Dina Zaitman, Marketing Coach and Consultant | Advertising/marketing

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Dina Zaitman, Marketing Coach and Consultant

Phone: +61 424 733 141

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24.01.2022 Hello lovely people. So I had a very busy 2019 and neglected this page (sorry!!) but I'm still here and I'm pumped to see what this year will bring. To reflect, 2019 was a wonderful year of achieving a HUGE personal goal of mine which was, putting on a singing festival and I did it! Check out The Big Sing Festival if you're interested. Anyone else have an achievement they are proud of?

22.01.2022 #MarketingTip Many of my clients ask me, "why is my social media not 'working? I am posting all the time but no leads!" There could be a few reasons actually but I will just mention one of them today. Your Facebook, LinkedIn or Insta page is only where opportunity begins. They are are all just platforms to START the conversation. You still need to make sure you continue the conversation in a phone call, email, or on your website. Don’t forget the rest of the funnel. If they click on your post and then land on a website that doesn't capture their interest or help them buy, then you have effectively wasted your money on ads. Unless of course all you wanted was awareness. Something to think about folks.

19.01.2022 Q&A Time! Just ask me any marketing related question and I'll answer it as best as I can as quickly as I can.Q&A Time! Just ask me any marketing related question and I'll answer it as best as I can as quickly as I can.

19.01.2022 Do you ever ask yourself 'why am i busting my gut day in day out? is it worth it?' 'Will i ever get there??' Yes! you will get there but only if you know why you're doing it. For me, it's all about my children. I want to create the opportunity for financial freedom for myself and my children. If i can do that, then I've 'got there'. When you think about your business, why did you start it? What were you ultimately hoping to achieve?

15.01.2022 Sometimes it takes a team to put the pieces together. Don’t be afraid to ask for help. #marketingtip #marketingcoach

14.01.2022 What's your story? You know what's awesome about marketing in 2018, you no longer need an expensive PR agency to tell your story. You can do it yourself, with a photo, a video, or a tweet. And if no one seems engaged, tell a different story tomorrow! Stories can be anything from customer successes, staff achievements, to charities you support or your company history. Don't be afraid to go deep people! #marketingtips #marketingcoach #marketingcoachmelbourne

13.01.2022 Sometimes you just need to get back to basics. I hope this helps you in some way. :-)

11.01.2022 #Workingfromhome or about to for the foreseeable future? Check out Zoom https://zoom.us/ Zoom will allow you to run mobile meetings so you can work and video conference wherever you are.

09.01.2022 'Content is one of the most important Google ranking factors', according to Andrey Lipattsev, a Search Quality Senior Strategist at Google. This isn't news but now the best thing you can do to rank on Google is to focus on writing relevant content in natural language - not keywords. and make sure make your content is comprehensive! Less is more is not the case when it comes to google rankings. #smallbusinessmarketing #marketingcoach #marketingcoachmelbourne

09.01.2022 #workingfromhome Here is a great tool to have your clients schedule meetings with you. www.calendly.com It works really well! This is mine if you want to see how it works: https://calendly.com/dinazaitmancoach/initialconsult

05.01.2022 Have you done these things in your business yet? Let me know if you have any questions. Participate in LinkedIn Groups that are about your industry. Use those groups to gain insight into what your customers are looking for and what your competitors are doing. Are you remarketing to your current or past customers? If not, today could be a good day to start. Set up a Facebook Pixel today. ... Join a BNI group and get referrals on tap! Referrals can help in growing your business and most people will trust their friends, family, and associates over a marketing message or advertisement. Review your marketing, know what works and what doesn't and obviously spend more time on the efforts that get your results. When stuck on what to write for your next social media post, just start writing - you'll be amazed and what you can come up with! #smallbusiness #marketingtips #marketingcoach

03.01.2022 Would you like some marketing help for FREE? If you live or operate in the City of Glen Eira, you can apply for a $2k grant for the following services: - website design and development - e-commerce platforms (selling online and receiving payments) - online content development (web pages, mobile apps, audio and visual media)... - digital marketing and promotion (SEO, Google Ads, Facebook ads) - supporting hardware and/or software, and; - marketing mentoring and/or training in online and e-commerce activities. https://www.gleneira.vic.gov.au//covid-19-small-business-g If you would like a proposal for marketing coaching or any of the above services, just ask. And if you're sitting on the fence, just consider this: a marketing coach will help you increase revenue, attract more referrals, communicate more effectively, and build your reputation. Working with a marketing coach is just as much about driving new business as it is about developing your skills as a marketer. When you work with an experienced marketing coach you are working with someone dedicated entirely to you and your success for as long as you need it. If you're interested, please send Dina an email at [email protected] with what you need. Cheers Dina

03.01.2022 OK, strategy and planning are not easy not even a little. They require focused time and critical thinking two assets often in short supply around the office. But once they’re done they’re done. Then the real work begins. I was working with a client last week - it was for two hours of coaching on marketing strategy and planning helping them to focus their efforts and plan some targeted tactics to execute over the coming months. And it went really well. Now the question is... will any of those agreed-to tactics actually get executed? It’s the age-old issue of taking the time to create a marketing plan then watching it gather dust on the shelf as it goes un-implemented. Why does that happen? Based on my experience there are a few reasons this happens: 1) No commitment from the top 2) The marketing plan is too complex 3) No internal resources to manage projects 4) No accountability And that's why i decided to become a marketing coach. To help small business owners actually implement the strategies we come up with. So I am offering FREE strategy calls to any business owner who wants to get their marketing under control. Just book in here https://calendly.com/dinazaitmancoach/strategycall #marketingtips #smallbusinessmarketing #marketingcoach #strategycall

01.01.2022 Are you looking for ways to improve your email marketing strategy in 2020? Want to know the latest email design trends to incorporate into your email campaigns? Email Monks share their email design trends for 2020 in this infographic. Here’s what makes their list: Design for dark mode... Go 3D Advance to APNG animations and seamless designs Adopt AMP Incorporate interactivity and gamification Curb the columns Play with typography Minify email design Personalise with dynamic content See more

01.01.2022 Work from anywhere. Definitely a dream for many. Kinda cold on your tooshie though.

Dina Zaitman, Marketing Coach and Consultant | Advertising/marketing