your account if your personal identity information is publicly available through a website, through Facebook and Google. Even if you don’t have a lot of money to steal, these scammers are setting up loans, and stealing what money you do have using your credit cards and your accounts. At the very least, imagine the awful inconvenience of losing your phone number and then having to go through all the drama of getting it back or having to change it. Once a scammer knows your personal identity information it can be sold on to other scammers and you might have to spend a lot of time changing phone numbers, passwords and setting security, dealing with providers and banks to ensure that it doesn’t happen again. To read more on this story and particularly What Can You Do To Avoid This Scam, go to the blog on Digital Ready here: http://ow.ly/7DuU309sHrh