Dotcom Digital in Caringbah, New South Wales, Australia | Advertising/marketing

Dotcom Digital

Locality: Caringbah, New South Wales, Australia

Phone: +61 423 743 830

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• Advertising/marketing

24.01.2022 The one main thing that I find myself explaining to clients, is that digital marketing is (mostly) a long term game. It takes time and strategy and learning and tweaking. If you have never run Facebook ads before, give them time to learn.... If you have just started organically posting on social media, spend time building connections to engage and grow your audience. No email list? Give people a reason to subscribe. But above all, make sure everything works together like its own little ecosystem. Where all the actions and tasks complement each other and help drive your audience down that buyer's journey. This is what I love about overall strategy creating; looking at all the puzzle pieces and fitting them together to create a picture that my client can understand and feel good about! But how are your puzzle pieces looking? Is there a clear picture for you or is it all a bit of a shambles?

23.01.2022 Yep that's a Santa hat. No, I cannot believe we are talking about Christmas. But this is your very urgent reminder that if Christmas is a big sales period for you (looking at you ecommerce biz owners), you need to get onto your digital marketing activities....yesterday. Here are three things to do asap so you have some sort of roadmap as we head into the last couple of months of the year.... Map out your revenue goals Plan out any promos or sales and how to leverage them Create a schedule for organic content and email marketing (tap into that list!) If you need to do ads, start them quick smart; this landscape gets competitive, so be on the front foot! Now, who has started their Christmas shopping?

16.01.2022 What do you get on Facebook ads when you combine: Amazing products Amazing creative A thorough knowledge of your customer An optimised website... Irresistible offers A realistic budget Results like this! As soon as I started working on this client's account, I knew we were onto a good thing and it has gone incredibly well since we hit live. And to be honest I want to buy most of the things they sell too. On average this client is making just over $12 for every $1 invested in ads - why would you not do ads when they can achieve that for you?! Not only that, our cost per purchase at the campaign level is as low as under $5. In some cases our individual ads are converting into a purchase for LESS THAN $2 - sorry for yelling, the excitement is real! Does this happen for every client? No. But if you can get all the above aligned? Chances are we can make some magic happen.

10.01.2022 I've been reflecting a lot lately on my business journey. The wins, the fails, the service development, the defining of my ideal clients, the confidence building to say no to things, the self doubt, the backing of myself. It's been a ride so far and I feel like right now I am on the verge of the next stage in business.... I usually have 29346836 ideas running through my head of what I want to try and achieve and I am learning to reign that in a little. The coming months are going to include a lot of moments that see me working ON the business...probably more than I ever have and I am so SO excited for it. I've had sneak peeks of copy and messaging from Novelise, amazing ideas created for my website from Ola Digital and just this week created some fun new images with Lauren Kennedy Photographer This photo here was from our first ever branding shoot and I KNOW you'll see the difference with this next one. I think I have found my *fun* and my vibe and my vision for where to next and I am just really glad to have you all along for the ride. It's going to be epic!